Sponsor Co-Sponsor Lead Sponsor In Collaboration With Host & Organizer

The Media and Marketing Event of the Year

Media &
Marketing
FESTIVAL

Conference - Workshops - Exhibition

3rd, 4th and 5th September 2007
Pearl Continental Hotel, Karachi - Pakistan

Star
Conference
Keynotes
Hilmy Cader
Global CEO,
MTI Consulting Worldwide, Bahrain

Event Highlights Asad ur Rehman

Global Communications Director,
6 Powerful Conference Sessions Unilever, UK
Thought Provoking Keynotes, Presentations and Panel Discussions Hamad Malik
20 International Expert Speakers and Panelists Director Marketing and Corporate
3 International Workshops by Marketing Guru Ian Ruskin Brown; Communications,
Google Inc.; and Cisco Systems LG Electronics MENA
1st Exhibition of Marketing Services Providers Chris Kinsville-Heyne
Cutting Edge Insights of the Media & Marketing Industry Global Media and Public Relations
Innumerable Opportunities of Networking Consultant
International Case Studies in Marketing Special and Exclusive Session
Dr. Madan Kataria
Founder, Laughter Yoga, India

www.mediamarketingfestival.com
Logistics Partner Official Carrier International Media Partner Website Partner Partners Media Partners
 Message for Media and Marketing Festival by
Mr. Mohd. Ali Durrani
Honourable Minister for Information and Broadcast
Islamic Republic of Pakistan

It is indeed a great pleasure to welcome distinguished and prominent national and

international speakers and consultants who are gathered for the mega Media & Marketing
Festival organized by Octara (Pvt) Ltd. It is certainly the first of its kind to be ever held
in the country aimed at promoting and reviewing the marketing profession and provide
guidance to the businesses operating in the industry.
In the current age amid the high competition among businesses to capture the market
share, only the enterprise with innovative techniques and effective marketing knowledge
can influence customers. The festival is rightly aimed at identifying those tools and guide
businesses with the ways and techniques to present their products and services in an
effective way to extract the best out of the industry.
The government created opportunities to transform the face of media in Pakistan and
has provided numerous avenues to organizations to reach the widest possible audiences
in all parts of the world. The Media & Marketing Festival is thus timely and relevant
for the Pakistani market. With this, I wish the organizers all the success for their future
events and hope the Media & Marketing Festival will be a regular feature on the regional
level.

Word from the host

Dear Media and Marketing Professionals,
Intense competition on the international level, virtually unlimited choices for consumers,
glut of advertisements and promotions on all media! What can you do make your
products and services stand out from the rest?
This dilemma faced by our marketers forms the heart and sole of Pakistanís first Media
& Marketing Festival to be held in Karachi from the 3rd to the 5th of September 2007.
A mega international conference with some of the leading names in the media and
marketing industry, 3 international master class workshops by Marketing Guru Ian Ruskin
Brown, Google Inc. and Cisco Systems and an exhibition of Marketing Services Providers
are part of this festival.
The event is aimed at providing marketers with new avenues of reaching target audiences
through conventional and new media and extending insights and best practices in
marketing from expert professionals from Europe, Middle East, South Asia and of course
Pakistan.
This is our first attempt in this direction and we hope to bring you a bigger Media &
Marketing Festival next year and in the years to come to celebrate the booming media
and marketing industry of Pakistan. .
We here at Octara take it as our responsibility to ensure a constant stream of international
knowledge sharing for all professional and personal development spheres for the benefit
of the Pakistani corporate, government and NGO sectors and we look forward to your
support in helping us bring in the experts of all fields to Pakistan.
Sincerely,

Lead Sponsor
Converge Technologies is a mobile content delivery innovator, offering out of the box
marketing platforms which are based on novel telecommunication solutions catering
to the unique characteristics of the Pakistani market. Using the advantage of
communication technology, Converge can offer companies with customized solutions,
catering to their corporate or brand objectives.
Converge has launched some of the biggest entertainment brands such as Citigold Lux
Style Awards 2007, IIFA Awards 2007, ITCN Asia 2007 and Spiderman 3 in Pakistani
telecom space.
Its products enable the development of revenue-generating mobile portals and
downloadable applications for advertising, media, sports, complaints and entertainment
clients, including industry-first experiences for music, film, and television clients.
Seamless content management and delivery capabilities through a visually powerful,
intuitive interface, subscription and billing functionality, content management, automated
image and video formatting as well as advanced user management are part of Converge’s
range of services. With robust growth in the tele-denesity, broader market coverage and
declining tariffs, Converge can reach anyone who owns a mobile phone.
www.converget.com
MMF Exhibition
3rd and 4th September 2007
Pearl Continental Hotel, Karachi
The main highlight of the event would be the media and marketing exhibition
which would showcase vendors, suppliers, media channels and equipment and
service providers in a colorful display of exhibition stalls. The exhibition would
target over 2000 marketing professionals from leading advertisers and corporates
who would visit the exhibition and interact with service providers. This exhibition
would enable service providers, vendors and marketing channels to get a one-
to-one interaction with their leading prospective customers and showcase their
products and service for a first hand display for marketers.

Potential Exhibitors • Unbelievable networking, business

The exhibition would be most
beneficial for:
• Television Channels
• FM Radio Channels
• Advertising Agencies
• Design Houses
• Production Houses
• PR Agencies
• Printers
• Corporate Gifts and Giveaways
Vendors
• Flex Printing Houses
• Hotels and Event Venue Providers
• Alternate Marketing and New Media
• Web Designers and Online
Marketing Companies
• Marketing Research Companies
• Call Centers
• Outdoor Advertising Agencies
• Other related service providers
Benefits to Exhibitors
• The biggest gathering of Marketing
and Brand Managers under one roof
development, and showcasing
opportunities
• One-to-one meetings and
presentation opportunities with the
top marketers and companies of
the country
• Access to the greatest database of
marketers for future business
development
Benefits to Marketers
• The best vendors, ad agencies,
design houses, marketing services
providers, media organizations and
new media providers under one roof
• Discover innumerable options to
present your products and services
for targeted audiences
• Learn what your competition is
doing and study new avenues to
compete for market leadership

Selected Stalls Available

Book a place for your business at the MMF exhibition today and
get exposure to around 2,000 individuals that comprise the
movers and shakers of the marketing industry

For stall booking contact:

Akbar Aqil
021-4541353, 0302-8221024,
Akbar.aqil@octara.com

Tanvir Hussain
Cell : 0300-8266595,
0321-8256795
MMF Conference
3rd September 2007, Pearl Continental Hotel, Karachi
Key Issues
This landmark international gathering of industry experts will dwell on Conference Speakers
the relevant and important issues of:
• Mega Brand Trends and Panelists
• Engaging Diversified Media Javed Jabbar
• Brand Identity Switch Chairman, Citizens Media Commission,
Pakistan
• Importance of PR in marketing spend
• Interactive Marketing Ruediger Koppelmann
• New Media Environment Director Marketing, Procter & Gamble,
Pakistan
• Power of Media
• Confronting the Clutter - TV and Press Mir Ibrahim Rehman
CEO, Geo TV, Pakistan
• Best Practices in Media Buying
• Laughter Yoga Duraid Qureshi
CEO, Hum TV, Pakistan
Who Must Attend Dr. Arif Ahmed
CEOs, Directors, Managers and Professionals engaged in Marketing, Communications, EVP - Head of E-Commerce, UBL, Pakistan
Brand Management, Media Content Development and related services from
• Manufacturing Industry Badar Khushnood
Country Consultant Pakistan, Google Inc.
• FMCGs
• Service Industry Syed Fakhir Jamil
CEO, Converge Technologies, Pakistan
• Electronic and Print Media
• Advertising and Creative Agencies Dr. Irfan Ahmed
Director, Yahoo Ad Sales, UAE
• Media Buying Houses
• Marketing Consultancies Michael Hansen
Director Products and Pricing, Telenor,
And all associated sectors Pakistan
Shakeel Khokar
Star Conference Keynotes CEO, Ogilvy, Pakistan
Hilmy Cader Sohail Ansar
Global CEO, MTI Consulting Worldwide, Bahrain
MD, Group M, Pakistan
Hilmy Cader is recognized as one of the best globalmarketing and business
strategy consultants. He has worked on management, consulting, training and Salman Danish Naseer
speaking assignments in 42 countries. MTI is working with the TDAP to CEO, Media Logic Pakistan
reform Pakistan’s export strategy, structure and processes. Adil Ahmed
Chris Kinsville-Heyne Sales and Marketing Director,
Global Media and Public Relations Consultant The Symmetry, Pakistan
Chris Kinsville-Heyne has worked for over 17 years as a media trainer with Salman Abedin
over 20 years in public relations. Besides corporate accounts, he has trained Director Creativity, Contract Advertising,
Government, NATO and UN Spokespeople including Prime Ministers. Pakistan
Hamad Malik Usman Javaid
Director Marketing and Corporate Communications, LG Electronics, MENA Strategic Media Manager, Nestle Pakistan
Hamad currently spearheads LG’s marketing and corporate communications
And others
department and leads a Marcom network that spans 78 countries in Middle
East & Africa region.
Moderators and
Dr. Madan Kataria
Founder President, Laughter Yoga Clubs, India Discussion Hosts
Known as the Merry Medicine Man, Dr. Kataria leads a network of over 50,000
Rabia Garib
Laughter Clubs across the globe. He has been featured on Oprah Winfery Show, Editor-in-Chief, Netexpress and Media
CNN, BBC, National Geographic and numerous international forums. Consultant to the Pakistani IT Industry
Neeraj Roy Sidra Iqbal
Managing Director and CEO, Hungama Mobile, India CEO, Enteract and Celebrity Public Speaker
Neeraj heads, Hungama Mobile, owners of the two biggest entertainment and TV talk show host
portals in South Asia, Hungama.com and IndiaFM.com. Neeraj is on the Board
of the Mobile Entertainment Forum. Syed Akhtar Mahmud
CEO, Brand Image
Asad ur Rehman Hassan B. Rizwan
Global Communication Planning Director, Unilever, UK
Trainer & Consultant, Octara
Asad globally leads the Communication Planning discipline for Unilever’s
deodorants and haircare business. He adds harmony and value to these brands * Some speakers may not be confirmed at
across the world. the time of going to print

Qazi Fakhir Jamil

Chief Executive Officer, Converge Technologies, Pakistan
The driving force, Fakhir is responsible for running the company and setting
its direction. He has extensive experience in management positions in the
technolofy and telecom sectors.
 MMF Workshops

Innovative Product Course Content

The need to innovate in any market spelled out:

Development Strategies Product Portfolio analysis,

3 The power of the Mckinsey Grid,
(B2B and B2C) 3 The ‘R’ Matrix introduced,
3 Succession Planning for Products, e.g.:-
• Replacement products
4th September 2007 • Augmentation1
• Potential New
Pearl Continental Hotel - Karachi • Contingency2
• ‘Fighter Brands’

By Ian Ruskin Brown, Appraising the Options for growth:-

• Ansoff revisited,
Principal, Ruskin Brown Associates, UK
• Product Enhancement?
Author, International Marketing Trainer and Consultant, Member of the • Line extension?
Chartered Institute of Marketing, Fellow of the Institute of Sales and Marketing • Product Positioning & Pricing
Management, Member of the British Institute of Management. (inc.landscape Grid)
• Invigorate, re-vamp the current range etc.
Ian Ruskin Brown is a Principal of Ruskin Brown Associates, an independent 3 The implications of the Product Life Cycle,
marketing consultancy set up in 1983 in the UK. This consultancy continually
3 The 3 different types of innovation:-
brings him into contact with a wide range of marketing situations in United
Kingdom, United States of America, Asia and Europe. Over the last 35 years Continuous Innovation,
he has gained a wide range and dept of experience in marketing and in Discontinuous Innovation,
Dynamic Discontinuous Innovation..
Strategic Management.
3 What these are and the implications
Ian’s business career has a strong bias towards marketing management in for your business.
the operational field and planning functions working for companies globally.
Generating Potential new Products ideas
In Pakistan he has trained participants from UBL, Ufone, Mobilink, Habib
(for Goods and/or Services):
Bank, PSO, BASF, Dalda Foods, Tapal Tea, CDC and other organizations.
How many ideas does your business
require each year?
Course Overview Sources of ideas - from:-
• Marketing Research (Qualitative &
All products, be they ‘goods’ or ‘services’ or a combination of the two have
Quantitative), and continuous data e.g.
a finite commercial life. Whereas in the days of our grandparents a product’s
MIS, CIS the how’s, why’s & wherefores,
life cycle would be measured in several decades, today few products can
• Problem Analysis (if appropriate), i.e. Gap
be expected to last more than five, let alone ten years, this particularly
Analysis (want vs. got)
applies in consumer markets, and especially in the IT sphere. Hence the
• Creative Techniques - examining the
need for a constant stream of new product ideas to feed the need for product
relevant teachings of Edward de Bono,
innovation. In today’s markets especially, our motto must be ‘innovate or Tony Buzan, Simon Majaro etc.
die’.
Screening the ideas:
This one day session will examine and explain the critical tools of Product Learning, and possibility analysis
Innovation, Development, and Commercialisation, required by today’s The Interim screening and why
businesses just to stay alive. The 10 critical factors behind NPD success
Analysis of the financial model for
Participants would be required to fill in a pre-workshop questionaire. reality checking
Capital budgeting
The probable attrition rate of ideas to
Who Must Attend realisation
CEOs, Directors, Department Heads, Managers and Professionals involved Using Marketing research (mainly Qualitative)
in product development, branding, marketing and related functions from at the start and the end of this process
manufacturing and service industries. The how’s and why’s of so doing
Test marketing:
The why’s and wherefores
The downside of Test marketing
Best selling books by
Ian Ruskin Brown
Practical Internet Marketing
with 5th September 2007
Pearl Continental Hotel - Karachi

By Badar Khushnood, Country Consultant Pakistan, Google Inc.

Badar specializes in B2B & B2C online strategy development, internet & email marketing and brand
management with experience in developing and implementing: business strategies, project plans, and
negotiating formal business relationships. He also has extensive experience of working in multi-cultural,
multi-stake-holder and public-private-donor partnership business models.

His strengths include a strong ability with relevant experience to interact with stakeholders, customers and suppliers;
capabilities of recruiting, managing and working as a team of professional employees, skills at advanced ICTs (Information &
Communication Technologies) related project management & solutions consulting, in-depth local business & industry knowledge and
experience in Pakistan.

Course Overview Internet Marketing with Google Online Presence

A full day session to provide a toolkit of AdWords (Part 1) 3 Degree of Stickiness
online marketing to companies who would 3 The Vanishing Mass Market • Stages of Online Presence
like to harness the power of the internet to 3 Why Online & Why Google? • A Sample Website Audit
promote their products and services to the 3 Behind Google 3 Communicate, Show & Share
widest possible audience at the lowest costs. 3 Distribution Preference • Blogger, Orkut & Groups
The session would explore various tools 3 How to Reach Your Customers • Picasa & Picasa Web
and applications for marketers made 3 Learning the Basic Definitions • Calendar & Docs
available by Google, Pakistan’s most visited 3 Learning the Account Structure • Earth & Sketchup
web portal, in a detailed overview. 3 Identify Campaign Objectives • Video & Youtube
& Success Metrics 3 Webmaster Resources
Workshop Benefits 3 Identify Target Market & • Sitemaps
3 Make your web presence effective Language (Live online)
3 3
Accountability
Increase traffic on your website Creating a Campaign (Live online)
3 Track Your Success with
3 Identify your target market 3 Keyword Research (Live online)
Reports (Live online)
3 Reach your customers at the lowest cost • Trends & Zeitgeist
3 Analytics (Live online)
3 Benefit from unexplored Google Tools • Keyword Tool
3 Track your success on the net • Negative Keywords All participants qualify for a
3 Keyword & Site Targeting (Live online) complimentary US$ 25/- Trial
Workshop Contents 3 Traffic Estimator (Live online)
3 Google Auction Model voucher from Google Inc.
Google Overview 3 Moments of Relevance (Conditions Apply)
Google Apps for your Domain
(GAfyD) Internet Marketing with Google Who Must Attend
• Product Offering AdWords (Part 2) All managers, executives and professionals
• BYOD - How SMEs/Corporate 3 Sweet Spot involved in marketing and branding who
Can Benefit? 3 Trial Coupons would like their products and services to
• Deployment Scenarios & 3 GAP Qualification gain maximum visibility to the widest
Backup Options • Benefits of GAP audience at the lowest cost by harnessing
• Live Demonstration + Case Study • GAP Requirements new technologies and the power of the
3 Case Study internet.

Participants are encouraged to bring their laptop systems with them this session

W o r k s h o p

Technologies for Media

By Cisco Systems Pakistan
3rd September 2007 An exclusive half day session for IT professionals engaged in the Media Industry.
Pearl Continental Hotel, Karachi By Invitation Only. Please register for invitations.
FAX BACK - FAX BACK - FAX BACK - FAX BACK - FAX BACK

The Media and Marketing Event of the Year

Media &
3rd, 4th and 5th
Marketing September 2007
FESTIVAL Pearl Continental Hotel, Karachi - Pakistan

Conference - Workshops - Exhibition

Registration Fee To Register

Conference 3rd Sept Workshop Ian Ruskin 4th Sept Workshop Google 5th Sept Phone Octara
1- 3 Participants Rs. 7,500/- per participant Rs. 11,500/- per participant Rs. 5,500/- per participant 021-4534261, 021-4341353
4 + Participants Rs. 6,500/- per participant 0300 8275351 / 0302 8221024

For Group Discounts on 4+ participants, please contact Fax

Rizwan Ahmed Khan (0300-8275351) 021-4520708, 021-4546639

E-mail
register@octara.com
Gold Pass Silver Pass Bronze Pass Post
Rizwan Ahmed Khan
Conferance + Ian Ruskin + Google Conferance + Ian Ruskin Conferance + Google
Octara Private Limited
3rd + 4th + 5th September 3rd + 4th September 3rd + 5th September 2/E-37, Block 6, P.E.C.H.S.,
Karachi-75400
Rs. 20,500/- Rs. 15,500/- Rs. 10,500/-
You Save Rs. 4000/- You Save Rs. 3,500/- You Save Rs. 2,500/-

Participant(s) Details
Name Designation Registration for (Please Tick One)

1. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google

2. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google

3. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google

4. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google

5. Gold Pass Silver Pass Bronze Pass Conf. Ian Ruskin Google

Organization Details

Contact Person
Company Name
Address
City Telephone Fax E-mail

Copies may be made for additional participants

Send Crossed Cheques in favour of Octara Private Limited to Registration Note

Rizwan Ahmed Khan
Octara Private Limited Your participation will be confirmed subject to receipt of
2/E-37, Block 6, P.E.C.H.S., Karachi - 75400, Pakistan. payment. Refunds are not allowed, however substitutes
Tel: +92-21-4534261 may attend, provided you inform us in writing at least 5
working days in advance. Gold, Silver, and Bronze passes
For Any Other Information Contact are non transferable and only the person nominated may
Octara Private Limited atted. In the event of unforeseen circumstances, Octara
Tel: 021-4534261 / 4541353
Fax: 021-4520708, E-mail: info@octara.com reserves the right to postpone, amend or cancel the event.
Web: www.mediamarketingfestival.com