New Businss Plan

Rainbow Carving & Marble Gallery
Chapter 1 1.1 Introduction:

Rainbow Carving & Marble Gallery (RCMG) established in Sylhet, Khadimnagar as a proprietorship Business on 17th January, 2012. The RCMG will be widely acclaimed by the business community, from small entrepreneurs to household for forwarding-looking the outlook and innovative product solutions. Thus we will be able to create an image for itself and is earned significant reputation in this regions industrial Sector. We will open 1(one) Sale centers in operation up to 17th February, 2012 at Uposhahar, Sylhet. RCMG is a propritorship business founded in Sylhet. It will be one of the leading carving manufacturing organization in Sylhet. The philosophy of RCMG is unassembled and therefore it could be shipped more economically. For that RCMG also lowered costs by involving the customer in the value chain. RCMG will be known for selling modern and utilitarian doctor showpiece at low prices, our vision will "To create a better everyday life for the many people". RCMG motto will "Affordable Solutions for Better Living". Our operations management will strongly focused on achieving this goal, they will use our resources effectively to gain profit by developing a more economic way for the production of our wide range of service. RCMG sells goods which need to be assembled by the consumer; this would enabled them to use space more efficiently in our warehouse. The organization has developed methods to satisfy customers with our Unique Selling Point (show room, children area) and a wise use of technology (stock control, internet). The objective of the RCMG will be to provide the customer cheap, affordable, stylish, and fashionable showpiece. RCMG earn this achievement by well manage and effective operation management. Who also provide-a flow of customer, sufficient supplies to fill demand, good environment for buying, ensuring level of quality, ensuring sufficient employee to provide all kind of service and develop new ideas.
1.2 Vision:
To create a better everyday life for artistic minded people.
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Head Office: 125 Khadim C/A, Sylhet-3100 Phone: 01914-741176, 01730352577, 01715813483. E-mail: shuvo_kabir@hotmail.com.

1.3 Mission:
To develop & deliver the most innovative products, manage customer experience, deliver quality services that contributes to brand strength, establishes a competitive advantage and enhances profitability, thus providing value to the stakeholders of the organization .
1.4 Long term objective:

Keeping ahead of other competitors not only in Sylhet, but also pan country; by productivity and profitability.
1.5 Short term objective:

To attain budgetary targets fixed in each area of business
1.6 Strategic objectives of RCMG

Operation management on business embedded in every aspect of the organizations activities and strategic objectives play vital function to sets the long term goal of the organization. Strategic objectives of RCMG are based on organization principles, its aim, place in the market and unique competence. RCMGs key strategic objectives are Design a store layout which gives smooth and effective flow. Sites stores of an appropriate size in the most effective location. Design elegant products which can be flat-packed efficiently. Ensure that the jobs of all staff encourage our contribution to business success. Continually examine and improve operations practice. Monitor and enhance quality of service to customers. Arrange for fast replenishment of products. Maintain cleanliness and safety of storage area. To provide functional furnishings at the lowest prices so as many people as possible can afford to buy them. Ensure the customer finds what they are looking for in store
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1.7 Rainbow Carving & Marble Gallery (RCMG) at a Glance: Name: Head Office Proprietor 1 (50% Share) Proprietor 2 (20% Share) Proprietor 3 (20% Share) Proprietor 4 (10% Share) Products Number of sale centers Technology Used Phone E-mail Website Rainbow Carving & Marbel Gallery 125 Khadim C/A, Sylhet-3100 Mr.Rafaet Ul Kabir Mr. Houmayun Kader Chowdhury Mr. Rahat sarkar Mr. Imran Ahmed Cement & Marble Showpieces 1 China Helly Flox Raha Technology. & Bangladeshi mud sculpture technology. Phone: 01914-741176 shuvo_kabir@hotmail.com Under construction.
Rafaet
Rahat
Imran
Houmayun
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1.8 Organ gram

Rafaet Ul Kabir General & Accounts Manager Houmayun Kader Marketing Manager Rahat sarkar Procurement Manager Imran Ahmed HR, Admin & Legal & External Affairs Manager
2 Sales Officer Reporting at sales office @ Uposhahar
1 Purchase officer Officer
a) b) c) d) e) f)
3 Executive 2 Branch sales & Service officer 2 peon 1 door keeper 7 factory workers 2 Supporting Staff @ Factory
1.9 Organization Structure

As stated before, our organization will formed by 4 entrepreneur. All has signed the deed, as per the invested capital the share of the organization has been distributed. As per our deed of agreement, Mr. Imran ahmed has no liquid investment in the business, rather he will invested the land which we will established the factory & the warehouse. For this purpose, he will allotted 10% of share. According to our deed, any one can leave the organization and sale his share not before 3 years.
1.10 Departments of the RCMG:

There will be 4 divisions in our organization. Which are as follows: 1) Marketing Department 2) Purchase Department 3) HR & Admin & Legal & External Affairs Department. 1.10.1 Marketing Department 4

2 sales officers will directly report to Mr. Kader, who will be the Marketing Manager of the org. They are contractual employee. They have assigned for a monthly target. Their salary is given on the basis of the performance achievement. The duties of this division are to prepare test key arrangement among the Sale Centers (Show Room) to maintain inter Sale Center accounts and overall control of the Sale Centers. Another duty of this division is to study the feasibility of opening new Centers. 1.10.2 Purchase Department Mr. Rahat is the head of Procurement department. He has assigned 1 executive for his assistancy. He will report directly to Mr. Rahat. 1.10.3 HR & Admin Legal & External Department: Mr. Khalil is the key person of HR department. He has deployed all the staffs, and supporting staffs. He also maintain personal files and service record of the employees takes disciplinary actions when necessary. He is also look after the legal & external affair issue of the organization. The main activities of this division will be as follows: a. Circulation of important notices b. Customer service c. Legal affairs d. General correspondence within Sylhet e. Handling Clients complaints.
1.11 Number of Employees:

The Rainbow Carving & Marble Gallery has planned workers & employees of factory and our 1 sale center. The number is given bellow: Position Executive Level Production Level (Factory) Marketing & Sales Level Supporting Staff (Factory+ Showroom) Total number of workers & employees Numbers (Projected) 3 7 2 5
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Chapter 2 2.0 Market Analysis

RCMGs customers are those who want to have attractive layout dcor showpiece and carving with the latest in technology, combined with an old fashioned sense of modern arch structure and smooth working. Those customers person can be in the corporate towers, small or medium business, or in a home. The common bond is the appreciation of quality, and the lack of price constraints.
2.1 Target Market Segment Strategy

RCMG segment definition is of itself strategic. We are not intending to satisfy all users of cement showpiece and carving intended for use with customers, but, rather, only those who are most demanding. We are definitely out to address the needs of the high-end buyer, who is ising to pay more for quality. In particular market, we also seek the buyer who appreciates two attributes: the quality of furniture workmanship and the excellence of design, with an understanding of technology and ergonomics built in. We have made a researched at the most prominent area in Sylhet, Uposhahar, there are more then 2800 house, mostly are European design and heavily expensive. We have seen such types of building are mostly constructed by foreign materials, thus hundreds or crores of money goes to abroad every year. We have plan to grab this market. As the trend of cash flow is higher in sylhet region, because of NRB people, mostly from UK. So, they built their house by expensive material. We have included a inner picture of a local house in uposhahar, the person who built that house, has told us that he has imported carving items costing approximately 5 crore+. We have also analysis also our going to be rival Creative I, their sales figure shown that, they have sale 76 lac last January only the luxurious carving item, mostly are imported from Italy and Germany.
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The same scenario we got from another rival, Best Buy, situated at Sobhanighat. They also have sold 45 lac bdt on January, the carving items to the uposhahar locality people (especially NRB).
2.2 Some Flash of luxurious House of Uposhahar Area, Sylhet (Outlook & Innerlook)
Some Inner Looks:
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2.3 Market Needs

RCMG understand that the target market needs more than just cement showpiece and carving. The need grew out of the special needs of customer, when combined with worldwide sandstone, slate, countertops, vanity tops, carvings, garden stone, tub surround, window sills, Prefabricated Slab, cement tiles and slabs, cement sinks, mosaic and memorial and etc. We have already analysis the market of Sylhet city and also the surrounding Balagonj, Beanibazar. The trend over there is such like, luxurious house in an empty paddy field. The financial source of this house owners are foreign income. So, this NRB people are often buy luxurious and posh looking carving item. So, we will provide best looking carving item which will fulfill their needs.
2.4 Market Trends

RCMG market has finally grown to recognize the disparity between most of the standard cement showpiece and carving sold through channels, and RCMGs own products. The development of the luxurious personal house builders are our main target.
2.5 Market Growth

According to the market of organization is growing at 25 percent per year, and is projected to increase. The market for layout related Showpiece is growing even faster, at 18 percent per year. Most important is the growth in home decor showpiece and carving. As the cost of the computer goes down, steadily, the number of home offices goes up. According to this is about .6 million right now, growing at 15 percent per year.
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50 40 30 20 10 0 Furniture Luxurious Showpiece Luxuriuos Carving
2.6 Market Segmentation
Artistic people: Most of artistic people use showpieces for dcor our household they also our target customers. We all know that, the cash flow in sylhet is very potential, who are very much fond of build luxury home at the local area. They are our main stream target. Small business owners: RCMG s customer surveys indicate a strong market among the owners of businesses with fewer than 15 employees. There are 143 such businesses in Sylhet, most of them with concentrated ownership that makes the owners potential customers. Builders Firms: The home office developer firms are our potential customers. Artistic people: Most of artistic people use showpieces for dcor our household they also our target customers. We all know that, the cash flow in sylhet is very potential, who are very much fond of build luxury home at the local area. They are our main stream target. Corporate executives: RCMGs market research indicates about 80 customers who are managers in corporations of more than 15 employees. The target customer is going to be at a high executive level, in most cases, because the purchase price is relatively steep compared to standard showpiece and carving
2.7 Competition and Buying Patterns

In the mainstream business, channels are critical to volume. The manufacturers with impact in the national sales are going to win display space in the store, and most buyers seem content to pick our product off the store floor. Price is critical, because the channels take significant margins. Buyers are using to settle for laminated quality and serviceable design.
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In direct sales to corporations, price and volume is critical. The corporate buyer wants troublefree buying in volume, at a great price. Reliable delivery is as important as reliable quality. In the high-end specialty market, particularly in niche, showpiece is very important. RCMGs target customer is not making selections based on price. The ergonomics, design, accommodation of the products within the high-quality feel of good art structure, is much more important than mere price. We are also seeing that assembly is critical to shipping and packing, but our customer doesn't accept any assembly problems. We need to make sure that the piece comes together almost like magic, and as it does, it presents a greater feel of quality than if it hadn't required assembly at all.
2.8 Main Competitors

Khadim Ceramic Industry: KCI has been operating since the middle 1980s, and grew up with construction decor materials also use cement as our production inputs. Today they are about 10 times bigger regarding RCMG size. They have a very nicely done catalog and good relationships with two distributors. Strengths: Good marketing, strong advertising budget, relationships with distributors, strong direct sales. Weaknesses: The product is more standardized, and of lesser quality, with less sense of design and materials and workmanship. Creative I: Creative I has been established in Sylhet on 2011 based on uposhahar area people. Their main items are luxurious curtain, sofa, wooden bed, bathroom feetings, kitchen itmes all are imported wooden or marble maid. Strengths: Good Brand image, luxuriuos sales center, big work force Weaknesses: The products is more standardized, and heavily expensive.
Best Buy
Best buy is the most famous shop in sylhet area basically all kinds of luxurious house hold materials are available here. They are our one of the toughest rival based on their product line on 12

cement carving important from china and korea. It has established on 2007 situated on sobhanighat area, near uposhahar. Strengths: Huge space in the sales center, item wise area is divided. Weaknesses: weak work force, items has not much value as a Brand, maximum items are imported from China.
Chapter 3 3.1 Operational Plan OF RCMG:

Operation management also involves managing people, equipment, technology, information and many others resources. Operation management is the central core function of every organization, whether the organization is large or small provides a physical good or service is for profit or not for profit. The RCMG use the following inputs in production process Such as 1. Cement 2. Sand 3. Water 4. Color 5. White cement 6. Steel 7. Wood 8. Small Stone (Collected from Jaflong) RCMG use Lafarge surma brand cements as our input. Because the cement Quality is standard and cost effective. RCMG use local sand, in Sylhet zone standard sand are available, Color is the important ingredient of product it base on the product compression. RCMG use small stone and steel for increased durability and maintain strength of products. Organization also uses wood for shipment purpose of products from one location to others. Inputs Transformation Outputs
The main activity of transformation is to transform a organizations inputs into finished goods and service, such as transforming leather and rubber into sneakers. Inputs include human 13

resources (such as workers and managers), facilities and processes (such as building and equipment), as well as materials, technology and information. Outputs are the goods and service a organization produce. In order to achieve the long term strategic goals of RCMG, the RCMG must pursue the essential of ingenuity, innovation and enhanced ways of producing goods and services. The Diagram below shows the Transformation Process at RCMG Transformation Output Catering, Materials, Packaging, Customers Information, Sales, seeking Customers, Collection, affordable, Output Input Facilities, Crash fashionable Facility recruitments: Staff Sales point product. Rainbow Carving & Marble Gallery has our own factory, located in 125 Khadim C/A, Sylhet3100, its equipped with advanced processing equipment, implemented comprehensive management and quality control systems to ensure all series meet both industrial standards and client expectations. Rainbow Carving & Marble Gallery has one production factory which is situated in commercial area of Kadim Nogor,Sylhet. The industry area cover 10 decimel land and with modern technology based layout. The annual production capacity of the organization is 25,000 units of different series of product. Input
Warehousing:
Rainbow Carving & Marble Gallery doesnt need any storing or warehousing. Because we will follow in Just in time (JIT) process. But after production of product we have store our product in own house in short time.
Technology:
RCMG use the Chaina Helly Flox Raha Technology & also local Bangladeshi handicraft sculpture system, this technologys production capacity is high and outputs are more standard than others technology. Our Wooden carving items will be made by local craftsman, who are very much creative in this sector, they have already did some tremendous work in woondal and eatopia restaurant. Some of our craftman had work in Marmaid Caf, Coxsbazar.
Sales Center:
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To increase the volume of sales RCMG operate 1 sales center at Uposhahar Main road, Block-E in Sylhet.
Information and communication technology plan

CRM: Consumer Relationship Management. RCMG is more sincere to maintain the Consumer relation, and they find out the customer demand, what they want and how can they fulfill those demand of our existing customers.
Website
Rainbow Carving & Marble Gallery will develop its official website very soon. We have planned to make an agreement with BRAC Bank ltd to online purchase easier to the clients.
CHAPTER 4 4.0 MARKETING PLAN

4.1 Introducing the product
RCMG specializes in manufacturing cement showpiece, sculpture , carving sandstone, slate, countertops, vanity tops, carvings, garden sofa , tub surround, window frame , Prefabricated Slab, cement tiles and cement slabs, cement sinks, mosaic and memorial and etc. Sculptors working with Rainbow have inherited superb craftsmanship from our ancestors. Boasting with few years of combined carving experience, Rainbow is set to bring you the finest art pieces one can possibly make from cement.
4.2 Marketing Principles of RCMG

There are many priorities within a business, but in a marketing orientated organization like Rainbow, many of the following principles is being high on the agenda: 1. Customer satisfaction: Market research must be used to find out whether customers' expectations are being met by our luxury goods like carvings. 2. Customer perception: This is based on the images consumers have of our firm and our new product, this can be based on; value for price, product quality, fashion and product reliability.
3. Customer needs and expectations: This is anticipating future trends and forecasting for future sales. This is vital of our organization if we wish to make profit we have to grab the basic need of our target market segment, especially uposhahar based area clients of Sylhet. 15

4. Beware of the environment: We have to more focus of our external environment specially to our competitors. We have to keep a sharp eye about their product marketing and as well as the new product launch by them.
4.3 Product life cycle- Management & Development.

The Rainbows Product Life Cycle is the name given to the stages through which a product passes over time. The classic Product Life Cycle has four stages. They are introduction, Growth, Maturity & Decline. We are in the Introductory Stage.
Below Graph showing the product life cycle
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4.4 Product list:

Rainbow Garden Carving: The product name, code and price are attached in the Sample.
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GP001 [ TK -2530]
GP002 [ TK -999]
GP003 [ TK -4521]
GP004 [ TK -1899]
GP005 [ TK -17000]
GP006 [ TK -11530]
GP007 [ TK -1250]
GP008 [ TK -999]
GP00 [ TK 1750]
GP010 [ TK 1750]
GP011 [ TK 1750]
GP012 [ TK 1750]
Rainbows Line & Column: The product name, code and price are attached in the Sample.
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F001 [ TK -35000].
F002 [ TK -41000]
F003 [ TK -18750]
F004 [ TK -15530]
F005 [ TK -18750]
F006 [ TK -72000]
F007 [ TK -20050]
F008 [ TK -20050]
F009 [ TK -21450]
F010 [ TK -125000]
F011 [ TK -128000]
F012 [ TK -130300]
Rainbows Classical Series of Cement Animals Sculpture:
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AC001 [ TK -1000]
AC002 [ TK -7000]
AC003 [ TK -2000]
AC004 [ TK -2500]
AC005 [ TK -7300]
AC006 [ TK -7100]
AC007 [ TK -3000]
AC008 [ TK -2100]
AC009 [ TK -1750]
AC010 [ TK -15700]
AC011 [ TK -72000]
AC012 [ TK -1750]
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AC001 [ TK -900]
AC002 [ TK -900]
AC003 [ TK 900]
AC004 [ TK -900]
AC005 [ TK 900]
AC006 [ TK 900]
AC007 [ TK 900]
AC008 [ TK 900]
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Rainbows Classical Series of Cement Sculpture
AC-001 [ TK -2599]
AC-002 [ TK -2599]
AC-003 [ TK -2599]
AC-004 [ TK -2599]
AC-005 [ TK -2599]
AC-006 [ TK -1320]
AC-007 [ TK -2599]
AC-008 [ TK -1320]
AC-009 [ TK -2800]
AC-010 [ TK -2800]
AC-011 [ TK -2800]
AC-012 [ TK -1320]
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Rainbows Cement Bench Table
BC001 [ TK -4050]
B002 [ TK -3900]
BC003 [ 5700]
BC004 [ TK -14240]
BC005 [ TK -21385]
BC006 [ TK -6995]
BTC007 [ TK -18210 ]
BC008 [ TK -7520]
BC009 [ TK -10250]
BC010 [ TK -14210]
TC011 [ TK -9500
TC012 [ TK -11210]
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4.5 Pricing Strategy
One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. RCMG follows the followings general sequence of steps for developing the pricing of a new product: 1. Develop marketing strategy - perform marketing analysis, segmentation, targeting, and positioning. 2. Make marketing mix decisions - define the product, distribution, and promotional tactics. 3. Estimate the demand curve - understand how quantity demanded varies with price. 4. Calculate cost - include fixed and variable costs associated with the product. 5. Understand environmental factors - evaluate likely competitor actions, understand legal constraints, etc. 6. Set pricing objectives - for example, profit maximization, revenue maximization, or price stabilization. 7. Determine pricing - using information collected in the above steps, select a pricing method, develop the pricing structure, and define discounts.
Pricing Objectives
The RCMGs pricing objectives is identified in order to determine the optimal pricing. Common objectives include the following:
Current profit maximization - seeks to maximize current profit, taking into account revenue and costs. Current profit maximization may not be the best objective if it results in lower long-term profits. Current revenue maximization - seeks to maximize current revenue with no regard to profit margins. The underlying objective often is to maximize long-term profits by increasing market share and lowering costs. Maximize quantity - seeks to maximize the number of units sold or the number of customers served in order to decrease long-term costs as predicted by the experience curve.
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Maximize profit margin - attempts to maximize the unit profit margin, recognizing that quantities is be low. Quality leadership - use price to signal high quality in an attempt to position the product as the quality leader. Partial cost recovery - an organization that has other revenue sources may seek only partial cost recovery. Survival - in situations such as market decline and overcapacity, the goal may be to select a price that is cover costs and permit the firm to remain in the market. In this case, survival may take a priority over profits, so this objective is considered temporary.
Pricing Methods
To set the specific price level that achieves our pricing objectives, we will use Cost-plus pricing method. Cost-plus pricing set the price at the production cost plus a certain profit margin. If the firm has decided to launch the product, there likely is at least a basic understanding of the costs involved, otherwise, there might be no profit to be made. The unit cost of the product sets the lower limit of what the firm might charge, and determines the profit margin at higher prices. The total unit cost of a producing a product is composed of the variable cost of producing each additional unit and fixed costs that are incurred regardless of the quantity produced. The pricing policy should consider both types of costs.
Pricing Strategy: The RCMG follow the Market skimming pricing strategy.
Market skimming This pricing strategy is also known as price creaming and is usually put into place in markets where the competition is limited. Market skimming pricing involves charging a high price for new products because the customer is new and unique so (hopefully) the consumers are being used to pay higher prices for them. This is the most common strategy in the market; as consumers are pay the higher prices for product that has active Image.
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Skimming is most appropriate for RCMG for the followings reasons:
Rainbows product Demand is expected to be relatively inelastic; that is, the customers are not highly price sensitive, because for Bangladesh perspective this is a highly luxurious item. Large cost savings are not expected at high volumes, or it is difficult to predict the cost savings that would be achieved at high volume. The organization does not have the resources to finance the large capital expenditures necessary for high volume production with initially low profit margins The competitor of the organization is not enough in market just very few only 2-3. But they yet not make carvings product, which we have mainly focused.
4.6 Promotional Strategy

Promotional strategy for the Rainbows product is centered heavily on word-of-mouth promotion, as well as the appearances of sales representatives at conventions and trade shows. At this stage, the word of mouth is then accelerating through friends and family acquaintances. Furthermore, local cable TV advertisements are be aired. This is an inexpensive, yet effective medium to reach the target market, as 95% of the target consumers watch satellite channels. The public relations strategy is all about informing the consumer about the products, and ensuring they view our organization as a leader in green technology. This is include transparency in the corporations greenhouse gas emissions, where our products come from, as well as answering any questions the public may pose. Rainbow is not use printed materials for environmental reasons. Internet is a major component of the marketing strategy, as 87% of Baby Boomers currently make use of the internet; utilizing it to research potential purchases they have discovered through traditional means like newspaper and television. The upcoming Rainbow product website is contain order information as well as a detailed description of the product and the organization alike. The website will be notably promoted in the advertisements, and readily available through major search engines. Only funds required to start and maintain the website is be needed at this stage. 26

One of Rainbow most prominent aspect besides its environmentally sound materials is that it is portable and customizable. Both aspects may be illustriously shown in tradeshows and demonstrations. Sales representatives may travel to thana area like Bishwanath, Beanibazar, Balagonj & Moulvobazar. 1. Advertising: RCMG use this tool to send our product messages to large audiences efficiently through such avenues as TV, Magazines, Newspapers, Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive. 2. Public Relations: This promotional tool is initiated through public appearances, news, press releases or event sponsorships, to build trust and goodis by presenting the product, organization or person in a positive light. 4. Direct Marketing: This tool is utilized catalogs, encourage direct responses door to door selling at uposhahar area, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics. 5. Personal Selling: Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach our customers and strengthen our relationship with our clients.
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4.7 Distribution Strategy

Much of our sales is be conducted through sales center and telephone. Given the long distance order placement, RCMG products is frequently be delivered to the consumer; a task inevitably necessitating an additional delivery fee. However, we is strive to use green methods of transportation. In keeping with our corporations core values, our vehicles is be powered through hybrid motors, ultimately reducing greenhouse gas emissions RCMG is reserve control over the delivery methods from the warehouse to a customers home. When produce the finish product RCMG use the following distribution channel:
Factory
Show Room/sale Center
Customers
4.8 SWOT Analysis: (Strengths, Weaknesses, Opportunities and Threats)

This is an opportunity to give an honest assessment of RCMGs skills and identify weaknesses that organization needs to address Strengths Unique and excellent product 28

Dedicated to producing excellent quality product Sufficient ability to respond to the needs of the market Update Knowledge of current markets Strong industry networks
Weaknesses Opportunities Growing market Expansion of the business into other areas Availability of staff New product lines Threats Existing, and future competitors within the industry like Khadim Ceramics Increasing cost of materials, and manufactures. Lack of skills. Lack of management skills No plan for management succession Inefficient equipment Lack of research and development facilities
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Chapter 5 5.0 Financial Plan Investment

The total investment of the RCMG was at Tk 40,00,000.00 (Forty Lac) at the time of establishment. The notable investment represents deployment in Technology, sale centers, product line expansion, Research and development (R&D) and manpower. Promoters Asset to the Organization: Promoters have not transferred any asset to the Organization but deposited share money from time to time. The organization acquired assets by investing its own funds. Statement of the Partners SL. Name Address (BDT-TK) Percentage NO 01. House # 221, Road # 12,BlockB,Uposhohor,Sylhet3100 Houmayun Kader House # 30/B, Road # 5 Dhanmondi R/A, Dhaka-1212 Chowdhury Rahat Sarkar 4, Puran Lane Sylhet-3100 Imran Ahmed City Heart, 67, Naya Sarak,Sylhet-3100 Rafaet Ul Kabir 20,00,000/= 50%
02. 03. 04. Total
800,000/= 800,000/= 400,000/= 40,00,000/=
20% 20% 10% 100%
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Projected Cash Flow Year: 2012
Cash Receipts Income From Sales Cash Sales Collection Total Cash From Sales Incole From financing Loan Procced total Cash from Financing other cas received Total Cash Received Expenses COGS operating expense EMI Tax Equipment purchase Reserve Owners Draw Total Cash Disbursement Net Cash flow Jan 200000 0 200000 0 0 0 0 200000 Feb 210000 0 210000 0 0 0 0 210000 Mar 230000 0 230000 0 0 0 0 230000 Apr 234000 0 234000 0 0 0 0 234000 May 156470 0 156470 0 0 0 0 156470 June 230457 0 230457 0 0 0 20000 250457 July 232013 0 232013 0 0 0 12000 244013 Aug 315000 0 315000 0 0 0 10000 325000 Sep 338900 0 338900 0 0 0 80000 418900 Oct 400230 0 400230 0 0 0 34000 434230 Nov 560780 0 560780 0 0 0 32000 592780 Dec 678000 0 678000 0 0 0 65000 743000
Total Projected Cash Flow
0 10000 0 0 12000 0 12000 34000
0 11000 0 3000 0 10000 24000
1000 30000 0 0 2000 0 10000 43000
1500 32000 0 0 1700 0 4000 39200
1600 33000 0 0 0 0 8000 42600
2000 35000 0 0 0 0 9000 46000
2300 36000 0 0 0 0 8000 46300
2400 40000 0 0 0 0 10000 52400
2600 41000 0 0 1230 1000 0 45830
2800 41500 0 0 1000 1500 0 46800
3120 43000 0 0 0 1400 0 47520
3400 45000 0 0 0 5000 0 53400
166000 186000 187000 194800 113870 204457 197713 272600 373070 387430 545260 689600
3517800
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Projected Cash Flow
Cash Receipts Income From Sales Cash Sales Collection Total Cash From Sales Incole From financing Loan Procced total Cash from Financing other cash received Total Cash Received Expenses COGS operating expense EMI Tax Equipment purchase Reserve Owners Draw Total Cash Disbursement Net Cash flow Jan 300000 0 300000 0 0 0 1000 301000 Year: 2013 Feb Mar 289000 12000 301000 0 0 0 0 301000 250000 2000 252000 0 0 0 0 252000 Apr May June July Aug Sep Oct 540000 0 540000 0 0 0 450 540450 Nov Dec 670000 734000 23000 12000 693000 746000 0 0 0 500 0 0 0 1000 Total Projected Cash Flow 2013
300000 320000 230000 300000 420000 600000 34000 130000 12000 2000 0 0 334000 450000 242000 302000 420000 600000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 100 0 0 0 450 0 0 0 1000
334000 450000 242000 302100 420450 601000
693500 747000
4000 1200 0 0 0 0 12000 17200 283800
5000 1200 0 0 14500 0 10000 30700 270300
6000 1300 0 0 0 0 30000 37300 214700
7000 2000 0 0 4000 0 10000 23000
7500 2300 0 0 0 0 10000 19800
8100 2500 0 3000 23000 0 12350 48950
10000 1000 0 0 0 0 40000 51000
11000 1298 0 0 5000 0 50000 67298
12000 1567 0 0 0 0 34000 47567
14500 3465 0 0 180000 0 67000 264965 275485
16000 17800 4000 17800 0 0 0 0 17620 0 0 0 42000 80000 79620 115600 613880 631400 4381500
311000 430200 193050 251100 353152 553433
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Carving & Marble Gallery Income Statement (Projected) for the Year ended 31 Dec 2012
Revenue:
Net Sales
3,517,800.00
Cost of Goods Sold:

Beginning Inventory Add: Purchases Freight-in 0.00 900,000.00 150,000.00
Less: Ending Inventory Cost of Goods Sold
1,050,000.00 25,000.00 1,025,000.00 2,492,800.00
Gross Profit
Expenses:
Advertising Maintanance Salaries Building Rent Repairs Depreciation Office Expenses Miscellaneous Professional Fees Telephone Utilities Furnitures IT Equipment 800,000.00 30,000.00 100,000.00 60,000.00 215,000.00 163,400.00 40,000.00 15,000.00 40,000.00 36,000.00 99,000.00 200,000.00 100,000.00
1,898,400.00
33

Liabilities
Currents Liabilities Supplier 200000
Assets
Currents Assets Cash and cash equivalents Inventories Joint Account in Bank 890,400 1,250,000 500,000
Equity Rafaet Humayun Rahat Imran Total
4000000
2000000+297,200 800000+118,880 800000+118,880 400000+ 59440
22,97200/= 918,880/= 918,880/= 459440/= 47,94,400/=
Fixed Assets Land AC Furniture and fixture Computer Total
800000 254000 945890 154110 47,94,400/=

594,400.00
Net Income (Projected)
Balance Sheet (Projected)
34
Rainbow Carving & Marble Gallery Income Statement (Projected) For the Year ended 31 Dec 2013
Revenue:
Net Sales
4,381,500.00
Cost of Goods Sold:

Beginning Inventory Add: Purchases Freight-in 25,000.00 1,400,000.00 160,000.00
Less: Ending Inventory Cost of Goods Sold Gross Profit
1,585,000.00 35,000.00 1,585,000.00 2,796,500.00
Expenses:
Advertising Maintenance Salaries Building Rent Repairs Depreciation Office Expenses Miscellaneous Telephone Utilities Furnitures IT Equipment 800,000.00 35,000.00 130,000.00 60,000.00 118,000.00 163,400.00 30,000.00 20,000.00 38,000.00 115,000.00 200,000.00 100,000.00
1,809,400.00
35

Net Income 987,100.00
Balance Sheet (Projected)

Liabilities Currents Liabilities Supplier 94070 Assets Currents Assets Cash and cash equivalents Inventories Bank
140000 1350000 2200000
Equity Rafaet Humayun Rahat Imran
4594400 2297200+493550 918,880+197420 918,880+197420 459440+98710
27,90,750 1116300 1116300 558150
Fixed Assets Land AC Furniture and fixture Computer
980000 120000 650980 234590
Total
5675570/= Total
5675570/=
36
5.3 Ratio Analysis

Year 2012 (Based on the Projected Data) Return on Investment = Net Income\Total equity = 594400\4000000 = 14.86% Gross Profit Margin= Gross Profit \ Net Sales = 2492800\3517800= 70.86% Net Profit Margin= Net Profit \ Net Sales =594400\3517800= 16.89%
Year 2013 (Based on the Projected Data) Return on Investment = Net Income\Total equity =987100\ 4987100 = 19.79% Gross Profit Margin= Gross Profit \ Net Sales = 2796500\4381500=63.82% Net Profit Margin= Net Profit \ Net Sales = 987100\4381500=22.53%
**NPV = 22,88,754.46/= **IRR = 57% **Pay Back Period = 1.39 Years (approx)
37
**(All the Calculation are attach with the appendix)**
5.4 Break Even

Sale3517800 Less: variable cost Purchases ..900000 Fright in.150000 Maintain.....30000 Repair.15000 Office Expense40000 Utilities99000 1234000 Contribution margin2283800 Fixed Cost Advertising800000 Salaries..90000 Building Rent60000 Depreciation..163400 Miscellaneous40000 Professional Fees...70000 Telephone..36000 Total Fixed cost .1259400 Contribution margin ratio= 2283800/3517800 = 0.65 Break Even in BDT = Fixed Cost/ Contribution margin ratio 1259400/0.65 = 19,37,538.5 Sale (Based on projected sale) 38
Net Income (2012, 2013)
Net Profit Margin (2012, 2013)
39

25 20
15 Net Profit Margin 10
0 2012 2013
ROI (2012, 2013)
40
Net Sales (2012, 2013)
Net Sales
5000000 4000000 3000000 2000000 1000000 0 2012 2013 Net Sales
Chapter 6 Risk Analysis & Future Plans

41

The main risk of our organization can be external risk. Such risks are: 1) New competitors entrance in the market: If any new competitors entry in the market, we will always keep a sharp eye in the market, always keen our image in the competitors product strategy. 2) Existing competitors: Existing competitors like: Best Buy, Khadim Ceramics, Creative I can follow our product, in that case we will focus more about the quality of our product. 3) Suppliers Threat: If our Suppliers bargain power will increase, that will be a great problem for us, we should keep good relation with our suppliers as well as always seek for new possibly cheap suppliers. We should emphasize on on credit payment availability suppliers, who can give goods to us on credit more and ensure the quality. 4) Political unstability: Plitical unstability is one of the big factor for run any kind of business. This will ruin the economy as well the local demand market of our products. Thus we can face a great losses. Our future plan is to extend our sales center in to Beanibazar area. We have already analysis the market and gain a good feedback from the client. We is also develop our website, which will include some distinctive feature like online order and online purchase; the payment method is be visa or master card. Even the client can purchase by their DBBL Nexus of BBL Visa debit card too. For this, we will make a deed with these 2 Banks.
Also this year we will emphasize more about the promotional activities to grab the NRB clients of Sylhet at uposhahar, shahporan and khadimnagar based area.
42

Conclusion
A complete and thorough business plan must have attention to detail and cover all the major areas of concern. A properly planned business is the first step to a successful business. Proper presentation may make the difference between a well funded program and the one looking for money. From this Business plan we can achieve a well balanced Business.
43

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Rainbow Carving & Marble Gallery

Chapter 1 1.1 Introduction:

Rainbow Carving & Marble Gallery

1.4 Long term objective:

1.5 Short term objective:

1.6 Strategic objectives of RCMG

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

1.8 Organ gram

2 Sales Officer Reporting at sales office @ Uposhahar

1 Purchase officer Officer

1.9 Organization Structure

1.10 Departments of the RCMG:

Rainbow Carving & Marble Gallery

1.11 Number of Employees:

Rainbow Carving & Marble Gallery

Chapter 2 2.0 Market Analysis

2.1 Target Market Segment Strategy

Rainbow Carving & Marble Gallery

Some Inner Looks:

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

2.3 Market Needs

2.4 Market Trends

2.5 Market Growth

Rainbow Carving & Marble Gallery

2.6 Market Segmentation

2.7 Competition and Buying Patterns

Rainbow Carving & Marble Gallery

2.8 Main Competitors

Rainbow Carving & Marble Gallery

Chapter 3 3.1 Operational Plan OF RCMG:

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Information and communication technology plan

CHAPTER 4 4.0 MARKETING PLAN

4.2 Marketing Principles of RCMG

Rainbow Carving & Marble Gallery

4.3 Product life cycle- Management & Development.

Below Graph showing the product life cycle

Rainbow Carving & Marble Gallery

4.4 Product list:

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbows Classical Series of Cement Animals Sculpture:

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Skimming is most appropriate for RCMG for the followings reasons:

4.6 Promotional Strategy

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

4.7 Distribution Strategy

Show Room/sale Center

4.8 SWOT Analysis: (Strengths, Weaknesses, Opportunities and Threats)

Rainbow Carving & Marble Gallery

Rainbow Carving & Marble Gallery

Chapter 5 5.0 Financial Plan Investment

(All the Calculation are attach with the appendix)