JOURNAL

Advertising is all glitter and little truth. Favour The stars prmoting the product most of the time dont take its responsibility moreover they not even use the product. Advertisers have to depict what the customers like, enjoy keeping in mind the clients requirements. As the products increase and so the ads, glitter is a way to ensure brand recall, avery important factor for the advertising firms. Most of the time companies over showcase there product qualities which is not fair. There are lot of examples like a person eat a chew gum and become so cool that girls start following him or take example of a famous perfume where if guys use that perfume girls start running behind them all these are totally fake. Advertising is a business and not charity. Companies hire advertisers for theirpromoting their products and it is not vice versa. Against Advertising firms carry responsibility of providing customers with unbiased information about products. In order to have a healthy bottom line the ad firms cannot shun their responsibility towards the society. Ad firms have to develop the ethical content into their processes to ensure fair deals. There are advertisement available which show the notice that it is medically provenor they are having proof.

Conclusion Advertiements are somewhat made to attract the costomers and some time theymight only glitter but some times they are also true All that glitters is not gold" but then it could be diamonds or easily affordable Americandiamonds. The choice lies in the hands of the chooser. Advertisements are making people aware of themyriad of choices available to them and sometimes also about the things which could be a necessity.Due to fierce competitions, obviously they sometimes tend to deceive people by adding little flaweddetails. But then consumer is also becoming more aware and has ability to choose cautiously.Point:Against:Intense advertising may influence people's mind to the extent that they prefer only thoseproduct which are being advertised massively and equi potent product is overlooked these techniqueshamper the small and mid scale industries to a large extent.Point:Advertising is a key tool of marketting in today's time , fake advertising cannot attaract thecustomer in long runPoint:advertisements in today's over competitive and marketing world is a necessity but it is a toolwhich we customers can use to our advantage,it tells us about the choices available to us,ensures thatwe clinch the best deal....so in my opinion i feel we should extract the truth from the glittery ads andhelp ourselvesPoint:true advertisement r only glitter.

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