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A PRACTICAL RESEARCH ON CONSUMER EVALUATION OF BEAUTIFICATIION PRODUCTS: EFFECTS OF EXTRINSIC CUES.

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Introduction:
Beautification products are those that clean and perfume the body, change appearance, correct body odor, protect skin, and keep it good condition. Basically Consumers' perceptions evaluating the qualities of beautification product are generally formed on the basis of an arrangement of cues. The consumer's task in evaluating the quality of beautification of product is to use cues from this arrangement for making evaluative judgments about that product. These cues mainly can fall into two categories: intrinsic cues or extrinsic cues. Intrinsic cues refer to attributes that cannot be changed without changing the physical characteristics of the product. Extrinsic cues are attributes that are not part of the physical product but consumers take into consideration during the evaluation of a beautification product Nowadays, companies try to differentiate their
beautification products emphasizing on some trivial attributes that in a real sense creates no difference from those of its competitors' or, sometimes they are not actually used by consumers at all.

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Objectives:
Broad Objectives: To identify the factors of fulfill satisfaction the consumers mind. Specific Objectives: Identifying the brand awareness of beautification product. Which purpose consumer is considering selecting the brand of beautification product? Find out the cause of consumers switching one brand to another brand to the consumers.

Approach to the Problems:

H1: Consumers hold some uniqueness beliefs in memory toward the product under evaluation.
H2: Consumers hold a positive impression toward the country from which the product was originated. H3: When consumers perceptions of quality are more favorable, their evaluation of a beautification brand is positive. H4: When the image of the country from where the product originates is perceived higher, the evaluation of the brand is positive.

Research Design:
Background of the study: East West University is an institution that promotes eastern cultures and values, and meaningfully blends eastern and western thought and innovation. To do this it provides meaningfully degree on different major subjects like Marketing, Finance, HRM, Economics etc. Consumer Research (MKT 414) is one of the courses of Marketing major. Precisely it teaches how to identify, collect, analysis, disseminate and use the information to solve any marketing problem. We are going to do this research as a part of academic practice of this course. Beside academic practice of applying all the research technique we will get a clear practical experience about conducting a marketing research which will help us to solve any marketing problem in the future.

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Significance of the Study:

The marketing world is always dynamic and changeable in nature. The needs and choice of consumers are changing with the passing of time. Beside this the competition is high in the marketplace for the presence of strong competitors. So for every company it is a matter of question is to sustain its market share. We already have known the role of marketing research in solving marketing problem and identifying marketing problem. As we know that information is needed to take marketing decision and a marketing research can provide those necessary information. This research will present a proper scenario of present market condition of beautification product industry and mainly consumers preference about different factors. This is very essential for the beautification product providers to compete in the present market, knowing their weakness & strength. By knowing this factors they will be able to add more value in their products and innovate more features which may helpful to attract new customers and fulfill the changeable need of present customer.

Methodology:
Nature of the study: Exploratory Source of information: Both primary and exploratory.

Primary Sources:
Primary source were random individuals. The following factors were considered to collect information: Information Collection Instrument: Structured questionnaire for the respondents. Sample Size: 60 individuals.

Secondary Sources: Secondary information was collected from the internet.

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Analysis of information:
Statistical technique will be used through MS Excel or MS Access to analyze the collected data. With all the analyzing techniques learned in the course of marketing research and other related courses like Average, weighted average will also use to analyze and interpret the data.

Presentation of Information:
Collected and calculated information are presented in graphical forms and also interpret theoretically.

Time Schedule:
Task Time estimate (Days)

Preparation of project proposal, submitting 4 proposal and getting permission Research design, prepare questioner and 4 developing hypothesis Analysis of data Calculate the survey result, present the total report Preparation of draft report Drafting of final report & Submission Total 5 4 28 6 interpret and 5

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Expected Outcome:
By conducting this research we will be able to know the factors which are important most for the consumers in making purchase decision of beautification products. Beside this some other factors will also come in front us which may not much important among the customers. Identifying those will be helpful for the companies to serve the market in a more innovative way. Because Innovation and the ability to identify consumers needs are keys success factors as well. Moreover, the effect of these success factors has led to a consolidation in the beautification product industry, with not only the largest firms becoming bigger but also the small film will be able to gain their objective. Besides increasing the companys profitability the report of this research will also be helpful to build a strong economy in business world.