DEEZER

FUTURE OF MUSIC

Bangkok, 10 October 2012:
launched in Thailand in partnership with dtac
Road Studios
million. The plans
Deezers
including Thailand,

Dauchez outlined
To speed up growth by opening offices in
world
from
both in terms of music consumption and as a source for new artists with global appeal
To further improve the locali
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing
includ
awareness
users to convert to paid subscription
for each individual country according
To continuously invest in product innovation
technology power

To support its vision
countries
to 160 countries worldwide
focus first on growing music markets, rather tha
high and market conditions do not currently allow for sustainable expansion.


160 COUNTRIES
DEEZER REVEALS PLANS
FUTURE OF MUSIC
FOLLOWS LAUNCH IN THAILAND WITH
Bangkok, 10 October 2012:
launched in Thailand in partnership with dtac
Road Studios outlined plans for
The plans, as announced by
global expansion
including Thailand, access and enjoy
Dauchez outlined four priorities for funding investment
To speed up growth by opening offices in
world, striking deals with the right partners
from music ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
To further improve the locali
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing
nclude involvement in local music life thro
awareness. The free service will be a recruitment channel to
users to convert to paid subscription
for each individual country according
o continuously invest in product innovation
technology power
To support its vision
countries throughout Africa, the Middle East and Asia
to 160 countries worldwide
focus first on growing music markets, rather tha
high and market conditions do not currently allow for sustainable expansion.
160 COUNTRIES
REVEALS PLANS
FUTURE OF MUSIC
OLLOWS LAUNCH IN THAILAND WITH
Bangkok, 10 October 2012: -Deezer
launched in Thailand in partnership with dtac
outlined plans for
, as announced by
global expansion and
access and enjoy
four priorities for funding investment
To speed up growth by opening offices in
striking deals with the right partners
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
To further improve the locali
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing
involvement in local music life thro
The free service will be a recruitment channel to
users to convert to paid subscription
for each individual country according
o continuously invest in product innovation
technology poweringDeezer
To support its vision Deezer announced the live launch of the service in
throughout Africa, the Middle East and Asia
to 160 countries worldwide - more
focus first on growing music markets, rather tha
high and market conditions do not currently allow for sustainable expansion.
160 COUNTRIES LIVE
REVEALS PLANS
FUTURE OF MUSIC WITH
OLLOWS LAUNCH IN THAILAND WITH
Deezer, the leading music subscription service, which recently
launched in Thailand in partnership with dtac
outlined plans for investing new fundi
, as announced by Axel Dauchez, Deezer
and transform the way in which music fans across the world
access and enjoy a catalogue of 20 million tracks
four priorities for funding investment
To speed up growth by opening offices in
striking deals with the right partners
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
To further improve the localisation of
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing
involvement in local music life thro
The free service will be a recruitment channel to
users to convert to paid subscription
for each individual country according
o continuously invest in product innovation
ingDeezer as cutting
Deezer announced the live launch of the service in
throughout Africa, the Middle East and Asia
more than any other digital music provider.
focus first on growing music markets, rather tha
high and market conditions do not currently allow for sustainable expansion.
LIVE - NEW
REVEALS PLANS TO TRANSFORM THE
WITH US$
OLLOWS LAUNCH IN THAILAND WITH

the leading music subscription service, which recently
launched in Thailand in partnership with dtac, today at a
investing new funding from Access Industries total
Axel Dauchez, Deezer
transform the way in which music fans across the world
a catalogue of 20 million tracks
four priorities for funding investment
To speed up growth by opening offices in both new and existing markets
striking deals with the right partners. This
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
ation of its service including the growth of
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing
involvement in local music life through events and partnerships to raise brand
The free service will be a recruitment channel to
users to convert to paid subscription, rather than a model in of itself. It will be shaped
for each individual country according to the competition
o continuously invest in product innovationand
as cutting-edge, open and accessible as possible
Deezer announced the live launch of the service in
throughout Africa, the Middle East and Asia
than any other digital music provider.
focus first on growing music markets, rather than the US, where customer acquisition costs are
high and market conditions do not currently allow for sustainable expansion.
NEW USER EXPERIENCE
TO TRANSFORM THE
US$130M
OLLOWS LAUNCH IN THAILAND WITH
the leading music subscription service, which recently
today at a press conference at Londons Abbey
ng from Access Industries total
Axel Dauchez, Deezer CEO,
transform the way in which music fans across the world
a catalogue of 20 million tracks
four priorities for funding investment:
both new and existing markets
. This reflects
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
service including the growth of
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing
ugh events and partnerships to raise brand
The free service will be a recruitment channel to
, rather than a model in of itself. It will be shaped
to the competition
and new user experience
edge, open and accessible as possible
Deezer announced the live launch of the service in
throughout Africa, the Middle East and Asia. This brings Deezers geographical reach
than any other digital music provider.
n the US, where customer acquisition costs are
high and market conditions do not currently allow for sustainable expansion.
USER EXPERIENCE
TO TRANSFORM THE
130M FUNDING
OLLOWS LAUNCH IN THAILAND WITH
the leading music subscription service, which recently
press conference at Londons Abbey
ng from Access Industries total
CEO, are designed to accelerate
transform the way in which music fans across the world
a catalogue of 20 million tracks.
both new and existing markets
s Deezers view that the switch
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
service including the growth of
by over 50% to provide even more locally relevant content and features;
To launch an international free service alongside global marketing campaigns
ugh events and partnerships to raise brand
The free service will be a recruitment channel to encourage free service
, rather than a model in of itself. It will be shaped
to the competition
new user experience
edge, open and accessible as possible
Deezer announced the live launch of the service in
. This brings Deezers geographical reach
than any other digital music provider.Deezer will continue to
n the US, where customer acquisition costs are
high and market conditions do not currently allow for sustainable expansion.
USER EXPERIENCE
TO TRANSFORM THE
FUNDING
OLLOWS LAUNCH IN THAILAND WITH dtac
the leading music subscription service, which recently
press conference at Londons Abbey
ng from Access Industries totaling
designed to accelerate
transform the way in which music fans across the world
both new and existing markets around the
view that the switch
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal
service including the growth of its editorial team
by over 50% to provide even more locally relevant content and features;
campaigns
ugh events and partnerships to raise brand
encourage free service
, rather than a model in of itself. It will be shaped
new user experiences to make the
edge, open and accessible as possible.
Deezer announced the live launch of the service inan additional
. This brings Deezers geographical reach
Deezer will continue to
n the US, where customer acquisition costs are
high and market conditions do not currently allow for sustainable expansion.
TO TRANSFORM THE
FUNDING

the leading music subscription service, which recently
press conference at Londons Abbey
ing US$130
designed to accelerate
transform the way in which music fans across the world,
around the
view that the switch
ownership to usage will increase the importance of new music markets
both in terms of music consumption and as a source for new artists with global appeal;
editorial team
campaigns that will
ugh events and partnerships to raise brand
encourage free service
, rather than a model in of itself. It will be shaped
to make the
.
an additional 76
. This brings Deezers geographical reach
Deezer will continue to
n the US, where customer acquisition costs are
Dauchez commented,Were thrilled to be able to extend Deezer to music fans in countries
such as Senegal, Cameroon and Indonesia today. But its not a case of one size fits all. In
addition to operating in 20 languages and transacting in 24 currencies, a team of professional
music-lovers worldwide is dedicated to recommending the best music for each territory. This
local approach is strengthened by exclusive partnerships with mobile operators in every key
country, with 14 mobile telecommunications partners already in place and a further six to be
announced during the year
i
.

Dauchezadded, We want to take new music to musically isolated countries, breaking down
the old music distribution networks. Were confident that by getting more people to try the
service - including those not yet aware of the subscription model - Deezer will become the new
way to listen to music worldwide.

New Music Experience
Deezer also showcaseditsnew, personalised user experience built on people-powered music
discovery. Now live on Deezers web-based service and mobile application, the experience
champions Deezers unique focus on editorial curation, giving its users the best
recommendations worldwide.

New features include:
Social mobile communities: Deezers mobile application will allow music fans to find
and connect with their friends, gaining seamless access to their music libraries, playlists
and charts to discover their favourite tracks and recommendations
Top user recommendations: music fans can submit their playlists to the editorial team
once a month, with the best ones rewarded by being featured on Deezers local
homepages for millions of other fans to see
Targeted concert listings: personalised music libraries now include relevant local
concert listings along with playlist recommendations, based on location and an
individuals favourite artists on Deezer
Extended Facebook integration which will bring Deezer into Facebooks Notification
Centre, making it easier than ever for friends to recommend their favourite track

Founder Daniel Marhely, said, Innovation has been core to the Deezer DNA from its birth.
People fall in love with Deezer and it becomes part of their lives: the average subscriber listens
for 2 hours a day
ii
. To put that in context, average daily internet use worldwide is just over half
an hour
iii
. Today weve unveiled a new user experience that makes it easier for Deezer usersto
discover and share music in their daily lives, regardless of time, place, location or activity.

Deezer has updated its iPhone app to include a new community feature allowing music fans
to follow their friends listening habits from their favourite artists to the playlists they create
and share recommendations anywhere, at any time. The app includes a new navigation bar
to further improve the Deezer iPhone experience. The new features will be available to Android
users in the coming weeks.
- End -


Deezer on the go


Deezer on the go

Notes to editors:
Imagery and video to accompany the press release available on request and in press
conference media packs on USB (including sample adverts from telecommunications
partners)
Live or signed telco deals include: Orange (France, United Kingdom Poland, Ivory Coast,
Mauritius, Romania), Everything Everywhere (United Kingdom), T-Mobile (United Kingdom,
the Netherlands, Austria), Belgacom (Belgium, Luxembourg), Telenor (Hungary, Montenegro,
Thailand), Millicom (Honduras)
Streaming link for press conference: http://partners.deezer.com/deezerglobal/

For further information or to request an interview, please contact:
Maetavarin Maneekulpan/ Tantida Tammakhupat
Total Quality PR (TQPR) Thailand Co. Ltd.,
Tel: 02-260-5820 ext. 115/ 120
E-mail: mae@tqpr.com/ nest@tqpr.com
Or
Blue Rubicon

About Deezer
Deezer delivers an exciting, broad and truly global music experience to more than 26 million
music fans across 160 countries. With 2 million subscribers, more than 1 million Facebook fans
and more than 100 million shareable playlists, Deezer allows fans to enjoy music unconstrained
by any of the barriers of the past, providing unlimited access to a catalogue of 20 million
tracks, instantly available on any device - smartphone, laptop, tablet, home speakers, car, or
work PC. Deezers mantra is music discovery, helping fans rediscover the joy of finding and
sharing fantastic new music through specially selected editorial recommendations for every
single market in which it is present. With an international partnership with Facebook and
strategic telecoms partnerships with Orange, Everything Everywhere and Telenor, amongst
many others, Deezer is committed to bringing music to new audiences worldwide.



Discover Deezer
www.deezer.com
m.deezer.com
Facebook.com/deezer
Twitter: DeezerWorld

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Souice: Beezei Piemium+ subsciibeis in Fiance, 2u11
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http:www.go-gulf.comblogonline-time