Topic: Honda v/s Hyundai Group member:

HITANSHREE SHAH DEEPAK RATHOD MIT MODY KHYATI LAKHOTIA ANKEET GANDHI SHRADDHA PUROHIT 9100237 9100250 9100252 9100261 9100266 891245

INDEX
1. Introduction of companies (http://en.wikipedia.org/wiki/Honda) (http://world.honda.com/profile/overview/) (http://en.wikipedia.org/wiki/Hyundai_Motor_Company) (http://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Pro file/HMIL/HMIL.aspx) (http://en.wikipedia.org/wiki/Hyundai) 2. PR strategy http://world.honda.com/profile/organization/ http://wiki.answers.com/Q/What_is_the_SWOT_analysis_of_Hyundai http://www.freeswotanalysis.com/automobile/88-honda-swotanalysis.html http://artsci.wustl.edu/~copeland/honda.html http://www.financialexpress.com/news/honda-india-strategy-in-fastgear/81807/1 http://www.businessweek.com/globalbiz/content/sep2009/gb200909 17_167667.htm 3. Strategy for damages control (CASE STUDY) http://michaeladhi.com/2010/01/21/honda-accord-crosstour-newage-media-ain%E2%80%99t-for-everybody/ http://managementblog.customermath.com/index.php/2009/11/30/a nother-honda-city-customer-with-clutch-problems/ http://www.techatblog.com/2010_08_01_archive.html http://www.insurancetech.com/security/228800239 4. Employee relationship http://world.honda.com/CSR/employee/relations/ http://corporate.honda.com/careers/details.aspx?id=testimonials http://corporate.honda.com/careers/details.aspx?id=development

http://www.crocodyl.org/wiki/honda http://jobview.monster.com/HR-Administration-Employee-RelationsJob-Montgomery-AL-US-91388671.aspx http://www.uwa.edu.au/__data/assets/pdf_file/0004/51286/The_Glo bal_Strategies_and_Employment_Relations_Practices_of_the.pdf 5. Public meetings and event management http://www.addchillisauce.co.uk/work/hyundai-ix35 http://corporate.honda.com/america/diversity.aspx?id=diversity_even ts http://www.greenfieldreporter.com/view/story/40c80067fd4e4e538f 2c41f887a54721/US--Auto_Show-Hyundai/ http://palestine.hyundaimotor.com/user/General/passionForsports/Sponsorship_en.aspx?Men u_no=1511&carcode=00&CarName=&OCarName=Atos&PageName=D etails&CM=4 http://world.honda.com/news/2010/4101130BRIO-Prototype/ http://world.honda.com/news/2011/4110110All-New-Civic/ 6. Participation in Trade Fairs &Exhibitions http://tradeshow.hisupplier.com/tradeshow-5474-The-9th-ChinaGuangzhou-International-Auto-Parts-Expo-2011/ http://comtrans.auto-fairs.com/en/leftnavigation/NEWS http://www.2exhibitions.com/information.asp?business=Winners_and _losers_from_the_L.A._Auto_Show http://www.free-press-release.com/news-alexandria-hyundai-elantrashoppers-greet-new-2011-model-1294332923.html http://www.eicma.it/moto/en/publishing-newshp.x-1027-1031.htm 7. Sales promotion campaign (http://world.honda.com/profile/sales/) (http://world.honda.com/history/challenge/1959establishingamerican honda/text08) (http://en.oboulo.com/honda-s-publicity-campaign-for-the-cr-v73153.html) (http://news.bbc.co.uk/2/hi/business/6590725.stm)

http://news.bbc.co.uk/2/hi/business/6614159.stm http://news.bbc.co.uk/2/hi/business/7147705.stm 8. Community relations (http://world.honda.com/profile/message/) (http://world.honda.com/profile/philosophy/) (http://corporate.honda.com/environment/community.aspx) (http://www.hondaindyedmonton.com/event-details/communityrelations/) (http://www.hmmausa.com/community.aspx) (http://www.aleague.com.au/default.aspx?s=communityrelation) 9. Selection of brand ambassador (Why? Who? Image) http://www.topnews.in/hyundai-i10-electric-variant-launched-brandambassador-srk-2250684 http://news.techwhack.com/2139-sania-mirza-hyundai-getz http://www.indianetzone.com/37/shahrukh_khan_a_brand_ambassa dor.htm http://www.rediff.com/money/2003/sep/09asimo.htm 10.Analysis of the Survey conducted- Results 11.Conclusion Annexure (Instrument used for the Survey)