Financial Industry Brochure Seoul 2012

SEOUL
Welcome to the New Leading Global Financial Hub
SEOUL, Welcome to The New Leading Global Financial Hub
SEOUL CONNECTS THE FINANCE FUTURE

Seoul is a prepared city to achieve all your financial goals and dreams. Today, Seoul is showing rapid growth as a financial center of Asia. Seoul is on its way to becoming the city chosen and trusted by global investors. Seoul will support to take your business to new heights.
Table of Contents
Why SEOUL
06 07 08 09 10 Geographical Benefits High Growth Potential Smart Human Resources City of Opportunity Exceptional IT & Urban Infrastructure 11 Cosmopolitan Environment for Expats 12 Dynamic Urban Space & Rich Culture
FINANCIAL CITY, SEOUL

16 General Status of Economy & Finance 18 Real Economy 19 Attractiveness of Capital Markets 21 Financial Strengths of Seoul 22 Yeouido International Financial District 23 IFC SEOUL
TIPS FOR FOREIGN INVESTORS

26 27 28 29 30 Seoul Global Center Support for Business Setup City Chosen by Global Corporations Success Story - Credit Suisse Useful Links
Table of Contents
Prologue
Why SEOUL
Seoul is an attractive city brimming with arts and culture built upon her 2,000 year history as the capital of Korea with natural beauty represented by the scenic Han River and Mt.Namsan. In terms of location, economic scale, business and living standards and growth potential, Seoul boasts competitive advantages over other Northeast Asian cities. This urban competitiveness is the reason why global investors are taking notice of Seoul.
WHY SEOUL
WHY SEOUL
WHY SEOUL
WHY SEOUL
Geographical Benefits
High Growth Potential
Flight hours from Seoul
1hrs~2hrs 4hrs~ 3hrs~4hrs 2hrs~3hrs
The Worlds15th largest economy Korea ranks 15th in the world in terms of GDP (US$ 11,164 million), 2011. The GRDP(Gross Regional Domestic Product) of Seoul stands at US$ 237,698 million, accounting for 23.4% the countrys entire GRDP. Seouls economic growth rate against GDP continues to rise.
(unit : Hund.M US$) 12,000 GDP 11,000 GNI per Capita
(unit: US$) - 25,000 * Source: Bank of Korea - 23,000
10,000 -
- 21,000
9,000 -
- 19,000
8,000 08 09 10 20 20 20 20 11
- 17,000
Geographical Benefits, a Global City Seoul, the capital city of the Republic of Korea located in the far eastern region of the Asian continent, is the main gateway to and a logistics hub of Northeast Asia whose production accounts for one third of the worlds total output. The city has favorable conditions for single-day business trips as there are 51 megacities with a population of over one million within a four-hour flight.
Seoul Area Population Location Language Currency System of Government 605km2 10,250,000 people Northwest of the Republic of Korea Korean Won (USD 1=KRW 1,107.9, average exchange rate 2011) Presidential System 9th for the global financial competitiveness (GFCI 2012) 8 Growth engines of Seoul Economy Business service Finance service Tourism & MICE IT convergence Biomedical industry Green industry Digital contents Design & Fashion Asias 4th, and the worlds 15th largest economy Main industries: shipbuilding(worlds top), Shipbuilding(worlds top) Semiconductor(worlds 3rd) Petrochemicals(worlds 3rd) Electronics(worlds 4th) Automobile(worlds 4th) Steel(worlds 6th), etc. Strong IT infrastructure and cutting-edge information and communication network Registered Foreign population(2011) Foreign firms(2011) 279,220 people 9,360 firms 982,461 people * Foreign tourists in Korea : 9.8 million 20,867 firms Republic of Korea 100,032km2 50,062,000 people Northeast Asia (between China and Japan)
Korea recovered faster and more vigorously from the 2008 global crisis than most OECD countries, and enjoys low unemployment and low government debt. Growth slowed in late 2011, reflecting the deterioration in the world economy, but is projected at around 3 per cent in 2012. Korea has been one of the fastest-growing OECD countries, with real GDP rising by more than 4% per annum during the past decade. Rapid growth narrowed the per capita income gap with the United States from 62% in 1991 to 36% in 2010.
- OECD Economic Survey of Korea 2012
2008 OECD Euro Area U.S.A JAPAN 2009 2010 KOREA 6.3 4.5 IN % 3.2 0.1 1.8 1.6 2.2 0.2 1.9 1.5 -0.1 -3.8 3.0 2.4 0.9 -0.3 -3.5 -4.4 -5.5 * Source: OECD Economic Survey of Korea 2012 1.7 2.6 2.0 1.5 2.3 0.3 3.6 3.3 2011 2012 2013
4.0
-1.1
-0.7
Koreas outstanding infrastructure and stable macroeconomic environment are among its key competitive strengths. Furthermore, primary education and higher education are accessible and of high quality.
-WEF Global Competitiveness Report 2011-2012
Seoul, the Capital of the Worlds 18th Most Competitive Country In terms of the global competitiveness, Korea ranks 18th (IPS National Competitiveness Reports) and 22nd(WEF Global Competitiveness Report) in 2011, and scores relatively higher in the business environment and human resources in both reports.
High Growth Potential
Geographical Advantage of Seoul
WHY SEOUL
WHY SEOUL
Smart Human Resources
City of Opportunity
Smart Human Resources The population of Seoul stands at 10,250,000(2011), and the population of the capital area including Gyeonggi Province comes to 22,489,000, 44.9% of the countrys entire population. The area forms a large pool of high-educated human resources in a variety of the industry fields, especially in the finance, IT, medical service, tourism, media & contents, etc. 79%, Highest University Entrance Rate in the OECD With the highest college entrance rate among OECD countries, Koreans are well-known for their diligence at work and high professional ethics and standards. The younger generations have global perspectives and strong foreign language skills. People of all ages are interested in improving themselves, with nearly half(41.7%) of Korean professionals continuing their education while working. 40% of Seoul Residents Holding Bachelors Degree or above 40% of Seoul Residents Holding Bachelors Degree or above, more than 60.8% of 25~49 year-olds in Seoul hold a bachelors degree or above, while 54 universities in Seoul confer masters and doctoral degrees to 35,000 students annually. In addition, there are 75,000 researchers working in 2,466 research institutes in Seoul. Through the citys abundant academic and research facilities, Seoul is making diverse efforts to nurture high-caliber human resources.
Open Market Connected to the World The Korean government is pushing ahead with the signing of FTAs as part of its measures for proactive door-opening and trade liberalization. Adding up the EU, U.S. and ASEAN and other countries including Singapore, Chile and India, Korea has concluded FTA negotiations with, and they account for 61 % of the world GDP, 46.2 % of world trade and 39.7% of the global population.
Current FTA Network of Korea
EFTA EU
Russia Canada
Turkey China Lsrael GCC India Vietnam ASEAN Singgapore SACU
Japan
USA
Concluded or entered into force Negotiation underway

Mexico CA Colombia
Negotiation being prepared
FTAs in effect with 45 countries Negotiated & signed FTAs with 2 countries FTAs in negotiation with 12 countries
MERCOSUR Peru Australia
Chile New Zealand
Source : Ministry of Foreign Affairs and Trade
Koreas Annual College Entrance Rate

100 -
Status of FDI During the past five years, Korea has seen the gradual increase in FDI and surpassed the USD 13 billion mark in 2011. Despite the U.S. and Japans downgraded credit rating and growing uncertainty in the global economy triggered by Europes fiscal crisis, major economies including the U.S., Japan and Europe expanded their investment in Korea, which contributed to Koreas increasing FDI.
- Invest Korea 2012
Source : Investment Notification Statistics Center, 2012 (based on reported investment) Unit : Million USD
80 -
60 -
Amount of Investment
40 -
2008 11,711 6,404
2009 11,484 4,251
2010 13,071 2,676
2011 13,669 4,103
2012. 01 2,346 824
Republic of Korea Seoul
20 -
*Source: Ministry of Education, Science and Technology, 2010 092 94 96 98 00 02 04 06 08 19 19 19 19 20 20 20 20 20 20 10
As for the FDI amount attracted by Seoul, it accounted for 35.1% of the total foreign investment in Korea, the first quarter of 2012. The majority of foreign investment is attracted to services, finance, insurance and business services. The largest foreign investor by country of origin in Seoul is Japan, followed by Singapore, Sweden, the United Kindom and the United States.
Local Environment
Local Environment
WHY SEOUL
WHY SEOUL
Exceptional IT & Urban Infrastructure
Cosmopolitan Environment for Expats
World Leader in IT Markets Korea ranked first for two years in a row for high-speed Internet quality based on a study by Oxford University of the UK. Also, Seoul ranked first in the Rutgers Global E-Governance Survey for the fourth time in a row in 2009 after receiving the same honor in 2003, 2005 and 2007.
Koreas emergence as the world leader in information and communication technologies in fields such as broadband, semiconductors and third generation mobile devices has guaranteed its fast growth and development in the area of e-government.
-WEF Global Competitiveness Report 2011-2012
Seoul is continuing with efforts to become one of the worlds ten best cities to live in. Seoul is introducing diverse programs and a wide range of living facilities designed to ensure more convenient and satisfying lives for expats.
International schools There are currently 22 international schools in Seoul. The city has established two more schools in 2012. These efforts will add to an excellent educational environment for the children of foreign families residing in Seoul. Housing Expats living in Seoul can take advantage of apartments that are rented exclusively for foreigners. And, 150 global real estate agencies are helping foreigners find housing that meets their needs. Costs to rent a house in Seoul are usually lower than other major Asian cities, and the city offers a great variety of home styles including studio apartment. Medical Service 1339 is the number of the Emergency Medical Information Center. When 1339 is dialed, English-speaking doctors assist foreigners, providing them with relevant medical information on emergency situations 24 hours a day. MRS (Medical Referral Service) operates 24 hours a day to guide foreign residents in Seoul for better medical services. There are 14 medical centers for foreigners in Seoul. (Contact Info: 010-4769-8212, 010-8750-8212) The Health Insurance for foreign nationals is currently operated, not just for Workplace Policyholders and Community Policyholders but also for foreign residents who hold an insurance policy with it. Under the program, foreign policyholders pay only 20% of the medical bill when hospitalized, or 30-50% when they receive outpatient care. One-stop Services for Expats in Seoul Seoul Global Center offers comprehensive services to help foreigners adjust to living in Seoul. It addresses complaints and offers assistance on a range of issues from administrative matters and business to culture and day-to-day living. 120 is the number of the citys 24-hour hotline and it is an immediate source of useful information for foreign residents. Global Business Center in Yeouido provides foreign financial institutions and expats with administrative assistance and one-stop business services.
Koreas high-speed Internet penetration rate stands at 89.8%, the highest level among the OECD countries in 2011. The country has a well-developed telecom system, including the Internet and mobile phone.
Economic Public Utility Charges Korea boasts of a well-organized basic utility infrastructure for water, power, gas, etc. The level of peoples satisfaction with the power supply has steadily increased.
*Source : Survey by the Korea Business Centers of KOTRA 2011 Unit : USD
Seoul Electricity (kwh) Gas (m )

3
Tokyo 0.24 0.48 1.85
Singapore 0.2 2.2 0.9
Beijing 0.11 0.29 0.82
Hongkong 0.12 0.49 0.54
0.06 0.66 0.37
Water (m )
3
Convenient & Smart Public Transport System Seoul offers a world-class transportation system that is both fast and convenient. IT-combined Intelligent Transport Systems (ITS) of Seoul eases integrated transportation control. Moreover, with a single transportation card called T-Money, citizens can switch between subways and buses with ease at economic fares. And, the Airport Railway Express takes passengers directly from Incheon International Airport to Seoul Station downtown within 50 minutes.
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Local Environment
Local Environment
11
WHY SEOUL
Dynamic Urban Space & Rich Culture
Symbol of Seoul , Gwanghwamun Square & N Seoul Tower Gwanghwamun Square is a major tourist attraction where visitors can experience the history and culture of the city. The opening of the square has transformed Sejong-ro, located at the heart of Seoul, into an area that is more people-friendly. N Seoul Tower is one of the most famous landmarks in Seoul created by the perfect combination of the natural environment of Namsan (Mt.) and cutting-edge technology. It provides fantastic night views of downtown Seoul. Design & Fashion Mecca, Dongdaemun & DDP Dongdaemun is not only the biggest retail market for cloth and textile products in Seoul, but is also a world-famous design and fashion mecca which offers a great range of the latest fashion items - clothes, shoes, bags, accessories and more - at affordable prices. Dongdaemun Design Plaza & Park (DDP) designed by the renowned architect Zaha Hadid, will become a centerpiece of Seoul with its fluid lines when it is completed within 2012. Performing arts & Korean food As well as a long national history, Korea boasts diverse cultural art performances with a signature atmosphere of elegance and grace. Foreign visitors to Seoul have easy access to various performances all year around meaning there is wealth of cultural performances for them to enjoy on a daily basis. Koreans have thus long since developed their own various ways to cook vegetables, fish and meat because of plenty of rice and arable land with ample seafood and meat. Moreover, attributable to its geographical characteristics, Korean cuisine reflects the distinct characteristics of the seasons. The change of season is reflected in the dishes served at the table. Dishes are prepared using fresh vegetables that compliment seasonal catches.
As impressive skyline combined with 600-year tradition and state-of-the-art technologies makes Seoul a unique city, where people can enjoy an urban lifestyle and elegance of the Asian culture. Moreover, the city was designated as the 2010 World Design Capital. Seoul is receiving the spotlight as an attractive city boasting both hardware such as financial and IT infrastructure and software comprising culture and design.
Pleasant water space, Han River & Cheonggyecheon Tourists in Seoul will find that the capital has two rivers. One is the Hangang (River), running through the center of the city and the other is Cheonggyecheon (Stream) flowing through the downtown areas. Clear water streaming through the very heart of Seoul is sure to astonish anyone who visits it. Villige of tradition and culture, Insa-dong & Bukchon Hanok Village Koreas largest market for antiques and artworks, Insa-dong has long appealed to local and foreign residents alike with its rich tradition and history. Bukchon Hanok Village is the perfect destination for those seeking to learn about and enjoy the beauty of Hanok (traditional Korean-style house). Surrounded by old palaces and Jongmyo (Royal Shrine), its location reflects the views of neo-Confucianism, and it is also commonly referred to as a street museum due to the presence of numerous historic sites, cultural heritages, and folk relics.
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Local Environment
Local Environment
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Financial City, SEOUL
Seoul is showing rapid growth as a financial center of Asia. Seoul is on its way to becoming the city chosen and trusted by global investors.
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General Status of Economy & Finance
Current status of Seouls Financial Industry The Korean government has focused on making Seoul a world-class city with a business environment that is attractive to foreign investors and financial professionals. In this regard, the government proposed the Roadmap to Create a Financial Center in Northeast Asia and designated the Yeouido district as Seouls official financial cluster to improve the citys financial competitiveness in January 2009. In late 2009, the domestic stock market achieved a landmark as the FTSE raised the global equity index series of Korea from advance emerging to developed. The central government, the city and private enterprises are putting forth a greater effort to make Seoul one of the top three financial hubs in Asia by 2015.
Koreas strong fiscal fundamentals enable a relatively large degree of policy space to cope with contingent domestic risks and external shocks.
- Moodys Investors Service, Aug. 2012
Seoul hits a record high in the GFCI, ranking 9th, continuing its rapid ascent over the last two years The 9th Global Financial Centres Index (GFCI) was published, once again verifying Seoul as a competitive city among global financial centers worldwide with reliable scores. The GFCI is calculated based on on-line surveys conducted among financiers along with the evaluation results derived by 80 external institutions, including IMD and WEF, in human resources, business environment, market accessibility, infrastructure, general competitiveness and other categories. In the latest survey, Seoul achieved a sharp increase in its score, placing the city 9th in the ranking. Its ranking has been rising at a remarkable rate, outpacing 46 other cities in just 3 years. Confirming the 11th GFCI results, only two Asian cities, Seoul and Sydney have gained in the ranking.
General Status of Economy & Finance
Seoul hits a record high in the Global Financial Centres Index(GFCI)
SWOT Analysis of Koreas Financial Sector

Strengths
- Well-educated young talent pool - Competitive and resilient banking sector - Top-end IT infrastructure & Geographical advantage
Seouls GFCI Ranking Weaknesses

- Indirect financing-centered money brokerage function - Excessive domestic competition - Insufficient internationalization and global network - Crisis of Savings Bank and PF loans
24 25 28 15 16 59 10 11
Opportunities
- Wealth accumulation created by ageing society - Capitalizing on Northeast Asias potential for rapid growth - Growth potential by progressive globalization
Threats
- Chinas strong role as Northeast Asias financial center - Uncertainties of FX market due to the global financial crisis
35 43 45 51 55 42 48 53
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1 s
1 s
1 s
1 s
2 n
2 n
2 n
2 n
1 s
08
09
10
11
2 n
07
08
09
10
16
07
11
12
1 s
17
Real Economy
Greatest potential among OECD countries & Low government debt to GDP ratio According to the latest OECD outlook, the Korean economy is expected to grow 3.6% in 2011 and 3.3% in 2012. These growth rates are higher than the USA, Japan, and all other OECD nations.
According to the OECDs calculation of government debt to GDP ratio, which reflects the governments finances, Korea has emerged as one of the most competitive nations with high government financial stability. Koreas debt to GDP ratio in 2012 was only 34.5%, much lower than the OECD average of 107.6. Korea is projected to reach at 26.2% level by 2015.
Since Korea fully opened its financial markets in 1998, the number of foreign investors has steadily increased by over 34,000. At the end of June 2012, equity shares held by foreigners accounted for 33.7% of the total stock market and 7.06% of the overall bond market.
Low Government Debt to GDP ratio
Indicators of Koreas Capital Markets 1. Stock Market In 2011, the market capitalization of the Korean stock market reached USD 996 billion, down from USD 1.092 billion in 2010. And, the total value of share trading volume increased to USD 2,023 billion from USD 1,605 billion in 2010.
2. Bond Market In 2011, the total value of bonds listed reached USD 1,044 billion, increased from USD 655 billion in 2010. And, the total value of bond trading recorded USD 746 billion, up from USD 505 billion in 2011. 3. Derivatives Market The Korean Derivatives Market opened in May 1996 with the introduction of KOSPI 200 futures. Due to its explosive growth, the KRX Derivatives Market surpassed prominent American, European, and other international exchanges to become the worlds number one in terms of volume and contract price of the stock index (KRXs KOSPI 200) for futures and options.
Attractiveness of Capital Markets

Korean Derivatives Market surpassed the U.S., European and other international exchanges
Moodys government bond rating for Republic of Korea
Aa3
Koreas balance of payments for goods in 2010 reached $41.9 billion Koreas trade surplus reached USD 41.7 billion in 2010 while the nations current account stays in the black for the 10th straight month and 13th consecutive year. Korea becoming the ninth-largest trading nation in the world in 2010 by moving up one notch past Belgium, while becoming the seventh-biggest exporter by surpassing Italy and trailing France.
Financial Stability Low Government Debt to GDP Ratio
Stock Market
Bond Market
(%) 214.1% 200 168.0%
(USD Billion) 2,100.0 1,800.0 -
2,010 2009 2010 2011 1,607 800.0 (USD Billion) 1,000.0 871 1,569 986 1,044 2009 2010 746 2011
150 124.3% 108.6%
1,500.0 1,200.0 88.5%
100 -
1,091 996 834
600.0 402 400.0 -
505
900.0 *Source: OECD 2011 600.0 40.8% 34.5% 28.7%
50 -
300.00.0 -
200.0 -
0pa n ce .A y l la nd re a ga ar Gr ee er st ra l Ja U. S tu m Ko ia
0.0 Market Capitalization Total Value of Share Trading Value of Bonds Listed *Source: WFE annual report 2011 Total Value of bond Trading
Po r
Ge r
Au
itz
*Source: WFE annual report 2011
18
Sw
19
Attractiveness of Capital Markets
4. Retirement Pension Fund Korea launched its first retirement pension plan in December 2005. Since the pension plan was enacted, both the number of registrations and its capital volume have increased rapidly, reaching almost 3.3 million members and USD 44 billion respectively as of the end of 2011. In the future, the retirement pension fund is expected to bring stability to Korean financial markets and upgrade the capital market to an advanced level. 5. Fund Market - Boosting Korean Capital Markets The opening of the Korean fund market was a part of the opening of the Korean capital markets. As more private investors began participating in the fund market, the amount on deposit in their accounts increased rapidly, eventually boosting the Korean Capital Market. The amount deposited in the fund accounts reached USD 285 billion in 2009. 6. National Pension Fund - Steady, Rapid Rise The national pension fund has expanded in size steadily and exponentially, and has now grown as large as other advanced nations. According to the National Pension Service(NPS), the amount of national pension fund increases USD 1.8 billion each month and will exceed USD 352 billion in 2012. According to NPS, the national pension fund of Korea ranks as the worlds fourth largest after surpassing CalPERS (California Public Employees Retirement System) in 2009. Active overseas investments have become a main reason for its profitability and exponential growth. Therefore, the NPS plans to boost its overseas investment, particularly with a wide-ranging expansion of foreign equity.
Seoul has a sufficiently large market and steady potential demand for financial services. It represents about 50% of Koreas entire financial services, as the majority of its financial service experts and key institutions are concentrated in Seoul.
Financial Strengths of Seoul
Number of Financial Entities Nationwide 35,222 Seoul 9,582 (24.3%)
Number of Financial Workers Nationwide 613,580 Seoul 270,540 (38.3%)
Active Support from Central and Local Governments Both the Korean and Seoul Metropolitan governments have steadily endeavored to accommodate foreign financial service providers by improving the citys financial service infrastructure, including its institutional systems. Consequently, Korea has eased regulations related to financial services faster than China and Japan.
The central government has promoted diverse policies aimed at growing the financial services market, including extensive mitigation of capital market regulations as provided under the Financial Services and Capital Markets Act, internationalization of the Korean won, and steady efforts to liberalize the foreign exchange market. Furthermore, the government has pushed ahead with policies designed to develop a financial service hub, including enactment of the Act on the Formation and Development of Financial Hub in 2007, following its implementation of the Strategy for Developing a Northeast Asian Financial Service Hub in 2003, and its designation of Yeouido as an International Financial District. Financial service companies in Seoul are concentrated in Gwanghwamun, Gangnam and Yeouido. However, the Seoul Metropolitan Government plans to develop the International Financial District and IFC Seoul in Yeouido and to locate more business service functions there.
250 Multinational Corporations, 151 foreign Financial Institutions
Retirement Pension Fund

(USD million) 44,363 (USD billion) 350 -
National Pension Fund
310 300 25,904 250 12,464 200 2,448 5,876 150 06 07 08 09 2 2 2 2 .1 .1 .1 2 .1 .1 .1 2 20 20 20 20 07 08 10 06 09 11
288
247
210 195 169 1USD=1,124.2KRW

10 11 20
673
20
20
20
20
20
20
20
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Yeouido International Financial District
General Status The Yeouido International Financial District, an area of 3,976,788m2 in the central area of Seoul, designated by the central government and controlled by the city government has the following advantages: Advantages Hub of financial, political and press services - Key securities firms, the National Assembly Building and major broadcast television stations Transportation network between airports and main areas of Seoul - Connect two major international airports(Incheon and Gimpo) by highway and subway lines - Key transportation route connecting the south and north parts of Seoul along the Hangang River Environment-friendly surrounding area - Commercial buildings account for 61.9% of all buildings in the area - Sufficient green areas developed, including Yeouido Park, Hangang Public Park and Saetgang Eco Park Cluster Home of financial regulatory agencies and financial institutions/firms - 2 financial regulatory agencies(Financial Supervisory Service and Financial Services Commission) - 36 securities firms, 49 asset management firms, 7 futures companies have a presence in Yeouido - 2 financial research institutes(Korea Capital Market Institute and Korea Economic Research Institute) Support and incentives - Support based on Creation and Development of Financial Hubs Act Financial support/incentives
IFC Seoul is one of the largest multipurpose commercial projects in Korea and is a joint project between AIG Global Real Estate (AIG GRE) and the Seoul Metropolitan Government. The core purpose of this project is to nurture Yeouido as an international finance center and Seoul as a hub of Northeast Asias economy and finance. The first office tower, One IFC, started its operation in October 2011. By the time IFC Seoul project is completed at the end of 2012, it is highly expected to emerge as the new landmark in Yeouido represented as a significant international finance building and a cultural commercial complex.
IFC SEOUL
Details of IFC Project
Developer:SeoulMetropolitanGovernmentandAIGGlobalRealEstateDevelopment Location:23,23-1Yeouido-dong,Youndeungpo-gu Overview Buildingarea:505,236m2 - Two IFC(29 floors) : 63,253m2 - Three IFC(55 floors) : 130,944m2 ConstructionoffocalpointofthefinancialindustryclusterinSeoulandlandmarkfacilityrepresenting Purposes the financial infrastructure in Seoul Acquisitionoftheinfrastructurerequiredtoattractglobalfinancialinstitutionsandmultinationalcompanies Developmentofanefficientnetworkforthefinancialindustryandrelatedindustriessuchaslegalandaccounting Development Method Construction Period SeoulMetropolitanGovernment:landlease AIG:development,constructionandoperationConstructionPeriod 2006untiltheendof2012 OfficeTowerI:Currentlyoccupiedby25tenants;Deloitte,SONY,INGInvestmentManagement,CBREGlobalInvestors, CLSA,BankofNewYorkMellon,etc. Tenants ShoppingMall:Willbeoccupiedby82tenantsintotal,includingnumberofinternationallyrecognizedSPAbrands (InditexGroup,Hollister,H&M,Uniqlo,etc.),YoungPoongBookstore,LGOurhomeFoodcourtandCJCGV,theoperatorof Koreas largest multiplex cinema chain. Hotel:ConradSeoul(AsubsidiaryoftheHiltonhotel):ScheduledtoopeninNovember2012. Focalpointofthefinancialindustryclusterandfinancialinfrastructurelandmark Globalfinancialinstitutionsandmultinationalcompanies Financialindustry,legal,accountingandotherrelatedindustries
Yeouido
Yeongdeungpo-gu
Target Sectors and Business
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Tips for Foreign Investors
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Seoul Global Center
Support for Business Setup
One-stop administrative services for expats in Seoul Seoul Global Center offers comprehensive and in-depth services to help foreigners adjust to living in Seoul, free of charge. Services Provided at Seoul Global Center Comprehensive Multilingual Counseling Services Available Languages-Korean, English, Japanese, Chinese, Vietnamese, Mongolian, Tagalog and Russian Life services: education, housing, medical service, transportation, consumer services, transportation, consumer services, banking, etc. Special services: legal issues, taxes, labor, real estate, etc.
Education and Exchange Program Korean language class, Life information seminar for newly-arrived residents, etc. Comprehensive Administrative Services Immigration(Extension of stay and the issue of various certificates), Drivers License, Banking(Opening a bank account, obtaining a credit card), etc. Business Support Business consulting service on general consultation on establishing foreign companies, taxation, accounting and law
Fn Hub Korea Fn Hub Korea provides services related to regulatory requirements on business licensing, registration and reporting for foreign financial companies active in or planning to establish a presence in Korea. Services Assistance with and information on license and approval applications Handle foreign financial companies complaints and suggestions on business in Korea Support for interpretation of financial regulations Assist foreign financial experts in finding a job in the Korean financial sector Administrative support for immigration, education, and other matters related to living in Korea Licensing Handbook The Licensing Handbook provides comprehensive information on licensing for each business sector. And, it can be downloaded from the Fn Hub Korea homepage. Contact Homepage : www.fnhubkorea.kr E-mail : financialhub@fss.or.kr Tel : 02-3145-7167 All requests are handled by the one-stop service
Seoul Global Center http://global.seoul.go.kr Tel.82-2-2075-4130 Yeouido Business Center http://global.seoul.go.kr/yeouido Tel.82-2-6137-9830 Gangnam Business Center http://global.seoul.go.kr/bizsupport Tel.82-2-6001-7248
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City Chosen by Global Corporations
Success Story Credit Suisse
Foreign invested companies located in Seoul

Banks (local subsidiary) CitiStandardChartered
AustraliaandNewZealandBankingGroupLtdAgriculturalBankofChinaBankofAmericaN.ABankofChina BankofCommunicationsBankofMellatBankofTokyo-MitsubishiUFJBarclaysBankPLCBBVA BNPParibasChinaConstructionBankCreditAgricoleCorporateandInvestmentBankCreditSuisseBankDBSBankLtd Banks (branch) DeutscheBankAGGoldmanSachsInternationalBankHSBCIndianOverseasBankIndustrialandCommercialBankofChina INGBankN.V.JPMorganChaseBankLandesBaden-WuerttembergBankMacquarieBankLimited MetropolitanBankandTrustCompanyMizuhocorporatebank,Ltd.MorganStanleyBankInternationalLimited NationalBankofPakistanOCBCSocieteGeneraleStatestreetBankandTrustCompanySumitomoMitsuiBankingCorporation TheBankofNewYorkMellonTheBankofNovaScotiaRBSTheYamaguchiBank,Ltd.UBSAG UniondeBanquesArabesetFrancaisesUnitedOverseasBankLtdWachoviaBank
About Credit Suisse Founded in 1856, Credit Suisse is one of the worlds leading financial services providers today advising clients in all aspects of finance around the world. As an integrated bank with combined expertise in the areas of private banking, investment banking and asset management, Credit Suisse provides advisory services, comprehensive solutions and innovative products to companies, institutional clients and high-net-worth private clients globally. Credit Suisse is headquartered in Zurich and operates in over 50 countries worldwide. Credit Suisse in Korea Korea, where the bank has been active since 1985, has always been an important market for Credit Suisse in Asia Pacific. Credit Suisse is active across the diverse spectrum of investment banking, capital markets, derivatives, investment research, and brokerage services in Korea, serving both local and international clients. As a leading foreign investment bank in terms of scale, stability and deal experiences, Credit Suisse is a major liquidity provider to the Korean market and a full service bank with licenses in securities, banking, and asset management. It established the Seoul Securities Branch and Bank Branch in 1995 and 1997 respectively, and currently has about 130 professionals committed to serving the Korean market. Credit Suisse has executed more equity transactions than any other foreign investment bank in Korea and proved its leading equity raising capacity over the years. Credit Suisse also contributes to Korean corporates and the Korean government by offering debt raising services and credit advisory services. Credit Suisse takes pride in contributing to capital raising by Korean corporates in equity and debt markets. Reasons for success in Korea As one of the top banks providing investment capital into Korea as well as a leading market player in the Korean capital market, Credit Suisse is strongly committed to the Korean market. Korea is one of the key emerging markets for the worlds institutional investors, both in equity and credit, and has the potential to become a major financial center in North Asia with its advanced IT infrastructure, outstanding human resources and business environment, as the Korean government will continue to reform the countrys financial services sector.
Securities (local subsidiary)
BNPParibasSecuritiesKoreaCo.,LtdBOSSecuritiesKoreaCo.,Ltd.CitigroupGlobalMarketsKoreaSecuritiesLimited CLSASecuritiesKoreaLtdDaiwaSecuritiesCapitalMarketsKoreaKoreaCo.,LtdDeutscheSecuritiesKoreaCo.,Ltd MacquarieSecuritiesKoreaLimitedNomuraFinancialInvestment(Korea)Co.,LtdStandardCharteredSecuritiesKoreaLimited
Securities (branch)
BarclaysCapitalSecuritiesLimitedCreditSuisseSecurities(Europe)LtdGoldmanSachs(Asia)L.L.C J.P.MorganSecurities(FarEast)LimitedMerrillLynchInternationalIncorporatedMorganStanleyCo.,Ltd NewEdgeFinancialHongkongLtdRBSASIALimitedSGSecurities(HK)LtdHSBCUBSSecuritiesPteLtd
ACELifeInsuranceCo.,LtdAllianzLifeInsuranceCo.,LtdAXAGeneralinsuranceCo.LtdCardifLifeInsurance Insurance (local subsidiary) DASLegalExpensesInsuranceCo.,LtdERGODaumDirectGeneralInsuranceCo.LtdINGLifeInsuranceCo.,Ltd LINALifeInsuranceCompanyofKoreaMetLifeInsuranceCompanyofKorea.,LtdPCALifeInsuranceCo.,Ltd PrudentialLifeInsuranceCo.,Ltd
AmericanInternationalAssuranceKoreaCo.,LtdACEAmericanInsuranceCompany AIGUnitedGuarantyInsurance(Asia)Limited.ChartisInsuranceKoreaInc Insurance (branch) ChubbGroupofInsuranceCompanies,FederalInsuranceCompanyKorea FirstAmericanTitleInsuranceCompanyGeneralReinsuranceAG GenworthMortgageInsuranceCorporationKoreaHannoverRueckversicherungsAG MitsuiSumitomoInsuranceCo.,LtdMunichReinsuranceCompanyRGARe SCORReinsuranceSwissReinsuranceCompanyTokioMarine&NichidoFireInsuranceCo,Ltd
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Useful Links
Seoul International Financial Hub Promotion Materials

Seoul Metropolitan Government IFC Seoul Finance Industry in Seoul Brochure http://english.seoul.go.krr http://www.ifcseoul.com http://dmc.seoul.go.kr
Think Tanks / Forums

Seoul Financial Forum Korea Capital Market Institute Korea Institute of Finance Korea Institute for International Economic Policy Korea Economic Research Institute Korea Development Institute http://www.sff.or.kr http://www.ksri.org http://www.kif.re.kr http://www.kiep.go.kr http://www.keri.org http://www.kdi.re.kr
Government/Public Sector
Seoul Global Center FnHub Korea Financial Services Commission Financial Supervisory Service Ministry of Strategy and Finance Korea Exchange The Bank of Korea Ministry of Knowledge Economy KOTRA Invest Korea Korea International Trade Association Fair Trade Commission, Republic of Korea Korea Center for International Finance The Korea Chamber of Commerce &Industry Korea Securities Finance Corp. G20 Seoul Summit 2010 http://global.seoul.go.kr http://www.fnhubkorea.kr http://www.fsc.go.kr http://english.fss.or.kr http://english.mosf.go.kr http://eng.krx.co.kr http://www.bok.or.kr http://www.mke.go.kr http://english.kotra.or.kr http://www.investkorea.org http://global.kita.net http://eng.ftc.go.kr http://www.kcifny.org http://english.korcham.net http://www.ksfc.co.kr http://www.seoulsummit.kr
Related Organizations and Industry Networks

Korea Asset Management Corporation Korea Credit Guarantee Fund Korea Deposit Insurance Corporation Korea Federation of Banks Korea Financial Investment Association Korea Exchange Korea Insurance Brokers Association Korea Insurance Development Institute Asset Management Association of Korea Korea Life Insurance Association The Credit Finance Association of Korea General Insurance Association of Korea http://www.kamco.or.kr http://www.kodit.co.kr https://www.kdic.or.kr http://www.kfb.or.kr http://www.ksda.or.kr http://www.krx.co.kr http://www.ikiba.or.kr http://www.kidi.co.kr http://www.amak.or.kr http://www.klia.or.kr http://www.knfa.or.kr http://www.knia.or.kr
Trends, Stats& Reports

Economic Statistics System (Bank of Korea) KOSIS (Korean Statistical Information Service) GFCI 8 Report 8 http://ecos.bok.or.kr http://www.kosis.kr http://www.zyen.com
Living In Seoul
Visit Seoul Korea.net Hi Korea Korea Focus Koreana (Quarterly on Korean art & culture) Kosnet (Korean language study on the Internet) Korea Times Korea Herald Incheon International Airport http://english.visitseoul.net/ http://www.korea.net/ http://www.hikorea.go.kr/ http://www.koreafocus.or.kr http://www.koreana.or.kr/ http://www.kosnet.go.kr/ http://www.studyinkorea.go.kr/ http://www.koreaherald.com/ http://www.airport.kr
Mountain, Man and River are what calligrapher Shin Youngbok sees in the Korean characters for Seoul,. The calligraphy is a vision of what Seoul represents to nature and the citizens of the human-oriented city. The initial represents the mountains that surround and protect Seoulites and open as a stylized gateway to the city. The is a rendition of a citizen of Seoul as a representative of the city. And the of as a life -giving river that runs through Seoul. It is a work of art created in 1994 to celebrate Seouls 600 years as the diverse and dynamic capital city.
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Investment Promotion Division

E-mail | seoul_invest@seoul.go.kr
Fax | 82-2-2171-2799
Tel | 82-2-2171-2794~2795
Web | http://english.seoul.go.kr
Global Center (Foreign Media Relations/ Business-related Services)

E-mail | hotline@seoul.go.kr Tel | 82-2-1688-0120
Web | http://global.seoul.go.kr

Financial Industry Brochure Seoul 2012

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SEOUL

Welcome to the New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL CONNECTS THE FINANCE FUTURE

FINANCIAL CITY, SEOUL

TIPS FOR FOREIGN INVESTORS

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

High Growth Potential

Flight hours from Seoul

1hrs~2hrs 4hrs~ 3hrs~4hrs 2hrs~3hrs

(unit : Hund.M US$) 12,000 GDP 11,000 GNI per Capita

(unit: US$) - 25,000 * Source: Bank of Korea - 23,000

Geographical Advantage of Seoul

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

Smart Human Resources

Turkey China Lsrael GCC India Vietnam ASEAN Singgapore SACU

Concluded or entered into force Negotiation underway

Negotiation being prepared

MERCOSUR Peru Australia

Chile New Zealand

Source : Ministry of Foreign Affairs and Trade

Koreas Annual College Entrance Rate

2008 11,711 6,404

2009 11,484 4,251

2010 13,071 2,676

2011 13,669 4,103

2012. 01 2,346 824

Republic of Korea Seoul

*Source: Ministry of Education, Science and Technology, 2010 092 94 96 98 00 02 04 06 08 19 19 19 19 20 20 20 20 20 20 10

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

Exceptional IT & Urban Infrastructure

Cosmopolitan Environment for Expats

Seoul Electricity (kwh) Gas (m )

Tokyo 0.24 0.48 1.85

Singapore 0.2 2.2 0.9

Beijing 0.11 0.29 0.82

Hongkong 0.12 0.49 0.54

0.06 0.66 0.37

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

Dynamic Urban Space & Rich Culture

SEOUL, Welcome to The New Leading Global Financial Hub

Financial City, SEOUL

SEOUL, Welcome to The New Leading Global Financial Hub

Financial City, SEOUL

Financial City, SEOUL

SEOUL, Welcome to The New Leading Global Financial Hub

SEOUL, Welcome to The New Leading Global Financial Hub

Financial City, SEOUL

General Status of Economy & Finance

Financial City, SEOUL

General Status of Economy & Finance

Seoul hits a record high in the Global Financial Centres Index(GFCI)

SWOT Analysis of Koreas Financial Sector

Seouls GFCI Ranking Weaknesses

Financial City, SEOUL

Financial City, SEOUL