SUSTAINABILITY EXPERTISE

MWW CAPABILITIES FALL 2012

To survive in todays volatile economy, navigate risk, and thrive in an uncertain future, companies must be more than responsible, they must be sustainable. More than ever, corporate sustainable practices matter to investors, media influencers, and consumers, driving a companys reputation, market advantage, and long-term financial growth.
Other Benefits of Sustainable Practices Include:
Management of financial, environmental and social risks Increased operational efficiency and cost savings Enhanced brand reputation with stakeholders and customers Improved investment opportunities and develop new market opportunities Ability to comply with environmental regulations Greater employee satisfaction and retention New sources of revenue Product, service or market innovation Despite these important benefits, most companies and organizations have found it difficult to understand and implement sustainable practices and have been unable to measure success of efforts. Thats where MWW can help. We leverage our experience and knowledge of corporate sustainability, environmental and energy technologies, and product marketing to help companies overcome challenges through innovative sustainable solutions and design awardwinning strategic communications campaigns that get results. Our sustainable solutions services help our clients grow revenue, drive brand value, and enhance reputation and loyalty while creating a more sustainable future.

The MWW Difference

The Sustainable Solutions practice at MWW is unique among public relations and consulting firms because we fully integrate cutting edge knowledge of sustainability issues, technologies and opportunities with innovative approaches to communications, social and digital media strategy and stakeholder engagement. We work across platforms to merge MWWs consumer brand knowledge with sustainability expertise to identify a range of solutions and opportunities that will help your company matter more to your consumers and your communities. We believe that a successful sustainability effort starts with solid leadership, requiring consistency, transparency and trust, and thats exactly what we deliver for our clients. Sustainable leadership is the cornerstone of risk management a strong leader with a strong reputation will withstand strong challenges. In addition to leadership, we work with companies and institutions to: Develop solutions to save money and reduce risk Build and/or enhance sustainability initiatives to increase market value Identify sustainable innovations and strategic opportunities Craft and implement communications programs We also walk the talk. Were one of the first PR agencies to receive ISO 14001: 2004 certification, the globally-recognized standard

2012 MWW GROUP, ALL RIGHTS RESERVED | ONE SHEET | SUMMER 2012

SUSTAINABILITY EXPERTISE

for environmental management systems focused on minimizing an organizations environmental impact and for the measurement and reporting of ongoing environmental performance. Whether were building a corporate sustainability program or promoting green products and services, our industry-leading experts work closely with you to position your company or institution as a sustainable leader. We start by reviewing your existing practices and look for opportunities to reduce costs and risks, while improving your environmental footprint. This could include energy, water and waste technology, green chemicals and packaging, among other options.

commitment to the environment. The initiatives highlighted the companies overall sustainability efforts and environmentally-friendly alternative product offerings. Positioned the Department of Navy as the leading government agency in meeting energy reduction goals, and implementing and promoting energy conservation at bases across the world, while also communicating its energy efficiency and renewable energy research and programs to the public. Launched the Samsung green phone while simultaneously growing market share for its smart phone business. Also, counseled Samsung on relations with environmental groups on electronic recycling.

recognized as 2011 Midsize Agency of the Year and 2010 Strategic PR Agency of the Year by the Holmes Report and has received accolades from PR News for Team of the Year, Digital Firm of the Year and Top Places to Work in PR. To learn more about MWW, visit www.mww.com.

Our Leadership
Dr. Mark Bernstein, Senior Vice President Mark leads the practice and works with private and public sector clients to develop strategic initiatives for managing their environmental and energy issues and helps institutions develop both economic and environmental sustainability strategies. Mark brings a focus unique to the public relations industry, one that crafts solutions that goes beyond traditional communications by identifying and managing environmental and resource risk while reducing costs. Prior to joining MWW, Mark was managing director of the University of Southern Californias Energy Institute, senior policy researcher at the RAND Corporation, and senior energy policy analyst for the White House Office of Science and Technology Policy in the Executive Office of the President. Mark has also worked as a consultant for established as well as startup companies, has presented at numerous conferences on sustainability issues as well as international experience in SouthEast Asia, Africa and Europe. He is currently an Operating Advisor with Pegasus Capital Advisors and advisor to OnGreen.com.

A Snapshot of Our Experience

Our leadership has experience working with major brands, government organizations, and businesses. Among our successes: Helped a major municipal recycling and waste management company understand future strategic opportunities, developing its brand and stakeholder engagement strategy, positioning it as an environmental stewardship leader, and helping it overcome regulatory hurdles for their new technologies. Developed unconventional and extremely successful sustainability initiatives for leading brands, such as partnering The North Face and Lexus with The Conservation Fund and highly visible celebrity-driven carbon-neutral events to gain national and worldwide media exposure around the companies

About MWW
MWW is one of the nations top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in corporate sustainability, consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. Through its Network PR approach, MWW helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been

For more information, please contact:

Mark Bernstein, Ph.D. MWW

Senior Vice President / 213.405.3795 / mbernstein@mww.com / www.mww.com 660 South Figueroa Street, Los Angeles, CA 90017 / 213.486.6560 / www.mww.com

2012 MWW GROUP, ALL RIGHTS RESERVED | ONE SHEET | FALL 2012