A STUDY ON CUSTOMER SATISFACTION LEVEL WITH REFRENCE TO NOKIA MOBILE

AS COMPARED TO OTHER (LG, SAMSUNG, SONI ERICSSON, MOTOROLA) MOBILES

SHORT- TERM RESEARCH PROJECT SUBMITTED FOR THE PARTIAL FULFILLMENT OF MASTER`S DEGREE IN BUSINESS ADMINISTRATION SESSION: 2009-2011

MODI INSTITUTE OF MANAGEMENT & TECHNOLOGY, KOTA

SUBMITTED TO: Mrs. Ramneet Kaur & Shweta Sharma ASST. PROF. MIMT

SUBMITTED BY: Rupesh Mishra MBA, 4th SEM

2009-2011
MODI INSTITUE OF MANAGEMENT & TECHNOLOGY (Affiliated to Rajasthan Technical University, Kota )
1

PREFACE

The project revolves around the Kota NOKIA Mobile market, where the objectives are to understand the satisfaction level with reference to Nokia mobile, reason for selecting or rejecting Nokia mobile phones. Basic aim of the project was to understand the concept of mobile phone, history of mobile phone, what features are coming in mobiles phones in future. I take the sample size of 120 customers and 30 dealers; I have used questionnaire method for collecting the data and for the detail study of my project report. The analysis was done with help of data collected.

ACKNOWLEDGEMENT

A project usually falls short of its expectation unless guided by the right person at the right time. Success of a project is an outcome of sincere efforts, channeled in the right direction, efficient supervision and the most valuable professional guidance. This project would not have been completed the direct and indirect help and guidance of such luminaries. They provide me with the necessary resources and atmosphere conductive for healthy learning and training. At the outset I would like to take this opportunity to gratefully acknowledge the very kind and patient guidance I have received from my project guide Mrs. Ramneet Kaur & Shweta Sharma faculty of management studies, MIMT, Kota. I also give my thanks to Ms. Suruchi Sharma for her valuable guidance.Without her critical evaluation and suggestion at every stage of the project, this report could not have reached its present form. Lastly, I would like to thank my colleagues and friends who gave me fruitful information to accomplish my project.

Rupesh Mishra

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