Professional Blogging Project

Content: 60 Points
Criteria Clear purpose communicated in About section Content of posts are substantial and related to the field 0 Absent 2 Poor 4 Vague 6 Sufficient 8 Clear 10 Very clear Score

10

25

<12 13 Posts Content severely missing lacking relatedness or and substance (word irrelevant count)

16 Content lacking in relatedness and substance (word count)

19 Content mostly related and substantial

22 25 Content related and Content very related substantial and substantial

The writing is professional, in tone and in presentation (this includes grammar), and reveals a strong grasp of the content Posts are broken up into clear, concise paragraphs The title of each blog post is unique and engaging

15

<5 7 Major No professionality in issue with writing whatsoever writing

9 Writing is lacking in professionality

11 Writing is somewhat professional

13 Writing is professional

15 Writing is very professional

0 No paragrap hs

1 Very little evidence for well-used paragraphs 1 No sense of uniqueness and engagement

2 Paragraphs evident but topic sentences lacking

3 Most posts do not use paragraphs well

4 Most posts use paragraphs well

5 All posts use paragraphs well

0 No titles

2 Sufficient but unoriginal

3 Somewhat unique and engaging

4 Unique and engaging

5 Very unique and engaging

TOTAL

Visual/Aesthetic: 15 Points
Criteria The visual component of the blog is appropriate given the subject-matter at hand The colorscheme and images are presented in a professional and not juvenile way The font, banner/ header, and organization are inviting Blog posts include embedded images and video in each post. Images are linked back to their source. Score

0 Absent

1 Not appropriate

2 Somewhat appropriate

3 Appropriate

0 Absent

1 Juvenile

2 Somewhat professional

3 Professional

0 Absent

1 Not inviting

2 Somewhat inviting

3 Inviting

0 Absent

0 Little/inappropriate use of media

2 Images and videos mostly present

3 Images and videos in each post

0 Absent

1 Images and links severely lacking

2 Most images linked (with working links)

3 All images linked (with working links)

TOTAL

Usability: 15 Points
Criteria The blog uses widgets in appropriate ways suitable to the subject-matter and nature of the blog The blog is equipped with pages, categories, and/or tags to assist in the navigability of the site The chosen blog URL is appropriate and easy to remember to users Each post contains hyperlinks in every post that allow the reader to continue on further in their reading or to pursue your path of research if they so choose The blog must be through WordPress -- no exceptions. Score

0 No widgets

1 Widgets lacking purpose

2 Widgets used poorly

3 Widgets used somewhat appropriately

4 Widgets used appropriately

5 Widgets used very appropriately

0 No assistance for navigation

1 Poor navigability

2 Strong navigability

0 Not appropriate or easy to remember

1 Somewhat appropriate and easy to remember

2 Easy to remember and appropriate

0 No links

1 Links rarely used

2 3 Links missing, not Links somewhat working, and/or not useful and working useful

4 Links working and useful in most posts

5 Links working and useful in each post

0 Not Wordpress

1 Uses WordPress

TOTAL

Final Grade
Comments: Content Visual/Aesthetics Usability Totals Criteria Points Possible 60 15 15 90 0 Score