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July. P. 2.

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22

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* Sketch of the History of the Mayo Clinic and the Mayo Foundation. W. B. Saunders:
Philadelphia, 1926. . 3031.
** Mayo Clinic 1983 .
*** Mayo Clinic 2007 .

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* Viggian T. R., Pawlin W., Lindor K., Olsen K. D., Cortese D. A. Putting the Needs of
the Patient First: Mayo Clinics Core Value, Institutional Culture, and Professionalism
Covenant // Academic Medicine. 2007. November. . 1089.

24

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* A Study of Attitudes toward Mayo Clinic / Report for Mayo Clinic. Social
Research, Inc. 1961. December. . 55.
** A Study of Non-Patient Attitudes toward the Mayo Clinic / Report for Mayo
Clinic. Social Research, Inc. 1962. October. . 53.

 1.

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28

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Mayo Foundation, 1984. . 27.
** Ibid. . 6.
*** Sisodia R. S., Wolfe D. B., Sheth J. N. Firms of Endearment: How World-Class
Companies Profit from Passion and Purpose. Upper Saddle River, HJ : Wharton
School Publishing, 2007; Berry L. L. Discovering the Soul of Service: The Nine
Drivers of Sustainable Business Success. New York : Free Press, 1999.

 1.

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* Berry L. L. Discovering the Soul of Service: The Nine Drivers of Sustainable Business
Success. . 3538.
** Berry L. L. The Best Companies are Generous Companies // Business Horizons.
2007. JulyAugust. . 263269.

30

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 1.

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* Berry L. L., Bendapudi N. Health Care: A Fertile Field for Service Research //
Journal of Service Research. 2007. November. P. 111112.

32

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Fall 2004. . 228242.

34

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