14th INBUSH 2012

Research Paper & Case Study Presentation
Inbush
Inbush INBUSH
2012
"Building Spiritual Quotient, Emotional Quotient & Human Quotient along with Physical Quotient is Essential for Creating World-Class Global Organizations
Amity School of international Business & Amity global Business School

Research Paper and Case Study Presentation
14th International Business Summit and Research Conference INBUSH 2012
FROM THE DESK OF THE EDITOR IN CHIEF Dear Readers, Steve Jobs was perhaps absolutely correct when he mentioned in his last speech to the stakeholders of his company that world class organizations are not made by infrastructure and financial resources, they are made by the innovative leaders who believe in investing in human resources and build their teams by concentrating on Spiritual Quotient & Emotional Quotient. Bill Gates too has once opined that he doesnt know where the GOD exists but he surely knows that HE is present in the satisfied eyes of his employees, customers, shareholders and other stakeholders. In an era of dynamism and transformational leadership, each human being is struggling to achieve excellence by treading innovative paths. A leader has to bring about a revolution, face unknown challenges and be on the edge each day. He has to absorb sensitivities from the environment to adapt and inspire. To give birth and conceive one has to bear a lot of pain. A true leader is one who understands that innovations and realization of goals is only possible if he is able to lead by example. Sitting on computer can only create and disseminate information and directions. To create world class organizations one needs to sit with people, understand their emotions, involve them in the decision making, and take them along to be a part of his vision. This requires extraordinary skills to understand emotional and human quotient of the team and ability to smile while absorbing all the pains and uncertainties. To be an effective leader, one is bound to appreciate Spiritual, Emotional and Human Attributes along with the Physical Quotient to attain holistic excellence. Our 14th International Business Summit & Research Conference INBUSH 2012, has been inspired by this thought and is conceptualized with Building SQ, EQ & HQ Along With PQ Is Essential for Creating WorldClass Global Organizations as its theme. Many a times, bosses are unable to become leaders; entrepreneurs are unable to inspire employees, politicians are unable to gain majority from within the masses. They present themselves as different from the ordinary; while a leader is one, who emerges from the masses, is one of the employees, is just another subordinate, an ordinary man whom one and all believe in.
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It is ironical how from amidst an unacknowledged mass emerges a dynamic force which, after consciously enhancing spiritual state, emotional intelligence, human sensibilities and physical wellbeing, become a humble power. Organizations curiously study this phenomenon, and aggressively seek such strong individuals who despite odds are born leaders, to lead them through a transformational journey. These icons create truly World-class organizations by relating to the thoughts of all the stakeholders and synchronizing them towards a common focal point. The pride of Amity International Business School and Amity Global Business School, the largest International Business Summit of Asia, International Business Horizons (INBUSH) 2012, is growing through its 14th year, and attributing to the gathering it witnesses consisting of Thought Leaders, Management Gurus, Cabinet Ministers, Ambassadors & High Commissioners, Members of Parliament, Vice Chancellors, Deans and Directors from reputed National & International Universities, Noted Academicians, High profile media personalities, Corporate honchos and the like, it evolves as an apt platform to release our Proceeding of Research Paper and Case study Presentation As an offshoot of our keen enthusiasm on presenting commendable and authentic research, Amity Global Business Review is conceived as a compilation of articles contributed by renowned Research Scholars, well-known Academicians from highly prestigious Institutes and Corporates mentors from India and Abroad. The main contributors in this issue of AGBR are leading academicians and researchers from institutes like New York Institute of Technology, Jordan, IIT Rookie, Pondicherry University, KCA University Kenya South Africa, Fiji National University Fiji, University of Jammu, MJP Rohilkhand University, Kurukshetra University and TISS Mumbai. We hope that the issue will immensely enrich the members of Academia, Corporate World, Global Strategists and Policy Makers and Students thriving on a quest of knowledge. We eagerly look forward to augment this journal with enlightened critique and feedback as we endeavor to encapsulate even better ideas in most creative expression for the perpetual intellectual delight of our readers.
Editor-in-Chief
Prof. Dr. Gurinder Singh Pro Vice Chancellor, Amity University & Director General, Amity International Business School
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Amity International Business School
Editors
Research Papers Chitra Krishnan & Seema Sahai Amity International Business School Case Studies Alka Maurya & V.P.Kakkar Amity International Business School
Assistant Editors
Research Papers Chitra Bajpai, Amity International Business School Case Studies Meenakshi Malhotra, Archana Singh & Ashu Jain Amity International Business School Student Editor Kannav Bhatia, Kumar Aditya Dash & Naman Shrivastava Amity International Business School
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Index RESEARCH PAPERS

CONTENTS
The Impact of Customer and Competitor Orientations on Development of Manufacturing Strategy and Capability Uma Kumar, Vinod Kumar & Irfan Butt, Sprott School of Business, Carleton University, Ottawa, Canada
Leadership Behaviours, Organizational Culture and Knowledge Management Practices: An Empirical Investigation M. Birasnav, New York Institute of Technology, Adiya, Kingdom of Bahrain Alok Goel & Renu Rastogi, Indian Institute of Technology, Roorkee
Indian normative data of the Zuckerman Kuhlman Personality Questionnaire-shorter version in a Police Population Bushara Bano & Parvaiz Talib, Aligarh Muslim University Organizational Change: Pragmatic approaches to Organizational Change Management Darshna Banker, Dyal Singh College, University of Delhi, Delhi
Aftermath of Western Financial Meltdown and Shadow Banking - An Impact Analysis A.R Subramanian, Sardar Vallabhbhai Patel International School of Textiles & Management, Autonomous Institute, Ministry of Textiles Govt of India, Coimbatore
Software Multi up-gradation Modelling: A Roadmap P. K. Kapur, Gurinder Singh, Amity International Business School, Amity University, Noida, Jyotish N P Singh, Amity School of Engineering and Technology, Amity University, Noida, & Anshul Tickoo, Department of Operational Research, University of Delhi, Delhi, India Young Indian Consumers: A Potential Segment for Global Green Marketers Dr. Krishna Kumar Veluri, GITAM School of International Business, GITAM University, Visakhapatnam
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An Evaluation of Information Requirements for Media Planning By Media Planners of Ad-Agencies and Their Clients P.G.Arul, Department Of International Business, School of Management, Pondicherry University, Pondicherry A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010 Management of Manipulation Ajay Gupta, TISS, Mumbai
Customer Satisfaction Regarding Small Scale Industries Products Vipul Chalotra, Department of Commerce, University of Jammu, Jammu and Kashmir
A Study of stress among employees in public and private insurance sector in Aligarh- a comparative study of LIC and ICICI Prudential Shazia Tabassum, Department of Commerce, A.M.U, Aligarh, U.P. (India)
A Study of Web Personalization System: Supporting User Profiling In Web Recommendation System Rajender Nath, Department of Computer Science and Application, Kurukshetra University & Ravi Bhushan, Department of Computer Engineering, S.K. Institute of Engg & Technology, Kurukshetra Matching Global Hr Culture by Organisations Aruna Deshpande, ADMI, University of Mumbai
Marketing of Bihar A Buddhist Destination Transforming to Leisure Destination Md Anisur Rahman, Department of Commerce, Aligarh Muslim University, Aligarh (UP), India
Changing Sociocultural Environment and Its Impact on Working Professionals R. K. Bansal & Lata Bajpai, M.J.P. Rohilkhand University, Bareilly
A Study on Spiritual and Emotional Intelligences in Leadership P.Vijaya, Dept.of Business Management, RBVRR Womens College, Hyderabad
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Eustress: the positive side of Negativity Rajiv Kumar Jha, Medica Synergie Pvt Ltd., Aligarh & Bushara Bano, Department of Business Administration, Aligarh Muslim University, Aligarh
A Study of Employee Attrition in an Insurance company Sujitha.R, Sai Krishnan.K & Akshay Arora, NBA Group of Institutions, Delhi FDI in Multi Brand Retail in India Vineeta Agrawal, D.D.U.University Gorakhpur (U.P.)
Employer branding: Issues and Strategies in Indian Corporations Shilpa Vyas & Neelam Kalla, Lachoo Memorial College of Sc. and Tech. Jodhpur
The Optimal Time for Launching a New Product in the Market P.K.Kapur, Gurinder Singh, Amity International Business School, Amity University, Noida Amir.H.S.Garmabaki & Jyotish N.P Singh, Departments of Operational Research, University of Delhi, Delhi
Training and Development Practices in Hospitality Industry in India: A Case Study of ITDC, Hotel Ashok New Delhi Nusrat Khan, Department of Commerce, Aligarh Muslim University (AMU), Aligarh, India Effect of Digital Marketing on Consumer Buying Behavior Anuja Shukla, ITS Engineering College, Greater Noida
Managing Multi Generations of Technologies (State of the Art) P K Kapur, Gurinder Singha, Nitin Sachdeva, Amity International Business School, Amity University, Noida, India & Adarsh Anand, Department of Operational Research, University of Delhi, Delhi, India
Childrens Influence Strategies: Exploring the Family Buying Process in India Monica Chaudhary, Jaypee Institute of Information Technology (JIIT), Noida The Implications of the Current Global Financial Crisis on Indian Economy Mir M. Amin & Nasreen Chashti, Department of Commerce, Islamia College of Science & Commerce, Srinagar, J & K, India
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Money Attitude: the Study of Impact of Parents Behavior on Money Attitude- an Indian Perspective Rimle Manchanda, Jaypee Institute, Noida A Study of Wealth Management & Customer Perception towards Portfolio Management at IDBI Bank Ltd, Jabalpur (M.P) Vipul Sarwate, Cogent Business School Jabalpur Role of A.R.C.S in Mergers & Acquisitions Ashok Dubey, AIBS, Amity University, Noida Consumer Perception of Store and Product attributes its Effect on Customer Loyalty in the Indian Retail Sector A Study at Reliance Trends, Jabalpur Akash Tirkey, Cogent Business School, Jabalpur
Role of Congruency in Customer Satisfaction: An Empirical Analysis Bilal Mustafa Khan & Reshma Farhat, Department of Business Administration, Aligarh Muslim University (AMU), Aligarh, India Attacking Absenteeism- A Positive Solution to an Age Old Problem Monalisa Rajak, Cogent Business School, Jabalpur Talent Management: The Next Generation Human Resource Practices Chitra Bajpai, Manav Bharti University, Himachal Pradesh Survival through Crisis: Marketing Innovation and Business Strategy for Small Industries Neelam Kalla & Shilpa Vyas, Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ)
Impact of Employee Satisfaction on Employee Retention at Tata Commercial Automobiles Pvt. Ltd., Jabalpur (M.P.) Ankita Sharma, Cogent Business School, Jabalpur. (M.P)
Challenges In Cross Cultural Communication: Culturally Diverse, Ethnic and Marginalized African American Context Sumitra Singh, Amity Institute of Corporate Communication, Amity University Uttar Pradesh, Noida Employee Engagement- A Bond between Employee and Organisation Shikha Kapoor, AIBS, Amity University & Annie Meachem, Anglo India Corporate Mentors Ltd, Leicester, U.K
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Emotional Intelligence An Approach to People Management Deepti Sinha, Apeejay Institute of Technology-School of Management & Greater Noida & Sachin Sinha, IILM-GSM, Greater Noida Budget Hotels: - Changing Face of Indian Hospitality Paresh Bali, Hospitality & Tourism Research Methods & Research Projects & Amrish Kumar Choubey Amity International Business School, AUUP Uttar Pradesh
A New Evolution in Retail Sector Mr. Babu Dutta and Dr Rajib Kumar Das, EIILM, Kolkata
Utility Based Tool to Assess Key HRD Instruments in an Organization P.K. Kapur, Nitin Sachdeva, Gurinder Singh, Amity International Business School, Amity University, Noida, Dinesh Khurana, Department of Operational Research, University of Delhi, Delhi-India Case Studies
Amri Kolkata What Went Wrong? Shashi Tiwari & Susmita Ghosh, Academy For Professional Excellence, Kolkata, Indian Cement Industry Plant Case Study, B.A Agate Issues In Gnn Pharmaceuticals Guirish N. Nagarsenkar & Dr. Divya Singhal, Goa Institute Of Management (Gim) Innovations In Rural Health Care Market: A Case Of Arogya Parivar Shruti Jain & Kriti Swarup & Sweta Dixit, Niilm Cms Managing An Acquisition: A Study Of World-Wide Shippings Acquisition Of Bergesen. Vijesh Jain & Mohit Batra Employee Empowerment And Motivation At Global Globe Hr Solutions Sumitra Singh, Amity University Uttar Pradesh, Sector 125, Noida Products Or Services The Companies Offer! N. Srividya
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Issue: Loral Switches Over To Organic And Eco-Friendly Business. Farheen Anjum, Amity International Business School Centralization Vs. Decentralization Of Puc Admissions Nagendra S M Reva Institute Of Science And Management Attrition In Pharmaceutical Industry Sunil Kumar My Experiments With Talent Management, Motivation And Leadership Practices Narinder Kumar Bhasin, Axis Bank Limited, New Delhi Tigers African Safari: Indias trade relations with the African continent Mridulya Narasimhan and Sudhanshu Sharma, Amity International Business School E- Cigarette: Alternate to tobacco cigarettes Aditya Kumar Gupta,Amity International Business School
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Research Paper
Index^.
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The Impact of Customer and Competitor Orientations on Development of Manufacturing Strategy and Capability
Uma Kumar, Vinod Kumar, Irfan Butt Sprott School of Business, Carleton University, Ottawa, Canada
This study empirically tests customer and competitor orientations that influence the development of manufacturing strategy. It subsequently examines the impact of manufacturing strategy on a firms manufacturing capability. The findings of this study are based on a sample of the top management of 194 manufacturing concerns from the Canadian manufacturing sector.
The analysis using structural equal modelling informs that customer orientation impacts quality and flexibility strategies while competitor orientation influences cost and delivery strategies. Quality strategy has the strongest influence on manufacturing capability, followed by cost, innovation and flexibility strategies.
Keywords:
manufacturing
strategy,
customer
orientation,
competitor
orientation,
manufacturing capability
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Leadership Behaviors, Organizational Culture and Knowledge Management Practices: An Empirical Investigation
M. Birasnav, Alok Goel & Renu Rastogi New York Institute of Technology, Adiya, Kingdom of Bahrain Indian Institute of Technology, Roorkee Abstract Knowledge management is a collection of systematic approaches to help information and knowledge flow to and between the right people at the right time (in the right format at the right cost) so they can act more efficiently and effectively to create value for the organization. All organizations operate through its human capital whose skills and knowledge need to be cultivated and leveraged to create competitive advantage for the success of an organization. Studies on the empirical perspectives on linkages of KM with organizational culture, especially in the Indian context are scarce. In this paper results from an empirical study on this relationship are reported. It analyses the extent, strategy and imperatives of knowledge management in Indian IT companies and its relationship with organizational culture for successful KM implementation and knowledge sharing.
Data was collected from a wide range of executives working in large, medium and small Indian knowledge intensive service firms through a suitable instrument. Overall 220 valid responses were received. This study builds on existing groundwork laid by prior researchers, but focused on
organizational factors that was largely overlooked previously and utilized dependent variables to represent organizational culture. The results indicate how organizational culture, leadership influences knowledge creation, acquisition, sharing and protection. The results obtained from data analyses clearly show a strong positive influence of culture and certain practices on knowledge management. The
results of this study will be of interest to business managers and to any organization striving for knowledge management implementation. Keywords: Knowledge Management; Leadership, Organizational Culture, KM Processes
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Indian normative data of the Zuckerman Kuhlman Personality Questionnaire-shorter version in a Police Population Bushara Bano and Parvaiz Tali Aligarh Muslim University
The Zuckerman-Kuhlman Personality Questionnaire (ZKPQ) is a tool designed to measure the alternative five-factor model of personality. A shorter 50-items version was developed by researchers to give a robust structure to the personality scale. For the present study, the 50items shorter version (ZKPQ-50) was translated and adapted into the Hindi language. Till date, there appears to be no normative data for the ZKPQ-50 in India. This research is the first applicability of shorter version of ZKPQ in Indian context. The aim of the present study was to obtain Indian normative data for the scale and constructs in a police sample. The questionnaires were filled by 500 police personnel of seven districts from the state of Uttar Pradesh. Both men and women participated in the study with age ranging from 18 to 60 years. The magnitude of the sample, the place of posting, qualification, experience, age, smoking, drinking were considered as socio-demographical factors. It was specially taken in care that all the factors represent the sample adequately. Findings reveal the normal distribution of the scales. The norms found were in form of means and standard deviations. There have been found many significant differences in constructs of personality traits (Activity, AggressionHostility, Impulsive Sensation Seeking, Sociability, and Neuroticism-Anxiety) with respect to socio-demographical factors. This is the first study of ZKPQ-50 in India. The paper suggests by applying these norms in Indian research studies, more research studies can be conducted not only in police population but in other clinical and general settings. Keywords: personality traits, ZKPQ-50, police, gender, India
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Organizational Change: Pragmatic approaches to Organizational Change Management

Darshna Banker Dyal Singh College, University of Delhi, Delhi Abstract Purpose - The purpose of this paper is to give practical understanding of organizational Change and qualitative analysis of obstacles coming on the way in managing the organizational change implementation. As a suggestive study, this paper throws a light on different pragmatic approaches which can be used to effectively implement the change. Design/ Methodology - This paper is based on practical research studies and combine their inputs to collectively suggest pragmatic approaches to implement the change successfully in the organization. Research Limitation - In the current paper, findings and suggestions are based on research done in India as well as foreign countries on organizational change which may restrict the suggestions from being applicable elsewhere. Originality/Value - This paper deals with the conviction about the difficulties in change management and concludes suggesting few strategies which help fine-tuning the change management process. Research Type: Conceptual Key Words: Organizational Change, Change Management, Change Implementation etc.
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Aftermath of Western Financial Meltdown and Shadow Banking - An Impact Analysis

A.R Subramanian Sardar Vallabhbhai Patel International School of Textiles & Management Autonomous Institute, Ministry of Textiles Govt of India, Coimbatore Abstract The year 2008 witnessed the fall of big players in the investment arena. Even before the financial crisis of 2007-09 was far from over, the global economies in various parts have started manifesting the sovereign deep debt crisis of European nations. This deep financial meltdown across the globe and the chain effects on the financial system have introduced quite a few numbers of new terms and concepts to the global lexicon, the important one being shadow banking and the financial stability has become the buzz word of the regulators and financial market. Merryl Lynch, an investment banking and financial advisory service provider was taken over by Bank of America for a meager $50 billion. With financial institutions falling prey one after another to the global credit crisis, the bailout packages announced by various governments across the globe had crossed the mark of $3 trn mark so far an amount nearly double the size of Indian economy. In the recent past a lot of research/discussion papers have appeared in the public domain analyzing the activities of the shadow banking entities and blaming them as one of causes for the US sub-prime crisis, which led to the severe financial crisis and property price fall down. The regulators across the globe are still working in tandem to look into and understand the activities of the shadow banking system and bring them too under regulation so as to possibly prevent another global financial crisis in future. This Research Paper is an attempt to focus growing attention towards the shadow Banking across the globe and also to focus the role of shadow banking in the financial system, though the regulated banking channels do play a major role in a country like India still the non-banking financial institutions and market holds a major role which are far from being regulated in a systematic manner. Key Words- Global lexicon, Shadow Banking, Sub Prime crisis
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Software Multi up-gradation Modeling: A Roadmap

1
P. K. Kapur, 1Gurinder Singh, 3Jyotish N P Singh, 2Anshul Tickoo
1 2
Amity International Business School, Amity University, Noida, UP, India

3
Amity School of Engineering and Technology, Amity University, Noida, UP, India Department of Operational Research, University of Delhi, Delhi, India
Abstract
Software products arent static. Each release has a defined shelf life. As soon as a software product reaches the market, a variety of factors begin creating demand for changes. Defects need patches. Competitors add features and functions. Evolving technology requires upgrades to support new updated versions of software. Sales demands new features to win over prospects. Customers want new functionality to justify maintenance expenditures. These demands accumulate over time, eventually reaching the point that the software product must be upgraded with a new version to remain viable in the market. New product launches may capture headlines, but the stream of subsequent product releases is the bread and butter of software product companies. They extend the market life of flagship products, protect competitive advantages and sustain crucial maintenance revenue streams. As a software companys product portfolio grows, the number of releases and the resources needed to support those releases increase rapidly. Strong releases build reputations and profitability, while late or defect-ridden releases drive up support costs and jeopardize revenue and branding if the functionalities added to the software leads to an increase in the number of faults of the software. Features added to the software at frequent time intervals lead to complexity in the software system and add to the number of faults in the software. To capture the effect of faults generated in the software due to add-ons at various point in time we develop a multi up gradation, multi release software reliability model. This model uniquely identifies the faults left in the software when it is in operational phase during the testing of the new code i.e. developed while adding new features to the existing software.
Keywords: Multi-Upgradation modeling, Fault removal process Page | 17
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Young Indian Consumers: A Potential Segment for Global Green Marketers

Dr. Krishna Kumar Veluri GITAM School of International Business, GITAM University, Visakhapatnam
Abstract Purpose: The market of ecological products is growing rapidly at global level. The objective of this paper was to identify important factors that affect Indian Young consumers green purchasing behaviour and was to investigate their beliefs and attitudes on green products, their preparedness to buy green products.
Introduction: The green movement has been expanding rapidly in the world. Consumers are taking responsibility and doing the right things. Consumer awareness and motivation continue to drive change in the marketplacenotably through the introduction of more eco-friendly products. Compared to consumers in the developed countries, the Indian consumer has much less awareness of global warming issues. Initiatives from industry and the government are still ice blue.
Since the 1980s, green marketing has gone through several stages. After a backlash in the 1990s, green marketing made an upswing in the Western markets from 2000 onwards (Ottman et al., 2006). The force of going-green is now extending to the Asian region, where environmental threats are alarming the local governments and citizens. Recently, the state & central governments and citizens of India have started realizing the seriousness of the environmental threats. The society as a whole is more ready and willing than before to respond to appeals based on green issues. Consumer attitudes are changing toward the environment to encourage innovation for conservation, and the benefits from this source of innovation are certain to outlive our current Index^.
generation. Initiatives at enterprises of all sorts and sizes that improve environmental impact are increasing in number and the trend continues to accelerate as more attitudes change. Among the difficult challenges that marketers face today is to understand the driving forces that encourage environmental stewardship in the context of their own operations.
Successful marketing has always been about recognizing trends and positioning products, services and brand in a manner that supports buyer intentions. Today, "Green" marketing has gone from a trend to a way of doing business - and businesses that sell should recognize (1) the value of going green and (2) identifying the right consumer segment and (3) communicating enough to the target consumers.
There are two overlooked areas in current environmental research have been observed. First, Asian-based green marketing studies are relatively scant. Secondly, among those scant Asianbased green marketing studies (Chan, 2001; Yam-Tang and Chan, 1998), Young consumers, who constitute a potentially large group of supporters in environmental protection, have rarely been examined. This paper therefore attempted to fill the gap by examining the green buying behaviours of Indian Young consumers and factors which influence them.
Consumer green behaviour: literature review: Consumer beliefs and behaviours, Hoyer and MacInnis (2004) state that consumers values and beliefs need to be considered when examining the influences that affect purchasing decisions. Values are enduring beliefs that a given behaviour is desirable or good and include valuing the environment. Environmental values play a primary role in pro-environmental behaviour. Values affect peoples beliefs, which then have influences on personal norms that lead to consumers pro-environmental behaviours (Reser and Bentrupperbaumer, 2005; Stern, 2000). Similarly, Ajzens (1991) Theory of Planned Behavior shows that (environmental) beliefs form attitudes towards behaviour, which is then translated into intention of behaviour. The Global Environmental Survey (GOES) finds a gradual intergenerational value shift, likely to result in more pro-environmental behaviour (Bennulf and Holmberg, 1990; Betz, 1990; Index^.
Hoffmann-Martinot, 1991; Inglehart, 1990). So, although pro-environmental values do not guarantee proenvironmental behaviour, it is likely that pro-environmental values lead to proenvironmental behaviour. However, an individual concerned about the environment does not necessarily behave in a green way in general, or in their purchasing.
Methodology: In order to investigate the research objective stated above, both secondary and primary data have been collected and analysed. The first stage of the research process was an extensive search of articles, reports and professional information concerning eco-consumer studies and eco-marketing strategies in general using the internet and academic databases. The analysis of secondary information provided the general context for initiating the collection, analysis and the interpretation of primary data. The study was carried out in 5 major cities of India.
A total of 1, 150 youngsters were recruited through random sampling. They were surveyed on their green purchasing behaviour, environmental attitude, and environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, perceived effectiveness of environmental behaviour, social influence and concern for self-image in environmental protection. The questionnaire also included general demographic questions such as age groups. Respondents were invited to make general comments, too. A hierarchical multiple regression analysis was conducted by entering control variables such as age, sex, educational level, membership in environmental clubs.
Major Results: Multiple regression analysis showed that social influence was the top predictor of Indian adolescents green purchasing behaviour, followed by environmental concern as the second, concern for self-image in environmental protection as the third, and perceived environmental responsibility as the fourth top predictor.
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Overall, the study shows that Youngsters in India displayed a quite promising market opportunity for green products. Domestic and International green marketers are advised to consider Youngsters as one of their potential segments.
Implications: This paper is a useful source of information for domestic and international green marketers about what works and what does not in appealing to the young consumers in India.
This paper also serves as a pioneer study to identify important factors in affecting young consumers green purchasing behaviour and it offers practical guidelines to global green marketers planning to target the potential Indian market.
Key words: Green Marketing, Consumerism, Indian consumer, environmentally friendly products, Young Consumers
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An Evaluation of Information Requirements for Media Planning By Media Planners of AdAgencies and Their Clients P.G.Arul Department Of International Business, School of Management, Pondicherry University, Pondicherry Abstract Traditionally, the media function was considered the least important in ad-agency and the adagencies continue to pay only lip services to the importance of media related matters. Earlier media department was a just placement units, with almost no strategic planning to do. Now things are totally changed due to media explosion, cost associated with media, clients demand on accountability on money spends on media etc., made the ad-agency media planners job challenging and complicated. There are relatively few advertising studies that deal with media planning; there are ever fewer studies that deal with the issue of information needed to make sound media decisions. This study investigated ad-agency media planners response and their clients response on information inputs needed for media planning. The findings show that clients and media planners differ in their ranking of the various constructs on the perception of information needed for media planning. This has important implications for adagencies and their clients. Media planners could make a greater contribution to marketing strategy by becoming members of the agency team that meets clients on a regular basis. Clients need to brief advertising agencies in an accurate and comprehensive way in order for media planners to do a good job. Key Words: Ad-agency, Clients, Media, Media Planning, Media information
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A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010 Management of Manipulation Ajay Gupta TISS, Mumbai
This case presents the excellent example of management of manipulation and poor corporate governance for commonwealth games 2010 organized in New Delhi, India. This case shows how leaders and key people in decision making position ridiculed their authority. How their actions, decisions and intentions in organizing games created shameful impression for India. This was the great opportunity for India to organize and to create great impression on different stakeholders including players but governance was questionable at almost all the points. There was no check and balance system to monitor the expenses. Almost all the key people involved manipulated the government fund and misappropriated money to fulfill their greed. There were hardly any stakeholders who were concerned about the welfare of the country, government and players. This is the classic case of corporate governance and business ethics. The case is also about unprincipled and unethical leadership. The case provides an excellent context to study and analyze various aspects of leadership attributes, corporate governance, check and balance system, political will, ethical pitfalls of system and people. The case may be useful for entrepreneurs, small businesses and organizations to understand the dimension and dynamics in the system that can influence the focus and goal of the organization. This case is reasonably complex and needs students to analyze the facts and to make moral and ethical decision. The difficulty level of the case is medium and it can be used effectively to teach management and executive management students. Disciplines Issues Industry Setting Difficulty Length
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: Corporate Governance, Business Ethics, Leadership : Governance, Ethics, Leadership, Ethical pitfalls : Corporate Governance and Business Ethics : Commonwealth Games 2010 : Moderate, Undergraduate/ MBA/Executive MBA : 15 pages Index^.
Customer Satisfaction Regarding Small Scale Industries Products

Vipul Chalotra Department of Commerce, University of Jammu, Jammu and Kashmir
Abstract Customer satisfaction has now days become an integral part of every firm. Its recognized as a catalyst for business success and is regarded as key element for customers retention & sustainability, customers attraction, promoting sales, profitability, marketability, business diversification & expansion and fulfilling customers needs and desires according to their expectations. The present research paper empirically examines customer satisfaction in case of products manufactured by small scale industries. The hypotheses were examined by analyzing primary data collected from 368 customers using the products manufactured by small functional manufacturing units sub-divided into ten lines of operation in district Udhampur, J&K State. Validity and reliability of the scale in the construct were assessed through BTS and Cronbach-alpha test. The results of AVOVA revealed insignificant differences regarding customer satisfaction from different profession for three factors. Those belonging to different age group have same level of satisfaction and those having different qualification dont differ with regard to their satisfaction for three factors. To nurture customer satisfaction small scale industries should come up with regular advertisement, reputed brand, more products features and delighted after sale service.
Key Words: Small Scale Industries (SSIs), Customer satisfaction
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A Study of stress among employees in public and private insurance sector in Aligarh- a comparative study of LIC and ICICI Prudential Shazia Tabassum
Department of Commerce, A.M.U, Aligarh, U.P. (India), Abstract Stress refers to the physical, mental and emotional wear and tear, and it is emerging as a leading health risk of the 21st century and as a serious hazard in the workplace. Employee stress can take many forms and significantly impact on both individuals and organizations. It can manifest as anxiety, aggression, irritability, dependency, withdrawal or depression. This study aims to investigate workplace stress among employees and its related causes and consequences in insurance sector in Aligarh. A sample of 100 respondents from different insurance organizations in the public and private sectors of in Aligarh participated in this study. The results shows that significant relationships between role ambiguity and age and between role conflict and age and marital status. The Occupational Stress Index (OSI) developed by Srivastava and Singh (1983) were used to assess the level of job stress of the sample. The findings of the study reveals higher levels of job stress among employees of 20-30 years age than their counterparts in the middle age (31-40 years) and the old age groups (41-50 years). The study also found that the age found to be negatively correlated with occupational stress. The aim of this paper is to provide information for employees on stress and to provide and identify a common approach that will be adopted by the employees as well as the managers to cope with stress at the workplace. Keywords: Employee Stress, Public and Private Sector, Workplace, Insurance sector.
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Index^. Amity International Business School
A Study of Web Personalization System: Supporting User Profiling In Web Recommendation System
Rajender Nath & Ravi Bhushan Department of Computer Science and Application Kurukshetra University & Department of Computer Engineering, S.K. Institute of Engg & Technology, Kurukshetra
Abstract World Wide Web is a huge data repository and is growing with the explosive rate of about 1 million pages a day. As the information available on World Wide Web is growing the usage of the web sites is also growing. Web log records each access of the web page and number of entries in the web logs is increasing rapidly. These web logs, when mined properly can provide useful information for decision-making. The designer of the web site, analyst and management executives are interested in extracting this hidden information from web logs for decision making. Web access pattern, which is the frequently used sequence of accesses, is one of the important information that can be mined from the web logs. This information can be used to gather business intelligence to improve sales and advertisement, personalization for a user, to analyze system performance and to improve the web site organization.
There exist many techniques to mine access patterns from the web logs. In this paper we have studied the web personalization system supported by different user profiles.
Keywords: Web log, Personalization, Data collection Techniques, content based, collaborative filtering etc.
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Matching Global Hr Culture by Organisations Aruna Deshpande, ADMI, University of Mumbai Abstract The research examines the changing roles the human resource (HR) function plays in a globally competitive marketplace and identifies the challenges of adapting to these roles. Over the past two decades, Human Resources (HR) policies have been defined as, adapting basic business behaviors such as communication, leadership and negotiation to the norms aligning to international cultures, which began the transition from a largely administrative function to a more strategically-oriented business partner that actively participates in the development and achievement of organizational goals. Along with this shift, research notes the emergence of an increased value on human capital, employees, and their collective skills and knowledge, global exposure. Companies that embrace a more global strategic role for HR and develop a human capital strategy often find that their HR functions are more effective and have a greater impact on the organization, operating effectively across boundaries, while balancing organizational integration with local demands, they have to align business decisions by; Making strategic business decisions across borders or regions (rather than focusing on specific countries) Global Team Building Allow greater HR control over budgets and resource allocation Spend more time on strategic, value-added activities and less time on administration View HR as a strategic business partner Utilize HR information systems (HRIS) more effectively and are more likely to have experience their expected return on HRIS investments
Key Words: International Cultures, HR Strategy, employee skills, HRIS
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Marketing of Bihar A Buddhist Destination Transforming to Leisure Destination

Md Anisur Rahman Department of Commerce, Aligarh Muslim University, Aligarh (UP), India
Abstract Bihar has been distinguished for its spiritual outlook since time immemorial. This is the birth place of two religions, Buddhism & Jainism, and also the birthplace of Guru Govind Singh. The state is also well known for the Muslim Shrines, Hindu Temples and association with Gandhian movements. Bihar has always recorded good number of religious tourists from China, Japan, Korea, and Thailand especially in the form of Buddhist pilgrimage.
Tourism industry in Bihar was always suffering from the ignorance. For the development of tourism in the state, Bihar State Tourism Development Corporation (BSTDC) was established in the year 1981. Even after 30 years of establishment of BSTDC, the target is yet to be achieved. Now the state government has realized the potential of tourism, so many innovative ideas are implemented. Due to improved infrastructure and law & order in the year 2009 FTAs has touched a mark of 4, 14,000 and it was even more than Goa. Bihar Tourism has undertaken scientific research options to gauge expectations, willingness and expenditure habits of discerning travelers with assistance from the Ministry of Tourism. Efforts have been made to diversify the tourism scenario in the state. Recently cruise tourism was started along-with log huts on the white-sand bank of the river Ganga. This provides tourists to cater the original pleasure to sail on the river Ganga, Dolphin watch, visiting historical sites, gangatic ecology and watching different species of migratory and resident birds. Objectives To analyze the marketing strategy of BSTDC and its suitability to establish the state as a unique destination.
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14th International Business Summit and Research Conference INBUSH 2012 Methodology The study is explorative and analytical in nature. The paper is exploratory in nature as it aims in developing a competitive tourism policy and marketing strategy for the Bihar State Tourism Development Corporation (BSTDC). The study is based on secondary data. For this purpose alongside books, extensive and thorough study of research papers from reputed journals has done. Brochures and documents on marketing strategy from BSTDC, data from BSTDC, Ministry of Tourism GOI, indiastat.com and World Economic Forum gathered. Help from various websites has been taken to collect relevance information. Collected data are edited, coded, classified, tabulated, and finally analyzed by using graph, pi chart and t-test. Hypothesis H1: There is significant impact of marketing strategy of BSTDC in the tourism growth in Bihar. In brief the present study firstly introduces tourism, and then shows some important and interesting facts about the tourism marketing. Further it gives some detail on the marketing strategy and tourism marketing policies of the state. In the analysis part, analysis of marketing strategy & tourism policy as compared to the tourism potential and actual tourist arrival is done. Finally it is found that the marketing strategy is not effective to make the destination remarkable and a must visit destination. Keywords: Buddhism, Pilgrimage, Marketing, Development, Planning
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CHANGING SOCIOCULTURAL ENVIRONMENT AND ITS IMPACT ON WORKING PROFESSIONALS

R. K. Bansal & Lata Bajpai, M.J.P. Rohilkhand University, Bareilly
Abstract Change is inevitable; the world in which we live is full of changes. The human beings live in an environment which has various factors affecting the environment i.e. internal and external. As the factors of change vary it would ultimately affect the environment & the employees. The employees in the organization are the human beings, who willingly or unwillingly face such changes in the environment. In this research paper, the researcher has put her efforts to identify the sociological & cultural changes taking place around the working professionals. The research paper is an analysis to study the changes took place in socio cultural environment. With the help of this research paper the organizations can observe the changes taking place around their employees and can evolve some related HR practices to benefit the society by large. Keywords: significance, HRM, changing environment, Socio cultural.
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A Study on Spiritual and Emotional Intelligences in Leadership

P.Vijaya Dept.of Business Management, RBVRR Womens College, Hyderabad Abstract The notion of spiritual intelligence is becoming more and more common place in the workplace. Emotional and spiritual intelligence blend together in a wonderful way. Emotional intelligence focuses on human values and spiritual intelligence asks to get in touch with beliefs knowing what gives a deep sense of meaning and purpose in life. Spirituality is what underlies our calling in life and emotional intelligence drives the practices that guide the behaviors. The very best leaders are deeply in touch with both emotional and spiritual intelligence. Leaders today want their work to create more than just money and stability; they also want to know they're making a contribution to life in alignment with their core foundational beliefs. Leaders who are connected to their core sense of the sacred are people with a higher calling and purpose We are in a time of unprecedented change, where all the paradigms we once held about the world are in question. As we operate in a global economy and a shaky one at that- we have to change our whole perspective. This type of change is not at the surface, its deep within the organization at the level of organizational mindset. How we think (our mindsets) are the drivers of our behavior. In order to transform an organization we have to shift the organizational mind. The changes have to emerge from a new paradigm. Transformation isn't the same as change. Transformation requires a whole new foundational belief structure. In order to transform an organization the leadership has to assess the internal global mindset and question the commonly held perspectives. This leads to a deeper awakening of spiritual intelligence and soulfulness. Once mindset changes, behavioral shifts occur, and then training for those new behaviors can really stick. Once we change behaviors, cultures change. The Study on Spiritual and Emotional Intelligences in Leadership is based on secondary data and the main objective of the paper is to focus on the SI and EI as the emerging requirements to leadership in organizations for sustainable growth, especially in times of crisis in corporate values and ethics, affecting the economy and society. Index^.
Eustress: the positive side of Negativity

Rajiv Kumar Jha & Bushara Bano Medica Synergie Pvt Ltd., Aligarh & Department of Business Administration, Aligarh Muslim University, Aligarh Abstract Stress in one of the most used buzzword today. It is the inseparable part of human life. Mostly stress is taken in negative way only. But, not all stress is detrimental. Indeed, a certain amount of stress in life is desirable always. It relieves monotony, spurs people towards worthwhile goals. It is also an integral part of many pleasurable activities, such as the joy experienced with successful accomplishments. In addition, limited stress is essential for excel in life. Some amount of stress enhances the performance and quality of life. Selye coined the word Eustress (good stress) to refer to stress of this kind, and to distinguish it from distress, which is prejudicial to health and well-being. The most apparent distinguishing characteristics between Eustress and distress are emotional feelings. Eustress is associated with joy, exhilaration, a feeling of a job well done while distress is associated with frustration, anger, anxiety, fatigue, or a general feeling that something is wrong. The present research paper aims to change the perception of individuals and society for stress which they mostly take in negative sense on the basis of literature review available and case studies used. The paper also attempts to explore the relationship of Eustress and performance enhancement. The paper suggests that all stresses are good and efforts should be done to convert all distresses in eustresses. The paper also proposes some stress management techniques to convert the bad distress into good Eustress. Keywords: Eustress, distress, stress management, performance
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A Study of Employee Attrition in an Insurance company

Sujitha.R, Sai Krishnan.K & Akshay Arora NBA Group of Institutions, Delhi Abstract Attrition or Employee Attrition is a voluntary reduction in an organizations manpower through resignations or retirements. A high attrition rate causes a high employee turnover in an organization, reducing quantity and quality of an organizations manpower. This in turn causes a huge expenditure on human resource, by contributing towards repeated acquisition, a scary reality for most insurance companies. Retention of sales managers involves taking measures to encourage them to remain in the organization for the maximum period of time. The research study undertaken in an Insurance company aims to analyze the reasons training and development, and performance management. In an environment of rapid growth, globalization and expansion, the pressure to attract and retain sales managers has become for high attrition of sales managers. It also aims to identify the role of work pressure in attrition of sales managers. The research methodology followed is Census Survey. Census survey is an official, usually periodic enumeration of a population, often including the collection of related demographic information. The study on attrition and retention of sales managers in insurance sector is carried among 70 respondents. The data collected in this regard were analyzed and interpreted to arrive at various findings to the enquiry made as part of this study. As a part of suggestions the researcher has asked the company to adopt a holistic approach for dealing with attrition of sales managers. Sales managers are the backbone of insurance business success and therefore, they need to be motivated and maintained in organization at all cost to aid the organization to be globally competitive in terms of providing quality products and services to the society and in the long-run the returns on investments on the sales managers would be achieved. From the study it can be concluded that management of this insurance company should encourage job redesign-task autonomy, task significance and task identity, open book management, empowerment of employees, recruitment and selection must be done scientifically with the objective of retaining sales managers. HR Managers must understand that sales managers in the organization must be treated as the most liquid assets of the organization which would make the organization to withstand the waves of globalization. This asset needs to be monitored. Keywords: Attrition, Insurance, Holistic concern
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FDI in Multi Brand Retail in India Vineeta Agrawal D.D.U.University Gorakhpur (U.P.) Abstract Retail sector in India has been hailed as one of the sunrise sectors of the Indian economy. India has been recognized as leading Retail destination and whole world is eyeing on it. On 24 th November 2011 union cabinet stipulated that FDI in multi-brand retail will be allowed up to 51% foreign equity through the government approval route, subject to adequate safeguards for domestic stakeholders. Currently, FDI is permitted up to 26 per cent under the automatic route in wholesale or so-called cash-and-carry operations and 100% per cent with government approval in single-brand stores. Foreign retailers have welcomed this step and have also shown interest in entering Indian market. There has been a lot of debate around the industrial and political circles, although for now this proposal has been postponed. Given the WTO regime India is party to, it is inevitable to prevent foreign players from entering in the Indian market, although the timing of entry has yet to be decided. The present study aims to understand and analyze the challenges and opportunities faced by FDI in Multi Brand Retail Sector. It concludes that allowing FDI can enhance competition and accelerate the process of development of Indian economy. Key Words- Foreign Direct Investment, Multi Brand Retail, Investment and Productivity
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Employer branding: Issues and Strategies in Indian Corporations

Shilpa Vyas & Neelam Kalla Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ) Abstract Organizations all around the world always trying to acquire employees who can be an asset for the organization but some factors are important to know about the efforts these organizations are putting in order to become employer of employees choice. With the liberalization of the Indian economy in 1991 and subsequent economic reforms, in order to achieve higher levels of productivity and efficiency, the goal of corporations has been to utilize maximum potential of human resources and employer branding has a significant role for of acquisition of human capital. The purpose of the present study is to explore into the concept of employer branding in Indian corporate and different ways through which employers hire and manage the future talent. The combination of talent management and employer branding can make any organization the employer of choice. Emphasizing on the fact that effective employer brand is essential for competitive advantage the researcher has tried to conduct an exploratory study to investigate into the strategies and practices for employer branding that has been adopted by Indian companies, which are becoming internationally strategic to utilize the employer brand to attract and retain talent which leads to expand and growth of the business.. This paper gives some concept on employer branding and also examines how Indian organizations with a positive corporate reputation can attract and retain employees. It also focuses to explain the importance, applicability, outcome and creating an effective employer branding strategy.
Keywords: Employer branding, organizational attractiveness, employer brand image.
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The Optimal Time for Launching a New Product in the Market

P.K.Kapur1, Amir.H.S.Garmabaki2, Gurinder Singh1, Jyotish N.P singh2,
1
Amity International Business School, Amity University, Noida, Uttar Pradesh-India

2
Departments of Operational Research, University of Delhi, Delhi
Abstract Most product development activities undertaken by firms are aimed at improving existing products. As a result, many industries are characterized by the introduction of successive generations of product models. Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying behaviors. Accordingly, many companies are reaching out to multi-generational consumers and trying to understand and gain the attention of these diverse buyers. Some firms use a timepacing strategy for product development, introducing new generations at regular intervals. If the firm adopts a fast pace, it prematurely cannibalizes its old generation, incurring high development costs, while if it has a slow pace, it fails to capitalize on customer willingnessto pay for improved technology. Customers adoption behavior and cost are two main attributes which affected the companys reputation. To trade-off between two conflicting decision factors, multi-attribute utility theory (MAUT) is applied in our decision space. The timing decision depends on whether companies invest more time in product and process design and improvement or push the product to market before competitors. We examine the case where a firm introduces successive generations of a durable product for which demand is characterized by an innovation diffusion process. Empirical implications of the proposed model have been validated on data collected from two industries (Semiconductor Industry DRAM shipments and IBM Mainframe Industry (USA). Keywords: Multi-Attribute Utility Function, Successive Generation, Innovation, Optimal Entry Time.
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Training and Development Practices in Hospitality Industry in India: A Case Study of ITDC, Hotel Ashok New Delhi
Nusrat Khan Department of Commerce, Aligarh Muslim University (AMU) Aligarh, India Abstract The efficiency and effectiveness of an organization depends on how capable its personnel are and how effectively they are utilized for achieving organization objectives. We all know that human beings are the product of the nature and nurture. Nature is that which is inherited but nurture is which can be obtained here comes that role of education and training. The HR functioning is changing with time and with this change, the relationship between training function and other management activity is also changing. The training and development activities are now equally important with that of other HR functions. Training actually provides the opportunity to raise the profile development activities in the organization. To increase the organizational commitment level of employees and growth in quality movement, senior management team is now increasing the role of training. Training is now the important tool of HRM to control the attrition rate because it helps in motivating employees, achieving their professional and personal goals increasing the level of job satisfaction. The overall goal of training is to bring about a desired level of work performance. The present study focuses on the Training and Development practices and its impact on employees in the ITDC, Hotel Ashok New Delhi. The present study brings out clearly that Training and development helps the employee to perform their current job well and qualify for future job it makes employees well informed of changes within an organization and they become more confident and proud of what they are doing and make fewer mistakes. They are more likely to feel they belong to the organization in other words, loyal and motivated which can translate into lower absenteeism and turnover rates and lower recruiting and training costs Key words: Employees, Motivation, Organizational Commitment, Training and Development Index^.
Effect of Digital Marketing on Consumer Buying Behavior

Anuja Shukla ITS Engineering College, Greater Noida Abstract How do consumers decide about a particular product or service? This is a age old question among marketers. Consumer behavior plays the basic role in defining marketing strategy. Digital Marketing is the trend of the day. It helps the sellers to reach their millions of potential buyers in fraction of seconds. Consumer is knowledgeable and aware of the available options. Consumer has attained high bargaining power by digital marketing. He is able to compare and evaluate simultaneously among various options available to him with the help of Internet. Digital marketing has made access to the consumers convenient. The increasing use of internet for buying has led to decrease in the Brand loyalty among the consumers. Many sellers are floating SMS to the subscribing base to attract the potential buyers. So consumer behavior is changing as compared to past era. One most important aspect in digital marketing is consumer awareness. Do consumers have the technical aptitude as targeted by the marketers? Blogs and social networking sites are the deciding factors of consumers choice. Therefore analyzing the trends and psychology of consumer becomes of niche importance. This paper analyses the changes brought in the buying behavior of the consumer with the introduction of digital marketing.
Objective The study aims to understand and bring forward the changes emerging in the buying behavior of consumer as an effect of the Digital Marketing. Technology has become integral part of our day to day life; therefore understanding the variations in the pattern of purchase becomes important for the Marketers. This paper throws light on such need of the Marketers.
Research methodology The study is based on data collected from direct survey through means of online questionnaire from relevant sources. It is based on Data collected in Delhi NCR region.
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Findings Consumer awareness is the key in digital marketing. Consumer demography is the base of their awareness and technical acumen. Digital marketing is OK but consumers still fear online purchasing. For the information and comparison purpose digital marketing is a big HIT. Brand loyalty and brand mania are decreasing due to prevalent digital marketing.
Keywords: Consumer buying Behavior, Bargaining Power, Digital Marketing, Brand Loyalty, Channel management
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Managing Multi Generations of Technologies (State of the Art)

P K Kapura, Gurinder Singha, Adarsh Anand, Nitin Sachdeva
a b
Amity International Business School, Amity University, Noida, India
Department of Operational Research, University of Delhi, Delhi, India
Abstract As most of the high-technology companies are trying to be more demand driven, technological innovation and diffusion have become important force in markets today. It critically affects the fortunes of consumers, firms, and nations. Despite research across many disciplines, many important areas still remain to be explored fully. Consumer adoption decision for multigeneration innovation is one such important research area in this field. High technology product comes in generations where a new innovation offers a significant improvement in performance or benefits over the previous generation. And, often two successive generations under the same product category compete in the market. Yet technology substitution has received little attention in the diffusion of innovation literature. Research for consumer durables has been dominated by studies of first purchase adoption which do not explicitly consider the presence of an existing technology. Only a handful of papers explicitly deal with the diffusion of technology substitution. In this work, we present an overview of multi generational diffusion models. We have focused on to study the marketing dynamics of Indian Television Market (both Black & White and Colour Television). The model consider repeatadoption-substitution diffusion framework. Furthermore, utilizing the earlier concepts, we have highlighted the difference between the number of adopters and number of products in use. Keywords: Multi Generation, Innovation, Repeat-adoption-substitution.
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Childrens Influence Strategies: Exploring the Family Buying Process in India Monica Chaudhary Jaypee Institute of Information Technology (JIIT), Noida Abstract Purpose The purpose of this paper is to identify and examine the influence strategies used by young children to influence parents in the family buying process in India. Design/methodology/approach The empirical study is conducted based on the extensive literature review and detailed focus group discussions. Young Indian children aged eight to twelve were surveyed through questionnaire. The questionnaire included questions on the child demographics and on the frequency of use of different influence tactics by children on a five-point Likert scale. Findings Children use many multi-dimensional influence strategies to influence their parents. The study is successful in identifying distinct influence strategies namely, aggressive, persuasive, rational, knowledge and emotional strategies. The study also highlights the impact of demographic factors on the use of influence strategies by children. Childs demographic factors like age, gender, number of siblings have an important role in the usage of different influence strategies by children. Research limitations The survey has been confined to NCR and is limited to a sample size of 175. Therefore, the scope of the study is limited to the sample size and the metropolitan cities.
Practical implications One important implication of our findings is that older children are using the knowledge and emotional strategies more often than their younger counterparts. Advertisers and marketers should us this for effective marketing communication.
Originality/value An important contribution of this study is that it examines an important Index^.

issue, childrens influence on family buying process, in a culture outside America and Europe. Children use many strategies to impact the family purchases, both in developed countries and developing ones. Yet, with a few exceptions, most empirical studies were conducted in the USA and less is known about childrens influence in Asia. Key Words: Influence, strategies, children, parents, family buying, marketing
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The Implications of the Current Global Financial Crisis on Indian Economy

Mir M. Amin & Nasreen Chashti Department of Commerce, Islamia College of Science & Commerce, Srinagar, J & K, India Abstract Taking into consideration the present time, the theme of the paper is the need of the hour. This study is explanatory in nature which deals with the present time economic crisis. The paper tries to explain the origin and main reasons of crisis along with its impact on social and economic sectors at both global and national levels. This financial meltdown has started in the USA and soon spreader to other economies and had the trickle-down effect which compelled all major economies like France, Germany, Japan, UK, and EU to pour in money to save their economies. This paper considered boom and bust in the housing market, higher risk loans to higher risk borrowers, securitization practices, and speculation and government policies to be the important causes of global recession. In the paper, we have compared the economic position of various countries and also discussed the data base of the export and import sector of Indian economy for the last three years. According to the paper, the economic crisis will severely affect the weaker economy in terms of less spending, lower incomes, job cuts and unemployment. Indisputably, the present global financial crisis not only affected developed but also developing countries including India and China. Further, Indias response to such crisis is also assessed in detail and in the end of this paper some pragmatic measures have been proposed which may be helpful for Indias growth and development. Keywords: Financial Market, Financial Deregulation, Financial Speculation
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Money Attitude: the Study of Impact of Parents Behavior on Money Attitudean Indian Perspective
Rimle Manchanda Jaypee Institute, Noida Abstract Money attitude is a learning experience. Parents are the most important factor that affects the money attitude of individual. As acknowledged in earlier studies, children adapt their outlook towards money due to their observational behavior. Parents, peers and friends are the major social agents that work for development of temperament towards money. The current study investigates the role of parents in development of attitude towards money. The study is focused on power/prestige, time-retention, anxiety and distrust dimensions of money attitude and how these dimensions of money attitude are shaped by parents conduct and behavior.
Key words- Money attitude, Parents, money
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A Study of Wealth Management & Customer Perception towards Portfolio Management at IDBI Bank Ltd, Jabalpur (M.P)
Vipul Sarwate Cogent Business School Jabalpur Abstract Customer Relationship Management (CRM) is a business approach which recognizes the importance of customers as the driving force behind the success of failure of any business. It enables the business organization to maintain, analyze and act upon the information which the business identifies as relevant to improve its relationships with the customer, and thus enhance its chances of success.
The objective of the study To understand the concept of Banking Industry in India. To explain the profile of IDBI Bank Ltd., To understand various aspects of Wealth Management, To understand Wealth Management at IDBI Bank. Ltd., To have a customers perspective about Wealth Management at IDBI Bank. Ltd. To understand the significance of various Banking operations To carry out a SWOT analysis for getting customers insight on Wealth Management.
Scope of the study is to find out new successful strategy with a proper implementation plan. The methodology includes, Primary data was collected on field while doing cold calls with the customers. Secondary data for the study was collected from websites of IDBI Bank, RBI Bulletin, Newspapers, and Magazines. While doing the statistical analysis we have used graphs and charts. All the data which the author got from the market will not be disclosed over here but extract of that in the form of information will definitely be here. The Sample size of the data is 100 customers, Area : Jabalpur, Index^.
There is lack of wealth management services, so bank should start separate branch for that. Bank should start IDBI wealth management service with adequate staff dedicated only for same. Customers complaining about courier services, bank should take serious action against this issue. With young generation there should be some experienced employers because mixture of experience and young blood can grow faster. It is tough to break the competition of the competitors like Axis Bank, ICICI Bank & HDFC Bank but the proper service of the bank still makes favorable conditions. IDBI Bank should start separate quick service desk for NRIs & High Net worth Individuals (HNI). IDBI Bank open their branches in rural areas like Chindwara, Rewa, Satna & Sagar but customers are not aware about this ,so bank should advertise this through posters ,banners, print, media & other ways .
After studying the overall concept of wealth management we can say that it has various aspects some are favorable and friendly for the Indian economy and some are very dangerous for the Indian economy. The customers have to beware and they have to make SWOT analysis before choosing the wealth management option. At present Indian Economy is facing a lot of trouble by increasing inflation by 11.05% and hike in fuel prices in the Indian as well as international market. As per Indian concept wealth management cannot success in India. But if Indian financial institutions are engaged and choosing the WM business in foreign countries, most probably middle-east countries, it may be some relief for the downward moving Indian economy. In the end, I would like to say that I am still at the bottom rung of the ladder and there is still a large scope for improvement. My effort has mainly to discover and identify the facts.
How much I have succeeded is there for all to see through the medium of this project. The functions were the primary tools along with my interpretation. These functions, previously uncharted territories have now become like a sixth sense. There is definitely scope for improvement and further refinement. This project is just a scratch in the vast expense of identifying corporate/ individuals and most importantly retention of those respective services. Keywords- Wealth management, Customer Perception, Portfolio Management, Mutual Funds Index^.
Role of A.R.C.S in Mergers & Acquisitions Ashok Dubey AIBS, Amity University, Noida Abstract Asset Reconstruction Companies formed under the aegis of SARFAESI Act (The Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest Act 2002) works for unlocking the capital blocked in Non-Performing Assets (NPA) of Banks and NBFCs. The financial history of recovery of stressed assets since socialization of banking has been cheque so far. Much legislation were drafted and enacted only to fail or withstand the rigors of recovery which was a major concern for lenders. The legislations were week and fumble with many loopholes in the systems and procedures so drafted. The result was accumulating NPAs, reduced profitability, low return on investment and eroding capital base of banks. The first major step in direction of recovery and dealing with industrial sickness in an effective manner was the passage of SICA (Sick Industrial Cos Act), 1985. Consequently, a separate body was set with the objective of expeditious revival of sick industrial companies and winding of unviable units, was promulgated by name of BIFR (Board for Industrial and Financial Reconstruction) in 1987. To accelerate the pace further, legislation was passed by introducing DRT (Debt Recovery Tribunal) in 1993 and CDR (Corporate Debt Restructuring) in 2001. The final nail in the coffin of recovery was sealed by enactment of the SARFESI (Securitization and Reconstruction of Financial Assets and Enforcement of Security Interest) Act. 2002, paving way for formation of Asset Reconstruction Co. (ARC). It envisages that ARC will be registered with the RBI and separate guidelines would be issued for conduct of its business which was formally announced in April 2003.The twin tasks of any ARC is acquisition and resolution of non-performing assets (NPA). Key Words: Merger, Acquisition, Resolution, Synergy, Securitization, Stressed Assets,
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Consumer Perception of Store and Product attributes its Effect on Customer Loyalty in the Indian Retail Sector A Study at Reliance Trends, Jabalpur
Akash Tirkey, Cogent Business School, Jabalpur
Abstract Retailing in India is gaining attention like never before. Organized retailing especially is creating euphoria amongst Indian consumers drawing them into malls and trade areas in huge numbers. Retailers are offering newer service dimensions to create unique shopping experiences for the customers. However, whether consumers are able to perceive newer service dimensions and getting affected for store patronage in new store formats or not, remains to be found out.
This paper examines consumers perception of store and product attributes and customer loyalty at Reliance Trends- a Franchise store in Jabalpur. Store attributes are assessed in the dimensions of store appearance, service quality and convenience of store. Product attributes dimensions investigated include product quality, price and availability of new products. In this study, customer loyalty is considered as repeated purchasing behaviour of consumer towards a store. The fact that Indian retail environment is going through a sea change due to the introduction of new formats and opening up of retail industry, it becomes important to understand the store image perceptions of consumers here. The data for the study was collected through a questionnaire having parameters: Store Opening Timings, Store Closing Timings, Store Location, Store Inside Display, Store Outside Display, Clothes Pricing, Clothes Variety, Mannequins Display, Store cleanliness, Store Temperature, Store Music, Employees Dress-up, Employees Helpfulness, Employees Communication and it also includes direct contact with the customers who are coming in the Reliance Trends store. For survey the data was collected from one location of Jabalpur because there was only one Reliance Trends store available. But the customer walk in was great even in the week days as well as in weekends. The sample collected was randomly from different customers coming to the store. Even if the Index^.
customers doesnt buys anything hen also his/her survey is taken, because each one is important for the survey, everyone has different ideas and views, which has to be understood and taken. The results suggest that except product price, other store and product attributes have positive effects on customer loyalty. The findings show that the customers are mainly attracted by the communication skills of the employees. Then by the helping from employees, their dress-up, store music. Store attributes such as service quality and convenience of store and product attributes such as product quality, price and availability of new products show significance towards customer loyalty. The customers are lastly attracted by the location and store cleanliness. Thus this signifies that the employees should have a good communication skill to sell a product in the store.
Keywords: Store attributes, product attributes, customer loyalty, retailing, apparel stores.
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Role of Congruency in Customer Satisfaction: An Empirical Analysis Bilal Mustafa Khan & Reshma Farhat Department of Business Administration, Aligarh Muslim University (AMU) Aligarh, India
Abstract This paper comprehensively examines the effect of congruency in the purchasing behavior of the consumer. The self-concept literature in consumer behavior can be perceived as multidimensional perception of ones self. Based on the existing literature and the survey, the purpose of this article is to show that product image influences consumer preferences and satisfaction through a congruence effect. The result validates the assumption that the congruency between the personalities lead to a likeness for the product, which leads to brand preference. Also, the study provides an insight into various aspects of brand image and selfimage congruency. It will be of critical importance for future practitioners to understand the increasingly complex variety of factors underlying and influencing the linkages between brands and customer relationship. The proposed study illustrates to have a competitive image that is according to the image of the user and in line with their target markets needs, wants and experiences.
Keywords: Congruency; Purchase Intention; Customer Satisfaction, Personality
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Attacking Absenteeism- A Positive Solution to an Age Old Problem

Monalisa Rajak, Cogent Business School, Jabalpur Abstract: By and large, absenteeism has been of the major problems facing Indian industries. It is almost universally agreed that employee absenteeism leads to decrease productive efficiency. And because of the increased competition in Indian industry, it is vital to increase productivity and decrease the cost of production. This is a particularly true so far as export oriented industries are concerned. In India, recently we have started thinking in term of increasing productivity. Economists and the general public alike now talk about the productivity in industry and especially in public sector industries. Though we all think quite bit about productivity, very few of us have thought about absenteeism as a factor affecting production. In other words, absenteeism has not been given enough consideration and importance. Absenteeism is a disease which exists not only in India but also all over the world. However, what distinguishes absenteeism in India from other countries is its frequency and magnitude. What is really hurting the industry is not absenteeism itself but the fact that large no. of people take leave at the same time. This result in production losses, increased labour costs and reduction in the efficiency of operations. It forces industries to employ more hands than the job requires, which in turn increase direct overhead costs. Additional expenses have to be incurred on recruitment and training and providing services for the labour force. The efficiency of plant operation is affected in several ways. Manpower planning is rendered impossible by an uncertain and fluctuating work force. Inexperience and casual workers increase machine down time, rejected products and maintenance and supervisory inputs.
But it is observed by and large that in most of the cases there is conflict between the behaviour and attitude of management and workers toward absenteeism. Management always try to keep the absenteeism rate, very low as loss to employers and the industry is even greater than that the workers, because both discipline and efficiency suffer and production goes down in terms of quality and quantity. Earning /profits are reduced, work schedule is totally distributed
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due to machine idleness and it leads to under utilization of the installed capacity. Therefore, this research project has been taken up with a view to studying the different policies adopted by the management of Narmada Gelatin Limited (NGL) to reduce the rate of absenteeism. In addition the study covers the attitude of management towards absenteeism and workers responses toward it. Implication of the Study This research endeavors to enhance both theory and practice and makes a positive and original contribution to existing knowledge in the arena of personnel management, Organizational Behavior and Industrial Psychology in general; and in the behavior of the management and worker toward absenteeism in particular. It updates existing knowledge on the subject and identified emerging trends. It highlights typical design and implementation problem areas that constrict the effectiveness of the steps that have been taken to tackle the problem of absenteeism The study ultimately postulates a frame work of suggested action for the system of the providing leave facilities that will, in turn help to enhance organizational effectiveness.
Indian private sector enterprises which are currently implementing, or intending to implement, measures to reduce the problem of absenteeism, can profit the most from this study. Even public sector enterprises can fruitfully adopt the recommendations offered to suit their respective organizational setting. Objectives of the Study The present study will focus on addressing the following research questions: 1. To identify and access Managements attitude towards absenteeism. 2. To identify and evaluate workers 3. To examine the causes of absenteeism. 4. To find out the relationship, if any, between absenteeism and other factor. Key words: Absenteeism, Management, Job satisfaction, workers.
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Talent Management: The Next Generation Human Resource Practices

Chitra Bajpai Manav Bharti University, Himachal Pradesh. Abstract Man alone, of all the resources available to man, can grow and develop. The resources capable of enlargement can only be human resources. Peter F. Drucker
The science can predict every thing except the mind of human being. That made human resource so important and complex among all other factors of the Production i.e. money, machine, materiel etc. The changes in the external environment made employees to adapt the changes. The changes are not limited up to the working place but also the need of the employees is also changed. Earlier money was the only motivating factor accepted by majority of the people, but now higher order needs of the Abrahm Maslow,s need hierarchy has also come in the light very much i.e. Self esteem and Self actualization .
This paper has several objectives. The first objective is to identify the recent HR Practices opportunities and the challenges .viz Talent management, Knowledge management, Competency mapping etc the second objectives is the problem being face by the employers in implementing the new HR Practices. The third objective is to provide recommendations of those problems. and last objective of this research paper is to identify the next generation HR Practices.
Key words-Knowledge Management, Talent management, Competency Mapping, Self esteem and self actualization
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Survival through Crisis: Marketing Innovation and Business Strategy for Small Industries
Neelam Kalla & Shilpa Vyas
Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ) Abstract Crisis brings apprehension and strain to almost each and every, big or small firm. Small and Medium enterprises (SMEs) play a significant role in all economies and are the key generators of employment and income, and drivers of innovation and growth. In all the economic conditions governments have recognized that strategic challenges are more significant for the creation, survival and growth of SMEs,
especially the innovative ones. In the era of globalization the biggest challenge in India is to survive and prosper
in such economy for which companies need to catch up rapidly with international standards of productivity, product/service quality, customer orientation, ethical conduct, and corporate social responsibility. These challenges even strongly aggravates in economic crisis as it brings in for SMEs two fold
threat in the form of drastic drop in demand for goods and services and a tightening in credit terms, which are severely affecting their cash flows. After all the government interventions and support also in the form of supporting sales and preventing depletion of SMEs working capital, enhancing SMEs access to liquidity and helping SMEs to maintain their investment level ; the financial crisis in general puts the prospects of small
business firms to almost an end.
At this time of crisis some innovative business and marketing strategic approaches help small organizations to see the unseen prospects. This paper focuses upon new era marketing strategies for small industries such as selling off peripheral businesses instead of retrenchment, adoption of innovative pricing strategy in place of dropping up of prices, gaining competitive edge by enhancing customer value and benefits, courageous investments in product development or transformational acquisitions can facilitate acquirement of market. Keywords: Innovation, Marketing, Business Strategy
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Impact of Employee Satisfaction on Employee Retention at Tata Commercial Automobiles Pvt. Ltd., Jabalpur (M.P.) Ankita Sharma, Cogent Business School, Jabalpur. (M.P) Abstract The importance of employee retention is being increasingly realized in industrial and non industrial organization. In most organizations the problems of retaining the competent and relevant people, keeping up their motivation and morale and helping them in both continuous growth and contribute their best to the organization. The research is aimed to cover the maximum knowledge of the employee retention followed in the organization and to evaluate the employee job satisfaction. The practical knowledge has been gained mainly by observing all the activities taking place in the HR department as well as in whole organization. Objectives of the Study To study the job satisfaction of employees in Commercial Automobiles Pvt. Ltd. To measure the satisfaction levels of employees on various factors and give suggestion on improving the same. To identify the factors of employee retention and provide various employee retention technique. To find out the reasons why employees are leaving the organization. To examine the causes of employee dissatisfaction and how to remove these dissatisfaction. Research Methodology The research design used for this study is of the descriptive type. The data collected for analysis was both qualitative and quantitative. The sample size consists of 30 employees. Since it is difficult to contact the entire population, employees were interviewed using convenience sampling techniques. Questionnaire was designed in consultation with the experts of Commercial Automobiles Pvt. Ltd. such a manner that it would facilitate the respondents to reveal maximum information. The primary data was collected by using questionnaire based on Index^.
Likert Scale. The collected data were analyzed by using techniques- Percentage analysis and One-way ANOVA.
Hypothesis H1- Job satisfaction of employees in commercial automobiles is high. H2- Various factors of job satisfaction effect the satisfaction level in commercial. H2a- Welfare facilities are provided to employees and for kids, spouse and family of employees in commercial. H2b- Social security is provided for employees in commercial. H2c- Organizational culture in commercial is OCTAPACE culture. H2d- Compensation is provided to all employees in commercial. H3- Age group of an employee has an effect on the job satisfaction/employee retention. Findings Commercial Automobiles is a well known name and an established organization in its field. It is an authorized dealer of Tata motors commercial vehicles since 1970. Commercial is well known for providing outstanding service and innovation and maintaining long term relationship with their clients. Factors like Human Resource Management, Employee Job Satisfaction, Employee Retention, Employee Loyalty, Organization Commitment, Organization Culture, Compensation, Incentives and Employee Benefits, Health & Safety and Employee Welfare. The research conducted indicates that factors beyond mere economic reward do indeed influence the decision of an employee to remain with an organization. There is also evidence to support the theory of profiling as a practical device in determining which employees are at risk for departure from the organization. It is very unlikely that a current employee would honestly complete the survey used for this report for their current employer. However understanding the dimensions which motivate retention, it is possible for an organization to create mechanism to help each manager capture this important information while there is still time to positively intervene. Key Words: Job satisfaction, employee retention, welfare facilities, social security, organization culture, compensation. Index^.
Challenges In Cross Cultural Communication: Culturally Diverse, Ethnic and Marginalized African American Context Sumitra Singh Amity Institute of Corporate Communication, Amity University Uttar Pradesh, Noida
Abstract African-American culture, also known as black culture, in the United States refers to the cultural contributions of Americans of African descent to the culture of the United States, either as part of or distinct from American culture. The distinct identity of African-American culture is rooted in the historical experience of the African-American people, including the Middle Passage. Although slavery greatly restricted the ability of Americans of African descent to practice their cultural traditions, many practices, values, and beliefs survived and over time have modified or blended with white culture. The Black community is a group that, culturally, is as dynamic as the word culture itself. For school psychologists, working effectively with Black families requires consideration of cultural attributes that reach as far back as Africa before the trans-Atlantic slave trade through the continued shaping of cultural attitudes in response to race politics from colonization across the Diaspora today.. In addition to the primary cultural distinctions of Black people (e.g., distinctions that all ethnic groups hold, such as religion, dance, food, etc.), the community holds unique secondary cultural distinctions engendered through the processes of acculturation and enculturation.. Sometimes positive and sometimes negative, secondary cultural distinctions within the Black community have aided in the protection of Blacks self-esteem, unity, and survival. As a globally and historically subjugated group, much of Black identity formulation occurs through a need to make sense of the Black experience in a world ruled by Whites. For any one Black person, Black identity may infuse such cultural attitudes as Black Nationalism with Multiculturalism, or may be staunchly Separations or naively colorblind ( Phelps, Taylor, & Gerard, 2001; Worrell, Cross, & Vandiver, 2001). Due to ingrained community-attitude, eye contact, interactive communicating (much like Native American story-talk), and speaking directly to the point is appreciated and respected. Index^.
Influenced by negative experiences of segregation, racism, and discrimination with society and the school system, communication with school staff is often guarded and defensive. Cultural mistrust, defined as Blacks tendency to distrust Whites and Eurocentric systems, wherein students and parents may be apprehensive about disclosing information to school staff due to a belief that staff do not have their best interest in mind is reality-based, and may at times be so important a mindset that mistrustful sentiments may be extended to non-White individuals. Cultural mistrust is especially existent in situations of education repression of Black children, meaning the withholding of education resources such as general education or school materials and facilities that are offered in other schools. There may be an intimidation factor deriving from feelings and/or realities of being less educated, as education repression across education levels has been a mainstay in the community.This paper discusses various communicative experiences particular to African Americans and how African Americans define themselves culturally and also how do they perceive intra cultural and intercultural communication. It also discusses various challenges faced by these African Americans Informing multiple audiences interested in African American culture, from cultural researchers and practitioners to educators, policymakers, and community leaders, this innovative and invaluable resource examines the richness and depth of African American communication norms and patterns, as well as African American identities. Positive and healthy African American identities are centrally positioned throughout the book. Applying the cultural contracts theory and the communication theory of identity, this paper explores relationships among African Americans, as well as between African Americans and European Americans, while highlighting the need for sensitivity to issues of power when discussing race, ethnicity, and culture. This provides an extensive review of the relevant literature and offers recommendations designed to encourage understanding of African American communication in a context extending beyond Eurocentric paradigms. It also defines African American identities by describing related terms, such as self, self-concept, personhood and identity; explores Afro centricity and African American discourse; examines the status of Index^.
African Americans in the United States using census statistics and national studies from other research agencies; Considers identity negotiation and competence; and includes gendered, familial, intimate, adolescent and adult, homosexual, friendship, communal, and workplace relationships and cross cultural communication. Exploring Identity and Culture begins an important dialogue in the communication discipline, intercultural studies, African American studies and other fields concerned with the centrality of culture and communication as it relates to human behavior. Cross-cultural, the current trend in multicultural marketing that stresses the blurring color lines in America, fails to engage African Americans. This is because: 1. African Americans interact with many cultures, but remain culturally distinct at the deepest, most important levels. 2. The "game face" is still a part of the African American experience. 3. African Americans continue to seek more positive representations of their culture in the media. This means that communication between members of different cultures is affected by how different societies view the roles of men and women. Therefore to establish rapport and connect with Black clients, it is critical to: 1.Recognize the distinct cultural aspects of the group as rooted in African tradition and as evolved through acculturation and enculturation. Like other racial minorities in the U.S., Black people have a culture that goes beyond America.2.Understand Black racial identities in order to understand the needs and concerns of the client.3.Acknowledge and mitigate cultural mistrust by openly addressing possible client concerns of being misunderstood or unappreciated as a racial minority.4.Ensure informed consent.5.Embrace cultural differences between communities as factors of resilience rather than factors of deficiency. Black people in America are a uniquely diverse group, bound by a shared history, ancestral origin, and enculturation experiences. Committed to group success, this community is best approached with the understanding that their success is important for themselves, their families, and the nation.
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Employee Engagement- A Bond between Employee and Organisation

Shikha Kapoor & Annie Meachem Anglo India Corporate Mentors Ltd, Leicester, U.K & AIBS, Amity University Abstract Employee Engagement remains a critical concern for organizations. Most organizations today realize that a satisfied employee is not necessarily the best employee in terms of loyalty and productivity, the best employee is the engaged employee, who is intellectually and emotionally aligned with the goals of the organization. It is about creating the passion among associates to do things beyond what is expected from them.
Employee Engagement is a powerful retention strategy which gives the company 100 percent. When employees are effectively and positively engaged with their organization, they form an emotional connection with the company. Employee Engagement is a barometer that determines the association of a person with the organization. Formal and informal studies from the past as well as the data generated from the various conclaves have provided that the engaged employee is a productive employee and he develops a passion to deliver beyond expectations, a bond with the organization and a sense of belonging.
A practical, stepwise approach to Employee Engagement should be proposed by organizations that incorporates both best practices and an innovative application of role theory. The article focuses on new insights into Employee Engagement, and on what an organization can do to create the right conditions to nurture engagement and drive better performance.
Key Words:, Organization, Promotion, performance, recognition, Retention
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Emotional Intelligence An Approach to People Management

Deepti Sinha & Sachin Sinha Apeejay Institute of Technology-School of Management & Greater Noida &, IILM-GSM, Greater Noida Abstract The relevance of emotional intelligence (EI) to various aspects of human endeavour and people management has become a subject of investigation in the last two decades. A central philosophical and religious question that has historically divided groups of people is: Which is the better part of the human self, its head or its heart? This age-old question relates to the entire range of human enterprises. However, it is only recently that management researchers have seriously considered the question in the context of the workplace. This interest is peaked by a desire of most organizations to improve their people management practices in general and employee performance in particular. The interest of the research community in this search for efficiency is reflected in the attention it has given to job performance in recent years. A number of researchers have observed that job performance is the most extensively researched criterion variable in both organizational behaviour and human resource management literatures. The paper deals with the idea of applying emotional intelligence on various facets of the organization as to how it makes use of it for their people management practices and how it helps the organizations in achieving their objectives. Finally it attempts to understand its application on the bottom line of the organization.
Key words: Emotional intelligence, people management, job performance
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Budget Hotels: - Changing Face of Indian Hospitality Paresh Bali & Amrish Kumar Choubey Hospitality & Tourism Research Methods & Research Projects & Amity International Business School, AUUP Uttar Pradesh Abstract Background The Indian tourism sector is showing signs of tremendous growth from global as well as domestic market, this will increase the demand for the Indian hospitality sector, according to the world travel and tourism council, the growth in the hospitality industry is pegged at 15% every year, and with 2, 00,000 rooms (both luxury and budget) needed in the country, the segment is poised for a stupendous growth. The budget hotels segment is a segment providing reasonable or limited service boarding and lodging facilities at an economical price, it has its own share and significance in market. Currently this segment is scattered with majority of individually owned or small players, and will also experience increment in demand with the rising tourism sector in India. Objectives The objective of the study is to find out the changing role and impact of budget hotels in the Indian hospitality sector, the study will analyze the current trend in the demand & supply of the budget hotels in Indian context. The study will also highlight changes in concept of budget hotels and opportunities which lie in this segment, the study will also give an overview of the future of budget hotels in the Indian market. Method The research is being conducted with the help of explorative method through personal interviews and brain storming; the data is also being collected through secondary sources and further analyzed for better interpretations.
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Results The results have shown a significant demand of budget hotels in the Indian hospitality sector. Change in the perception of customers towards the concept of budget hotels, strong emergence of global & domestic players in the budget hotel segment. Increase in competition with advent of more competent players. Demand of higher standards and presence of more organized hotels will need rethinking by individually owned and small budget hotels, if they want to sustain in the market.
Conclusions Budget hotel is the new face of Indian hospitality, with the robust growth in demand of good quality boarding and lodging facility at an affordable price, the budget hotel segment will be the future of Indian Hospitality, with increasing demand of rooms from inbound and domestic tourists at an affordable rate and with huge gap between demand and supply the segment is full of opportunities, along with it Government has shown its interest in strengthening this sector, seeing this many global players along with large domestic players in the hospitality industry are setting their footholds in the budget hotels segment, along with this the perception of customers towards the budget hotels has shown considerable change, the expectations of customers from a budget hotels is to get service standards similar to five star quality at a low price. It has also being noted that hotels are bringing newer positioning strategies in the market to differentiate themselves with others and create a niche market for them. The study has shown that in near future the competition in the segment will further intensify and will require individual players in market to take corrective actions so as to remain in the market as the global and large players in the market are going to rule. In future the budget hotels segment with its enhanced service quality, better positioning, more reach and affordability will be the main players in the Indian hospitality sector. Keywords: Budget hotels, Hotels, Indian tourism, Indian hospitality.
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A New Evolution in Retail Sector

Mr. Babu Dutta and Dr Rajib Kumar Das EIILM, Kolkata Abstract Prepaid Retailing System (PRS) is an innovative marketing concept which can help to capture a certain portion of the market share for the lurking market leaders even in the saturated state. PRS is looking for the office-goers, small entrepreneurs, nuclear family segment where people have no time to spend on buying daily things. PRS will bring large number of customer in the pocket of retailers so that customers can be saved for a longer period of time and enjoy the large market share along with attractive revenue quarter after quarter. Implementation of PRS model is based on customers registration, issue of an electronic card, getting order of the month, issuing discounts on purchase, delivery and feedback.
Keywords: Prepaid Retailing System (PRS), nuclear family, delivery time.
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Utility Based Tool to Assess Key HRD Instruments In An Organization
P.K. Kapur, Dinesh Khurana Nitin Sachdeva, Gurinder Singh Amity International Business School, Amity University, Noida, Uttar Pradesh India Department of Operational Research, University of Delhi, Delhi-India
Abstract In todays work environment, personal, interpersonal and organizational orientation is one significant factor for individual and organizational effectiveness and growth. Such competencies are required at all levels in the organizations. Instruments are being increasingly used by HR managers across the globe for development of these competences within the organization. A wide range of instruments for assessment and development of personal, interpersonal and organizational orientation are available with special emphasis on role effectiveness, team effectiveness, leadership competences and organizational diagnosis. However, to use instruments effectively, it is essential to know a variety of instruments as well as to gain competence in their selection, systematic administration, objective evaluation and accurate interpretation of the data generated by them. HRD instruments aids to a larger extent in assisting employees acquire required competencies that would enable them to execute their present or future expected roles effectively and also in developing their capabilities for better Organizational Performance. Though, there exist numerous HRD instruments ranging from financial to behavioral ones. In this paper, we focus on only few prominent instruments and attempt to analyze and determine the utility derived from an employee perspective. The study is based on the responses sought from teachers of a private university, located in North India. The questionnaire relating to the HRD instruments was administered to the sample population and the findings indicate that these HRD instruments enhance organizational performance and play a vital role in the growth of an organization.
Keywords: HRD Instruments, Utility Theory, Performance Assessment
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Case Study
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AMRI KOLKATA WHAT WENT WRONG?

Shashi Tiwari & Susmita Ghosh Lecturer, Academy for Professional Excellence, Kolkata, Assistant Lecturer Academy for Professional Excellence, Kolkata
Abstract Advanced Medical Research Institute or AMRI (as people commonly refer to it), is one of the leading hospitals in Kolkata which has become the centre point of discussions and controversies throughout the country since the tragic incident which claimed 93 lives and left hundreds scarred for the rest of their lives. The incident certainly raises questions on the image that the hospital had portrayed in its mission statement to provide healthcare services while maintaining accountability in a responsible manner. While well being, safety and care of the patients is the primary concern of any healthcare facility, the facts pouring in regarding the incident makes it a study as whether the incident was merely an accident or an act of gross negligence. In recent times, the effectiveness of proper corporate governance has gained tremendous importance; however, this tragic incident puts forward the scope or rather the effectiveness and efficiency of the hospital management not only in regard to handling the situation but also in regard to abiding the laws, rules, and norms which has been set as benchmark for the healthcare sector. The function of the management to build strategies for the survival and growth of the organization is well known. In recent times, this approach has increasingly shifted to the implementation of the strategic human resource management which tries to integrate the concepts and practices of human resource management in alignment with the goals of the organization while putting a definite focus on the human capital. The incident emphasises on the disparities between the procedures formulated, projected, and actually practiced by the hospital management. The sustainability and corporate social responsibility also comes in the ambit of these procedures and in todays times. When corporate social responsibility has turned into a mantra for all the enterprises whether big multinational corporations or small companies, the actions of the super speciality hospital which led to the death has raised eyebrows. While the hospital claims participation to create healthier lives in the community through their care and services as its mission, the procedures followed by them serves as point of contention. The reflection of the hospital as an institution to have empowered participants who were committed to continual quality improvements with accountability and teamwork as its components stand contradicted with the suffocated death of the patients who were left alone and unattended amidst dark, toxic fumes. Index^.
This case has made an attempt to address the major issues such as what probably went wrong, who were the people responsible or rather accountable for such a tragic incident, and was there any possibility of averting the disaster. The case also brings forth some of the management jargons such as Corporate Social Responsibility, Strategic Human Resource Management, and effective Governance which are being extensively used, researched and taught today but holds negligible significance in this incident. Is profit making gaining more importance than the lives of the human beings and in turn changing an ideally socially responsible sector into a business? Keywords: Corporate Governance, Corporate Social Responsibility, and Strategic Human Resource Management
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INDIAN CEMENT INDUSTRY PLANT CASE STUDY

B.A Agate Abstract Cement plant under question is a wet process integrated unit consisting of various unit operations such as Mining, Crushing, Transportation, Blending, Raw meal grinding, Pyro processing, Finish grinding and Shipment / Cement dispatch operations. Pyro processing unit operations had three small kilns (rotating furnaces) out of which 2 kilns were in operation and 1kiln was kept stopped for want of adequate availability of raw material- predominantly limestone. Once the raw materials (Limestone, Clay & iron ore) are processed through (mining, crushing, transportation, blending, and raw meal grinding unit operations) the product is known as raw meal/raw mix. This raw mix is burnt in rotating Kilns at 1400-1500 deg. centigrade to produce intermediate product known as clinker. Coal is used as a fuel for firing in the Kilns. At finish grinding stage clinker together with gypsum, fly ash is used to produce ordinary Portland cement and Portland pozzolona cement respectively. Residential colony, club, post office, bank, middle school, small hospital, commercial shopping complex facilities are made available near to Cement Plant companys premises . Similar facilities are provided at the mines lease hold companys land which are situated away from the plant. Another integrated modern dry process high capacity plant (sister unit of the company) is situated at a distance of around 120kms.in hilly terrain. Company operates number of integrated plants and split location grinding units across the country, some make profits and also losses.
This case study provides focused presentations towards plant operations limitations of production & quality, Human relations matters, environmental issues, supply chain management concerns, marketing and customer requirement, financial matters so on and so forth. Study is mainly targeted to MBAs who are at the threshold of joining the industry to learn and develop the necessary overall techno managerial skills. Keeping in view what has been narrated and assuming that you have been posted as General Manager to take the charge of this plant; which options (strategic action plan) would you propose to handle this challenging task?
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ISSUES IN GNN PHARMACEUTICALS

Guirish N. Nagarsenkar & Dr. Divya Singhal Goa Institute of Management (GIM)
Abstract Every company must have a proper organizational structure and that the hierarchy level must not be bypassed for ones ease and control. This helps for a smoother working environment in the company. An organization must have a proper recruitment procedure which will ensure that right person is selected for the job which in turn fits into the culture of the company, so also employees are very important to the organization and steps have to be taken to boost their morale and keep them motivated. With pressing issues such as competitiveness as well as the need for certain decision making powers, this case surfaces the situation wherein the senior employees make wrong use of their power thus hampering the morale of the younger employees. The case also tells us about how a wrong recruit can affect the environment in the department. The case illustrates the need for a better organizational structure and a better recruitment procedure for proper candidate selection as well as to boost the morale among all employees. However, while a major employee had a mismatch in the company culture, there remained a gap in decision making at lower levels thus affecting the situation in the respective department. The question still stirs debates as to what could be done in such a situation to bring about change and support organizational effectiveness. Keywords: Organizational Planning, Recruitment, motivation
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INNOVATIONS IN RURAL HEALTH CARE MARKET: A CASE OF AROGYA PARIVAR

Shruti Jain, Sweta Dixit & Kriti Swarup IILM CMS & NIILM CMS
Abstract Health education and healthcare are hard to come by in rural India. People have limited access to information about preventative and curative measures, as well as to professional medical treatment. Because there is this pervasive ignorance, Indias rural poor will suffer illness to keep working instead of seeking treatment. Low disease awareness, poor healthcare infrastructure, low income (50% live on less than a dollar a day), lack of an adequate distribution system exacerbates the issue. In 2008, Novartis launched Arogya Parivar, a health services delivery model in rural areas, in partnership with MART. The model created an umbrella network of private health service providersdoctors, chemists, and diagnostic centres already present locally. The programme has been launched in five states covering 30,000 villages, and has already treated 12,000 TB patients. The company plans to expand it across 11 states in the next five years. The value proposition for the patients is that they receive complete treatment at an affordable, fixed price through a dependable network of health service providers. This is a convenient solution for rural patients who delay and often even discontinue treatment because they are unaware of the enormity of the health problem and are not aware of the treatment processconditions that frequently result in a relapse of the disease. Arogya Parivar is based on the four pillars of awareness, adaptability, availability and affordability. These principles
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Managing An Acquisition: A Study of World-Wide Shippings Acquisition of Bergesen

Vijesh Jain & Mohit Batra
Abstract The globalization of companies, in an effort to increase market share and improve efficiency, has led them to form international strategic alliances. Growth and expansion of business has led to an increase in international merger and acquisitions. Mergers and acquisitions (M & A) has been a very popular tool for a growth strategy but it is not a strategy in itself. Most mergers and acquisitions are controlled by multiple motives rather than a single one. Although M & A activities are increasing world wide, various studies have shown that a large number of M & A fail to meet the initial objectives set out by the organizations. Research and statistics have shown that most M & As fail during the integration stage after the actual deal. Post merger integration is a stage which is difficult to conceptualize and even more difficult to manage. Differences in corporate and / or national cultures can lead to conflicting situations. Also radical operational changes in the transition can cause resistance and lead to confusion, loss of trust and uncertainty amongst employees. The integration should be carried out with due diligence and should be a carefully planned process. This case study on the acquisition of Bergesen d.y. ASA (Norway) by World-Wide Shipping (Singapore), concentrates on the post M & A process with special attention to the
difference in culture and human resource issues when combining two organizations. An attempt is also made with the help of this case study to identify the accurate integration tools to improve efficiency and chances for a successful transaction.
Key Words International mergers and acquisition, International Business, International Business Strategy, Cross cultural management, International business cultures, International shipping industry, Leadership, post acquisition management.
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EMPLOYEE EMPOWERMENT AND MOTIVATION AT GLOBAL GLOBE HR SOLUTIONS

Sumitra Singh Amity University Uttar Pradesh, Sector 125, Noida
ABSTRACT Empowerment is defined as a process whereby: a culture of empowerment is developed, information is shared, competency is developed, and resources and support are provided. Each of the components of empowermentculture, information sharing, competency development, resource provision, and supportis of immense importance. Motivation has been defined as: the psychological process that gives behavior purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian, & Lindner, 1995); an internal drive to satisfy an unsatisfied need (Higgins, 1994); and the will to achieve (Bedeian, 1993). Motivated employees help organizations survive. Motivated employees are more productive. To be effective, managers need to understand what motivates employees within the context of the roles they perform. Of all the functions a manager performs, motivating employees is arguably the most complex. This is due, in part, to the fact that what motivates employees changes constantly (Bowen & Radhakrishna, 1991) A study was conducted at Global Globe HR Solutions during 2009-2010 and from 2010-2011 . The purpose of this study was to describe the importance of certain factors in motivating employees at Global Globe HR Solutions ,Lucknow. Specifically, the study sought to describe the ranked importance of the following ten motivating factors: (a) job security, (b) sympathetic help with personal problems, (c) personal loyalty to employees, (d) interesting work, (e) good working conditions, (f) tactful discipline, (g) good wages, (h) promotions and growth in the organization, (i) feeling of being in on things, and (j) full appreciation of work done. From the continuous assessment on daily monitoring basis the tools used were 1. Individual survey 2. Questionnaire 3.Question and Answer sessions 4.Interview. Job characteristic model was used
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Inferences:. The ranked order of motivating factors were: (a) interesting work, (b) good wages, (c) full appreciation of work done, (d) job security, (e) good working conditions, (f) promotions and growth in the organization, (g) feeling of being in on things, (h) personal loyalty to employees, (i) tactful discipline, and (j) sympathetic help with personal problems. The study showed remarkable results both in the year 2009-2010 and from 2010-2011. The management was working on Job characteristic Model which comprised of: Skill variety Task Identity Task significance Autonomy Feedback
After a discussion with the management regarding the success of Employee empowerment and Motivation , it was found that motivation in todays system comprises of: Compressed work weeks Flexible time Job sharing Tele Commuting References Study conducted at Global Globe HR Solutions (Action Research), Lucknow work in an integrated way to ensure long-term impact in rural areas
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PRODUCTS OR SERVICES THE COMPANIES OFFER!

N. Srividya Abstract Usually it is known as the companies offer or manufacture only products and the brands. The service sector only would provide services to the customers. But the product has five levels with the first level as core product. The core benefit of the product should work properly and fulfill the customer needs upto the mark. If the product is not functioning properly or any severe complaints are there, then no points of offering the product or the services. This case study deals with the same and emphasizes the relative importance of the service component in the product offering. Now a days the service economy is increasing rapidly and the customers are also very choosy about their products. They choose the best product for the optimum price. They dont mind to pay a little extra for the quality or neat and attractive package of the product. The concept in the management is usually referred as Servitisation of Products.
Key words: Products, Services, Servitisation of Products, Brand loyalty, Offering of services and products.
Index^.
ISSUE: LORAL SWITCHES OVER TO ORGANIC AND ECO-FRIENDLY BUSINESS. Farheen Anjum Amity International Business School
Abstract Issue: LOral switches over to organic and eco-friendly business. The case is about shift of the Market King Brand of cosmetics LOral towards the green practices by employing various means to cut its greenhouse gas emissions, check its carbon footprint, cut plastic content in packaging and use renewable energy. The company has launched various cosmetic products with environmental friendly properties like Eco-friendly Anti Aging creams and has also pushed green credentials by putting gold fish in a tank with shampoo bottle. The cosmetic mega giant LOral has pledged that it is going to reduce its environmental impact on the world by adopting some new and more efficient practices. LOral has made its best efforts in launching the products that contain 100% natural fragrance and no artificial colors. The company is not only focusing on making the packaging recyclable but also their production is carried out in an internationally recognized environmentally-certified factory. The reports reveal that company has been so far successful in reducing water consumption by 19%, CO2 consumption by 27% and waste volume by 23%.
Index^.
CENTRALIZATION Vs. DECENTRALIZATION OF PUC ADMISSIONS Nagendra S M Reva Institute of Science and Management
Abstract The secondary education plays the vital role in the development of the higher education. The Karnataka Pre University Board had recently decided to adopt online admission process for the coming academic year, where first the process / system would be tried in the 9 cities of Karnataka, under the traditional approach of admissions students would apply to each and every college based upon the cutoff criteria of individual colleges. This case study deals with the process adopted by the Pre- University Board and procedures followed to implement the same. It also states the problems faced by the students / parents in the past years. There is large opposition from the private colleges for the adoption of this online process of PU admissions. The study helps the student to think from the point of view of students / parents, government educational policy and private colleges.
Index^.
Attrition In Pharmaceutical Industry Sunil Kumar School Of Planning And Architecture, New Delhi
Abstract This case is about attrition in pharmaceuticals industries in India, which is as high as 30 to 35 % mainly at the entry level positions in these industries. Companies are trying hard and taking all the possible measures to reduce the rate of attrition but despite all the efforts they are not able to control this, which in turn, interferes in the smooth functioning of the organization. In this case, I have consulted the managers of top companies and their HR department to know their recruitment and selection process and simultaneously their plan of induction of new employees. With this I have tried to find out the reason of attrition and what possible measures can be taken to reduce attrition. After all these consultations and doing some survey of exit interview, there were some surprising facts came in light on people management in these organizations. which is very much possible to correct with the help of line manager. This can help in reducing attrition in these industries and help organization in its smooth functioning.
This case deals with the issue of people management in a sales team. It highlights the importance of attracting and retention of talent. The case also covers the conflict that may arise due to a difference in working styles and expectations between the boss and subordinates.
Index^.
Page | 78
My Experiments with TALENT MANAGEMENT, MOTIVATION AND LEADERSHIP PRACTICES Narinder Kumar Bhasin Axis Bank Limited, New Delhi Abstract
During twenty six years of my work experience in banking industry and out of which first six years at a clerical position and nineteen years in management position from officer to various grades like Senior Manager , AVP . DVP and VP , I have enjoyed lot working with people , my team and nurturing their talents by caring for their small needs. First 15 years of working experience from 1986 till 2000 , I was experimenting people to achieve their goals , objectives , visions as per the old copy book style of practicing different managers under whom supervision , I worked and most of them have a style of creating pressure , threats tactics of late sitting , guided by manuals and rule books without any scope of innovative ideas , cultural freedom and without any involvement in the process change. But After the year 2000 event of series which happen like a miracle in my life did not change my visions but one by one I start getting answers to some of the questions. The SECRET unearthed and today becoming secret of success of many . There is also an important spiritual power behind these miracles mix of religious , Yoga and meditations This case study is a story of these miracles , my experiments with myself first for nurturing my talents , capabilities and then further nurturing my team , my people who touched my life and whom life I touched in office , in personal in society and in spiritual capacity . More than 850 team members worked under me , 159 students and 10 people from social network . I have Shared best top 10 case studies of colleagues and students whose talents were spotted , nutured and successful .
Index^.
Tigers African Safari: Indias trade relations with the African continent
Mridulya Narasimhan and Sudhanshu Sharma Amity International Business School ABSTRACT India is no longer the protective mother who mollycoddled her child; the Indian economy, as seen in the 1950s and has instead become a free spirited, mature personage who has learnt to let her child fall once in a while only to help it get back on its own feet stronger and wiser. This transition, from being a protectionist to being an opportunist is an indication of Indias development and dedicated focus in making itself a trustable brand in the global scenario. Africa is an important continent for India because of its size and natural resource wealth. India has ancient trade ties with Africa, which were lying dormant since the Nehru era. This dormancy has been recently broken by renewed efforts on India's part to boost its trade relations with Africa. This case study is about Indo-African trade, and the joint initiatives taken by both sides to foster trade. The impacts of, Government of India Initiatives on Indo-African trade are assessed in due detail. India and China, both developing economies, have strategic and economic interests in the Dark Continent. The case study also tries to contrast the trade policy stance of India and China in the African continent. Keywords: International trade, foreign trade policy, strategy, government initiatives, ImportExport.
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E- Cigarette: Alternate to tobacco cigarettes Aditya Kumar Gupta

Abstract
More than 50%of long term smokers died of tobacco. Each cigarette smoked cuts at least five minutes of life . Smoking is the single largest preventable cause of disease and premature death. It is a prime factor in heart disease, stroke and chronic lung disease. It can cause cancer of the lungs, larynx, mouth, and bladder, and contributes to cancer of the cervix, pancreas, and kidneys. There are more than 4,000 toxic or carcinogenic chemicals in tobacco smoke Cancers caused by smoking, the first one that comes to mind is always lung cancer. 90% in men, and 80% in women lung cancer death are caused by cigarette smoking. From later 1950 , people came to knowledge that tobacco cigarettes caused health problems. By research it has been proven that the increasing numbers of people that developed lung cancer, emphysema, and other smoking related illnesses, cigarette smoking has become less accepted and popular. The nicotine contained in cigarettes is one of the most addictive substances and makes quitting smoking one of the hardest things to do. In 2003, Chinese pharmacist, Hon Lik invented the electronic cigarette as a safer, and cleaner way to inhale nicotine. The electronic cigarette is an alternative to tobacco smoking, or a smoking cessation device. Electronic cigarettes perform much the same way as does a traditional tobacco cigarette. The device resembles the look and feel of a cigarette or cigar. It delivers the same pleasure without passing tar and other harmful carcinogens to both the smoker and the environment. The ecigarette can be smoked anywhere such as restaurants, beaches, the workplace and airplanes. The most encouraging aspect of electronic cigarettes the act of inhaling produces the same taste, feel and craving satisfaction traditional smokers are looking for, by triggering a vaporized mist that releases a simulated smoke. Nicotine reaches the lungs and provides its effects in less than ten seconds
Key words: E- Cigarette, vapors, carcinogenic, smoking Index^.


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Research Paper & Case Study Presentation

Amity School of international Business & Amity global Business School

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Index RESEARCH PAPERS

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Organizational Change: Pragmatic approaches to Organizational Change Management

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Aftermath of Western Financial Meltdown and Shadow Banking - An Impact Analysis

Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

Software Multi up-gradation Modeling: A Roadmap

P. K. Kapur, 1Gurinder Singh, 3Jyotish N P Singh, 2Anshul Tickoo

Amity International Business School, Amity University, Noida, UP, India

14th International Business Summit and Research Conference INBUSH 2012

Young Indian Consumers: A Potential Segment for Global Green Marketers

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

Customer Satisfaction Regarding Small Scale Industries Products

Key Words: Small Scale Industries (SSIs), Customer satisfaction

14th International Business Summit and Research Conference INBUSH 2012

Index^. Amity International Business School

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

Key Words: International Cultures, HR Strategy, employee skills, HRIS

14th International Business Summit and Research Conference INBUSH 2012

Marketing of Bihar A Buddhist Destination Transforming to Leisure Destination

14th International Business Summit and Research Conference INBUSH 2012

CHANGING SOCIOCULTURAL ENVIRONMENT AND ITS IMPACT ON WORKING PROFESSIONALS

14th International Business Summit and Research Conference INBUSH 2012

A Study on Spiritual and Emotional Intelligences in Leadership

14th International Business Summit and Research Conference INBUSH 2012

Eustress: the positive side of Negativity

14th International Business Summit and Research Conference INBUSH 2012

A Study of Employee Attrition in an Insurance company

14th International Business Summit and Research Conference INBUSH 2012

14th International Business Summit and Research Conference INBUSH 2012

Employer branding: Issues and Strategies in Indian Corporations

Keywords: Employer branding, organizational attractiveness, employer brand image.

14th International Business Summit and Research Conference INBUSH 2012

The Optimal Time for Launching a New Product in the Market

Amity International Business School, Amity University, Noida, Uttar Pradesh-India

Departments of Operational Research, University of Delhi, Delhi