PROJECT REPORT ON OWN BRAND PROMOTION

SUBMITTED TO PROF.DR.GEETA JOSHI

A REPORT SUBMITTED

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT COURSE SESSION: 2010-2012

DAYANANDA SAGER BUSINESS SCHOOL.

SUBMITTED BY. GAURAV KR. GAUTAM REG.NO. A1O19. FASHION. GUIDED BY. MR. KARTHIK (A.S.M) PANTALOON

DAYANANDA SAGAR BUSINESS SCHOOL. SHAVIGE MALLESWARA HILLS, KUMARASWAMY LAYOUT BANGALORE. 560078.

DAYANANDA SAGAR BUISNESS SCHOOL

Guide Certification
This is to certify that the report titled OWN BRAND PROMOTION. has been prepared under my guidance and supervision. The report is submitted in partial fulfillment of the requirement for the award of Post Graduate Diploma in Management (Approved by AICTE) by GAURAV KUMAR GAUTAM, Reg No.A1019 and this report / study has not formed a basis for the award of any degree or diploma in any university / institution.

Date Place

PROF.DR.GEETA JOSHI PGDM (AICTE) DSBS BANGALORE.

DAYANANDA SAGAR BUISNESS SCHOOL

STUDENT DECLARATION I hereby declare that the report/ study titled OWN BRAND PROMOTION prepared under the guidance of Mr Srikant D, submitted in partial fulfillment of the requirement for the award of Post Graduates Diploma in Management (AICTE) in Dayananda Sagar Business School is my original work and has not been submitted for the award of any other degree/ diploma in any university / institution.

Place: Date :

Rahul Patel ...........................

PREFACE PGDM is the one of the most reputed professional course equivalent to MBA. It includes theory as well as its practical knowledge. This type of Training is a part of PGDM Program, for successful completion of this program requires two month training in retail organization. So, after third trimester each student of Dayananda sagar business school, Bangalore needs to do two month training in an organization. This training serves the purposes of acquainting the student with Environment of an organization in which student have to work hard in future. Only bookies knowledge are not enough but its practical knowledge is also required to be learned. I have an opportunity of doing training at BIGBAZAAR, BANSHANKARI, BANGALORE. Every trainee has to submit a project report of his working in the organization. I was assigned a project on OWN BRAND PROMOTION In this report, all the important findings of the project are added; over and above an overall profile of the company is also given.

ACKNOWLEDGEMENT

The important of this project would not have been done singly. Firstly I want to give thanks to GOD who made the world and me also. There are many other people without of them the completion of the project would not have been done. Some have contributed towards this directly while other have provided indirectly. It gives me immense pleasure to thank Mr Srikant D for providing me training in this reputed organization and giving me a chance to have the experience in this store. I am indebted to MR. Srikant D(HR executive) of PANTALOON FASHION for his guidance and help in complete this project. Last but not the least I would like to convey my heartily thanks to all Members of PANTALOON FASHION who helped a lot during my training.

RAHUL PATEL

CONTENTS CHAPTER- 1 INTRODUCTION. Objectives. Limitation. Company profile. Industry profile. Key player in the industry. Pantaloon Fashion promises. Board of directors. Major milestones. SWOT analysis. Marketing strategy. Marketing mix. Introduction of own brand. Problem facing for own brand promotion.

CHAPTER- 2 Research design. CHAPTRE- 3

RESEARCH METHODOLOGY. DATA ANALYSIS. TEST MY EXPERIENCE

CHAPTER- 4

CANCLUSION & RECOMMENDATION.

CHAPTER- 5 CHAPTER- 6

BIBLIOGRAPHY. QUESTIONNAIRES.

CHAPTER- 1. INTRODUCTION

Objective of the study

The main objective of the study is that as PANTALOON FASHION (Own brand) is in FMCG business they want to know their position in the market as well as know the position of the competitors.

To know the visibility of all the products (own) in the market.

To know where pantaloon Fashion products stands compare to the competitors.

What is the preference of the customer and why.

Comparison of own and other product in the market.

Scope of the study

Gaining knowledge about the process of sales. Exchange of facts, opinions, idea while interacting. Helping to analyze situations and for the company for the purpose of growth. Helping to build strategy for the company to tackle the competitors. To find out the potential area and outlets in the market.

LIMITATION
Preparation of a project report and concluding a research is a whole process which is carried out in a number of steps. Therefore throughout the whole process of research there are a number of difficulties encountered by researcher, at every step. In the present study we may assume following limitation.

Data dont represent entire population behavior. It is very difficult to measure perception by means of mathematical calculation. This research was done in Jaynagar pantaloon Fashion Bangalore only hence this Conclusion is valid only for Bangalore. It was assumed that respondent have the knowledge about Bid Bazaar but if he do not have proper knowledge then result may come wrong. The respondent view point on the study/questionnaire purely judgment and may be induced by other reasons also. COMPANY PROFILE FUTURE GROUP

Pantaloons Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Head quartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities 65 ruler location in India and employs over 30,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Pantaloon Fashion, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, Bazaar and Star and Sitar. The company also operates an online portal, futurebazaar.com. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions Store Collection ,

selling home furniture products and E-Zone focused on catering to the Consumer electronics segment. Pantaloons Retail was awarded the International Retailer of the Year 2007 by the US based National Retail Federation (NRF) and the Emerging Market Retailer in the Year 2007 at The World Retail Congress held in Barcelona. Pantaloons Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space The number of stores is going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloons". Our courage to dream and to turn our dreams into reality that change peoples lives, is our biggest advantage. Pantaloons are an invitation to join a place where there are no boundaries to what you can achieve.

INDUSTRY PROFILE

Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non-business use. The organized retail sector in India has a very low contribution to the entire retail sector in the country. An organization selling directly to final consumer-whether a manufacturer, wholesaler or retailer is doing retailing. Retail is Indias largest industry, accounting for 10% of countrys GDP and around 8 percent of employment. Modern retail has entered India as seen in shopping centers, multi storied malls and huge complexes offer shopping, entertainment and food all under one roof. Players like Wall-mart, metro have established hypermarkets in many countries. In India hypermarket concept is in nascent stage, retailers like Pantaloons, Tata, and RPG have started hypermarket operations and they are having plans to expand aggressively to all the regions of India.

KEY PLAYERS IN THE INDUSTRY

PANTALOON FASHION BHARTI RETAIL RELIANCE RETAIL STAR BAZAAR SHOPPER STOPS MEGA MART FOOD WORLD SAFAL SPENCERS METRO CROMA CRNTRAL

THE PANTALOON FASHION PROMISES:

1. MANUFACTURERS WARRANTIES ON ALL PRODUCTS : Pantaloon Fashion promises to sell only the original products from the authorized dealers; so that all applicable products carry the original manufacturers warranty. To service any product purchased at Pantaloon Fashion, customer can visit the authorized service center of the manufacturer. The invoice accompanying the product is the warranty document. 2. GUARANTEED DELIVERY: Pantaloon Fashion guarantees to deliver the exact product that has selected, without defects. In case of receiving a different product, or if the product is damaged in transit, the customer should contact it within the stipulated time period and Pantaloon Fashion will ensure that it is replaced or refunded.

3. SECURE PAYMENT: It commits to ensure that no payment misuse happens, so we work with banks and payment gateways to ensure that your information is protected. Payments are protected both by it and by the policies of customers bank, and the chances of fraud in these channels are actually very low. Pantaloon Fashion openly publishes its office addresses and is part of Indias largest retail company with a presence all over India so you know how to contact us in person, if required. 4. OUR SIMPLE 7-DAYS RETURN POLICY: If customer has purchased something at Future Bazaar and the product did not meet its expectations or does not fit to his needs, then it can return the product to us; no questions asked, as long as it is in its original packaging and accompanied by its invoice. We will even make the return process simple for you just contact our customer support and well arrange to pick up the product from your home. Alternately, you can drop it off at the nearest Pantaloon Fashion. 5. PROMPT CUSTOMER SUPPORT: Our customer support is manned by dedicated call center personnel, who can take decisions and resolve your problems. They are eager to solve your problems and are aware of the processes and means to handle them. In case they cannot solve the problem at their end, they will trigger the required action on your behalf or advise you the best possible method to a successful fulfillment of all your queries/issues. Be assured that when you call us, your call is being taken seriously.

GROUP VISION:
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

GROUP MISSION:
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses.

BOARD OF DIRECTORS
Mr. Kishore Biyani, Managing Director Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. Mr. Gopikishan Biyani, Whole time Director Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the textile business. Mr. Rakesh Biyani, Whole time Director Rakesh Biyani is a commerce graduate and has been actively involved in category management; retail stores operations, IT and exports. Mr. Vijay Biyani, Whole time Director Vijay Biyani has more than twenty years of experience in manufacturing, textiles and retail industry. Mr. Vijay Kumar Chopra, Independent Director V.K.Chopra is a fellow member of The Institute of Chartered Accountants of India (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers (CAIIB).

MAJOR MILESTONES
1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, Indias first formal trouser brand. 1991 Launch of BARE, the Indian jeans brand. 1992 Initial public offer (IPO) was made in the month of May. 1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation. 2001 Pantaloon Fashion, Is se sasta aur accha kahi nahin - Indias first hypermarket chain launched. 2002 Food Bazaar, the supermarket chain is launched. 2004 Central Shop, Eat, Celebrate in the Heart of Our City - Indias first seamless mall is launched in Bangalore. 2005 Fashion Station - the popular fashion chain is launchedall a little larger - exclusive stores for plus-size individuals is launched 2006 Future Capital Holdings, the companys financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit 2007 Future group crosses one billion mark 2008 Future group holding becomes the second group company to make successful initial public offerings in the Indian capital market

SWOT ANALYSIS

STRENGTHS
Thorough understanding of the needs of Indian consumers. Vast range of products under one roof. Benefit of being pioneer in the Indian retail industry. Superior quality goods are available at reasonable prices. Fast growing Indian middle class with reasonably good purchasing power.

WEAKNESSES
High cost of operation due to large fixed costs. Very thin margin of profit High attrition rate of employees.

OPPORTUNITIES
Potential rural markets. Can enter into production of various products due to its in depth understanding of customers taste and preferences There remains a large future scope for the retail industry in India, as incomes rise and consumption increases The opportunity for widening the business all over India because Pantaloon Fashion opens new stores in untapped markets.

THREATS
Government Policies encouraging the unorganized sector will affect adversely the big players. High taxes in India suppress consumption. Smaller specialty shops and informal shops are sometimes able to avoid taxes, offering lower total prices to customers.

MARKETING STRATEGY

PROCESS FOLLOWED Segmentation, targeting and positioning together comprise a three stage process. A. Determine which kinds of customers exist, b. Select which ones we are best off trying to serve, c. Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. 1. SEGMENTATION: Segmentation involves finding out what kinds of consumers with different needs exist. In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety. In general, it holds true that You cant be all things to all people, and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable.

2. TARGETING: First: How well are existing segments served by other manufacturers? It will be more difficult to appeal to a segment that is already well served than to one whose needs are not currently being served well. Secondly: How large is the segment, and how can we expect it to grow? Thirdly: Do we have strengths as a company that will help us appeal particularly to one group of consumers? 1. Pantaloon Fashion targets higher & middle class customers.

2. Pantaloon Fashion specifically targets working women and home makers who are the primary decisions maker. It is part of Pantaloon Fashions new Guerrilla Marketing Strategy. 3. POSITIONING: Positioning involves implementing our targeting. Pantaloon Fashion is positioning to its targeting customer, middle class by giving discount offers, working women by monthly saving bazaar and home makers by providing a wide range of food, non-food, fruits and vegetable.

MARKETING MIX

Main Aspects of Marketing Mix: The easiest way to understand the main aspects of marketing is through its more famous synonym of "4Ps of Marketing". The classification of four Ps of marketing includes marketing strategies of product, price, placement and promotion. The following diagram is helpful in determining the main ingredients of the four Ps in a marketing mix. PRODUCT: In simpler terms, product includes all features and combination of goods and related services that a company offers to its customers. Product is the most important aspect of marketing mix for manufacturers because products are the market expression of the company's productive capabilities and determine its ability to link with consumers. PRICING: Pricing is basically setting a specific price for a product or service offered. In a simplistic to the concept of price as the amount of money that customers have to pay to obtain the product. .PLACEMENT: Placement under marketing mix involves all company activities that make the product available to the targeted customer while planning placement strategy under marketing mix analysis, companies consider six different channel decisions including choosing between direct access to customers or involving middlemen, choosing single or multiple channels of distributions.

PROMOTION: Promotional strategies include all means through which a company communicates the benefits and values of its products and persuades targeted customers to buy them. The best way to understand promotion is through the concept of the marketing communication process. Promotion is the company strategy to cater for the marketing communication process that requires interaction between two or more people or groups, encompassing senders, messages, media and receivers.

DISCOUNT DAYS: To increase the sale retail stores has started various discount offer days. As pantaloon Fashion is concern it has big days, PAHLI TARIKH, Wednesday Bazaar, monthly saving bazaar, power of ten. PERSONAL SELLING: Persuasive communication between a representative of the company or promoter and one or more prospective customers, designed to influence the person's or group's purchase decision. PUBLICITY OF PRODUCT: Publicity non-personal communication in news story form about an organization, its products or both, that is transmitted through a mass medium at no charge. PUBLIC RELATION: Public relation is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its target customers.

INTRODUCTION TO THE OWN BRAND

There are various kind of product which are available in the Pantaloon Fashion store around the country the product range are very good which has been appreciated by the customer of various class creed and culture, apart from the product which is available in the store pantaloon Fashion processes a very wide range of product of variety of range for the customers, basically this product are the own product of the big bazar. These product does not differentiate from the best players of that category in the market the prices of this product are relatively low as compare to the other competitors in the market also the quality is up to the mark to challenge the best players in the market this product are , TASTY TREAT CLEAN MATE SACH JOHN MILLER DISNEY PREMIUM HARVEST EKTAA This is the basic own product in Pantaloon Fashion store. PUNYA DISNEY FRESH AND PURE

PROBLEM FACING FOR THE OWN BRAND PROMOTION

CUSTOMER AWARNESS. LACK OF PROMOTIONAL ACTIVITY. LACK OF KNOWLEDGE OF THE PROMOTERS AND THE STAFFS.. POOR IN STORE DISPLAY . LACK OF INTERACTION REGARDING THE COMPLAIN OF THE CUSTOMER . FEED BACK OF THE CUSTOMER REGARDING THE PRODUCT QUALITY . THE LIKE AN DISLIKE REGARDING THE PRODUCT.

CHAPTRE- 2 RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Technology and customers tastes and preferences play a vital role in todays generation. Research Methodology is a set of various methods to be followed to find out various information regarding market strata of different products. Research Methodology is required for every industrial service industries for getting acquire knowledge of their products.

PERIOD OF STUDY: This study has been carried out for a maximum 60 days.

AREA OF STUDY: The study is exclusively done in the area of marketing. It is a process requiring care, sophistication, experience, business judgment and imagination for which there can be no mechanical substitutes. This study was done in pantaloon Fashion which is situated in Jaynagar, Bangalore.

DATA: The term data refers to groups of information that represent the qualitative or quantitative attributes of a variable or set of variables. Data are typically the results of measurements and can be the basis of graphs, images, or observations of a set of variables. Data are often viewed as the lowest level of abstraction from which information and knowledge are derived. Raw data refers to a collection of numbers, characters, images or other outputs from devices that collect information to convert physical quantities into symbols that are unprocessed.

DATA COLLECTION: PRIMARY DATA: Data is collected from various customers through personal interaction. Data is collected by survey, formal discussion and observation with different respondents.

SURVEY METHOD: Data are usually collected through the use of questionnaires. The data is collected by mean of simple survey done in the retail store of the customers.

OBSERVATION OF CONSUMER: Observation of customers is often a powerful tool. Looking at how consumers select products may yield insights into how they make decisions and what they look for. Observing consumers, tells about:What is he looking in the product? Is he brand loyal? Is he more or less price sensitive? Is he more interested in packaging, manufacturing, etc. Observation may help us determine how much time consumers spend comparing prices, or whether nutritional labels are being consumer.

SECONDARY DATA: Secondary data was collected through internet sources, research papers, and published reports by various institutions.

RESEARCH DESIGN The research work is exploratory in nature, and is meant to provide the basic information required by research objectives. It is a preliminary study based on primary data and the findings can be consolidated after a detailed conclusive study has been carried out.

CHAPTER - 3 DATA ANALYSIS

DATA ANALYSIS
ANALYSIS

1 . WHICH NATIVE STATE DO YOU BELONGS? NO. REGION NO OF RESPONSE 1 KARNATAKA 45

2 3 4 5

TAMILNADU AP KERELA NORTH INDIA

12 20 15 8

Most of people visit pantaloon Fashion is from Karnataka. which is 45% and very less people is from north India is 8%.

2. HOW MANY TIMES YOU VISIT IN PANTALOON FASHION? NO CATOGERY NO OF RESPONSE ONCE IN A 1 WEEK 10 TWICE IN A 2 WEEK 15 3 IN 15 DAY 30 4 IN A MONTH 43 5 EVERY DAY 2

the chart said that 43% people visit pantaloon Fashion in a month

3. ARE U AWARE OF THE FOLLOWING BRANDS? NO BRANDS NO OF RESPONSE 1 DONT KNOW 42 2 TASTY TREATE 14 3 CLEAN MATE 15 4 SACH 1 5 JOHN MILLER 19 6 DISNEY 2 PREMIUM 7 HARVEST 2 8 EKTAA 3 9 PUNYA 0 FRESH AND 10 PURE 1

by this chart 43% people dont know about the own product Out of 100.

4.WHAT

YOU BOUGHT NY OF THE PRODUCTS BEFORE? NO 1 2 3 4 5 6 7 8 9 10

PRODUCTS NO JOHN MILLER TASTY TREATE CLEAN MAT CARE MATE PREMIUM HARVEST EKTAA SACH DISNEY FRESH AND PURE

NO OF RESPONSE 58% 12% 10% 9% 3% 4% 4% 3% 2% 1%

by this chart 58% people do not bought any own product of pantaloon Fashion out of 100.

5. WHICH ONE OF THESE YOU LIKE? NO PRODUCTS NO OF RESPONSE 1 DONT LIKE 40 2 JOHN MILLER 20 3 TASTY TREATE 15

4 5 6 7 8 9 10

CLEAN MATE CARE MATE PREMIUM HARVEST EKTAA SACH DISNEY FRESH AND FURE

14 3 4 4 3 2 1

in this chart 40% people do not like these product Because of quality.

6. WHAT ATTRECT YOU TO BUY THIS PRODUCT. NO OF NO CATEGORY RISPONCE 1 QUALITY 10 2 PRICE 70 3 PACKAING 15 4 STORE DISPLAY 5 the chart said that only price attract the people to buy the own product that is 70%.

7. WHICH ONE OF THESE YOU WOULD LIKE TO PURCHASE AGAIN? NO PRODUCT NO OF RESPONSE 1 JOHN MILLER 20 2 TASTY TREET 45 3 CLEAN MATE 15 4 CARE MATE 3 PREMIUM 5 HARVEST 4 6 EKTAA 10 7 SACH 3 8 DISNEY 2 FRESH AND 9 PURE 3

by this chart only 45% people want to purchase testy treat Again.

8. WHICH ONE OF THESE YOU LIKE TO SEE FURTHER IMPROVEMENT? NO CATEGORY NO OF RESPONSE 1 QUALITY 70 2 PRICE 10 3 PACKAING 15 4 STORE DISPLAY 5

in this chart 70% people want ,that company improve the Quality.

Chi-square test H0= the null hypothesis there is no association between the features of the product and the different brands of product. H1= there is a relation between the features of the product and the various brand. Chi-square test Testy treat clean mate Care mate Sach Disney Total Quality 2 1 0 1 2 6 Price 3 4 2 2 3 14 Packaging 1 0 0 1 2 4 Ad. 0 1 0 0 0 1 Total 6 6 2 4 7 25

A. = 1.44 B. =3.36 C. =0.96 D. =0.24 E. =1.44 F. =3.36 G. =0.96 H. =0.24 I. =0.48 J. =1.12 K. =0.32 L. =0.08 M. =0.96 N. =3.36 O. =0.64 P. =O.16 Q. =1.68 R. =3.92 S. =1.12 T. =0.28 OI 2 3 1 0 1 4 0 1 0 2 0
M

X2 =
i =1

( Oi Ei ) 2 =
Ei
OI-EI 0.56 0.36 0.04 0.24 0.44 0.64 0.96 0.76 0.48 0.88 0.32

A B C D E F G H I J K

EI 1.44 3.36 0.96 0.24 1.44 3.36 0.96 0.24 0.84 1.12 0.32

i =1 (OI- EI)2 0.3136 0.1296 1.6 0.0576 0.1936 0.4096 0.9216 0.5776 0.2304 0.7744 0.1024

( N i n pi ) 2
n pi
(OI- EI)2/EI 0.217 0.038 1.666 0.24 0.24 0.121 0.96 2.406 0.48 0.691 0.32

L M N O P Q R S T

0 1 2 1 0 2 3 2 0

0.08 0.96 3.36 0.64 0.16 1.68 3.92 1.12 0.28

0.08 0.04 1.36 0.36 0.16 0.32 0.39 0.88 0.28

6.4 1.6 1.8496 0.1296 0.0256 0.1024 0.1521 0.7744 0.0784

0.08 1.666 0.550 0.2025 0.16 0.060 0.038 0.197 0.28

(OI-EI)2/EI = 10.506 CHI SQUARE CALCULATED. DEGREE OF FREEDOM (r-1) (c-1) (5-1) (4-1) 12 dof 5% level = 21.026 The calculated value =10.506 The tabulated value = 21.026 Chi2 calculated < chi2 tabulated accept H0 It implies the two variable are not independent the features of own product and the different product. So we accepted the H0 and reject H1.

MY EXPERIENCE

It has been a wonderful experience to work with the people in Pantaloon Fashion they are wonderful people with good amount of experience to share with the new people who are entering into the corporate life. The journey of my internship started on 5th may the objective of my study is to find out the position of Pantaloon Fashion (own brand) with comparison with the competitors like central metro and more my target was to survey how to promote own brands. As the day progress I find that the position of own brands of Pantaloon Fashion was very poor compare to the other brands and the was lot of problem regarding the delivery of the product have lot of stock but it is not been deliver to the wd also the wrong estimation of the of the particular area ,under cut was a serious problem with the Pantaloon Fashion own products the grooming of the sales man need to be done there are various good outlet that are cream outlet this are the best outlet of the Pantaloon Fashion as their own , the salary of the sales man are very poor as compare with the other company in the market. The main drawbacks of the Pantaloon Fashion product are their poor quality doesnt meet the expectations of the customer as compare with the other, the marketing strategy of the Pantaloon Fashion fmcg products are purely on the soap and the biskut they need concentrate on the food grain segments because they are lacking the business. The experience working with the Pantaloon Fashion people was very helpful for my course I am thankful to my collage who has given me this opportunity to carry out a wonderful project which will help me in future.

CHAPTER- 4 CONCLUSION AND RECOMMENDATIONS

Conclusions followed by recommendations form the basis of the report more solid. The conclusion proves the analysis that is carried out in the report and on the basis of these conclusions, recommendations are given. During the course of the study it was found that pantaloon Fashion is lacking popularity due to the less concentration on the management of customer data base. In the survey and analysis it was found that the Buying Behavior of the customers depends on variety of factors like Need, Cost, Quality, Durability, Product range and some other factors.

Advertisements The organization should also concentrate upon the Advertisement strategies and should come up with the innovative ads. Name recall amongst the Consumer Categories is low because of less frequency of the TV advertisements. The organization should have customer data base so that information about offers can be conveyed to the customer and customer segregation can also be done. In store display and the use of the colours full display of the product should be increase Using of clown of the name of the product this will help in the awareness of the customer in the product this will help to increase the awareness regarding the product. Giving free samples in the place of fun and game. PLACE The place of the banshankari big bazar consists of 50,000 square feet will is quite good compare the other stores of pantaloon Fashion in the town the place management of the store and there display has to be done systematically that is the entrance the crowded place should be effectively manage . The display of the own brand must be in proper place to be get notice by the customers .In place of the entrance in crowded place to get the proper view by the customers The back side of the bill should be used for the purpose of the promotion of the own brand promotion The plastic carry bag of the big bazar should also be used for the promotional activity of the home product PRODUCT Though the products of the pantaloon Fashion is relatively good compare to the leading product players in the market people are not will to take it because of their poor packaging and poor display in the store and also the awareness by the customer. PRISE Company should focus on their Price. It should know the competitors price and according to that there should be a proper action to decide the price and discount offers.

Though the prize of the product is relatively less compare to the other brand but people are not willing to buy because of the lack of knowledge by the customer.

CUSTOMER SERVICES On the weekends mostly, there is long queue for the billing which takes a huge time so there should be an increment in the number of cash counters. From the analysis it is clear that more than 50% customers live within 5km area, so if it possible pantaloon Fashion should increase its home delivery distance.

CHAPTER- 5 BIBLIOGRAPHY

BIBLIOGRAPHY
BOOKS KOTLER PHILLIP, KELLER KELVIN INTERNET WWW.WEKIPEDIA.COM WWW.GOOGLE.COM WWW.YAHOOBUISNESS.COM http://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18months/104621/on http://www.big-bazaar.co.in/

CHAPTER- 6 QUESTIONNAIRES

QUESTIONNAIRES
Awareness reguarding Pantaloon Fashion Rahul Patel management tranie Dayananda sagar Institution

1. which native (state) do you belong? a. karnataka b. tamil nadu c. ap d. kerala e. north india

2. how many times you visit in Pantaloon ? once in a week 1 in a mounth twice in a week every day 1 in 15 day

3. are you aware of the following brands?

1. tasty treat 2. clean mate 3. care mate 4. sach 5. john miller 6. disney 7. premium harvest 8. ektaa 9. punya 10. fresh and pure 4. have you bought any of these products before? 1. tasty treat 2. clean mate 3. care mate 4. sach 5. john miller 6. disney 7. premium harvest 8. ektaa 9. punya 10. fresh and pure

5. which one of these you like? 1. tasty treat 2. clean mate 3. care mate 4. sach

5. john miller 6. disney 7. premium harvest 8. ektaa 9. punya 10. fresh and pure

6. what attract you to buy the product? quality price packaging in store display

7. which one of these you would like to purchase again? 1. tasty treat 2. clean mate 3. care mate 4. sach 5. john miller 6. disney 7. premium harvest 8. ektaa 9. punya 10. fresh and pure 8. which one of these you will like to see further improvement? quality price packaging in store display

9 -------------------- tell us a little more about your self ------

name.

age

sex: m/f.

mob no................ occupation............................. email 10 any suggestion? .

THANK YOU