Keyword Analysis Keyword Location Analysis Like all websites, hunter-ed.

.com has many key locations to place keywords in which search engines will view. Sincehunter-ed.com has used the concept of placing good keywords in these important locations they have helped raise their popularity and have moved up towards the top of the search engine results lists, which in return has helped drive more traffic to their website, thus reaching their overall goal. Examples of keywords that hunter-ed.com has chosen to use can be easily found in the important locations of every website, some instances of this include: Hunting Safety Courses, Hunting License Tests Online, and Todays Hunter all of which are located in the title bar of the website. Hunter Ed could be used as a keyword which is found in the URL. Todays Hunter is found again in the top left of the homepage used as both the logo and as the alternate text for that image. There are other important keywords located in the alternate text for the images below the Todays Hunter logo which include Online Hunter Education and just Hunter Education. In what is used as the navigation area on the right side of the webpage Online Hunter Safety Courses is being used as yet another keyword. There are also keywords located in the text which are marked for search engines by larger, bold, or even colored text and are placed near the front of the sentences they are located in, examples of these include Hunting Safety Classes, Hunting Certification Tests Online, Todays Hunter (which is being used in another location), and Online Hunting Safety Certification. All of these keywords have been placed in the key locations located above the fold which is very important for search engines to determine how to rank the site based on the particular keyword used. However, this is not the only place where hunter-ed.com has taken advantage of the position of good keywords; within the meta tags is also a significant location of keywords. An example such as Hunting Safety Course Material can be found in the html source code of the hunter-ed.com homepage.

Keyword Density Analysis Hunter-ed.com understands that having good keywords placed in prime locations of their webpage is a very important aspect for their website to be successful with search engine optimization. They have also seemed to use the concept of placing the keywords they have chosen multiple times throughout their homepage. By increasing the frequency of their keywords in these key locations hunter-ed.com has become successful in the keyword density aspect of SEO as well. To understand what keywords have been used the most often and which ones search engines ultimately see the most, keyword density tools can become very helpful and handy. After using these tools, understanding the keyword density of hunter-ed.com becomes clear and after eliminating uncommon phrases a list of three-word phrases is found. Hunter education course appears 27 times with a 1.77% density, online hunter education shows up 26 times with 1.70% density, and course hunting agency, education course hunting and official online hunter all appear 24 times with a 1.57% density within the website. Two-word keyword phrases also help gain a better understanding of hunter-eds keyword density; those include: hunter education with the highest rank placed 84 times with a 5.54% density, hunting agency counted 50 times with a 3.30% density, online hunter and education course both appear 27 times with a 1.78% density, and hunting course at 25 times with 1.65% density. Although they are not as specific as three- and two-word keyword phrases, it is also very important to take a look at which one-word keywords appear most often on the hunter-ed.com homepage as well.

Hunter is 117 times at 9.50% density, hunting is 106 times with 8.61% density, and agency is 55 times at 4.47% density. The only real significant problem that occurs with the one word keywords is that users of search engines may use the keyword not necessarily looking for hunter-ed.com or anything else that could be considered related material thus leaving them to be rather generic. I found it interesting that some of the keywords that are located in the websites prime real-estate did not have the highest density; for instance, hunter safety only appears 16 times with a 1.06% density, Todays Hunter is 9 times with a 0.59% density, and hunter ed only appears 4 times with a 0.26% density. All of these keywords seem to be rather important based on where they are located, however the keyword density does not agree and seems to really lower their overall significance.

Important Keywords Hunter Education This seemed like an obvious keyword choice since it is the most frequently used keyword phrase on the website and has been place in multiple key locations, it is also something that I believe a user searching for the type of information hunter-ed.com has to offer would plug into a search engine if they are interested in learning more about hunting in general. Hunting Course This is another keyword choice that I feel users would probably use more often than not when searching for available hunting courses offered online. Hunter-ed.com has this as one of their keywords with the highest density as well as placement within important key locations. Hunter Safety Again this is a very common and specific keyword phrase that I believe users would most likely use on a search engine when trying to obtain more information regarding safety tips and rules involved in hunting. Although this is not a very frequently used phrase throughout their site according to the keyword density tools, the placement of the keyword in all of the important locations is enough to help drive significant traffic to the website. Hunting Safety Course This keyword phrase is very similar to those previously listed but I believe it is another common possibility of search topic. This is also a keyword phrase with a low density percentage but has been strategically placed in prime locations which is again enough to help bring users into the website from search engines. Todays Hunter I view this keyword as something that could be searched by users with limited exposure to hunting. Since the art of hunting has drastically changed over the years, as well as the required courses and licenses needed I can definitely imagine people utilizing this keyword phrase to get more information on hunting in the present day. Since this has also been placed in key locations on the hunter-ed.com homepage, it should be responsible to direct a significant number of users to the site.

Keyword Trend Analysis By using trend analysis tools, the above list of important keywords I have chosen and believe will help drive traffic to the website when used in search engines, can help determine which ones will be the most used and therefore the best choices.

Based on the chart above it can be seen that both keywords Hunter Education and Hunter Safety have a higher search volume than the others that have been selected. Due to this fact it is estimated that more users will search these keywords allowing more traffic to in-turn be drive to hunter-ed.com. Hunter Safety appears to be the keyword with the highest estimated clicks per day with nearly 11-14 clicks. Hunter Education is not far behind with an estimated 4-6. Unfortunately, Hunting Course, Hunting Safety Course, and Todays Hunter do not have enough data to provide estimates meaning they are probably not popular keywords and are much less likely to be used than I had originally predicted. So to put it simply, according to the chart above, Hunter Safety has the highest potential to drive the most traffic to the hunter-ed.com homepage, while contributions can definitely be made fromHunter Education and Hunting Course, Hunting Safety Course and Todays Hunter are all keyword phrases that will most likely remain unused and thus unhelpful in driving traffic to the website.

To determine geographically and what times of the year seasonally the important keywords are usually searched is represented on the graph above. As found Hunter Safety is the most searched keyword and drives the most traffic to hunter-ed.com, Hunter Education comes in second, Hunting Course third, Hunting Safety Course in fourth, and Todays Hunter not even registering on the chart. According to geographic trends the United States is, as expected, the leading region that searches the important keywords. I found it surprising that Brooklyn, NY, New York, NY, Salt Lake City, UT, Calgary, CA, and Edmonton, CA were all top cities that search the chosen list of

keywords. Instead I had expected to see more from the following cities, which surprisingly were found ranked towards the bottom of the list: St. Louis and Kansas City, MO, Denver, CO, Dallas, TX, Austin, TX,and Houston, TX. The same chart above can be used to determine seasonal trends of the important keywords; it seems evident that each of the chosen keywords appears to increase in the number of times searched towards the end of every year. This increase in popularity of search is easily explained because the majority of the big hunting seasons occur towards the end of the calendar year.

Search Results in Major Search Engines

Single Best Keyword Choice The single best keyword choice that can be used to drive traffic to the hunter-ed.coms homepage in my opinion would have to be Hunter Safety. Through the above steps in determining search engine optimization I believe Hunter Safety ranks well in all of the necessary categories. It has been placed in all the key locations that are designated areas search engines look directly into, as well as its decent keyword density percentage and location frequency. Looking at the trends of the keywords it has been determined that Hunter Safety is also estimated to have the largest click rate per day, is one of the already more heavily searched keyword phrases in top regions and cities, and like the other keywords relates directly back to hunter-ed.com while increasing in its popularity towards the end of each year. Hunter Safety ranks rather high throughout all major search engines as well, proving that the high number of users searing this keyword should be eventually driven to the hunter-ed.com homepage. Although Hunter Safety is not the highest ranked in every aspect of the SEO process, it is towards the top of each list and from top to bottom is consistently high enough to be considered the best single keyword choice.