Euan Semple

Social Computing For The Business

World

Highlights
Euan Semple is a leading authority on the use of social
media in organisations. He gained unparalleled
experience as Director of Knowledge Management at
the BBC and subsequently with major organisations
such as Nokia, the World Bank, and NATO which means
that he has unique insights into how to make social media work for you and your organisation. His focus
on how social media affect businesses, how they run themselves, attract new staff and relate to
increasingly connected and vocal customers will enable you to get ahead of the competition in this often
bewildering game.

Getting things done

Not many organisations have managed to make social media work internally and Euan is one of the few
senior managers in the world who has direct experience of how to make this happen. A master story teller
he offers a host of practical tales about wide ranging situations that cover the following essential aspects
of this challenging and risky subject.

• How do you overcome the effect of the old saying

“knowledge is power”?
• How do you develop a culture where people take Euan is quite simply an inspirational
responsibility for what is discussed online? speaker. His message, delivered in an un-
• How do you encourage people to help each other? assuming manner and without any hint of
jargon, packs a punch.
• How do you manage security when nothing is more than a
Tim Ball, Director of Production, Flash-
“copy and paste” away from the outside world? back Television
• How do you attract and retain smart people who grew up
in a connected world?
• How do you get ready for the shift of expectations that
these new employees will undoubtedly bring with them?

Working In A Wired World

Institutions around the world are having to come to terms with the fact that everyone now has in their own
gift the ability to communicate with others breaking through organisational, political, geographical and
even legal boundaries. The days of managed, controlled
communication channels are all but over with customers
Euan is a one man digital upgrade solution for
discussing your products or services even before they are
companies that really want to get their heads
around all that is new in social computing launched. Indeed staff are talking to each other, and
Emma Howarth | Business Development increasingly to customers, about your products and services
Director Chime Communications plc. without the influence of traditional intermediaries. This offers
enormous opportunities to those brave enough to engage
with these conversations, understand how they work and
use them to increase their influence. But it also represents a significant threat to those who donʼt. Based
on his experience over the last three years with a huge range of world-famous and world-class
companies Euan will help you to understand your own and your organisationʼs response to the challenge
of these “globally distributed, near instant, person to person conversations”
Credentials
Euan has worked around the world in Singapore, Finland, the United States, Egypt and many, many
more countries.

Keynotes include:

Business Innovation Forum in Providence Rhode Island

The World Health Organisation in Cairo
The World Bank in Washington
NATO in Geneva
Volvo in Gothenberg
AIG Insurance in New York
Le web in Paris
Euan is one of the first, best and brightest minds
Reboot in Copenhagen on board the cluetrain. What’s more, he gives as
Lift in Geneva many clues as he gets. I don’t know anybody with
more clarity or foresight about What’s Going On
Consulting includes: in the networked world.
Doc Searls: Author The Cluetrain Manifesto
The BBC
Bell Pottinger Public Relations
Nokia
NYK Shipping
Mars Foods
The Open University

Media coverage includes:

BBC Breakfast News

The Telegraph
The Economist
Information World Review
Inside Knowledge
Melcrum Reports
Computing Magazine
Personnel Today

Contact
Euan Semple
E-mail: euan@euansemple.com
AIM: Hydeend
tel: +44 7515355362
Business info: http://www.euansemple.com
Weblog: http://theobvious.typepad.com/blog/