10/27/12

Bottled water industry in India

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Bottled Water Industry in India

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Introduction Bottled Water Industry in India Bottled water top players in India History of Bottled water in India Variety of packages Why Bottled water? Bottled Water: How Safe? Water resources over-exploited Bottled water companies earn high profits Plastic Bottles Pollution The anti-bottling protests Pro-tap water consciousness Bottled Water law in India Health Issue-Purity of bottled water New development in bottled water industry Bottled water full line : Video Introduction
Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate, physical activity and the body culture. but for average consumers it is estimated to be about two to four litres per day. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to the growth.

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Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn, Deepak Jolly, a spokesperson for Coca-Cola India said. Naveen Luthra, CEO,Mulshi Springs says," the bottled water market in India, selling an estimated million bottles a day, makes the natural bottled water market a mere 6% of the total bottled water market in India. The natural bottled water market is growing at a phenomenal 40-50% a year". Almost all the major international and national brands water bottles are available in Indian market right from the malls to railway stations, bus stations, grocery stores and even at panwala's shop. Before few years bottle water. was considered as the rich people's choice, but now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. Also As per UN study conducted in 122 countries, in connection with water quality, India's number was dismal 120. In comparison to global standards India's bottled water segment is largely unregulated. Former President Dr. A.P.J. Abdul Kalam has urged youngsters on July 17, 2010 to be aware of water conservation techniques to avoid grave water crisis in future.`"It is so sad that today, people are forced to buy water in plastic bottles. I am told that bottled water industry is worth nearly 10000 crore rupees and even big companies like the Coke and Pepsi are involved in this bottling of water and making money. So, it is imperative that we ought to save water," he added. Do not be surprise if today's bottles water industry becomes next Oil industry by 2025. If oil is the focal point of world conflict now, it is possible that water will be the next battleground among monopoly capitalists and even among nations. Prices of water and water services keep on increasing because most of our public water utilities have already been privatized by the government. Private beverage and water companies have been granted by the government with permits to practically control and operate our natural springs and water sources in natural parks and protected areas for water production and processing plants.

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Bottled water industry in India

natural parks and protected areas for water production and processing plants. ```The bottled water category is growing at a rapid pace. The branded`market is 40 % of the category and non- branded contributes to 60% of the market. The category is growing at a rate of 30%. Bisleri is the market leader in mineral water in India with a 60% market share within organized mineral water category. Three key players mainly dominate the Indian Bottled Water Market Parle Bisleri, Coca Cola India Inc Kinley and Pepsico India Holdings Pvt. Limited. This market is expected to grow at a 30% rate in the next 7 years. In 2010 the revenue generated by this market was over $250 million.

Bottled Water Industry in India

The overall packaged bottled water in India is estimated to touch the Rs 10,000 croremark in the 2012-13 fiscal, growing at a compound annual growth rate (CAGR) of 19%, says a new report by IkonMarketing Consultants. Presently, this market is estimated at Rs 8,000 crore, and could touch Rs15,000 crore by 2015, the report adds. While Bisleri continues as the top brand with a 36% share among national players, Coca-Cola's Kinley follows with 25% share, followed by Aquafina at 15%. Other smaller brands include Parle Agro's Bailley, Kingfisher and McDowells No. 1, according to the report. The global bottled water market, which saw an increase of 40-45% over the past five years, is currently valued at close to US$ 85-90 billion, the report adds.

The domestic market is split between three sets of players -- national brands with a pan India presence worth around Rs 4,000 crore, local brands manufactured by registered plants but restricted to regions estimated to have a combined turnover of Rs 2,400 crore and unorganised local brands estimated at Rs 1,600 crore. The report estimates that there are over 2,500 brands in this category, of which over three-fourths are local. The non-traditional category, or bulk packs, (with over 5 litre capacity) is growing rapidly, and has a current share of over 40% share. "The rising trend of bulk water consumption in homes and institutional segments will pave the way for bulk water packs to acquire half of the total bottled water market within next four-five years," the report adds. According to a national-level study, making bottled water is today a cottage industry in the country. Leave alone the metros, where a bottled-water manufacturer can be found even in a one-room shop, in every medium and small city and even rural areas there are bottled water manufacturers. While India ranks in the top 10 largest bottled water consumers in the world, its per capita per annum consumption of bottled water is estimated to be five litres which is comparatively lower than the global average of 24 litres. Today it is one of India's fastest growing industrial sectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent - the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1.5 billion liters in 1999. Global consumption of bottled water was nearing 200 billion liters in 2006.

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Bottled water top players in India

The market leader is Bisleri International, which boasts a 40 per cent share. It is followed by Coca- Cocas Kinley (around 25 per cent) and PepsiCos Aquafina (around 10 per cent). The top players in bottled water industry in India are the major international giants like Coca cola, Pepsi, Nestle and noticeable presence of national players like Mount Everest, Manikchand, Kingfisher, Mohan Meakins, SKN Breweries , Indian Railways so on. With increasing competition, this sector will register a robust growth in 2010, predict industry analysts. To take on rivals in this sector, PepsiCo India is drawing up a fresh game plan which includes, investment in capacity enhancement, packaging initiatives and below-the-line activities to pump up volumes in the over-crowded category. Meanwhile, swadeshi major Parle Agro is extending the manufacturing facility for Bailley from 29 to 60 plants this year. While swadeshi major Bisleri International is beefing up its distribution, manufacturing and marketing operations, Coca-Cola India is sharpening its focus on packaging initiatives of Kinley to woo new consumes. In essence, the packaged water industry in India will soon witness a major tussle between swadeshi and videshi players to gain market and mind share. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region - of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. But a major problem is southern India, especially Tamil Nadu, is water starved. Top multinational players such as Coca-Cola and PepsiCo have been trying for the past decade to capture the Indian bottled water market. Today they have captured a significant portion of it. However, Parle Bisleri continues to hold 40 per cent of the market share. Kinley and Aquafina are fast catching up, with Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per cent. The rest, including the smaller players, have 20-25 % of the market share.

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History of Bottled water in India

Mineral bottled water in India under the name 'Bisleri' was first introduced in Mumbai by Bisleri Ltd., a company of Italian origin in 1965. Mineral bottled water were in glass bottles in two varieties - bubbly and still in 1965 This company was started by Signor Felice who first brought the idea of selling bottled water in India. Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name Lady Gaga to launch water brand

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Parle bought over Bisleri (India) Ltd. In 1969 and started bottling Mineral water in glass bottles under the brand name 'Bisleri'. Later Parle switched over to PVC non- returnable bottles and finally advanced to PET containers. Since 1995 Mr.Ramesh J. Chauhan has started expanding Bisleri operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently it have 8 plants and 11 franchisees all over India. Bisler command a 60% market share of the organized market. Currently, Bailley has a national presence in 5 lakh retail outlets across the country. We plan to increase manufacturing plants for Bailley from 29 to 60, presently 40 plants are operational and few more will be ready for operations over the next few months, informed Nadia Chauhan, joint managing director of Parle Agro.

Bottled water industry in India

Lady Gaga to launch water brand

Variety of packages
Bottled water is sold in a variety of packages: pouches and glasses, 330 ml bottles, 500 ml bottles, one- litre bottles and even 20- to 50-litre bulk water packs. The formal bottled water business in India can be divided broadly into three segments in terms of cost: premium natural mineral water, natural mineral water and packaged drinking water. Premium natural mineral water includes brands such as Evian, San Pelligrino and Perrier, which are imported and priced between Rs.80 and Rs.110 a litre. Natural mineral water, with brands such as Himalayan and Catch, is priced around Rs.20 a litre. Packaged drinking water, which is nothing but treated water, is the biggest segment and includes brands such as Parle, Bisleri, Coca-Cola's Kinley and PepsiCo's Aquafina. They are priced in the range of Rs.10-12 a litre. The FDA also classifies some bottled water according to its origin. Artesian well water Water from a well that taps an aquifer--layers of porous rock, sand and earth that contain water--which is under pressure from surrounding upper layers of rock or clay. Mineral water. Water from an underground source that contains at least 250 parts per million total dissolved solids. Minerals and trace elements must come from the source of the underground water. They cannot be added later. Spring water Derived from an underground formation from which water flows naturally to the earth's surface. Spring water must be collected only at the spring or through a borehole tapping the underground formation feeding the spring. If some external force is used to collect the water through a borehole, the water must have the same composition and quality as the water that naturally flows to the surface. Well water. Water from a hole bored or drilled into the ground, which taps into an aquifer. Tap Water Some bottled water also comes from municipal sources--in other words--the tap. Municipal water is usually treated before it is bottled.

Popstar Lady Gaga is reportedly planning to expand her business empire by launching a drinking water brand. Gaga is said to be putting final touches on a new bottled water venture. However, the details of it are kept under wraps, reports nydaily.com on October 19, 2012

Coca-Cola introducing Dasani Drops

Why Bottled water?

Millions of people, both in rural and urban India, suffer from inadequate or no tap water supply. Even some parts of Mumbai, the country's financial capital, get a mere two hours of daily water supply. The city's Virar suburb gets 45 minutes. So bottled water is much in demand by residents - even though the businesses profiting from the sales are thriving from access to public water sources. Bottled water fills a void created by government failure to address basic services, Peter Gleick of the Pacific Institute writes in its World Water report. "In many parts of the world, tap water is not available or safe to drink," writes . "In these regions, the failure of governments to provide basic water services has opened the door to private companies and vendors filling a critical need, albeit at a very high cost to consumers." The institute reasons that governments should tap into spending on commercial water by consumers to secure funds to provide safe water at fraction of the cost. Bottled water has been treated by distillation, reverse osmosis, or other suitable process and that meets the definition of "purified water". The bottled water treatments include: * Distillation. In this process, water is turned into a vapor. Since minerals are too heavy to vaporize, they are left behind, and the vapors are condensed into water again. * Reverse osmosis. Water is forced through membranes to remove minerals in the water. * Absolute 1 micron filtration. Water flows through filters that remove particles larger than one micron in size, such as "Cryptosporidium", a parasitic protozoan. * Ozonation. Bottlers of all types of waters typically use ozone gas, an antimicrobial agent, to disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water. The world's largest beverage company is introducing its Dasani Drops in coming weeks, which can be squeezed into water for some on-the-spot fruity flavor. And Coca-Cola is betting that there's big potential for growth. "The drops are popular because they come in small, portable containers that can be easily tucked into a purse or even back pocket. And unlike powdered drink packets, people can decide how much or little they want to squirt into their water. A small bottle can also have more than two dozen servings, meaning people save money they'd spend on bottled teas or waters. As with Kraft's MiO drinks, Dasani Drops use artificial sweeteners and have zero calories. Functional beverages Rooh Afza summer sharbat

Bottled Water: How Safe?

The bottled water industry has spent billions over the past decade to sell you on the idea that bottled water is better than tap water. Well the short answer is they are both unhealthy. One of the most ironic parts of the bottled water tragedy is that the water bottling industry gets the water free, filters it, bottles it and sells it back to us at 1,900% profit. The ironic part is that tap water is legislated to be 7.0 pH neutral. They first dump a TON of cholrine in the water to kill off all the bad bacteria, this makes it highly acidic. In India around 100 companies sell an estimated 424 million litres of bottled water valued at around Rs 200 crore in the country annually.Most bottlers claim that their water is 100 per cent bacteria-free, safe, tastier and healthier. But is the water in these bottles really safe to drink? Do they conform to international or national standards? To find out, the Ahmedabad-based Consumer Education and Research Society (CERS), an independent non-profit institution with a sophisticated product-testing laboratory, recently carried out a detailed study on 13 major brands of bottled water available in the country. The national brands -- Bisleri (separate samples were taken from their units in Bangalore, Ghaziabad, Calcutta and Baroda) and Bailley (Mumbai and Surat) -- were selected on the basis of their dominant position in the overall market. Bisil (Mehsana), Golden Eagle (Chennai), Aquaspa (Mumbai),Saiganga (Ahmednagar), Nirantar (Thane), Trupthi (Chennai) and Yes (Nadiad) were included because of their regional popularity. To conform to international standards for such testing, 21 bottles of each brand were tested in the CERS laboratory against "analytical" and "sensory" parameters as well as for "microbiological" contamination. To ensure fairness, the results were sent to the individual companies for their comments. So how safe is bottled water? Not that safe, says the CERS survey. As many as 10 of the 13 brands had foreign floating objects in clear violation of norms. Again during a surprise inspection by the health committee chairman Manjunatha Reddy and team at two mineral water units in the Bangalore on January 11, 2011, it was found that mineral water production unit owners were bottling borewell water. The units were also illegally using several branded labels on the bottles to market the water. The standing committee visited a mineral water production unit called AM Enterprises and found the owner selling water without an ISI mark from the Bureau of India Standards. He was found mixing mineral water with borewell water and selling it in cans to the public.

Forty years older Rooh Afza is still going strong. Rooh Afza, the scarlethued refresher, was founded by a drug maker called Abdul Majeed in Old Delhi in 1907. This classic summer sharbat has survived Partition, the licence raj, economic reforms, carbonated drinks and tetra- pack juices. When clean, cool hybrids are on their way in, Rooh Afza is still here. Every year, we sell 2 crore (20 million) bottles, says Abdul Majeed, director of Hamdard (Wakf) Laboratories the Delhi-based manufacturer of the sharbat. We have seen a 20% increase in sales in the past four years. Majeed is the greatgrandson of Hakeem Abdul Majeed, Hamdards founder. Consumption of bottled water in India

Water resources over-exploited

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Water resources over-exploited

Bottled water industry in India

India The consumption of bottled water in India has shown a jump of 21 per cent in last fiscal but still India is far behind as compared to global average, according to a research recently conducted bya marketing firm IKON. The per capita consumption of bottled water in India was at 16.20 litres during 2010-11 and jumped by almost 21 percent to 19.60 litres in 2011-12, IKON said in its report 'The Indian bottled water market, unveiling its thirst'. South India is the biggest consumer of bottled water representing more than 50 per cent the total market in India followed by Western India, which is the home ground of major national brands, it said. However, India is far behind the global average of around 30 litres, the report said.

The majority of the bottling plants are dependent on groundwater. They create huge water stress in the areas where they operate because groundwater is also the main source - in most places the only source - of drinking water in India.This has created huge conflict between the community and the bottling plants. Private companies in India can siphon out, exhaust and export groundwater free because the groundwater law in the country is archaic and not in tune with the realities of modern capitalist societies. The existing law says that "the person who owns the land owns the groundwater beneath". This means that, theoretically, a person can buy one square metre of land and take all the groundwater of the surrounding areas and the law of land cannot object to it. This law is the core of the conflict between the community and the companies as they are making the business of bottled water in the country highly lucrative. Take for instance the case of Coca-Cola's bottling plant in drought-prone Kala Dera near Jaipur. Coca-Cola gets its water free except for a tiny cess (for discharging the wastewater) it pays to the State Pollution Control Board - a little over Rs.5,000 a year during 2000-02 and Rs.24,246 in 2003. It extracts half a million litres of water every day - at a cost of 14 paise per 1,000 litres. So, a Rs.10 per litre Kinley water has a raw material cost of just 0.02-0.03 paise. (It takes about two to three litres of groundwater to make one litre of bottled water.) On April 7, more than 1,500 villagers defied a police cordon and marched to Coca-Cola's bottling plant in Mehdiganj village, Varanasi, in Uttar Pradesh state, demanding that the company immediately shut down its bottling plant. In January, the New Delhi-based Energy and Resources Institute (TERI) advised Coca-Cola to shut a bottling plant in the drought-stricken state of Rajasthan. India's Ministry of Water Resources has ranked 80% of ground water resources in Rajasthan as "over- exploited" and nearly 34% resources as "dark/ critical", the gravest ranking across the country

Bottled water companies earn high profits

What is amazing is that people are prepared to pay Rs. 12 for a liter of waterin India especially when the cost of material input (0.25 paisa per liter excluding labors cost) pales into insignificance before the price of the product. Up to 40% of bottled water comes from the same source as tap water, but is sold back to consumers at hundreds of times the cost, says the website of the North American "Think Outside the Bottle" campaign. Not only the Coca-Cola but there are thousands of brands in India's $445 million packaged water industry. Not just bottlers are involved. In south India, thousands of fuel trucks converted to be water carriers sell ground water to households and establishments at about $10 for 5,000 liters. More than 13,000 tankers carry water drawn from farmland surrounding Chennai, according a social activist R Srinivasan. He estimates a $148 million tanker industry is cashing in on Chennai's acute water scarcity. The story is replicated across India, including in New Delhi.

Bisleri takes a shot at soda again

Bisleri is reviving its soda business in a bid to expand its portfolio beyond water. This is the second attempt by the iconic bottled waterbrand in three years to revive its soda business. A generic name to bottled water in India, the company launched Bisleri Fizzy Drink in 2009, but quietly withdrew the soda-like product, as it bombed at the marketplace. But this time, the Ramesh Chauhan-promoted company ? creator of brands such as Thums Up, Limca and Gold Spot, which were sold to Coca-Cola in a Rs 190crore deal in 1993 - appears to be making a serious rebid with Bisleri Soda. The product, available in PET bottles, is priced at Rs 15 for a 600-ml bottle.

Plastic Bottles Pollution

Tap water is a local product that needs no packaging. Globally, bottled water accounts for as many as 1.5 million tons of plastic waste annually, according to the Sierra Club. In addition, billions of bottles end up in the ground every year. Sadly, only 20% ever get recycled, according to the Container Recycling Institute. The other 80%? Besides landfills, many bottles end up in oceans, posing a risk to marine life. By purchasing bottled water, youre indirectly raising the price of gasoline and contributing to Global Warming and climate change. In 2007, the manufacturers of plastic water bottles generated more than 2.5 million tons of carbon dioxide emissions and required the equivalent of more than 17 million barrels of oil, according to the Pacific Institute. Americans drank more than 30 billion single-serving bottles of water last year. Yet the vast majority of us have an unlimited source of clean, EPA-regulated tap water flowing from our faucets.

Plastic Bottles requires costly Oil Making the plastic in the bottles requires 47 million gallons of oil annually. And that doesnt include the jet fuel and gasoline required to transport the bottles- sometimes halfway around the world.

The anti-bottling protests

The anti-bottling protests in India against Pepsi and Coca-Cola echo increased concern in Europe and the United States over the proliferation of bottled water, including the creation of billions of soon unwanted plastic containers. In India, protests against the bottling plant in drought-prone Kala Dera near Jaipur focus on the source of the packaged water and how bottling companies are grabbing underground water. The truth is, many water companies get their water from sources in developing countries, such as India and Fiji. In those places, the companies take water that once belonged to an entire village and buy it for themselves, forcing the villagers to pay for water that they used to be able to use as a community, free of charge. On February 25, 2011 the Indian state of Kerala has passed a bill allowing compensation claims against soft drink giant Coca-Cola over alleged environmental damage caused by a bottling plant. The legislation adopted by the state assembly on Thursday creates a tribunal empowered to process claims for alleged losses resulting from violations of environmental regulations. The Palakkad bottling factory in Kerala was closed in 2005 after protests from activists and residents. A high-level state panel concluded last year that the plant had caused environmental and soil degradation as well as water contamination, and recommended a fine of 47 million dollars. Coca-Cola denied all the allegations.

Coca-Cola to re-align India, SWA business unit operations Coca-Cola is set to re-align India and South West Asia (SWA) Business Unit operating structure in line with its business priorities. Atlanta-based beverage giant's India and South West Asia Business Unit includes markets of India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives.

Pro-tap water consciousness

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Aqua Express 25 5-gallon bottled water vending machine Two US-based water companies have teamed up with Nestl Waters North America and its Poland Spring Direct Division to pilot a new concept, the

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Pro-tap water consciousness

Bottled water industry in India

Division to pilot a new concept, the Aqua Express 25 5-gallon Pick Up & Go automated vending machine.

The London Evening Standard newspaper ran a "Water on Tap" campaign in April to have tap water available for drinking in city restaurants and bars. The tabloid reported getting support for its anti-packaged water campaign from the London Chamber of Commerce and Industry, the mayor's office, leading restaurants and chains such as Starbucks, Costa Coffee and McDonald's. Following growing pro-tap water consciousness, bottled water sales in Britain dipped 9% in the year to March 08. Economists at the California-based Pacific Institute that estimated the $100 billion value of the global industry, ask why consumers are readily paying for bottled water typically costing a thousand times more per liter than highquality municipal tap water. "Are consumers willing to pay this price because they believe that bottled water is safer than tap water?" Pacific Institute experts ask. "Do they have a real taste preference for bottled water? Or is the convenience of the portable plastic bottle the major factor? Are they taken in by the images portrayed in commercials and on the bottles?" The study, conducted by the US-based Earth Policy Institute, says the global consumption of bottled water has grown by 57 per cent over the past five years, despite the fact that the product is often no healthier than tap water and costs up to 10,000 times more. Emily Arnold, the author of report, says that the $100 billion spent each year on bottled water is nearly 7 times the sum invested in providing safe drinking water in developing countries.

Coca-Cola and Pepsi are changing the recipes for their drinks to avoid being legally obliged to put a cancer warning label on the bottle. The new recipe for caramel colouring in the drinks has less4-methylimidazole (4-MEI) - a chemical which California has added to its list of carcinogens. The change to the recipe has already been introduced in California but will be rolled out across the US. Coca-Cola says there is no health risk to justify the change. 4-methylimidazole (4-MEI)

Bottled Water law in India

The term "mineral water" is misleading because our laws do not stipulate the minimum mineral content level required for water to be labelled as such. Ahmedabad-based Consumer Education and Research Society (CERS), an independent non-profit institution with a sophisticated product-testing laboratory, recently carried out a detailed study on 13 major brands of bottled water available in the country. As many as 10 of the 13 brands had foreign floating objects in clear violation of norms found in the survey. The CERS study indicates that there is an urgent need to revise standards for bottled water.

Health Issue-Purity of bottled water

City water systems must issue right to know reports about whats in the water. Bottlers successfully killed this requirement for bottled water. Up to 70% of bottled water is unregulated by the Food & Drug Administration. Acceptance of the supposed purity of bottled water is being undermined in India by the government Health Department's warning of pesticides and contaminating organisms being present in some bottled products. The notion that commercial products taste better has also taken a knock from Decanter, a British magazine, which last December featured top wine tasters testing unmarked samples of water from 22 brands, along with tap water from utility company Thames Water and water from the Decanter office water cooler. The Decanter panel ranked serviced tap water third in the list, above the world's leading brand, Evian (15th), and the world's most expensive bottled water 420 Volcanic (18th) and Bling H20 (22nd out of 24 brands tasted). 420 Volcanic sells at $99 a liter, and Bling H20 (in Swarovski crystal-studded bottles) at $79 a liter. Decanter editor Guy Woodward said the tasting test exposed the "outrageous" prices of mineral water. Traditional Indian methods of cooling and purifying wate r Now people of India turning their backs on the country's ancient methods of cooling and purifying water. Stored in earthen pots, for instance, it is not only refreshingly cool and tasty but is said to become bacteria-free. Yet the common summer sight of water matkas (earthen pots) in public offices and spaces is giving way to upturned plastic drums dispensing packaged water. Rainwater is safe, doesnt bring about adverse effects. For centuries people have thought rainwater as unsafe, but contrary to their beliefs, as per an Australian study, drinking of untreated rainwater is safe for human health. The study was conducted under the auspices of eminent researchers from Melbournes Monash University. The entire team took a look at 300 homes that used rainwater collected in water tanks as their primary drinking source.This endeavor has been described as a world first study that comes in the midst of growing criticism of bottled water.

4-Methylimidazole (Melanie Bottrill) *Formed naturally in the heating and browning process *Occurs in caramel colouring as well as some roasted and cooked foods *Can be in some cleaning,photographic and agricultural chemicals, dyes and pharmaceuticals * Exposure through consumption or during manufacturing process. Source: California Office of Environmental Health Hazard Assessment

Bottled water Manufacturing plant

New WHO guidelines for safer drinking water supply systems The World Health Organisation (WHO) has issued revised drinking water guidelines on July 26, 2011, urging governments to strengthen water quality management and asking water suppliers to improve their faulty service to consumers, in order to prevent often fatal water-borne diseases.

New development in bottled water industry

October 19, 2012: Lady Gaga to launch water brand October 15, 2012:Amity scientists develop low cost, pocket friendly and re-usable water purifier using Silver Nano p October 12, 2012: The stock of Tata Global Beverages has appreciated 26 per cent in the last three weeks hitting a new high of Rs 163.30 today. September 16, 2012: Coca-Cola to re-align India, SWA business unit operations August 27, 2012: Central Ground Water Authority (CGWA) has notified 82 areas for regulation of ground water being used in the business of bottled water. In these areas, installation of new ground water abstraction structures is not permitted without prior specific approval of the Authority / Authorized officer. June 22, 2012: Thirty-two packaged water units seized in Karimnagar district for not possessing BIS certificates as part of the Food Safety and standards Act 2006. June 20, 2012: Japanese conglomerate Suntory, known for its whiskies and beers, has picked up majority stake in a subsidiary of Mumbai-based NarangGroup to enter India's non-alcoholic beverage market. May 10, 2012: Spectators will be banned from taking bottles of water into the Olympic Park in case they are used to conceal so-called "liquid bombs". April 17, 2012: The Coca-Cola Company Reports First Quarter 2012- -Strong global volume growth of 5% in the quarter, with growth across every geographic operating group. North America volume grew 2% and international volume grew 6% in the quarter. April 16, 2012: After a hiatus of 19 long years, when it closed its operation in 1993, the indigenous of all the soft drinks Campa-Cola, is making a comeback in the state. And if, everything goes by the plan, Campa would be available to its connoisseurs by August. Founded in 1942, Pure Drinks Group has leased out to franchisee Yash Raj Beverages and Agro Products Pvt Limited in the state, which is coming up with a bottling plant in Banthra's Bhauka village on Harauni Road. March 29, 2012: Tata Global Beverages (TGB), India-based Tata groups consumer goods flagship, plans to acquire 4.17% stake in Mount Everest Mineral Water (MEMW) for INR280m ($5.5m). MEMW manufactures the premium brand of 'Himalayan' mineral water. March 25, 2012: Coca Cola India will roll out 7.2 lakh `golden cans' featuring batting maestro Sachin Tendulkar to U.S. Bottled Water Sales Are Booming Despite Opposition

Despite organized anti-bottled-water campaigns across the country and a noisy debate about bottled waters environmental impact, Americans are buying more bottled water than ever. In 2011, total bottled water sales in the U.S. hit 9.1 billion gallons- -29.2 gallons of bottled water per person, according to sales figures from Beverage Marketing Corp. The 2011 numbers are the highest total volume of bottled water ever sold in the U.S., and also the highest perperson volume. Translated to the handy half-liter size Americans find so appealing, that comes to 222 bottles of

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Bottled water industry in India

March 25, 2012: Coca Cola India will roll out 7.2 lakh `golden cans' featuring batting maestro Sachin Tendulkar to commemorate his historic 100th international century. The golden cans will be available for Rs20. March 23, 2012: No Coca-Cola, Pepsi', Sri Lankan protestors demand ban on American goods after UN resolution February 16, 2012:The joint venture (JV) between Tata Global Beverages and PepsiCo India, has launched a new packaged water brand, Tata Water Plus, in India. Tata Water Plus joins the company's existing portfolio of Tata Gluco Plus (a glucose based, lemon flavored drink) and Himalayan Natural Mineral water. February 3, 2012: Food & beverage major PepsiCo, which has a joint venture called NourishCo with Tata Global Beverages (TGB) to develop and market good-for-you beverages, has indicated that packaged water brand "Himalayan" is still part of the JV despite the annou-ncement by the Tata-Starbucks combine to sell the product at cafes in India. February 1, 2012: The Ahmadabad-based Sheelpe Enterprises has launched Aava natural mineral water in Goa. January 20, 2012: Luthra Water Systems, promoted by Mumbai-based Naveen Luthra, plans to invest INR30-35 crore ($5m-$6m) to set up a bottling plant in Ahirwadi village near Lonavla in the Sahyadri mountain range in India. The upcoming unit is the third plant dedicated to bottle natural spring water brand Mulshi Springs for the European market. January 18, 2012 Dharampal Satyapal (DS Group), producer of Catch natural mineral water, is celebrating their 11th year as a NSF Certified Brand. Catch Natural Spring Water is bottled at the source without being subjected to any chemical treatment. As the only NSF-Certified Indian brand of pure and natural spring water, Catch has enjoyed a distinct competitive advantage in India's marketplace as their NSF Certification communicates their commitment to producing a safer, higher-quality product to consumers worldwide. November 22, 2011: The railways had decided to set up packaged drinking water bottling plants on Design, Build, Finance, Operate and Transfer (DBFOT) basis and were seeking proposals from interested private parties for the same. The plan was meant to be implemented in March this year. October 20, 2011: Juvenex Inc. announces the introduction of KarmaLife Coconut Water, the first line of Indian Coconut Water available to US consumers. Unique to the category, KarmaLife uses only Coconut Water from India. Indian Coconut Water have the best taste among coconut waters given the indigenous soil and growing conditions. October 2, 2011: Red Lion has come up with a new campaign for mineral water brand Bisleri that features a new thought 'Stay Protected'. The baseline remains 'The sweet taste of purity'. Ramesh Chauhan, chairman, Bisleri International, explained, "'The sweet taste of purity' is still there as a baseline, being the product attribute. Bottled water company SCPF sets up microbreweries in West Bengal August 25 , 2011: Shivsu Canada Pure Fillers Pvt.Ltd. (SCPF) a bottle water, soft drink and juice maker, announced that it is setting up "microbreweries and brew pubs" in West Bengal . We expect 5 Microbreweries and 5 Brew pubs to be opened in the next 6 months through prospective investors, said an official spokesperson here on Saturday. According to latest data, Indias demand for beer is growing at the rate of 25 to 30% per annum. PepsiCo sales growing twice as fast as Coca-Cola August 10, 2011: In the Rs 11,000-crore soft drinks market, where volume growth is significantly lower than two years back in any case, PepsiCo reported 17% volume growth during April-June while Coca-Cola grew 8%. This is the biggest gap in growth between the two cola rivals in the past 3-4 years when they were growing neck-to-neck. Eureka Forbes to enter packaged drinking water market MUMBAI: July 15, 2011: Water purification appliances-maker Eureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product on a pan-India basis by next year, a top company official said.The company will sell the product under the brand name 'AquaSure', in 20-litre and one-litre bottles, but has not divulged the prices. Bisleri looking to enter Middle East countries NEW DELHI, June 30, 2011: Bottled water major Bisleri International said it is looking at entering Middle East countries as part of its strategy to expand its overseas presence.As part of the plan, the company said it will consider setting up more manufacturing facilities outside India. Egypt, India plan $160 mln PET plant in Ain Sokhna June 21, 2011: A joint Indian-Egyptian venture will see the construction of a polyethylene terephthalate (PET) plant in Ain Sokhna at a cost of $160 million, officials said. The factorys production capacity will reach 1,200 metric tons per day producing about 420,000 metric tons of PET plastic chips per year. These plastic products will include bottles, food containers, bottled water, bottled drinks, shampoos and cosmetics. Railways hikes capacity of Rail Neer plant at Khagau June 8, 2011: The Rail Neer (mineral water) plant at Khagaul has proved to be a good revenue earner for the railways. The railways has increased its production capacity to one lakh bottles daily to cope with the growing demand in other zones. Coca-Cola Company looking ahead for water Coca-Cola uses 309 billion liters of water annually to produce its beverages. That's about what Atlanta uses in five months, according to the city's Department of Watershed Management. In 2008, the company said, Coca-Cola used 2.43 liters of water to produce an average one-liter beverage. One liter goes into the beverage itself, and 1.43 liters are used for manufacturing processes such as rinsing, cleaning and cooling. The company says its global system of about 1,000 bottling plants is on track to improve water efficiency by 20 percent between 2004 and 2012. appealing, that comes to 222 bottles of water for each person in the country, four bottles of water for every man, woman and child, every week. Beverage majors water footprints With the growing demand for water beverage majors are tracking their water footprints. Soft drink ones such as Coca-Cola, beer maker SABMiller or packaged water firm Bisleri, they are all trying to cap and replenish the sources. SABMiller notes brewing is water-intensive. In India, the company consumed 4.71 litres of water last year to make a litre of beer. It was 5.21 litres the previous year. With various initiatives, it reduced water consumption by about 10 per cent in 2010-11. It sold 438 million litres of beer in India in 2010-11, with 11 breweries, 10 owned and one leased. Jonglei: Bottled water factory to open this month Jonglei Sudd Bottling limited, the only water producing factory in Bor, Jonglei State, South Sudan, has conducted a successful test on its water after spending ten months setting the business and will opened by the end of October.

Cola and Pepsi - India approach Coca-Cola and Pepsi are re-evaluating their approach to the Indian soft drinks market due to competition from established local rivals. In recent months, both companies have revived brands they had discontinuedin order to better reflect local culture. Coke has re-introduced Citra, a lime drink it scrapped in favour of Sprite, and Rim Zim, a reformulated masala soda currently being trialled in Delhi and Punjab. Pepsi, meanwhile, has resuscitated 100-year-old Mumbai brand Duke's with three new flavours, and is piloting 7UP masala nimbu soda

India to Serve as Hub for Imported Alaskan Water

S2C Global Systems, based in San Antonio, Texas, has announced plans to export 12 billion gallons of water per year from the Blue Lake Reservoir in Sitka, Alaska, to a new, yet-to-be-built water hub on the west coast of India The first shipment to the new hub in India whose location remains undisclosed for security reasons is at least 18 months away, Rod Bartlett, president and CEO of S2C Global, told India-West October 15, 2010. The water hub will be built in the next six months, while custom-built water-transport tankers, costing about $75 million, will be built over the next 18 months. Existing oil tankers cannot be used because of potential contamination from leftover oil residues, he explained. The water will be packaged at the hub, and then distributed in India as well as several GCC Gulf Cooperation Council countries, including Saudi Arabia, Iraq and UAE.

Blue Lake Reservoir in Sitka, Alaska

Bottled water full line : Video

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Bottled water industry in India

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