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Messages Services Inc. Health information at your fingertips Texting Increases Truthfulness: Getting More Candid Responses from Your Priority Populations Text messaging is a surprisingly good way to get candid responses to sensitive questions, according to a new study to be presented this week at the annual meeting of the American Association for Public Opinion Research. The preliminary results of our study suggest that people are more likely to disclose sensitive information via text messages than in voice interviews, says Fred Conrad, a cognitive psychologist and Director of the Program Survey Methodology at the University of Michigan Institute for Social Research (ISR). This is sort of surprising, says Conrad, since many people thought that texting woulddecrease the likelihood of disclosing sensitive information because it creates a persistent, visual record of questions and answers that others might see on your phone and in the cloud. With text, the researchers also found that people were less likely to engage in satisficing a survey industry term referring to the common practice of giving good enough, easy answers, like rounding to multiples of 10 in numerical responses, for example. We believe people give more precise answers via texting because theres just not the time pressure in a largely asynchronous mode like text that there is in phone interviews, says Conrad. As a result, respondents are able to take longer to arrive at more accurate answers. According to Schober and Conrad, changes in communication patterns and their impact on the survey industry prompted the study. About one in five U.S. households only use cell phones and no longer have landline phones. These households are typically not surveyed even though cell-only households tend to differ in important ways from households with landline phones. More people are using text messages on mobile phones, with texting now the preferred form of communication among many people in their teens and 20s in the U.S. Texting is extremely common among all age groups in many Asian and European nations. Conrad and Schober are also finding that people are more likely to provide thoughtful and honest responses via text messages even when theyre in busy, distracting environments. This is the case even though people are more likely to be multitasking shopping or walking, for example when theyre answering questions by text than when theyre being interviewed by voice. In EMS texting program evaluations, completed under IRB protocols, researchers have arrived at similar results. Individuals contacting crisis centers via text message are more likely to reveal difficult components about their emotions, and will do so at earlier intervals in the conversation. Text lends to a "Cliffs Notes" approach to
Educational
Messages
Services
Inc.
Health
information
at
your
fingertips
getting
help.
Helpline
specialists
report
that
texters
will
often
present
with
more
severe
issues
than
those
that
make
voice
calls.
And
more
often
than
not
the
person
texting
the
helpline
will
discover
that
they
are
able
to
drill
down
on
their
core
issues
faster
than
through
a
face-to-face
or
voice
encounter.
As
one
crisis
center
volunteer
in
California
identified,
"there
seems
to
be
a
cut-to-the-chase
mentality
with
texting
that
we
don't
find
in
other
communication
channels."
Whats
more,
it's
not
just
youth
texting
helplines
anymore.
We're
seeing
the
texting
populations
expand
into
young
adults,
and
now
even
older
adults.
There's
a
higher
level
of
intimacy
and
directness
that
people
are
able
to
achieve
with
text
unlike
other
forms
of
communication.
Talking
about
your
emotions
has
always
been
difficult
for
many
people.
Real
or
imagined,
the
reality
is,
text
removes
these
common
barriers
so
that
people
are
able
to
divulge
information
without
the
fear
of
being
judged
or
ridiculed
for
expressing
their
feelings.
Through
sms,
crisis
centers
can
reach
more
individuals
and
save
more
lives
by
adopting
this
new
communication
channel.
It's
also
imperative
public
health
funding
allocate
more
resources
to
support
infrastructure
upgrades
like
texting
services
for
hotlines.
The
numbers
don't
lie.
For
many,
texting
is
their
preferred
method
of
communication.
Link
to
full
article:
OMG!
Texting
ups
truthfulness,
new
iPhone
study
suggests
If
you
have
a
question
about
this
article
or
would
like
to
learn
more
about
texting
services
call
805.653.6000
or
email:
jonathan@emsmail.org
You
can
also
text
INFO
to
898211
(standard
msg&data
rates
may
apply,
text
HELP
for
help,
text
STOP
to
cancel)
Educational
Message
Services
Inc.
(EMS)
has
over
20
years
experience
developing
public
health
programs
using
cutting-edge,
multi-media
tools
and
strategies
for
priority
populations
throughout
the
nation.
PreventionPays
Text
Message
Services
provide
two-way
crisis
support
to
hotlines
and
helplines,
I&R
and
disaster
alerts
to
211s,
and
health
text-ucation
programs
for
government
and
state
health
departments
like
First
5,
and
WIC.
The
EMS
team
is
uniquely
skilled
at
improving
communication
strategies
and
cultivating
creative
alliances
to
improve
prevention
service
delivery.