0 оценок0% нашли этот документ полезным (0 голосов)
270 просмотров78 страниц
LG Electronics is a leading consumer electronics company that has maintained a leading position in the Indian market. It has a 26% market share and plans to invest Rs. 500 crore in India in brand building, R&D, and marketing. LG aims to expand its after-sales service program called "211" to 40 cities by providing a response to customer complaints within 2 hours and fixing issues within 1-24 hours. The project analyzed LG's market share and dealer network in the Pune region, finding that most stores had 50% LG display share but issues with after-sales service and demo calls needed improvement.
LG Electronics is a leading consumer electronics company that has maintained a leading position in the Indian market. It has a 26% market share and plans to invest Rs. 500 crore in India in …