Term II

Financial Management (F M)
24 Hours Course 12 Sessions

Session No 1 2 3 4 5 6 7 8 9 10 11 12

Content Introduction, Basics of Financial analysis, Tools & Techniques. Ratios. FFS & CFS. W.C Requirement, Financing. W.C Management, Cash Management, Receivable Management. Source of Finance, their characteristics, time valued money. Leverages, EB IT EPS Analysis. Cost of Capital cost Debts P.E WACC. Valuation of securities, capital structure means, Dividend Policy. Capital Budgeting, Appraisal methods. CB NPV method, IRR method. Presentations.

These 12 sessions will include case study presentation, submission of projects and all internal Evaluations and finally a written test.

 Research Methodology (R M)
24 Hours Course 12 Sessions

Session No 1 2 3 4 5 6 7 8 9 10

Content Research in Businesses. Applying Scientific Thinking. The Research Process. The Research Proposal, Design strategies. Sampling Designing. Hypothesis Testing. Measurement. Measurement Scales. Exploring secondary data. Survey Methods, Instruments for participant Communication, Observation Studies, Experimentation, Data preparation and Description. Exploring, Displaying and Examining Data. Report Writing.

11 12

These 12 sessions will include case study presentation, submission of projects and all internal Evaluations and finally a written test.

 Marketing Strategies (M S)
24 Hours Course 12 Sessions

Session No 1 2 3 4 5 6 7 8 9 10 11 12

Content Marketing Strategy An Overview. Strategy Analysis: Customer & Competitor. Strategy Analysis: Market, Environment and intelligence. Sustainable Competitive Advantage: Differentiation. Sustainable Competitive Advantage: Focus. Sustainable Competitive Advantage: Low Cost and pre-emptive moves. Strategic positioning and Growth strategies. Marketing strategies in declining and hostile markets. Direct Marketing Strategies. Global Marketing Strategies. Implementation of Marketing Strategies. Presentations.

These 12 sessions will include case study presentation, submission of projects and all internal Evaluations and finally a written test.

 Managerial Economics (M E)
24 Hours Course 12 Sessions

Session No 1 2 3 4 5 6 7 8 9 10

Content The nature and scope of Managerial Economics. Optimization Techniques and New Management Tools. Demand concepts, Demand Analysis & Demand Elasticitys. Demand Estimation and Demand Forecasting. Production and cost Analysis. Cost Theory & Estimation. Market Structures and Pricing Practices. Pricing Strategies and Practices. Long Run Investment Decisions: Capital Budgeting. Presentations.

These 12 sessions will include case study presentation, submission of projects and all internal Evaluations and finally a written test.