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An Overview of Oracle's Use of Oracle
Applications
Dave Stephens, GVP, Oracle Applications Labs

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We run the applications that run Oracle
We drive enhancements based on our experience
We share best practices with our customers


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Primary Oracle Internal Systems
CRM
Sales Force Automation
Marketing
Financials & Core ERP
GL, AR, AP
Quoting, Ordering, Contracts
Service Contracts & Install Base
Expenses and Procurement
HR
Core HR & Payroll
Recruitment
System: Siebel
Support
Incident Reporting
Triage and Resolution
System: Siebel + Custom
System: E-Business Suite
Reporting
Bookings & Forecasts
Customer 360
Support Contracts Backlog
Actuals Reporting
Systems: OBIA & OBIEE
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Mission Impossible: The Story You Know...
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Enabling Efficiency: Finance SSCs
11 CounLrles
S0 CounLrles
113 CounLrles
113 CounLrles
197 CounLrles
Controllers
Order Entry
AR / Cash Apps
Exp Reporting
Purchasing
Fixed Assets
Project Acct
Credit &
Collections
Customer Data
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And Then
Over 1000 enterprise application systems
Regional and global ERPs, CRMs, fractured BI
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Mission Impossible: The Sequel
Deliver $1.5B in operational value
Combine all major systems
Within 12 months of acquisition
Implementing only global solutions
Without impacting ongoing sales & support
In a business wed never been in before
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Timeline
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Step 1 HR & Payroll
Within 13 days of US LEC
We migrated all 12,000 Sun employees into Oracles global HR systems
We successfully ran payroll using Oracles central Payroll systems
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Step 1 HR & Payroll
Before
Fragmented HR systems, combination of outsourced HR & internal systems
After
Single global HR system running R12 E-Business Suite
Better reporting on retention, performance, and overall HR trends
How
Standard HR employee conversion template for M&A
Automate employee data uploads
Automated payroll processing
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Step 2 Service Contracts
Within 6 months
We migrated Suns entire 20M record install base
And over 250K Support Contracts representing $ billions
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Step 2 Service Contracts
Before
Standalone 11i install base and service contracts system
Insecure, unreliable install base data (accessible by 15,000 employees)
No standard structure for representing an assets topology
After
OM-integrated R12 install base and service contracts systems
Hardware and software renewals run out of a single, global system for all of Oracle
Secure, reliable, install base data across hardware and software assets
Defined standard structure for hardware asset topologies
How
Massively parallel data migration approach
Data cleansing and enrichment tools
Central policy controls around user access (75 employees)
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Step 3 Global Trade Management
Within 7 months
Decommissioned SAP GTS system for hardware export compliance
Became 1
st
live customer of Oracle GTM
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Step 3 Global Trade Management
Before
Over 1M manual screenings for export compliance per year
Overly complex compliance checking scheme involving 69 custom systems
Missing compliance checks for spares transactions
After
100% automated screening for hardware export compliance without any gaps
Out-of-the-box integration with E-Business Suite (no more custom interfaces)
How
Upgraded from SAP to Oracle
Defined export screening policy around central TCA customer record
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Step 4 M9K Upgrade
Within 8 months
Migrated E-Business Suite from Sun E10K Machines to triple-node
M9000
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Step 4 M9K Upgrade
Before
Central E-Business Suite running at or near capacity on software business alone
Sun hardware business adds 40% additional load
After
Hit target of CPU load < 20%, IOPS < 40%, Memory <40% for combined business
Completed upgrade in less than 1 hour outage window
How
Database replay for true application load testing
Oracle Application Testing Suite (OATS)
SQL Performance Analyzer (SPA)
Dataguard switchover (primary / standby)
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Step 5 Agile PLM
Within 8 months
Implemented a single PLM system across hardware engineering
True art to part; Integrated PLM with Supply Chain for automated
publication of ECOs
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Step 5 Agile PLM
Before
Multiple standalone MatrixOne systems
No PLM, just PDM
No single item or BOM standards, numbering, or attribution
No integration with Manufacturing and Supply Chain systems, manual ECOs
After
Single global system for PLM, 25K Items, 4700 ECOs to-date
Standard item numbering, naming, and attribution
Automated ECOs to Manufacturing and Supply Chain
How
Agile PLM + out-of-the-box interfaces
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Step 6 R12.1.3 Upgrade
Within 9 months
Upgraded 20TB Global E-Business Suite from R12.1.1 to R12.1.3
Included all setups & code required for SCM go-live
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Step 6 R12.1.3 Upgrade
Before
E-Business Suite running Oracles software business only
After
Added SCM, including dedicated Value Chain Planning system
How
Took the first development build of R12.1.3 before even QA had a chance to run
their regression testing
Tuned 50,000 SQL scripts to complete upgrade across 20TB database in less
than 9 hours total system downtime
Contributed all performance tuning work back into standard product
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Step 7 Field Service
Within 11 months
Deployed new, web-based Support & Field Service solutions
Centralized dispatch and implemented auto-scheduling to hit SLAs
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Step 7 Field Service
Before
Disparate support systems with no install base access, resulting in 90% phone
based support delivery
Regional field service systems and processes, manual FSE assignment
After
Single global web-based support system across software & hardware with
complete and accurate install base record (90% phone 40% phone)
Single global field service solution with central dispatch model worldwide
How
Oracle Field Service with Advanced Scheduler
Mobile client for daily schedule & FSE de-brief
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Step 8 Supply Chain Management
Within 1 year
Implemented brand new supply chain systems & processes
Implemented brand new demand and supply chain planning systems
Moved from pick-to-order to assemble-to-order supply chain
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Step 8 Supply Chain Management
Before
E-Business Suite running Oracles software business only
After
Added SCM, including dedicated Value Chain Planning system
How
Wind down of production on legacy system using roped-off inventory
Dedicated Demantra and ASCP running daily and weekly schedules for demand
and supply chain planning
Integrated configurator embedded into Quote-to-order process with shared item
attribution across Ops, Engineering, and Ordering
Operational Data Store with cut data set using GoldenGate for real-time streaming
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Mission Impossible: The Ending
Delivered $1.5B in operational value
Combined all major systems
Within 12 months of acquisition
Implementing only global solutions
Without impacting ongoing sales & support
And cut IT costs by over $50M
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Now - Primary Oracle Internal Systems
CRM
Sales Force Automation
Marketing
Financials & Core ERP
HR
Value Chain Management
Items, BOMs, Configurations
Global Inventory
Internal and External Mfg
Field Service
Planning
System: Siebel
Support
Incident Reporting
Triage and Resolution
System: Siebel + Custom
System: E-Business Suite
Reporting
Bookings & Forecasts
Customer 360
Support Contracts Backlog
Actuals Reporting
SCM Operational Reports
Systems: OBIA, Hyperion,
GoldenGate & OBIEE
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Whats Next: 3 Things
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Complete Sun Integration
Global deployment of Service Logistics including Service
Parts Planning
September 25
th
: Americas Go-Live
Replaced Servigistics with Service Parts Planning
Single Value Chain Planning across SCM and Service Logistics
Global Single Inventory across Manufacturing & Spares
Europe and APAC Go-Lives to follow within weeks
Standard B2B Integration with Logistics provider
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Deploy Oracle Fusion Applications
We are aggressively implementing Fusion Applications
Fusion CRM
Fusion HCM
Fusion Accounting Hub
Fusion ERP for select subsidiary
First go-live scheduled for end-of-year
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Open a Conversation with You
Show what an all-Oracle shop can do
Pushing the boundaries on: Agility,
Automation, Insight
Be Apps Scientists
Recording quantitative results on what
works and what doesnt
Share our findings with you!
Producing running series of technical
whitepapers by functional area
Twitter: @OracleAppsLabs
can do
ility,
on what
chnical
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