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Traditional ways of attracting customers After World War II, business was riding a boom with the mightiness

of science and technology. Also the minds of the consumers were changed by the continuous development of communications media. There were many companies that took the advantage of the new opportunities from the new situations which continued to emerge as technologies evolved. As we know, the Internet has had the biggest impact of any technology, although its early existence just started in the 1990s. The number shows, in 1995, spending for Internet marketing increased to over $300 million even though it totaled nearly nothing in 1994. Certainly, in recent years, Internet marketing has already been one of the most important commercial channels in the word. More than 80% of companies have created their own websites to extend the business. The storm of Internet marketing swept the entire globe faster than any marketing revolution in history. In this project , we are trying to talk about the influence of the Internet on marketing, how did these communication technologies support marketing. There are two parts to explain. First step, we will talk about the history of marketing techniques, such as print, radio, and television. In the second part, we will talk about the marketing today. History of Traditional Marketing Techniques The first traditional marketing techniques are print, radio and television which are always continuing to develop step by step, and also different new generations of media make life easier and influence the marketing business of every company. Print The Print medium is the oldest kind of advertising. The first printing was done in China. Then papermaking technology was widely used in Europe in the 15th century. Following that marketing advertising appeared in some weekly newspapers and magazines in the 18th century. In fact, it was a great idea since people started becoming better informed. Also in the 19thcentury, the global economy was changing quickly and the demanded for advertisements was also

increasing. Most newspapers offered local marketing advertising, such as new product introductions and local promotions, and then published them widely.

Radio Another traditional way of marketing is Radio, but it was just blossomed in a short time. The early origins of radio were in the one-to-one communication of several radio operators, and it was credited as leading the mass marketing evolution. After that, marketing of goods and services was impacted the most in the early time. Radio was getting popular. The 1930s and 1940s was the heyday of radio programming and advertising. Many shows were sponsored by advertisers in order to promote the products . Nonetheless, there was an attitude that became prevalent: listeners felt that their entertainment was being interrupted by advertisements. The financial viability was reduced by the decrease of advertisements. The number shows, at the end of 1924, there were 581 broadcast stations in the United States, but just eighteen months later, 15% of these stations per month were out of business. After World War II, radios popularity went into decline, and a new medium appeared on the stage. Television: From 1932 to 1936, the unemployment never dipped below 20% in the United States. Other countries as well as had suffered through fifteen or more years of economic depression until the end of World War II. Every industry recovered, it also brought the era of Television. Television offers both sound and moving pictures, it shares with the characteristic of radio that being able to broadcast to large audiences. During the 1960s and 70s, many companies had already concentrated on television advertising. Ford Motor Companys agreement gave NBC $9 million worth of advertising. At this time,

people also had already seen many great advertisements of , Volkswagen, Pepsi-Cola, 7UP, and many other brands. However, Television is more expensive medium than the others and business always needs to spend much money. For example, in the second quarter of 1982, the price of a 30 second spot commercial on daytime TV was about $800 on the CNS affiliate in New York City, and $1000 on the New York ABC affiliate, WABC-TV. When the companies choose to use television for marketing, it also means they need to spend a lot.