PROJECT PROPOSAL OF

SUBMITTED FOR: MR. SAADAT NISAR

SUBMITTED BY: MISHAL
STUDENT’S ID:
SESSION:

VIRTUAL UNIVERSITY OF PAKISTAN

 TABLE OF CONTENTS

SERIAL NO. TOPICS PAGE NO.

A PRIMARY ACTIVITIES 1

1 Pre-sale Activities 1
1.1 Awareness…………………………. 1
1.2 Interest………………. 1
1.3 Desire………………….. 2
2 Sale Activities 2
2.1 Order……………….. 2
2.2 Verification……………………. 2
2.3 Delivery………………….. 3
3 Post-sale Activities 3
3.1 Training…………………. 3
3.2 Support………………………………. 3
3.3 Retention…………………………….. 4
B SUPPORTING ACTIVITIES 4

1 Infrastructure of organization………………………. 4
2 Finance & Admin……………………… 4
3 Human Resources………………… 5
4 Technology Development………………… 5
5 Procurement…………………. 6

 Primary Activities:
• Pre-sale Activities:

1. Awareness:

This is the 1st stage where customer recognizes the name of the company or
any of its products. However, they have never interacted with the company
before.

 To increase awareness of my website, product & my company I will

funnel in visitors from as many relevant sources as possible.

 I will use proper advertising techniques for my brand.

 I will establish “hyperlinks” with other sites that share target audience on
hot search engines as Yahoo!

 Public relations are important so I will also try to make public relations
with them.

 I will make a list of target media contacts & send them a press release or
drop an e-mail message inviting them to visit my site.

 I will give them a specific reason to come & give them surety that my site
can deliver what I promise.

 I will use Direct-response techniques to encourage consumers to order

products, request more information, receive a sales call, & otherwise “get
involved”.

 I will educate consumers about my product by offering something new

including music, motions, sight etc.

 I will use my website to solicit feedback from customers.

 I will try to find out what they like or dislike & obtain valuable
suggestions & also conduct inexpensive or free online surveys to answer
all sort of marketing questions.
2. Interest:

The primary reason people go online is to get information. Not to get

advertised to, but to know something about something.

 By providing the appropriate information, I can create interest.

 I will provide good amount of free information that is relevant, constantly

updated, exciting & different.

 Obviously I will guide them about my product that is a major part of my

site, not an only part.

 I will get an arsenal of news, articles, facts, newsletters, polls & other
features to keep them coming back.

 I will add different sounds.

 I will give respect & value their ideas & suggestions.

1.

3. Desire:

I will create desire in a multitude of ways.

 I will give them benefit.
 Offering free downloading of pictures of shawls for different occasion.
 I will try to build interactivity.
 I will give target customers opportunity or special membership so that
they can involve in making web site or product more attractive.
 I will also inform them about new trends through giving option at the
 side of the website.

• Sale Activities:

1. Order:

I will attach the order form inside the site for giving orders. I will also give guidelines
& instructions for fulfilling this form & buyers are bound to follow these instructions.
I will also give them option that they can order online by filling form, sending e-mail
or by free telephone call. I will give option of listing order online on the relevant
order page. I will give detail of price for listing & the procedure for payment. I will
give them option for receiving product through Corer service or TCS. I will also give
them facility that they can deposit cash in a particular bank or they can pay when they
receive product. In this way I will receive orders from buyers.

2. Verification:

A credit card is a system of payment named after the small plastic card issued to users
of the system.

I will use advance credit card number verification software, called “VCardCheck”.

It is a standalone program that I can use to verify credit card numbers in real time.

Electronic verification systems allow me to verify that the card is valid & the credit
card customer has sufficient credit to cover the purchase in a few seconds. I will
verify through credit card payment terminal or point of sale (POS). I will also use a
VCardcom. I will also verify through security code that is printed on the back of the
card or the address of the card holder.

3. Delivery:
 I will display the detail of the delivery process on the relevant page of web. I will
deliver product through loaded railcar at the seller’s choice of shipping origin. I will
provide complete delivery schedule on the web. I will also give benefit to buyer that
if the delivery is not made at time they will claim. I will also provide the shipping
charges on the web. I will made delivery at time.

• Post-Sale Activities:

1. Training:

Online training is a generic term used to describe the various methods of

receiving/publishing training materials on the web. Online training is used as a catch-
all purchase to describe a wide array of training models.

 I will provide free training service for using product on web

 I will provide information on web about making product safe for long
time.

 I will provide information on web of using product on different occasions.

 I will train customers on web how they can chose color of product
according to their age.

 I will train them how they can use it with different styles.

2. Support:

This section describes the procedures to return products to company that are either
faulty or does not meet the specified quality level. It is company duty that remove the
customers complain.
  I will provide a warranty claims & product back support to customers.

 I will give instructions to customers about this on web.

 I will also provide a warranty card.

 I will also provide a warranty claim form on web.

 I will provide a free product in case of damage product in specific period.

 Customers are bound to follow the instructions that are related to claim.

 Company’s decision should be considered final in this way no body

challenge the company’s decision.

3. Retention:

Customer Retention marketing is a tactically-driven approach based on customer

behavior. It’s the core activity going on behind the scenes in Relationship marketing,
Loyalty marketing, Database marketing, Permission marketing, & so forth. Retaining
customers mean “keeping them active with you”.

 I will offer better quality

 I will offer better price

 I will prefer customers opinion

 I will offer quick service & made delivery at time.

 I will encourage them to give new ideas.

 I will build long term relations with customers through CRM.

 Supporting Activities:
  Infrastructure of organization:

Organizational structure is a method of representing relationship within an

organization, a structure of the interrelated groups of an organization. I will use
Divisional structure for this purpose because it is very effective & flexible.

Control system is a device or set of devices to manage command direct or regulate the
behavior of other systems. Two control systems linear & logic. I will use logic control
system. Company culture is the shared values of the company’s employees. It is
important because it makes or breaks company. I will review mission, vision & values
& make sure the company culture support them.

 Finance & Admin:

The finance operations Administration team is responsible for all back office & operational
aspects of the business including portfolio, performance calculation & compliance.

I will use accounting software, Databases, Online office, spreadsheet programs &
XBRL. I will hire employees that are professionals in computer & also in finance.

Many banks offer free bill paying service I will acquire their service. I will also give
the option of paying online through software name Money & Quicken. I will also
borrow fund through online process. The mutual fund industry is highly regulated. I
will also comply with govt. regulations for borrowing funds etc. Administrative
service may be provided to a fund by an affiliate of the fund. Administrative service
include overseeing the performance of other companies that provide services to the
fund, as well as assuring that the funds operation comply with applicable federal
requirements.
  Human Resources:

I will recruit employee through online recruiting web site. I will hire them according
to their skills that I need, & train them through online training. I will also give them
promotions if they perform well. I will also give them good compensation of their
work including allowances, bonus etc.

 Technology Development:

I will follow these steps for maintenance procedures.

1. Human factor

2. Poorly skilled work force

3. Good maintainability principles

4. Knowledge for failure rate etc.

5. Conscious& unconscious incompetence

6. Clear criteria for recognition of fault & managerial performance.

I will use the technology that supports value creating activities. I will also use field study &
process performance for this purpose.

 Procurement:

Procurement is the acquisition of goods or services at the best possible total cost of
ownership in the right quality & quantity at the right time in the right place for the
direct benefit. Simple procurement may involve nothing more than repeat purchasing.
I will purchase equipment supplies & materials through online & offline tenders from
local & international markets.

It involves 7 steps.

1. Information gathering

2. Supplier contact

3. Back ground review

4. Negotiation

5. Fulfillment

6. Consumption , maintenance & disposal

7. Renewal