The Scoggins Report by Jason Scoggins & Cindy Kaplan November 19, 2012

2012 Spec Market Scorecard as of November 19, 2012

If your development executive friends disappeared for a bit last month, they had a very good excuse: More original material hit the market in October (56 specs) than thered been in a single month in three and a half years, since 78 specs went out in March 2009. Fortunately, 11 of the 56 got set up, and were now within spitting distance of breaking last years 15-year record high (were at 112, vs last years 119). Wondering where eight scripts might nd a home? Heres who wed target: The six studios that havent bought scripts yet in the second half of 2012: Disney, DreamWorks, Fox, Fox 2000, New Regency and Relativity. The four studios that have bought fewer scripts in 2012 than 2011: DreamWorks, Fox, Relativity and Warner Bros. Buyers with recent milestones like MGM (Skyfall is exceeding expectations, and the studio hasnt bought a spec since March 2009), Lionsgate (which hit $1 billion at the global box ofce for the rst time this year) and Michael Eisners Tornante, which has a shiny new multi-year distribution deal at Universal.

Leave it on the eld, Hollywood. Happy Thanksgiving, and enjoy the grids.

2012 Overall Numbers

The rst grid below shows numbers for this years Spec Market (that is, sales of scripts that originally went out this year). As shown in the second grid, 23 scripts have sold this year that originally went out prior to 2012. Here are the spec sales numbers through November 19 on their own...
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 21 35 36 30 24 29 20 19 22 56 11 303 9 3 6 13 12 15 11 9 10 7 10 13 4 10 8 5 6 7 11 20 2 8 10 89 29% 119 43% 17% 33% 37% 42% 34% 20% 42% 27% 20% 18% 2011 370 119 32%

Specs Sales Percent Sold 2011 Sales

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2012 Spec Market Scorecard November 19, 2012 Page 1 of 10

...and here are combined total spec and pitch sales numbers for the same period.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 12 11 16 11 12 14 4 13 6 11 2 112 8 20 7 7 18 21 8 24 28 14 25 16 4 16 15 8 22 28 8 6 20 3 16 9 4 10 12 6 17 30 1 3 16 24 71 183 225 2011 119 106 225

Specs Pitches 2012 Total 2011 Total

Spec Sales By Genre (sold/total)

Each cell in the below grid shows the number of specs in each genre that came out and/ or sold that month, plus the number that sold that month that originally came out in years prior. The column on the right shows the percentage of total 2012 spec sales.
Sold/ % of May Jun Jul Aug Sep Oct Nov Dec Total Sales 0/4 1/5 1/3 0/4 2/6 4/17 1/3 19/67 17% 2/4 0/1 2/4
+1

Action/Adventure Comedy Drama Horror Sci-Fi Thriller

Jan Feb Mar Apr 1/5 1/8+1 5/7 2/4 3/7 1/1 0/1+1 2/2+2 1/6 2/8+1 3/6 0/1 1/2 0/6 2/5 0/2 1/9+3 1/4 1/3 3/5+3 2/2 0/1+1 0/7

4/8+2 2/5 2/5+1 1/2 1/14 1/4 1/2 3/3 2/2 0/3+3 0/3 1/3 0/2 0/1 4/9 0/2 0/1 1/4+1 1/4+1 0/1 1/2

26/73 23% 8/29 10/26 7% 9%

0/1+1 1/4+1 1/5

14/40 13% 32/77 29%

5/9 5/10

2/4 0/3

0/7 2/12 0/1

Spec Sales By Buyer - Studios

Columbia Dimension Disney Dreamworks Fox Fox 2000 Lionsgate New Regency Paramount Paramount Insurge Relativity Syfy Films Universal Warner Bros. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 1 3 2 1 2 9 7 1 5 1 1 1 0 1 1 1 2 2 2 2 1 1 2 1 4 1 2 3 8 2 3 1 1 1 2 0 1 1 1 3 2 1 3 1 1 2 0 2 2 2 3 4 2 1 12 5 4 5 1 1 1 1 1 1 1 1
! !

1 1 2 9 7

0 2 0 5 14

0 6 0 2 9

0 3 0 6 6

1 1

2 2

2 1

1 1

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2012 Spec Market Scorecard November 19, 2012 Page 2 of 10

Here are the combined pitch and spec purchase numbers for the studios that have bought at least one of each:
Specs 9 2 1 3 2 12 9 7 Pitches 7 6 1 5 2 9 11 9 Total 16 8 2 8 4 21 20 16 2011 16 11 6 16 2 17 19 30

Columbia Disney DreamWorks Fox New Regency Paramount Universal Warner Bros.

Spec Sales By Buyer - Other Buyers

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Atlas Independent Aldamisa Amazon ANA Media Angrylms AR Films Bazelevs Big Beach Black Forest BUF, Inc. Chapman Filmed Ent. Chernin Chickie the Cop Entertainment Chockstone Cinetic Media Code Ent. College Humor Derby FIlms Ealing Studios Enderby Endgame Envision Media Arts Exclusive Media 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0

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2012 Spec Market Scorecard November 19, 2012 Page 3 of 10

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 2010 2009 Flynn Picture Co. Good Universe Ian Bryce Indian Paintbrush Inferno K Jam Media Killer Films Lascaux Films Latitude Prods Lava Bear Legendary Lifetime Mandalay Vision Maven Pictures Millennium/ Nu Image Myriad Pictures Necropia Nick Wechsler Productions Paradox Participant QED Sentinel Shine Sidney Kimmel Skydance Skyrock Sobini Films Train Bridge Vendome Voltage WWE 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 6 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 2 0 0 0 0 2 0 0 0 0 0 0 0 0 0 3 0 0 0 1 1 0 0 0 3 1 0 0 0 0 3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0

Here are the combined numbers for spec and pitch sales by non-studio buyers that have bought at least one of each:
Specs 2 2 Pitches 1 2 Total 3 4 2011 1 1

Bazelevs Indian Paintbrush

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2012 Spec Market Scorecard November 19, 2012 Page 4 of 10

Each of the following production companies has been attached to at least one spec sale so far this year. Companies in bold are new since the last scorecard. 21 Laps Allison Shearmur Productions Anonymous Content Arad Productions Bad Robot (3) Barnstorm Pictures Bavariapool Benderspink Bluegrass Films Blumhouse Productions Bobker/Kruger Films Chernin Entertainment Circle of Confusion Content Engine Conundrum Entertainment Davis Entertainment Disruption Entertainment DMG Entertainment EMJAG Energy Independent (2) Film 44 Film Rites Flashlight Films Gran Via Productions Henceforth Pictures Imagine Entertainment In Cahoots Productions Intrigue Langley Park Leverage Entertainment Londinium Films Mad Chance Productions Mandalay Pictures Marc Platt Productions Matt Tolmach Productions Michael De Luca Productions (2) Montecito Picture Company Movie Package Company MXN Mythology Entertainment Original Film (3) Pacic Standard Payam Films Pearl Street Films Phantom Four Platinum Dunes (2) Prime Universe Quadrant Pictures Robert Cort Prods/Barnstorm Pics Roth Films Ruby Films Scott Rudin Productions Scott Sanders Productions Silver Pictures South Creek Pictures Strike Entertainment Sunnyeld Productions Sunswept Entertainment Underground Films and Mgmt Unsupervised Valiant Entertainment Vertigo Entertainment (2) Vinson Films WIld West Productions Wonderland Sound and Vision

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Spec Sales by Seller - Agencies (sold/total)

Each cell in the below grid shows the number of specs each agency took out and/or sold that month, plus the number it sold that month it took out in prior years. The efciency rating shows the percentage of scripts taken out this year that have sold.
Jan Feb Mar Apr May Jun APA 0/1 0/5+1 0/1+1 1/3 1/2 Bohrman 1/1 0/1 0/1 +1 CAA 1/1 2/3 0/3 0/1 1/1+1 Gersh 1/3 1/1 0/1 3/4 ICM 1/1 1/2 2/3 2/2 Original Artists 1/1 2/2 2/2 +1 2/5 Paradigm 0/1 1/4 1/2 +1 1/2 +1 2/3+1 UTA 1/1 0/4 2/4 +1 1/1 0/0+1 0/1 Verve 0/0 1/1 0/1 WME 3/3 2/3+3 5/5 3/4 1/2 +1 1/3 +1 Jul Aug Sep Oct Nov Dec Total Efciency 0/2 1/2 0/3 2/2 0/1 7/24 23% 0/1 1/4 25% 1/1 2/2 1/1 2/4 12/19 59% 0/1 1/2 6/12 50% 1/1 1/1 8/10 80% 0/1 5/6 83% 1/2 1/2 0/3 0/2 7/23 30% +1 1/3 1/2 1/1 1/5 14/29 48% 0/1 4/7 40% 0/1 2/3 +2 2/2 1/2 1/1 30/39 77%

Here are the combined spec and pitch sales numbers for the agencies that have sold at least one of each:
Specs 7 12 6 8 7 14 4 30 Pitches 1 13 3 7 5 9 2 26 Total 8 25 9 15 12 23 6 56 2011 11 50 14 27 14 30 9 50

APA CAA Gersh ICM Paradigm UTA Verve WME

The following 95 agents have been involved with at least one spec sale in 2012: Seven: Mike Esola! ! Six: Charlie Ferraro! Five: Chris Sablan!! Jordan Bayer! ! ! ! ! (WME) (UTA) (Original) (Original) Five (cont): Matt Leipzig! ! Rich Cook! ! ! ! (Original) (WME) (WME) (Paradigm)

Four: Daniel Cohan! ! David Boxerbaum ! !

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Three: Bayard Maybank! ! David Karp! ! ! Devra Lieb! ! ! Philip dAmecourt !! Ryan Saul! ! ! Two: Bill Zotti! ! Cliff Roberts! ! Danny Greenberg! David Saunders! David Stone! ! Geoff Morley! Greg Hodes! ! Joseph Cohen! Keya Khayatian! Lars Theriot!! Lee Keele! ! Max Michael!! Michael Sheresky ! Nicole Clemens! Ramses Ishak! Rob Herting! ! Tim Phillips! ! Todd Feldman! Todd Hoffman! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

(Gersh) (WME) (Gersh) (WME) (APA) (CAA) (WME) (WME) (APA) (WME) (UTA) (WME) (CAA) (UTA) (ICM) (Gersh) (UTA) (UTA) (ICM) (UTA) (Verve) (UTA) (CAA) (ICM) (Verve) (CAA) (Verve) (ICM) (WME) (ICM) (UTA) (UTA) (CAA) (Gersh) (Verve) (CAA) (Verve) (Bohrman) (UTA) (WME) (APA) (CAA)

One: Aaron Hart! ! ! Adam Kanter!! ! Adam Levine!! ! Adam Weinstein! ! Adriana Alberghetti! ! Amanda Urban! ! Andrew Cannava! ! Barbara Dreyfus! ! Beth Swofford! ! Bob Hohman! ! Bill Weinstein! ! Brian Kend! ! ! Bryan Besser! ! Caren Bohrman! ! Carolyn Sivitz! ! Chris Donnelly! ! Chris Ridenhour! ! Chris Till! ! !

One (cont): Cori Wellins! ! ! Craig Brady! ! ! Dan Vantresca! ! Danny Gabai! ! Dar Rollins! ! ! David Park! ! ! Debbie Deuble-Hill! ! Ida Ziniti! ! ! Jacqueline Sacerio!! James Kearney! ! Jason Burns! ! Jeff Gorin! ! ! John Garvey!! ! Julien Thuan!! ! Kathleen Remington! Kimberly Hodgert! ! Lee Cohen! ! ! Lisa Harrison!! ! Marc Korman! ! Mark Ross! ! ! Marissa Devins! ! Martin Spencer! ! Matt Rice! ! ! Micah Green!! ! Nigel Meiojas! ! Philip Raskind! ! Rand Holston! ! Rebecca Ewing! ! Richard Lovett! ! Rob Carlson! ! ! Robert Bookman! ! Roger Green!! ! Ron Bernstein! ! Sarah Self! ! ! Scott Carr! ! ! Scott Greenberg! ! Sharon Jackson! ! Simon Faber!! ! Spencer Baumgarten! Stuart Manashil! ! Ted Chervin !! ! Theresa Kang! ! Trevor Astbury ! ! Will Lowery! ! ! Zach Druker! ! !

(WME) (CAA) (Gersh) (WME) (ICM) (UTA) (APA) (Paradigm) (CAA) (UTA) (UTA) (WME) (CAA) (UTA) (ICM) (CAA) (Paradigm) (WME) (WME) (Paradigm) (UTA) (CAA) (UTA) (CAA) (ICM) (WME) (CAA) (UTA) (CAA) (WME) (CAA) (WME) (ICM) (WME) (UTA) (CAA) (WME) (WME) (CAA) (CAA) (ICM) (WME) (Paradigm) (APA) (WME)

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2012 Spec Market Scorecard November 19, 2012 Page 7 of 10

Spec Sales by Seller Management Companies (sold/total)

Each cell in the below grid shows the number of specs each management company took out and/or sold that month, plus the number it sold that month that it took out in years prior. The efciency rating shows the percentage of scripts taken out this year that have sold.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efciency 3 Arts 59 Management Alan Gasmer Anonymous Aperture Apostle Benderspink Brian Lutz Brillstein Brucks Caliber Media Circle/Confusion Code Ent. ContentEngine Elements Elevate Empirical Energy Evolution Festa Ent. Fourth Floor Gotham Grade A H2F (DMG) Heroes/Villains Hung Industry Kailey Marsh Kaplan/Perrone Madhouse Magnet Mgmt Mgmt 360 Manus Ent. Mindframe 0/0+1
! !

1/1 0/2 1/1 1/1 0/1 1/1 0/1 1/1 1/1 2/2 1/2

0/1 1/1 1/1 1/1 0/1 0/1 2/2 0/1

1/2 1/1 1/4 7/9 1/3 1/1 25% 78% 33% 33%

0/1

0/2 1/1

1/1 0/1 1/2

2/6 1/1 1/2 2/2 1/4 1/1 5/11 1/1 1/1 1/1 1/1

0/0+1 0/1 0/1

1/1 0/1 1/2 0/1 0/1 2/2 0/1 1/1 1/1 1/1 1/1 0/0+1 0/1 1/1 1/1 1/1 0/0+1 0/1 1/1 0/0+1 2/2 1/1 0/1

25% 45%

1/1 9/11 1/1 1/1 1/1 0/1 0/1 1/2 1/1 2/5 1/1 2/6 1/4 2/4 0/2 2/8 1/3 5/13 0/1 1/1 1/1 0/1 4/7 2/4 1/1 1/3 1/2 0/1+1 0/2 0/1 1/3 1/2 40% 33% 25% 50% 25% 33% 38% 57% 50% 33% 78%

2/2

1/2+1

0/2 1/1 0/1 0/1 1/1 1/1 1/1 0/1 1/1 0/1 0/1 0/1 0/1 0/1 0/1+1

1/1 1/2

1/1

0/1 0/1 1/1 0/1 0/3 1/1 1/1 1/1 1/2 0/1 0/0+1 1/3 1/1

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2012 Spec Market Scorecard November 19, 2012 Page 8 of 10

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Efciency Mosaic Muraviov Co. MXN New Wave Oasis Parallax Principato Young Prolic The Safran Co. Silent R Station 3 UFUSE Untitled 1/1 1/1 0/0+1 0/1 1/1 0/1 0/1 0/1 0/1+1 1/1 0/1 0/0+1 1/1 0/1 0/0+1 0/2 1/1 0/1 1/2 0/0+1 0/0+1 0/1 1/1 1/4 0/1 0/1 2/2 0/1 1/1 0/1 0/1 1/1 0/1 0/1 0/1 0/1 2/3 1/9 1/2 5/11 1/1 1/2 1/2 2/5 1/1 1/1 1/3 1/1 1/1 33% 25% 40% 66% 11%

Here are the combined spec and pitch numbers for the management companies that have sold at least one of each:
Specs 1 7 1 1 1 1 5 9 1 2 2 2 1 5 2 1 2 1 1 Pitches 3 3 1 1 1 3 5 6 1 3 1 1 1 3 1 4 3 4 1 Total 4 10 2 2 2 4 10 15 2 5 3 3 2 8 3 5 5 5 2 2011 6 9 2 3 3 2 11 7 0 8 7 3 0 10 6 6 5 4 1

3 Arts Anonymous Content Aperture Apostle Brillstein Caliber Circle of Confusion Energy Fourth Floor The Gotham Group H2F (DMG) Industry Kailey Marsh Kaplan/Perrone Magnet Management Management 360 Mosaic Principato Young The Safran Co.

The following 76 individual managers have been involved with at least one spec sale: Nine: Brooklyn Weaver! (Energy) Five: Josh Adler! ! Mike Goldberg!
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(New Wave) (New Wave)

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Four: Aaron Kaplan! (Kaplan/Perrone) Adam Kolbrenner! (Madhouse) Three: Bard Dorros!! Two: Britton Rizzio! Bryan Brucks! Chris Fenton! Jake Weiner!! Jonathan Hung! Kailey Marsh!! Noah Rosen! ! Steve Golin! ! Will Rowbotham! One: Adam Goldworm! Adam Marshall! Alan Gasmer!! Alex Goldstone! Alex Lerner! ! Alix Madigan!! Andrew Deane! Andy Cohen! ! Ashley Berns! ! Benjamin Rowe! Brian Lutz Chris Bender!! Chris Huvane! Christopher Pratt! Dannie Festa! David Engel! ! David Lonner! Dick Hillenbrand! Elana Barry ! ! George Heller! JC Spink! ! (Anonymous) (Circle/Confusion) (Brucks) (DMG/H2F) (Benderspink) (Hung) (Station 3) (Circle/Confusion) (Anonymous) (Prolic) (Aperture) (Caliber) (Gasmer/Friends) (Anonymous) (Kaplan/Perrone) (Anonymous) (Industry) (Grade A) (Circle/Confusion) (Oasis) (Benderspink) (Mgmt 360) (Elements) (Festa) (Circle/Confusion) (Oasis) (Heroes & Villains) (Anonymous) (Apostle) (Benderspink)

One (cont): Jeff Silver! ! Jennie Frisbie! Jennifer Graham! Jennifer Levine! Jenny Wood!! Jeremy Bell! ! Jess Rosenthal! Jesse Silver! ! Jewerl Ross! ! Jim Wedaa! ! Josh Goldenberg! Kathy Muraviov ! Kelly Roberts! Langley Perer! Lawrence Mattis! Lee Stollman!! Lindsay Williams! Marc Manus! ! Markus Goerg! Marti Blumenthal! Mason Novick! Michael Botti!! Michael Sugar! Michelle Knudsen! Mikhail Nayfeld! Mikkel Bondesen! Missy Malkin!! Nick Fariabi! ! Paul Young! ! Peter Principato ! Rich Freeman! Rosalie Swedlin! Scott Leddy! ! Sean Perrone! Seth Jaret! ! Stephen Gates! Stephen Marks! Tom Drumm! ! Zach Tann! ! Zachary Cox!!

(Fourth Floor) (Magnet) (Mgmt 360) (Untitled) (Elevate) (Gotham) (Industry) (Mindframe) (Silent R) (Parallax) (Kaplan/Perrone) (The Muraviov Co.) (Anonymous) (Mosaic) (Circle/Confusion) (Gotham) (Gotham) (Manus Ent.) (Heroes & Villains) (59 Management) (MXN) (Industry) (Anonymous) (MXN) (Heroes & Villains) (UFUSE) (Brillstein) (Mindframe) (Principato Young) (Principato Young) (Code Ent.) (Anonymous) (Empirical) (Kaplan/Perrone) (ContentEngine) (Evolution) (Evolution) (The Safran Co.) (Magnet) (Circle/Confusion)

About The Scoggins Report: The Scoggins Report is a terribly unscientic analysis of the feature lm development business based on information assembled from a variety of public and non-public sources. The numbers in the reports are by no means ofcial statistics. Caveat emptor. Moln lab.

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