Homework Title / No. : E-COMMERCE (TERM-PAPER) Course Code : INT 882 Course Instructor : Lect.

Navjyot Kaur Date of submission : 8th NOV2012 Students Roll No : ROE165A19 Section No. : OE165

Declaration: I declare that this assignment is my individual work. I have not copied from any other students work or from any other source except where due acknowledgment is made explicitly in the text, nor has any part been written for me by another person. Students Signature : AKANKSHA TOMAR

Evaluators comments: _____________________________________________________________________ Marks obtained : ___________ out of ______________________

ZOVI.com

Page 1

ACKNOWLEDGEMENT

The satisfaction that accompanies in the successful completion of any task would be incomplete without the mention of people whose ceaseless co-operation made it possible, whose constant guidance and encouragement crown all efforts with success.

I am grateful to my project guide Lect. NAVJYOT KAUR for the guidance, inspiration and constructive suggestions that helpful me in the preparation of this project.

I also thank my friends who have helped in successful completion of the project.

AKANKSHA TOMAR

ZOVI.com

Page 2

CONTENTS
1. Introduction 2. Home page 3. Team 4. Zovi Eye 5. Business Concept 6. Facts about Zovi.com basic website information technical information traffic analysis report reviews of users 7. References

ZOVI.com

Page 3

INTRODUCTION
ZOVI.com is an apparel brand available exclusively online. It brings premium apparel designed with top-notch components to our customers across men's and women's categories. By not having to deal with the inefficiencies that exist in an offline retail environment and by leveraging the reach of the internet, it aims to bring a unique perspective to apparel shopping in India. The foundations of how they hope to do this are built on quality products, a superior shopping experience and customer service to match. So they've brought together a team of people who have deep experience in Apparel Retail, Warehouse Management, Logistics and ECommerce to make this possible. This is a one-stop shopping destination for premium designed, quality fashion apparel and accessories. We offer both menswear and womens wear. Their wide assortment for men includes formalwear like: stylish formal shirts, tailored trousers, leather shoes, leather belts, leather wallets, cufflinks and ties. For casual wear that can be worn on the weekend or in your free time, choose from our wide collection of: casual pants (including linen pants, jeans and shorts) and casual shirts (including: T-shirts, Polos, and casual shirts). Accessories for men include: casual shoes (sneakers, sandals and flipflops), bags (including laptop bags and gym bags) as well as socks. We are also offering sportswear and swimwear. Their accessories collection is designed to complement their clothing collection. They are currently stocking such ladies handbags like: leather clutches satchels, hobos and totes. They also, however, have an impressive amount of fashion jewellery, scarves, skinny belts, broad belts, wallets, socks and more. In my TERM PAPER, I will be focusing on technologies used and e-commerce models implemented and other aspects related to e-commerce, which were utilized by ZOVI.com to set up its business.

Homepage of ZOVI.com
ZOVI.com Page 4

Team
ZOVI.com Page 5

Manish Chopra
(CEO) As CEO for Zovi, Manish leads a very proud and committed team who are driven with a common mission to simplify fashion and lifestyle to enable people fulfill their aspirations. Manish joined Zovi after 20 years in leading global companies like Microsoft, Oracle and PricewaterhouseCoopers. Manishs most recent role as Chief Marketing & Operations Officer of Microsoft Indonesia for more than 3.5 years was preceded with stints in various marketing, sales and operations roles in Microsoft Asia Pacific and Oracle Asia Pacific. Manish did his MBA from SP Jain Institute, Mumbai and Bachelors of Science (Physics-Hons) from Punjab University,Chandigarh. Earlier, he had worked in Xchange21 which a start-up focused on building e-marketplaces in 2000. His personal interests include reading, traveling, gadgets and focusing on getting great quality family time.

Kavindra Mishra
(VP Sales ) Kavindra is a Post Graduate from IIM Bangalore and has been part of high growth and successful businesses in Allen Solly, Tommy Hilfiger and UCB. He led the business development and Retail roles when the Tommy Hilfiger India business was being scaled up and in his last role as a Commercial Director for India business he was responsible for driving the commercial strategy of Benetton by redefining the business model and leading the brand to record profits. He has a great weakness for cricket ( during college days his nick was Jonty ) and a greater weakness for books and chocolates... though he feels most relaxed when he is with his family.

ZOVI EYE

ZOVI.com

Page 6

Zovi.com is also the first in India to set up a virtual trial room, (Zovi Eye), so you can now try on your outfit online before you shop.

What is it?

Simply put, Zovi Eye is a technology that provides you with a virtual trial room. Developed by their in-house team of developers and designers, through the Zovi Eye, a customer can use his/her webcam to try on the garment on his/her body and view it. It also allows for finer size adjustments and location adjustments thereby providing a very realistic physical trial room experience.

How does it help you?

It offers the convenience of browsing from your home or work and trying on clothes virtually to select a style that suits you. It works on reducing any anxiety of not being able to actually see
ZOVI.com Page 7

how garment looks before purchase online. Customers can also share feedback with pictures on the looks they prefer through the virtual trial room. These inputs can then be used by the design teams when they work on their range selection. In general, the feature can build a complement to the offline social shopping experience, wherein customers can share pictures with their friends to help them select the best looking outfit.

Can it replace the real-life shopping experience?

Given the monsoons, humidity and ever-increasing fuel price hike, shopping online comes as a pleasant replacement in itself. Other than that, fashion offers the unique opportunity of being mass in appeal yet individualistic in selection, thereby leveraging the advantage of being online. With features like Zovi Eye and touch and feel features like Zovi Try Before You Buy, Zovi aims at giving you a complete shopping experience at your doorstep.

BUSINESS CONCEPT
The ZOVI brand was born out of a simple yet powerful idea: Lets locally design and manufacture high-quality lifestyle apparel and accessory products and exclusively offer them online to you at extremely reasonable prices.

Why? Because at ZOVI, they strongly believe that high quality apparel and accessories should not cost what they do today. The traditional offline fashion retail industry is controlled by large companies who counter inefficiencies in their supply chains and sales channels by selling products at very high multiples of what these products actually cost. Maybe people already knew that, but they bought from them anyway because, until now, there was no alternative. What Zovi intends to do?

ZOVI.com

Page 8

People behind ZOVI want to educate people on the value chain of apparel and accessory brands they may be buying from, to make transparent where their money is being spent. Of course, they dont want to just point out the issue, without giving a solution! They created ZOVI as a trustworthy brand which scores high on style and value while doing away with any unnecessary added costs pushed on to you, the consumer. How does ZOVI do it? How does ZOVI offer equally high quality or in many cases better quality apparel and accessories than other brands, at a fraction of the cost? Simple - cut out the middlemen. Most premium fashion brands design and manufacture based on long fashion cycles. Yet, trends are fickle, so in order to cover a predicted selling rate brands sell their products at a high multiple to distribution chains or individual retailers through showrooms or sell directly to you through their high street or mall retail stores. All of these ways of selling involve sky-high costs (real estate, rentals, and business overheads). Here's how they are different:
They CREATE their own designs

They don't partner with licensing companies who control the market and keep prices high to cover for inefficiencies in the selling process. With an in-house team of globally traveled designers and product developers and with trend inputs from across the world, they bring you new fashion products every day. Being a purely online fashion brand allows us to offer a wider range of products, giving you what you need when you need it. They can also respond faster to your requests and plan according to your needs.

They don't work on inefficiently long buying and selling cycles

They present customer with fashion trends that are changing rapidly and based on your inputs, they try and manufacture styles that you want to buy, hereby reducing costs like leftover stock etc.
ZOVI.com Page 9

 They sell directly to you.

It bypasses the high street and mall stores and dont end up paying their rents, staff or utility charges!
They make shopping effortless

This website is simple, clean and easy to use. You have a choice to pay by credit card or cash on delivery, and we will pick up the product free of charge if you want to return or exchange it no questions asked. Shopping with us is like a receiving a gift Each of their items are personally wrapped in craft paper and delivered to you free of charge in a special black and silver ZOVI box by one of our ZOVI couriers or one of our partner companies.

They are ready to listen

Unlike some offline brands, where you have to deal with a sales assistant who doesnt know much beyond their own paycheck, ZOVI takes its customer feedback seriously and works hard to ensure your experience with us is positive.

ZOVI.com

Page 10

ZOVI.com

Page 11

Facts about ZOVI.com Zovi.com is ranked #5,895 in the world according to Alexa traffic rankings. Zovi.com has Google pagerank #4. The estimated website net worth and values based on its advertising revenue is around $408,651. Zovi.com receives 186,599 pageviews per day and generates nearly $560 every faster day in advertising around revenue. the Zovi.com world. has recently shown a 2.92% Growth in the traffic rank. The average page load time is 0.9 seconds, which is than 73% of sites Zovi.com has website backlinks from #441 website. Zovi.com has a popular site score rating of 3 out of 5 Stars. Zovi.com appears to be hosted in Germany. Basic Website Information Name Site Health PageRank Site Age Alexa Rank Authority First checked Last checked Fri, 02 Nov 2012 06:30:16 Mon, 15 Oct 2012 16:47:37 http://www.zovi.com 24% 4 8 years, 126 days old Top 3190 sites on web

IP Country

46.137.222.175

Nameservers:

ns-1099.awsdns-09.org : 205.251.196.75 ns-1692.awsdns-19.co.uk : 205.251.198.156 ns-346.awsdns-43.com : 205.251.193.90 ns-925.awsdns-51.net : 205.251.195.157

Technical Information
ZOVI.com Page 12

 This site uses Javascript for user interaction This site uses CSS to manage the site layout

Zovi raises $10 mn Series B from Tiger Global, SAIF Bangalore-based ecommerce startup Zovi has raised $10 million as part of its Series B round of funding from Tiger Global and SAIF Partners. The investment closed around the middle of last year but had not been announced. The round followed a $5.5 million Series A round of funding raised from SAIF and a group of angel investors, including Makemytrip founder Deep Kalra. The first round of $5.5 million was invested in December 2010. The second round was $10 million where both SAIF and Tiger invested and got done in mid 2011, SAIF Partners vice president Mukul Singhal told StartupCentral in response to emailed queries. Following the investment, Tiger Globaljoined SAIF and other investors on the Zovi board.

Traffic Analysis Report

ZOVI.com

Page 13

Most of the user traffic is from

ZOVI.com

Page 14

REVIEWS of Users

REFERENCES
http://zovi.com/zovi-eye http://zovi.com/our-story http://startupcentral.in/2012/05/zovi-raises-10-million-series-b-round-fromtiger-global-saif/ http://www.freewebsitereport.org/www.zovi.com http://www.doloop.com/www/zovi.com http://technodummy.in/review-zovi-com/ http://www.mouthshut.com/product-reviews/Zovi.com-reviews-925633661

ZOVI.com

Page 15