email

just do it!

our clients

Discover More @ brandmail.com.au

THE stats *
* it wouldnt be a presentation without them, would it?

Attitudes to email are changing...

73% in 2006 63% in 2008 59% in 2010 52% in 2012

Fewer customers are deleting emails without reading them...

92%
of online adults use email

61% on a daily basis

of online adults prefer to receive email over social media, direct mail text or phone calls...

74%

Of marketing managers state email remains a key element to their marketing strategy

89.2%

renewal campaign explanation

Perspective

2.9 billion Accounts

The number of Facebook & Twitter messages sent combined in comparison to emails sent*

* NOT including SPAM

0.02%

In 2012
More business leaders plan to increase spending in email marketing than
any other channel

charlie chaplin
once came third in a CHARLIE CHAPLIN lookalike Competition!

Buyers 2.0

OLD
Sales Holds The Power Sales Enter Process Early Staged Movement Thru Buying Buyer Research Difficult

vs.

NOW
Customer Holds The Power Endless Research Options Fluid Movement When Buying Sales Enter Process Late Customers Find Most Answers

Sales Answer ALL The Questions

People change... Now Im a LAMP

more CHOICES

and MUCH LESS time...

ATTENTION

comes in SMALL quantities...

ACTION

needs INSPIRAtION & IMMEDIATE Satisfaction

the TERMS

are NOT YOURSanymore...

we are ALL

in the FASHION business...

is invisible...

remove ALL distraction

things
TO Know...

1. MARKETING
Owns the PIPELINE!
The success or failure of your business depends entirely on the quality and quantity of sales-ready leads you generate.

2. MARKETING
Owns INNOVATION!
Marketing is a tightly integrated effort to discover, arouse, create and satisfy customer needs.

3. MARKETING
Owns the INFORMATION!
Its often the most important part of the product, or the product itself. Your information has become one of the most important differentiator in competitive markets

why?

is it so hard for people to make email campaigns happen?

perceived technical ability no reward varied systems no conversion plan no measurement tech/ marketing cross over no strategy no ownership no specific campaign no support/expertise

content

EVERYTH...

Fundamentally its not just about content. its about identity, relationships and content

55% 97% 37%

INCREASED visibility
Blogs on company sites result in 55% more visitors. Companies with blogs get 97% more inbound links than others

WORD of Mouth

Thought Leadership

This is the primary factor behind 50% of buying decisions. Interesting content is the TOP 3 reason why people follow brands in social media.

434% 97%

white pa pers s 37% of marketers say blogs are log b esentations most valuable form of marketing pr ARTICLES infographics podcasts case s tudies eB oo ks guides INCREASE reach with blogs

6 out of 10 Twitter or Facebook users are more likely to recommend a brand they follow.

IMPROVES Social Interaction

Compelling content drives successful social media campaigns - cited by 3 out of 4 marketers as a factor in closing sales.

more indexed pages more indexed links

Blogs give sites: More pages + more links = bigger slice of the search results for your business.

70% 60%

Of consumers prefer getting to know a company via articles rather than ads. Of consumers feel more positive about a company after reading custom content on its site.

22

ways to create content

1. CURATE: list your favourite blog posts 4. GUEST: Ask someone to you want to connect with

2. SUCCESS: Share your successes 5. MASH UP: What Batman Can Teach You About Success

3. BRAIN STORMING: Ask your friends, off and online 6. ASK: Speak to your database and customers 9. REVIEW: Pick a product/ service and review it

7. MEMORIES: Revise and revive old content

8. INTERVIEW: Speak to your database and customers

10. CHALLENGES: Share your Challenges 13. MOVIES: Characters & stories trigger ideas 16. TV: Choose popular shows with your audience

11. CASE STUDIES: Things that work and dont for you 14. WATCH A PLAY: This is incredibly stimulating and better than watching a movie! 17. TRENDS: Use Google trends it will boost your hits!

12. BOOKS: Using popular book names or titles 50 Shades of Email 15. COMICS: Super heroes make great article themes

18. CELEBRITY: Any one will do!

19. GET PERSONAL: Personal stories ALWAYS connect

20. TAKE A WALK: This will restart your brain!

21. RECYCLE: Take your old information and recycle them!

22. STEREOTYPES: Deal with you industry stereotypes head on

We ASSUME too much...

i.e. F rankenstein was a nice guy trapped in a monsters body!

^ledge Know

Thought is the ENEMY of...

Action

THE CONFUSED MIND ALWAYS SAYS...

NO

Educate
your prospects to be Better customers!

THIS IS NOT About BLOWING your TRUMPET!

REMoving
the BARRIERS...

9 steps to keeping it simple

1. GIVE one person SOLE ownership and time to complete the task 2. GRAB your contacts (EVERYTHING from EVERYWHERE) 3. DEFINE what your business wants to be known for (3 words) 4. FIND OUT what your customers biggest problems are 5. WRITE OUT a lot of headlines and bullet points to solve it 6. ORGANISE them based on related products & services 7. OUTSOURCE your brief to a writer (you WONT do it!) 8. ADD & LINK your articles to your email & hit send! 9. RECORD your results and improve on them next time

JV + Action

Value Trade + Traffic

start here...

your website must 1 capture data 2 create a position of expertise 3 create top of mind brand recognition 4 sell

your database must 1 be in a centralised location 2 captures from every media 3 segmented to drive relevance 4 communicate with purpose & value

your content must 1 be relevant 2 be valued & shareable 3 position your business as experts provide emotion, experience & 4 education

sales page

content

X50
blog Email

site

awareness interest DESIRE action

home

people thinking about

summer fashion
nights out
online betting succession planning facebook

good diet

self-publishing custom printing grocery shopping online agency blu ray player driving instructor business consultant

new tyres
getting fit

designer

PROMOTED

shared

SEARCHED

web site

clicked page
qualified lead

sale page

Choose Your Weapons...

website database email content marketing joint ventures seo / sem social media pr

choose 3 AT MOST and...

BE EXCELLENT!

THANK YOU!
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