1.

INTRODUCTION:

Social networking today has indeed made the world a small place to live in. Thanks to the internet, you can even chat with thousands of people located thousand of miles away .Talking about social networking,one of the first things that come into your mind is facebook.It has in fact taken the world by storm , and people starting from youngsters to aged people log into facebook for a great relaxing time . However nowadays other social networking sites are also catching in fast and gradually eating into the market share. They are also becoming popular among the global internet users and becoming good competitors. Facebook, unlike any other site, has come to define the social era of the Web. More than a portal, its value lies in its dynamic network of social connections and the massive amount of information shared by its users. Facebook, in many ways, is a data processor, archiving and analyzing every shred of information, from our interests, to our locations, to every article and link that we like. The collection of data is a potential goldmine for advertisers, keen to better understand and target consumers.

1.1Social Networking : 1.1.1 Why Social Networking?

Through social networking, people can use networks of online friends and group memberships to keep in touch with current friends, reconnect with old friends or create real life friendships through similar interests or groups. Besides establishing important social relationships, social networking members can share their interests with other likeminded members by joining groups and forums. Some networking can also help members find a job or establish business contacts. Most social networking websites also offer additional features. In addition to blogs and forums, members can express themselves by designing their profile page to reflect their personality. The most popular extra features include music and video sections. Members can read bios of their favorite music artists from the artist's profile page as well as listen to their favorite songs and watch music videos. The video section can include everything from member-generated videos from hundreds of subjects to TV clips and movie trailers.

1.1.2 WHAT TO LOOK FOR IN SOCIAL NETWORKING

The phenomenon of online social networking-made extremely popular by MySpace.com , has evolved to include more than the teenage stereotype looking to expand his/her network of online friends. People of all ages and backgrounds have discovered that they can enrich their lives through the contacts they make on a social networking website.Below are the criteria used to evaluate Social Networking websites.

PROFILES
The heart and soul of social networking sites are users personal profiles. Its like their own Internet sanctuary, a place where they can express their thoughts and feelings, post photographs and show off their network of friends. The most popular social network websites put a strong emphasis on the users profile, making it easy to use yet still reflective of the users personality.

SECURITY
The Internet can be a dangerous place to post personal information. All social networks should provide the ability to set profiles to private in some way or another. Additionally they should have the ability to report and block users. NETWORKINGFOCUS: A good social network goes above and beyond just allowing users to post profiles and update pictures. Additional features should include music sections, video uploads, groups and more.

SEARCH
The object of a social network is to find friends and expand relationships. Top social networking websites allows members to search for other members in a safe and easy to use environment. Common search functions include search by name, city, school and email address.

HELP/SUPPORT
Most social network sites are self-explanatory. However, in the off-chance a user needs help there needs to be some way to contact the webmaster or answers in an FAQs section. FRIENDFOCUS The growing trend for social networks is to communicate and keep in touch with people you already know. No one wants to be inundated with unsolicited spam friend requests. The best social network sites keep profiles and search options private enough that the only people that can find you are the ones actually looking for users in their own school or neighborhood networks. Even with a completely public profile, users shouldnt be bothered with more than a couple ofunsolicited comments or messages.

1.2 WHAT IS SO SPECIAL ABOUT FACEBOOK?

The typical user can see less than half a percent of Facebook's total user profiles, Zuckerberg says. That is in stark contrast to MySpace, where everybody can basically see everybody else if they know where to look. Unlike most other social networks, Facebook has sophisticated privacy settings. You have a lot of control over who can see what information about you. So you can enable members of your school or work group to learn about you, but prevent anyone in a high school group from seeing anything, if you choose. You can also determine how information about you shows up in searches other members conduct on the site. Photo albums are an important part of peoples' personal profiles, for instance, but the control Facebook offers is so "granular," to use Zuckerberg's term, that you can allow one album to be seen by your college mates, another only by work colleagues and bar your siblings from seeing any photos, if you choose. Users are so confident that their information is sequestered from intruders that more than a third post their cell phone numbers. "This authenticated network structure is a significant difference from other sites," says Zuckerberg. It also significantly reduces the risk of the kinds of problems with sexual predators that MySpace has famously had. Zuckerberg thinks of Facebook as what he calls a "utility." More than 60 percent of members return at least daily, to see what friends are doing, check messages, send messages to others or to amplify their own profiles. The formats for Facebook profiles are standardized, unlike the free-for-all on MySpace. The recent hubbub when Facebook added what it calls "news feeds" to each user's home page has died down, and it doesn't seem to have perturbed Zuckerberg much, though he concedes the company launched the new features clumsily. The feeds are a way to automatically alert you when friends do new things. Members already had access to this information. Now they just get it more efficiently.

2. HISTORY ABOUT FACEBOOK:

Mark Zuckerberg, (nick names: ZUCK,PRINCELY,SLAYER) 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mark Zuckerberg had already developed a number of social-networking websites for fellow students. In February 2004 Mark Zuckerberg launched "The Facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. The network was promptly extended to other Boston universities, the Ivy League and eventually all US universities. It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over it became Facebook.com in August 2005 after the address was purchased for $200,000. then it began to spread worldwide, reaching UK universities the following month. As of September 2006, the network was extended beyond educational institutions to anyone with a registered email address. The site remains free to join, and makes a profit through advertising revenue. Yahoo and Google are among companies which have expressed interest in a buy-out, with rumored figures of around $2bn (975m) being discussed. Mark Zuckerberg has so far refused to sell. The site's features have continued to develop during 2007. Users can now give gifts to friends, post free classified advertisements and even develop their own applications - graffiti and Scrabble are particularly popular. This month the company announced that the number of registered users had reached 30 million, making it the largest social-networking site with an education focus. The MP David Miliband, the radio DJ Jo Whiley, the actor Orlando Bloom, the artist Tracey Emin and the founder of Wikipedia, Jimmy Wales, are among confirmed high-profile members. Mark Zuckerberg was joined by two other fellow Harvard-students Dustin Moskovitz and Chris Hughes to help him grow the site to the next level. Only months later when it was

officially a national student network phenomenon, Zuckerberg and Moskovitz dropped out of Harvard to pursue their dreams and run Facebook full time. In August 2005, the facebook was officially called Facebook and the domain facebook.com was purchased for a reported $200,000. 2.1 THE REASON FACEBOOK IS BLUE:

Zuckerberg is colorblind According to The New Yorker, Zuckerberg is red-green colorblind, which means the color he can see best is blue. "Blue is the richest color for me," he told the magazine. "I can see all of blue."

3.COMPANY PROFILE: 3.1 COMPANY INFORMATION:

Fiscal year end : Revenue : December 3711.00M

Revenue growth(1 yr):88.00% Employees(2011): Employee growth: 3,200 50.40%

3.2 KEY PEOPLE:

Chairman and CEO : Mark Zuckerberg COO : CFO: Sherly k Sandberg David A Eberman

3.3 INDUSTRY INFORMATION:

Headquarter Offices: Stanford Research Park, Palo Alto, California. U.S. offices include: Atlanta,Austin,Detroit,Chicago,Dallas,Los Angeles,Miami, NewYork,Seattle, WashingtonDC,Prineville,Oregon. International offices include: Amsterdam; Auckland; Brussels; Dublin; Hamburg; Hong Kong; Hyderabad; London; Madrid; Milan; Paris; Selangor; Sao Paulo; Singapore; Stockholm; Sydney; Tokyo; Toronto. Sector: Technology Industry : Internet Information Providers

3.4 TOP COMPETITORS:

GOOGLE Inc.(goog) Microsoft Corporation (msft) Twitter .Inc.

4.COMPANY HIGHLIGHTS: 4.1. FACEBOOK IPO PREDICTION:

Facebook is the 4th company ever to have an IPO over 10 billion. It s the 3 largest web company after Google and Amazon. Facebook will be valued higher than Disney, Amazon and McDonalds. Mark Zuckerberg stands to gain over 25 billion. Facebook was project to make over 4.2 billion in profit in 2011. Facebook makes more money from advertisements than any other website. Facebook accounts for 28% of display ads seen online.

Today, transactions of Facebook stock on private marketplaces value it at about $84 billion. It is believed that if Facebook goes public next year, it will trade at a $100 billion valuation.

4.2. TECHNOLOGY:
We store more than 100 petabytes (100 quadrillion bytes) of photos and videos. Weve built storage and serving technologies, such as Haystack, which allow us to efficiently serve and store.

4.3.INFRASTRUCTURE: Our Scale

Facebook operates at massive scale and is globally interconnected. To meet this challenge, Facebooks infrastructure team rethought every layer of the technology stack. Our development cycle is extremely fast, and we've built tools to keep it that way. It's common to write code and have it running on the live site a few days later.

Facebook is one of the largest users in the world of memcached, an open source caching system, and we have one of the largest MySQL database clusters anywhere.

We store more than 100 petabytes (100 quadrillion bytes) of photos and videos. Weve built storage and serving technologies, such as Haystack, which allow us to efficiently serve and store data.

The engineering team developed Hip Hop for PHP - a way to transform PHP source code into highly optimized C++ code. HipHop offers significant performance gains when compared to traditional PHP.

Open Compute Project: To support the massive scale and rapid growth of our computing needs, we custom designed and built our software, servers and data centers from the ground up. The result: a data center in Prineville, Oregon, which yielded a significant increase in energy efficiency while significantly reducing our costs compared with traditional servers and leased data centers.

We then open-sourced our server and data center designs to help start the Open Compute Project, an industry initiative dedicated to increasing the pace of innovation in data center technology. The Open Compute Project aims to make highly efficient scale computing technology available to everyone, as well as helping reduce the environmental impact of computing infrastructure.

4.4.WORKING CULTURE: Hacker Culture

Facebook is defined by our hacker culture - an environment that rewards creative problem solving and rapid decision-making. We work in small teams and move fast to develop new products, constantly iterating and improving.

Our product development philosophy centers on continuous innovation in creating products that are social by design, which means they place people and their social interactions at the core of the product experience. We encourage people to be bold. The phrase this journey is 1% finished is posted on our walls, reminding us that weve only begun to fulfill our mission to make the world more open and connected.

Hackathons
Open culture keeps everyone informed and allows people to move around and solve the problems they care about most. Hackathons, our cross-company all-night coding sessions, are one of the most popular times for engineers to start projects theyre passionate about. For eight to twelve hours, engineers get together in small, cross-functional teams to turn their ideas into reality by spending the night hacking out working prototypes. The only rule of Hackathons is that the project cant be something you work on in your dayto-day job. But often, a really good Hackathon idea will turn into an engineers day job. Timeline, Chat, HipHop for PHP, Video, and tagging in comments all began as Hackathon projects and are now major elements of the site.

Hackamonth
After engineers have spent about a year on a team, they have the opportunity to switch it up and spend a Hackamonth working on a different team and a new set of problems. At the end of the month, people can choose to keep working on their new project or go back to their previous team.

4.5.FINANCIALS:
The documentation also lists what Facebook has been spending its money on: $860 million on cost of revenue, including data centers, bandwidth, and associated salaries $427 million on marketing and sales $388 million on research and development $280 million on general and administrative costs $695 million on income taxes

Facebook received its first investment of US$500,000 in June 2004 from PayPal co-founder Peter Thiel, in exchange for 7% of the company.This was followed a year later by $12.7 million in venture capital from Accel Partners, and then $27.5 million more from Greylock Partners. A leaked cash flow statement showed that during the 2005 fiscal year, Facebook had a net loss of $3.63 million. With the sale of social networking website MySpace to News Corp on July 19, 2005, rumors surfaced about the possible sale of Facebook to a larger media company.Zuckerberg had already said he did not want to sell the company, and denied rumors to the contrary. In September 2006, serious talks between Facebook and Yahoo! Took place concerning acquisition of Facebook, with prices reaching as high as $1 billion. Thiel, by then a board member of Facebook, indicated that Facebook's internal valuation was around $8 billion based on their projected revenues of $1 billion by 2015. On July 17, 2007, Zuckerberg said that selling Facebook was unlikely because he wanted to keep it independent .In September 2007; Microsoft approached Facebook, proposing an investment in return for a 5% stake in the company, offering an estimated $300500 million.

That month, other companies, including Google, expressed interest in buying a portion of Facebook. On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion. However, Microsoft bought preferred stock that carried special rights, such as "liquidation preferences" that meant Microsoft would get paid before common stockholders if the company is sold. Microsoft's purchase also included rights to place international ads on Facebook. In November 2007, Hong Kong billionaire Li Ka-shing invested $60 million in Facebook. In August 2009, Facebook acquired social media real-time news aggregator FriendFeed, a startup created by the former Google employee and Gmail's first engineer Paul Buchheit who, while at Google, coined the phrase "Don't be evil". In September 2009, Facebook claimed that it had turned cash flow positive for the first time. In February 2010, Facebook acquired Malaysian contact-importing startup Octazen Solutions. On April 2, 2010, Facebook announced acquisition of photo-sharing service called Divvyshot for an undisclosed amount In June 2010; an online marketplace for trading private company stock reflected a valuation of $11.5 billion. At the All Things Digital conference in June 2010, Zuckerberg was asked if he expected to remain CEO if the company went public. Zuckerberg said he did, adding that he doesn't "think about going public ... much." He said he did not have a date in mind for a potential IPO.

4.6. BUSINESS DEALING:

Facebooks core service is completely free and ad-supported. In fact, in August 2006 Facebook signed a three year deal with Microsoft to provide and sell ads on their site in return for a revenue split. Another deal which made news in July was Facebooks agreement with Apple to give away 10 million free iTunes samplers to Facebook users. A deal has also been signed to provide Facebook credit cards. ABC News & Facebook are brand new media bosom buddies. A co-branding & content sharing agreement between the two organizations will work both ways: Facebook will feature an ABC News Election application that will port ABC stories to Facebook. ABC News will allow users to interact with their reporters via Facebook and will retain the

right to user-created content (letters, quotes, manifestoes all that good stuff) for their television and web programming. On December 9, 2010, Zuckerberg, Bill Gates, and investor Warren Buffett signed a promise they called the "Giving Pledge", in which they promised to donate to charity at least half of their wealth over the course of time, and invited others among the wealthy to donate 50% or more of their wealth to charity.

4.7.FACEBOOK ACQUAIRE INSTAGRAM :

Facebook and Instagram have been working together for weeks on an Open Graph integration for the mobile photo sharing app, Inside Facebook has discovered.

Facebook, which announced today that it acquired Instagram for $1 billion in cash and Facebook stock, has helped Instagram roll out a Timeline application to groups of users in stages without any friction on the user side. Open Graph lets applications create actions that can be published automatically to Facebook. These apps compile user activity over time and share summaries of that activity on Timeline. For Instagram, that action is took a photo. We first saw evidence of an Instagram Open Graph app in mid-March. Late last week, we noticed a few more users who got access to the app, but even today it has not gone live for all Instagram users who have connected their accounts with Facebook. This type of rollout is possible because Facebook is automatically updating user permissions. Previously, users who authorized Instagram to connect with their Facebook account enabled

the post on my behalf permission. This is the permission any app uses to post to a users Wall. With the addition of Open Graph apps that publish to boxes on users Timelines, there is a new post on my behalf permission seen circled below.

4.8.POPULARITY:
In 2010, Facebook won the Crunchie "Best Overall Startup Or Product" for the third year in a row and was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.However, in a July 2010 survey performed by the American Customer Satisfaction Index, Facebook received a score of 64 out of 100. The Web site has won awards such as placement into the "Top 100 Classic Websites" by PC Magazine in 2007,and winning the "People's Voice Award" from the Webby Awards in 2008.

According to an internal September 2005 survey, approximately 85% of the students in the supported colleges had a Facebook account, with 60% of them logging in daily. A survey conducted by Student revealed Facebook was the most in thing after the iPod and tying with beer, and discovered users spend approximately 20 minutes everyday on Facebook. Another 2005 survey said 90% of all undergraduates in the U.S. use either Facebook or MySpace regularly, and a detailed questionnaire analysis by Chris Roberts revealed that 76.2% never click on its ads. Perhaps the most amazing statistic of all may be that Facebook is the 7th most trafficked site in the U.S. In January 2012 the countries with the most Facebook users were:

United States with 152.5 million members, India with 43.5 million members Indonesia with 43.1 million members Brazil with 37.9 million members Mexico with 32.0 million members .

5.MAJOR COMPETIORS OF FACEBOOK: 5.1. Orkut

www.orkut.com

Orkut an online community designed to make your social life more active and stimulating. Orkuts social network can help you maintain existing relationships with pictures and messages that establish new ones by reaching out to people you have never met before.

5.2. QZone
http://qzone.qq.com/

Qzone customized to the individual members taste; it is a social networking website, which created by Tencent in 2005. It permits users to write bogs, keep diaries, send photos, and listen to music. As of March 2011, it already had 480 million users. 150 million Qzone users update their accounts at least once a month. This makes Qzone one of the most active communities in the whole industry.

5.3.Twitter
www.twitter.com

Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as tweets. It is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion queries per day.

5.4. Odnoklassniki
www.odnoklassniki.ru

Odnoklassniki is a social network service for classmates and old friends reunion popular in Russia and other former Soviet Republics. Albert Popkov created it in March 2006.

5.5. Linkedin
www.linkedin.com

LinkedIn is a business-related social networking site. As of 3 November 2011, LinkedIn reports more than 135 million registered users in more than 200 countries and territories. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian, Turkish and Japanese. As a conclusion, Orkut, Qzone, Twitter, Odnoklassniki and LinkedIn are popular social network sites on web but it is obvious fact that Facebook has overtaken its competitors. Facebook is king of all social networking site !!

6. FEATURES ABOUT FACEBOOK: 6.1Facebook Profiles

As Facebook has evolved, so have its profile pages new fields have been added and users can share more information than before. A typical Facebook profile consists of a number of different features like, Chat Credits Friends Facebook live Like Message News feed Notification Phone Poke Smart phones

Walls Questions Voice calling Events Notes Places Photos videosInformation, Status Friends Friends in Other Networks Notes Groups Most of the sections are self-explanatory but some are specific to Facebook.

6.2 UPCOMINGS:
Then in September, Facebook announced it would create geographic groups, essentially enabling anyone to join a group based on where they live.The 10 million members today function in over 40,0 00 different groups.

6.3. LATEST APPLICATION : Timeline:Introduced:September 2011,Timeline is the way to tell the story of your life on
Facebook. Timeline lets you express yourself in new ways, discover content such as music and movies, and see a complete view of your life. 8M million pages were shifted to timeline in first week of relies. Timeline gives you explicit control over how things appear so you can choose the moments you want to share.The timeline lets you control:

What you show; How you display it, and Who can see it.

6.4MARKETING IN FACEBOOK:

From the beginning, the people who founded Facebook wanted it to be free for everyone. Showing ads is how Facebook continues to support its growth and development.

Facebook enables advertisers to reach more than 800 million people with ads that are relevant,engaging andhavesocialcontext.

Facebook Ads
People have a better experience when ads are relevant and useful. Advertisers can ask Facebook to show ads to an audience based on demographic factors such as location, age, gender, education, work history and the interests people have chosen to share on Facebook. Facebook does this in an anonymous way so advertisers dont know the individuals who see their ads.

Advertisers can further engage their audience by incorporating social context into their ads such as displaying when someones friend has liked an advertisers Facebook Page.

Sponsored Stories
Sponsored Stories enable marketers to amplify the distribution of stories that people have already shared with their friends. For example, when someone posts on Facebook that they have checked-in at a restaurant, their friends may see that in their News Feeds. The

restaurant can purchase sponsored stories to increase the distribution of that story to the persons friends.

Sponsored stories also enable marketers to promote stories to people that have liked their Facebook Page.

7.FACEBOOK PROS AND CONS: 7.1Facebook Pros:

Application mashup; find people, make connections, email, instant messaging, image/video sharing, etc. Most people can quickly grasp the value of connecting with friends, family and established contacts; some people report they use Facebook instead of email and IM More emphasis on deep connections with others vs. who has the most connections True Friends feature increases your transparency to selected connections; almost like having private and public profiles Huge, rapidly growing installed user base Inherit stickiness, third party applications, gift giving and personal data collection make Facebook a powerful advertising platform

7.2.Facebook Cons:
More difficult to navigate and update Requires investment of time to realize sustained benefit Opt in model requires a user to allow others to connect Less immediate responses; unless you stay logged on continually Overhead of mashup and thick applications could limit scalability, bloat cost structure

8.THE SOCIAL NETWORK MOVIE (2010):

A movie called "The Social Network," based on the life of Facebook's sweatshirt-wearing cofounder, Mark Zuckerberg, hits theaters on October 1.Truly biographical or not, the film is

sure to thrust the 26-year-old Zuckerberg further into the spotlight, making him a household name if he's not already. His site, after all, is used by a half-billion people around the world.

Storyline:
Harvard student Mark Zuckerberg creates the social networking website that would become known as Facebook, but is later sued by two brothers who claimed he stole their idea, and the co-founder who was later squeezed out of the business.

Director:
David Fincher

Writers:
Aaron Sorkin (screenplay), Ben Mezrich (book)

9.ISSUSES ABOUT FACEBOOK: 9.1.Case against Mark Zuckerberg:

The legal case against Facebook dates back to September 2004, when Divya Narendra, and the brothers Cameron and Tyler Winklevoss, who founded the social-networking site

ConnectU, accused Mr Zuckerberg of copying their ideas and coding. Mr Zuckerberg had worked as a computer programmer for them when they were all at Harvard before Facebook was created. The case was dismissed due to a technicality in March 2007.

9.2.THE DELHI COURT ISSUSE:

A Delhi court has issued summons to various foreign-based social networking sites, including Facebook and Google, to face criminal charges for allegedly hosting objectionable contents and directed them to appear before it on March 13, 2011. It asked the Ministry of External Affairs to get the summons served on these companies. The court direction came after the counsel appearing for Facebook India said over ten out of 21 companies named as accused in the case were foreign-based and that the court would have to issue process to serve the summons on them. The court was hearing a private complaint filed by a journalist Vinay Rai against these firms for allegedly web-casting objectionable contents. The summons were issues to the sites including Facebook, Microsoft, Google, Yahoo and Youtube. "Let the process (to serve the summons) on (foreign-based) accused be sent through the MEA as per the process," said Metropolitan Magistrate (MM) Sudesh Kumar. The court listed the matter for further hearing on March 13 and directed the accused to appear in person before it on the next date. "The accused are allowed exemption for today only but are directed to appear in person on the next date of hearing without fail," the magistrate said. The court passed the order after advocate Shashi Tripathi, appearing for the complainant, told the magistrate that he would file a fresh list of the addresses of the various foreign-based sites for the serving of the summons through the MEA. During the hearing, senior counsel Siddharth Lutra, representing Facebook India, sought adjournment for the day, saying the matter was pending before the Delhi High Court and the case file was also in the High Court. Luthra said, "The matter is listed in the High Court for January 16... No order has been passed by the High Court during yesterday's proceedings. Since the record (case file) is not here, we are seeking adjournment for today only". He said that one of the accused, who is

chairman of the Facebook, is based in California in the US and the court would have to direct the MEA for serving summons on him. The counsel for Google India Pvt Ltd also asked the court to adjourn the matter today. He said that summons issued to accused companies Orkut, Youtube and Blogspot have been mistakenly served at their premises here. The court, which had earlier directed the Centre to take "immediate appropriate steps" in this regard, was told by the counsel for Ministry of Communication and Information Technology that they would file a report today itself. The court had on December 23 last issued summons to them against which some of the accused companies had moved the High Court. The summons to the foreign firms had not been served. The magistrate's December 23 order had come three days after another court in a civil case had restrained these sites including Facebook, Google and Youtube from webcasting any 'anti-religious' or 'anti-social' content promoting hatred or communal disharmony. The magistrate had said, "It appears from a bare perusal of the documents that prima facie the accused in connivance with each other and other unknown persons are selling, publicly exhibiting and have put into circulation obscene, lascivious content". The magistrate had summoned the accused companies for allegedly committing offences punishable under section 292 (sale of obscene books etc), 293 (sale of obscene objects to young person etc) and 120-B (criminal conspiracy) of the IPC. He had said that as per the records placed before the court by the complainant, there were defamatory and obscene articles pertaining to various Indian political leaders which were being webcast by these sites. He had also noted that the material submitted by complainant contained obscene picture and derogatory articles pertaining to Prophet Mohammad, Jesus Christ and various Hindu gods and goddesses. According to the complainant, the alleged contents on these sites were obscene and might lead to "creation of obscene books, pamphlets, papers which can easily be downloaded from these social networking websites affecting the minds of children and were harmful for social harmony and may lead to increase in crime against women also".

9.3.Facebook pulls a Twitter yet again by adding verified accounts:

Facebook will soon begin rolling out verified accounts for high-profile members with large numbers of subscribers, and it will give verified users the option of a pseudonym for their name. The new verified accounts, which were first reported on by TechCrunch, will not show any kind of badge like they do on Twitter and Google+. Instead, the service will let verified users change their names to pseudonyms or nick names, which is perfect for celebrities like Lady Gaga, Eminem, and Prince, but useless for regular folks.

9.4.Criticism of Facebook:
Facebook has met with controversies. It has been blocked intermittently in several countries including the People's Republic of China, Iran, Uzbekistan, Pakistan,Syria, and Bangladesh on different bases. For example, it was banned in many countries of the world on the basis of allowed content judged as anti-Islamic and containing religious discrimination. It has also been banned at many workplaces to prevent employees from using it during work hours.The privacy of Facebook users has also been an issue, and the safety of user accounts has been compromised several times. Facebook has settled a lawsuit regarding claims over source code and intellectual property, In May 2011 emails were sent to journalists and bloggers making critical allegations about Google's privacy policies; however it was later discovered that the anti-Google campaign, conducted by PR giant Burson-Marsteller, was paid for by Facebook in what CNN referred to as "a new level skullduggery" and which Daily Beast called a "clumsy smear".

9.5.Quit Facebook Day:

Quit Facebook Day was an online event which took place on May 31, 2010 (coinciding with Memorial Day), in which Facebook users stated that they would quit the social network, due to privacy concerns. It was estimated that 2% of Facebook users coming from the United States would delete their accounts. However, only 33,000 users quit the site.

9.6.IMPACT ON FACEBOOK: 9.6.1.Media impact

In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders to meet Facebook's top executives at an "influencers' summit" in February 2010. Facebook has now been involved in campaigns for True Blood, American Idol, and Top Gear. News and media outlets such as the Washington Post, Financial Times and ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles.

9.6.2.Social impact
Facebook has affected the social life and activity of people in various ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. It can also unite people with common interests and/or beliefs through groups and other pages, and has been known to reunite lost family members and friends because of the widespread reach of its network. One such reunion was between John Watson and the daughter he had been seeking for 20 years. They met after Watson found her Facebook profile. Another father-daughter reunion was between Tony Macnauton and Frances Simpson, who had not seen each other for nearly 48 years. Some argue that Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and relatives, while others say that it can cause increased antisocial tendencies because people are not directly communicating with each other. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook can lead to higher instances of divorce and infidelity, but the claims have been questioned by other commentators.

9.6.3.Impact on philanthropy
The idea of facilitating interaction between individuals via a web platform connecting usergenerated profile pages has been taken beyond social networking, notably by person-to-

person charities, which allow individuals to contribute small amounts to charitable projects for other individuals. Kiva pioneered the application of this concept to microfinance in 2005, offering the first web-based service to publish individual microfinance loan profiles for funding. Kiva raises funds for local intermediary microfinance organizations which post stories and updates on behalf of the borrowers. Lenders can contribute as little as $25 to loans of their choice, and receive their money back as borrowers repay. A similar web-based microfinance funding platform that focuses on China, Wokai, brands itself as a "Facebook for Farmers". However, unlike Facebook, Kiva and Wokai do not enable direct communication between their members. The recent spread of cheap internet access in developing countries has made genuine international person-to-person philanthropy increasingly feasible. In 2009 the US-based nonprofit Zidisha tapped into this trend to offer the first person-to-person microfinance platform to link lenders and borrowers across international borders without intermediaries. Inspired by both Facebook and eBay. Zidisha members can fund loans for as little as a dollar, which the borrowers then use to develop business activities that improve their families' incomes while repaying loans to the members with interest. As with Facebook, Zidisha borrowers create their own profile pages through which they share photos and information about themselves and their businesses. A feature similar to the Wall on Facebook profiles allows borrowers to dialogue directly with lenders via comments posted on their profile pages. This direct person-to-person connection modeled after Facebook's social networking functionality allows Zidisha members themselves to take on many of the communication and recording tasks traditionally performed by local organizations, dramatically reducing the cost of microfinance services to the entrepreneurs.

9.6.4.Political impact

The stage at the Facebook Saint Anselm College debates in 2008.

Facebook's role in the American political process was demonstrated in January 2008, shortly before the New Hampshire primary, when Facebook teamed up with ABC and Saint Anselm College to allow users to give live feedback about the "back to back" January 5 Republican and Democratic debates. Charles Gibson moderated both debates, held at the Dana Center for the Humanities at Saint Anselm College. Facebook users took part in debate groups organized around specific topics, register to vote, and message questions. ABCNews.com reported in 2012 that the Facebook fanbases of political candidates have relevance for the election campaign, including:

Allows politicians and campaign organizers to understand the interests and demographics of their Facebook fanbases, as with Wisdom for Facebook, to better target their voters.

Provides a means for voters to keep up-to-date on candidates' activities, such as connecting to the candidates' Facebook Fan Pages.

Over a million people installed the Facebook application "US Politics on Facebook" in order to take part, and the application measured users' responses to specific comments made by the debating candidates. This debate showed the broader community what many young students had already experienced: Facebook as a popular and powerful new way to interact and voice opinions. An article by Michelle Sullivan of Uwire.com illustrates how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the 2008 election. In February 2008, a Facebook group called "One Million Voices Against FARC" organized an event in which hundreds of thousands of Colombians marched in protest against the Revolutionary Armed Forces of Colombia, better known as the FARC (from the group's Spanish name). In August 2010, one of North Korea's official government Web sites and the official news agency of the country, Uriminzokkiri, joined Facebook. In 2011 there was a controversial ruling by French government to uphold a 1992 decree which stipulates that commercial enterprises should not be promoted on news programs. President Nicolas Sarkozy's colleagues have agreed that it will enforce a law so that the word "Facebook" will not be allowed to be spoken on the television or on the radio.

In 2011, Facebook filed paperwork with the Federal Election Commission to form a political action committee under the name FB PAC. In an email to The Hill, a spokesman for Facebook said "FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while giving people the power to share and make the world more open and connected."

9.7.Privacy
According to comScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo! In 2010, the security team began expanding its efforts to reduce the risks to users' privacy, but privacy concerns remain. On November 6, 2007, Facebook launched Facebook Beacon, which was an ultimately failed attempt to advertise to friends of users using the knowledge of what purchases friends made. As of March 2012, Facebook's usage of its user data is under close scrutiny.

9.8.FTC settlement
On November 29, 2011, Facebook agreed to settle US Federal Trade Commission charges that it deceived consumers by failing to keep privacy promises.

9.9.SAFTY ISSUES:
In November 2011, several Facebook users reported that their accounts were hacked and their profile pictures were replaced with pornographic images. For more than a week, users' news feeds were spammed with pornographic, violent and sexual contents. It has been reported that more than 200,000 accounts in Bangalore, India were hacked. Facebook has denied the claims, citing that "safety of the users was on the top of their priority list"

9.10.FACEBOOK WILL END ON JULY 15th, 2012!

PALO ALTO, CA Mark Zuckerberg announced that Facebook will be shut down in Facebook has gotten out of control, said Zuckerberg in a press conference outside his Palo Alto office, and the stress of managing this company has ruined my life. I need to put an end to all the madness. where mark will own 28.2 %.

10.CONCLUSION:

Facebook is a massively successful social networking service that grew to prominence in virtually no time.

Its not hard to see why its features and tools are highly appealing, and Facebook users are

extremely well networked in real life. Rumors of an acquisition continue to circulate, with some estimates putting the price in the billions of dollars. In the short term, however, Facebook plans to go it alone, continuing to build out one of the worlds most successful social networks. It also acts as a platform for business promotions and marketing the products. It also helps in establishing our contatcts with our frinds, family and business professional.

BIBLIOGRAPHY:
http://www.mediabistro.com/fishbowlny/abc-news-teams-up-with-facebook_b6818 http://www.readwriteweb.com/archives/facebook_ipo_filing_charts.php http://biz.yahoo.com/ic/148/148344.html http://weeklyworldnews.com/headlines/27321/facebook-will-end-on-march-15th/ http://www.allfacebook.com/highlight-of-facebooks-f8-keynotes-the-timeline-tickernews-feed-and-apps-2011-09\ http://www.time.com/time/business/article/0,8599,1644040,00.html march 6 http://social-networking-websites-review.toptenreviews.com/ March 11, 2012

http://mashable.com/2006/08/25/facebook-profile/ http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 march 7 http://www.crunchbase.com/company/facebook MARCH 7 (http://edition.cnn.com/2010/TECH/social.media/09/20/zuckerberg.facebook.list/inde x.html)