Академический Документы
Профессиональный Документы
Культура Документы
Introduction
1. Definition: Operations Management is defined as the design and management of the set of activities that create goods and services through transformation of inputs into outputs. Outputs: goods or services Inputs: people, raw materials, equipment, facility, capital, etc. In general, transformation processes can be categorized as follows: Physical (manufacturing) Location (transportation) Exchange (retailing) Storage (warehousing) Physiological (health care) Informational (telecommunications)
Customer feedback
Input
Transformation Process
Output
Control
Corporate Strategy
Best Price
3. Strategy Formulation Assess your distinctive competencies What are you good at doing? Environmental scanning SWOT Analysis Strength, Weakness, Opportunity, Threat Identify your order qualifiers & order winners Position the firm
4. Competitiveness Definition: Competitiveness refers to how effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services. Competitive Dimensions:
Trade-offs Since an operation cannot excel simultaneously on all competitive dimensions, it has to focus the resources of the firm on the parameters of performance that are critical to the firms success.
5. Order qualifiers and winners Order qualifiers are the basic criteria that permit the firms products to be considered as candidates for purchase by customers. Order winners are the criteria that differentiates the products and services of one firm from another. Examples (i) What is an order winner for Burger King?
6. SWOT Analysis
Flexibility
Competitor C
Competitor B
Price
Benchmarking shows the pattern above OM can help provide tools to improve process
Flexibility
Improve Process
New frontier
Price
OM could help evaluate system designs and propose changes (e.g. New technologies, process redesign)
7. Key Factors for Strategy Formulation External Factors Assess your distinctive competencies Economic conditions Political conditions Legal environment Technology Competition Markets Internal Factors Human Resources Facilities and equipment Financial resources Customers Products and services Technology Suppliers 8. The Changing Business Environment Emphasis on customer service Time-based competition - Shortening life cycle Globalization - Sourcing and Demand
A. Quality-based strategies: Focuses on maintaining or improving the quality of an organizations products or services Quality at the source B. Time-based strategies - Focuses on reduction of time needed to accomplish tasks and respond to unforeseen situation
Strategy Process should involve all functions within the organization and all entities across the supply chain (e.g. suppliers and customers)!
Enterprise capabilities
Operations & Supplier capabilities
Operations and Supplier Capabilities Systems Systems Technology People People Distribution Distribution
R&D R&D
Technology