VCR INSTITUTE OF MANAGEMENT STUDIES I Internal Examination CONSUMER BEHAVIOUR AND RELATIONSHIP MARKETING Time: 3 Hours Part-A (Answer

Any Five Questions) Marks: 70 [5*10=50marks] 1. Briefly explain about study on consumer behaviour 2. Explain Consumer decision making process and the issues in consumer decision 3. How do you classify the determinants of consumer behaviour? Explain any one set. 4. Explain the influences of culture on Consumer Behaviours in Consumer Purchase Decisions. 5. Explain The Consumer Protection Act (1986) 6. Explain Monopolies and Restrictive Trade Practices Act (1969). Part-B (case analysis) 20marks There are 340 million car-buying, clothes-washing, grocery-shopping consumers in Europe. Relatively affluent, they buy more brand-name items than people in any other part of the world. And thanks to the European Union (EU), it has never been easier to sell and distribute products to them. To many marketers, single-market Europe represents opportunity as never before. Difference in tastes, habits, language, culture, climate and income influence purchasing decisions a great deal. Europeans are bound by tradition as to the foods they eat, the way they conduct business and the way they shop. Though Europeans may be brand conscious, 99 percent of those brands are still national, if not strictly local, in their appeal. Questions : 1) Can you compare with the cultural and taste of Europeans and Indians ? 2) We say that culture is functional. Think about your shopping behaviour and describe one way in which the functional nature of the culture helps you as you shop. 3) How do you influence consumption of goods and services ?

VCR INSTITUTE OF MANAGEMENT STUDIES I Internal Examination CONSUMER BEHAVIOUR AND RELATIONSHIP MARKETING Time: 3 Hours Part-A (Answer Any Five Questions) Marks: 70 [5*10=50marks] 1. Briefly explain about study on consumer behaviour 2. Explain Consumer decision making process and the issues in consumer decision 3. How do you classify the determinants of consumer behaviour? Explain any one set. 4. Explain the influences of culture on Consumer Behaviours in Consumer Purchase Decisions. 5. Explain The Consumer Protection Act (1986) 6. Explain Monopolies and Restrictive Trade Practices Act (1969). Part-B (case analysis) 20marks There are 340 million car-buying, clothes-washing, grocery-shopping consumers in Europe. Relatively affluent, they buy more brand-name items than people in any other part of the world. And thanks to the European Union (EU), it has never been easier to sell and distribute products to them. To many marketers, single-market Europe represents opportunity as never before. Difference in tastes, habits, language, culture, climate and income influence purchasing decisions a great deal. Europeans are bound by tradition as to the foods they eat, the way they conduct business and the way they shop. Though Europeans may be brand conscious, 99 percent of those brands are still national, if not strictly local, in their appeal. Questions : 1) Can you compare with the cultural and taste of Europeans and Indians ? 2) We say that culture is functional. Think about your shopping behaviour and describe one way in which the functional nature of the culture helps you as you shop. 3) How do you influence consumption of goods and services ?