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Lifestyle Interiors

Functionality with flair

Li
Business Plan
Submitted to:

Mir Semon Haider


Course Instructor, MGT368 North South University Submitted by: GROUP MEMBERS: Kazi Naim Uddin ID# 052 027 030 Md. Abrar Hossain ID# 052 387 030 Syeda Samira Saif ID# 043 267 030 Farihan F. Rahman ID# 051 284 030 Faria Fahmin Shihab ID# 042 323 030 M. Rafiuzzaman Bokhari ID# 043 227 030 GROUP 09/04/2008

April 9th, 2008. Mir Semon Haider Course Instructor, MGT 368 North South University Banani, Dhaka-1212

Subject: Submission of the project report. Dear Sir, We are very pleased to submit the final project report of an interior design organization report for the course MGT 368. Our main incentive is to prepare this project according to your guidelines about Entrepreneurship in accordance with your instructions. We have tried our best to produce our work as per your strictures and hope we believe we have done an adequate job considering our level of experience and expertise. We are extremely grateful for the opportunity that you gave us to express our innovative ability and we earnestly hope that you will like the work that we have done. Furthermore, we stand by to answer all queries regarding our work and pledge that our report is a unique production culminated by the amalgamation of our varied skills and had work. Sincerely, ________________ Kazi Naim Uddin 052 027 030 ________________ Farihan F. Rahman 051 284 030

________________ Md. Abrar Hossain 052 387 030

________________ Faria Fahmin Shihab 042 323 030

________________ Syeda Samira Saif 043 267 030

________________ M. Rafiuzzaman Bokhari 043 227 030

Li
LIFESTYLE INTERIORS 13, KAMAL ATATURK AVENUE BANANI, DHAKA. (+8802) 01716966583 www.lifestyleinteriors.com

Co-owners: Kazi Naim Uddin, Md. Abrar Hossain, Syeda Samira Saif, Farihan F. Rahman, Faria Fahmin Shihab, and M. Rafiuzzaman Bokhari. Description of Business: Our business will provide for the interior design needs of both individuals and organizations. We will seek to meet the increasing demand for high quality presentation of living and work spaces for a diverse clientele and varying aesthetic needs. It will be the aim of Lifestyle Interiors to ply its trade in this niche of the market and make our mark in the Bangladeshi design industry.

Nature of the Business: Lifestyle Interiors will be a partnership business, governed by the Partnership Act 1932, and all other laws pertaining to and in accordance with business of such nature, as well as the conduct required by the legal strictures of Bangladesh. Financing: We are investing an amount of Tk.50 lack per person which becomes Tk.3 crore as our total capital. We are investing use this capital to cover our expenses for office space, salary of employees, advertisements and so on.

This report is confidential and is the property of the co-workers listed above. It is intended only for use by the person to whom it is transmitted, and any reproduction or divulgence of any of its contents without the prior written consent of the company is prohibited.

Executive Summary
Interior design is a highly interactive and contemporary business that comes with the potential to makes great profits, if the resources and the opportunities are used properly. With the culmination of our efforts and future success in mind, we present to you, Lifestyle Interiors.

Lifestyle Interiors, a promising new interior design firm, will carve its mark in the design industry of our country through creativity, dedication and uniqueness.

We all know that style and good presentation is increasingly a necessity in the modern world, and to meet such demands people and corporate and turned towards interior design firms to successfully provide for the demand. Therefore, the need for interior design firms is more than ever and Lifestyle Interiors will attract people through our display of creativity, dedication and uniqueness in our work.. Now-a-days people are getting bored looking at the regular event following the same structure and pattern, but when these structures and patterns are mixed up, then a new kind of theme arises. As we said before, we have the

weapon of uniqueness with us that will help to create the differentiation in attracting customers.

Lifestyle Interiors will establish a successful presence in the service industry. The flagship location in Gulshan being a posh locale for upcoming private companies will help to achieve generous sales in its first year of operation. Entrepreneurs have initiated many interesting ventures in this growing sector in response to greater demand for luxury lifestyle and increasing disposable income. Hence, we are expecting a confident level of profit for future expansion.

Home dcor or interior designing is no more a mere status need only. Social acceptance, personality portrayal and self confidence are some of the needs that people today seek while attaching value to the home they purchase and design. Customer needs are not restricted to product features; the price, convenience and representation of status matter as well. With their constantly renewing designs, themes and contemporary styles to match the culture, Lifestyle Interiors will know that our benefit provided will match the consumers needs. Therefore, we define our customer group as the newly married couples, young executives, and also the established aspirers who look for a refreshing change, who like to shop around, look for difference, value our culture and language, as well as appreciate styles and fads. The middle class and upper middle class seem to be our target market, as they are large enough segments for Lifestyle Interiors to be profitable and also a market with needs which our firm believes it can satisfy.

After analyzing the market thoroughly we found out that our target audience looks for the following factors when they want to approach an interior designing firm for their need: Optimize and harmonize the uses to which the built environment will be put.

Visual or ambient enhancement of an interior space The project must be cost effective, within the due time and finally should be within the budget. The interior designer must have an aesthetic, practical and technical appreciation for these elements. He or she must understand how people use and respond to these elements, not just individually but as the elements interact with one another Designers must also be knowledgeable about the many types and characteristics of furnishings, accessories and ornaments used in creating interiors. Furniture, lighting, carpeting and floor covering, paint and wall covering, glass, wrought metal, fixtures, art and artifacts are just some of the many items and materials designers select from. In addition, they must be familiar with the various styles and history of styles of design, art and architecture. It has been also noticed that most of our target audiences approach a firm after observing the firms commitment level, dedication towards their clients and last but not the least, how ethical the firm is in their work.

The interior design business is a highly competitive, demanding, high energy, vibrant, and at times frustrating business. Today, to have a successful business or to work as a designer or decorator (in essence, to be a successful sales professional) for someone else's business, you must combine extensive business procedures and applications with your creative ability. It is necessary to be familiar with and use a full realm of business practices. Due to the demand

Lifestyle Interiors will be all about helping the client develop their vision while analyzing their design requirements. Lifestyle Interiors will provide services in the following manner: Residential Interior Design: Our firm will focus on the planning and/or specifying of interior materials and products used in private residences. In terms of scope and contract amount,

residential jobs are often smaller, but offer a higher profit margin particularly if one is marketing the products to be used in designing the rooms.

Commercial Interior Design: For our firm, Commercial jobs, on the other hand, will be much bigger in scope but the bidding that often accompanies the contract can push down an entrepreneurs profit margin. Commercial design will cover a wide variety of specialties, such as entertainment (e.g. movies, theater, videos, theme parks, clubs, dramatic and musical theater); facilities management (e.g. office moves or expansions); government/institutional (e.g. government offices, embassies, museums), health care (e.g. hospitals, nursing homes, long term care facilities); retail or store planning (e.g. boutiques, department stores, malls, food retailing centers); hospitality/restaurant (e.g. country clubs, hotels, cruise ships); and offices.

The design business is multifaceted. Hence, we will provide work as a productdriven designer or as a design consultant. Lifestyle Interiors ill also have designers who will combine the task of conceptualizing the look of the given space with marketing a wide variety of products. The designers may often market various products and even offer free design advice if the client buys all of the products from our firm. Buyers will be allotted a certain number of hours of free design advice; if more time is needed, the per hour fee is to be charged. A productdriven designer will also charge a per hour rate to customers who seeks advice but buys products from another company.

We at Lifestyle Interiors will not sell or market any product, but instead offer advice about the design of a room or an office. We will be selling our design expertise, and not any product.

Many fears and misunderstandings are generated by the different way interior designers charge for what appears to be a similar service. An important part of our policy is to offer a noobligation first meeting that is completely free of charge. You can test the water without any risk and if you decline our services we promise not to hound you. For maximum flexibility we incorporate two break points in our fee structure. This allows you to determine precisely the level of involvement our company has in your project. The following fee structure is for residential clients being served by one of our design professionals. Commercial contracts, overseas commissions and large public buildings are subject to detailed quotation.

Many fears and misunderstandings are generated by the different way interior designers charge for what appears to be a similar service. An important part of our policy is to offer a noobligation first meeting that is completely free of charge. You can test the water without any risk and if you decline our services we promise not to hound you. For maximum flexibility we incorporate two break points in our fee structure. This allows you to determine precisely the level of involvement our company has in your project.

Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add alternative to box pushing in a vacuum.

Lifestyle Interiors is providing its customers the opportunity to create a home environment to express who they are. They have the choice to select their fabric and go whatever direction

they choose -- to fabric it themselves or have it done for them. They have the opportunity to actively participate in the design, look, and feel of their home. They desire their home to be personal, unique, and tasteful as well as communicate a message about what is important to them. We seek to fulfill the following benefits that we know are important to our customers. Selection - A wide choice of current and tasteful decorator materials.

Accessibility - The buyer can walk out of the office with the fabric and accessories they need to begin their project.

Customer Design Services - Employees have a design background to make them a resource for the customer. This enables customers to benefit from suggestions regarding the selection of their fabric and related products in a manner to complement their design choice.

Competitive Pricing - All products will be competitively priced in comparison to other firms and other channels of distribution, such as catalog sales.

Fee structures vary widely, depending on the designer, complexity of the project, geographical location and a host of other factors. Some of the ways interior designer's charges for their services include: Fixed fee (or flat fee)The designers from Lifestyle Interiors will identify a specific sum to cover costs. One total fee applies to the complete range of services, from conceptual development through layouts, specifications and final installation. Hourly feeSome designers may charge based on the actual time spent on a project or specific service based on the required detail and other professionals who may need to be consulted.

Percentage feeCompensation is computed as a percentage of construction/project costs. Cost plusA designer purchases materials, furnishings and services (e.g., carpentry, drapery workrooms, picture framing, etc.) at cost and sells to the client at the designer's cost plus a specified percentage agreed to by the client. The service charge is often put at 2030 percent. RetailOthers charge their clients the retail price of furnishings, furniture and all other goods they get wholesale, keeping the difference as designer's fee and services. Retail establishments offering design services commonly use this method. With this method, clients get the designers services at a price no greater than he or she would have paid for the products at retail. Per square footOften used for large commercial properties, the charge is based on the area of the project.

Our public relations plan is to pitch a twice-monthly column in the "Home" section of the local paper, covering our in-store classes, with profiles of our customers and their redecorated rooms. Readers will see how our classes directly relate to individual decorating projects.

Industry Analysis

Future Outlook and trends


Before crafting the following business plan, an in-depth industry and environmental analysis had been conducted so that the trends and changes occurring on a national and international level that can have an impact on the business was identified and sorted out. We have put maximum effort to analyze factors such as economy in which we are in, the cultural trend that we follow, the technological advancement that we have achieved and finally the legal and political obstacles that we may face while starting our desired business.

Lifestyle Interiors will establish a successful presence in the service industry. The flagship location in Gulshan being a posh locale for upcoming private companies will help to achieve generous sales in its first year of operation. Entrepreneurs have initiated many interesting ventures in this growing sector in response to greater demand for luxury lifestyle and increasing disposable income. Hence, we are expecting a confident level of profit for future expansion.

Expansion plans will be underway once the firm starts to enjoy generous revenue. Owner funding and internally generated cash flow will enable additional two stores to open in the future in other parts of Dhaka City. Sales projections for the next 3 years will be based upon current planned store openings. Site surveys will be completed and prime locations such as Dhanmondi and Uttara will be targeted for store expansion. The additional two store

locations will be planned at these premium sites for customer convenience all over the city. Hopefully, this plan will result in growing sales revenues and generate excess net income.

Analysis of competitors
A company must have certain minimum strengths to compete in a market. Right at this moment in the market, we have few but strong competitors but still, it can be said that many firms are coming up with their services as demand grows. We believe based on their offerings and training we will win more profitable jobs due to the lack of skills on their part. Some of the interior designing firms which may act as direct competitors for our firm have been mentioned below.

Concord Architects & Interior Decor Ltd. 8, Mohakhali C/A Dhaka-1212, Bangladesh. Exterior Interior (Pvt.) Ltd. 3/3-D, Bijoy Nagar, Kakrail Dhaka-1000, Bangladesh. Interior Depot House # 6, Road # 9, Gulshan # 1 Dhaka - 1212, Bangladesh.

Interdec System House # 6, Road # 9, Gulshan # 1 Dhaka - 1212, Bangladesh. Chhabi Ghar 218, New Elephant, Road. Dhaka - 1205, Bangladesh. Charuta Pvt. Ltd. 60 Kemal Ataturk Avenue, Banani Dhaka - 1213, Bangladesh.

Most of these firms offer design consultations, however these are very limited as the focus is always on the products they sell, and not what products are new or available in the market. Some of the firms such as Charuta and Chabi Ghar have staff that are all in sales and are designers. While these companies do a lot of business, they have designers who are educated and have been certified as a professional designer. We believe once we open up shop this firm will try to hire qualified staff. In the short term this will be beneficial to us; over time thought clients will see the quality of work we offer and this firm will only be able to get contracts that are low bidder win types where quality is not an issue and the potential for profit may be limited. The other firms such as Interdec and Concord have no designers and they just give their best opinions. They tend not to go after clients; however they will take a

sale if it walks in the door. Our goal will be to cocontract with this company and offer our consultations to this firm under contract. That way they will still make money for the referral and we will offer their clients top services.

Market Segmentation
Home dcor or interior designing is no more a mere status need only. Social acceptance, personality portrayal and self confidence are some of the needs that people today seek while attaching value to the home they purchase and design. Customer needs are not restricted to product features; the price, convenience and representation of status matter as well. With their constantly renewing designs, themes and contemporary styles to match the culture, Lifestyle Interiors will know that our benefit provided will match the consumers needs. Therefore, we define our customer group as the newly married couples, young executives, and also the established aspirers who look for a refreshing change, who like to shop around, look for difference, value our culture and language, as well as appreciate styles and fads. The middle class and upper middle class seem to be our target market, as they are large enough segments for Lifestyle Interiors to be profitable and also a market with needs which our firm believes it can satisfy.

Target Market for

Marketing Price Place Promotion Distribution

Lifestyle Interiors

After analyzing the market thoroughly we found out that our target audience looks for the following factors when they want to approach an interior designing firm for their need: Optimize and harmonize the uses to which the built environment will be put. Visual or ambient enhancement of an interior space The project must be cost effective, within the due time and finally should be with in the budget. The interior designer must have an aesthetic, practical and technical appreciation for these elements. He or she must understand how people use and respond to these elements, not just individually but as the elements interact with one another Designers must also be knowledgeable about the many types and characteristics of furnishings, accessories and ornaments used in creating interiors. Furniture, lighting, carpeting and floor

covering, paint and wall covering, glass, wrought metal, fixtures, art and artifacts are just some of the many items and materials designers select from. In addition, they must be familiar with the various styles and history of styles of design, art and architecture. It has been also noticed that most of our target audiences approach a firm after observing the firms commitment level, dedication towards their clients and last but not the least, how ethical the firm is in their work.

After considering all the factors and analyzing the target market we got to know that yes, our team is ready for the challenge and we believe that we can fulfill all the wants of our clients. If we offered quality work and competitive prices, Lifestyle Interiors would enjoy many interesting work.

Industry Forecasts

The interior design business is a highly competitive, demanding, high energy, vibrant, and at times frustrating business. Today, to have a successful business or to work as a designer or decorator (in essence, to be a successful sales professional) for someone else's business, you must combine extensive business procedures and applications with your creative ability. It is necessary to be familiar with and use a full realm of business practices. Due to the demand reason and the huge opportunity of having high amount of profit this industry is growing quite rapidly and it is creating a new door for the business people.

SWOT Analysis Summary The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Lifestyle Interiors.

Strengths Strong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements. Excellent and stable staff, offering personalized customer service. Great retail space that offers flexibility with a positive and attractive atmosphere. Strong merchandising and product presentation. Good referral relationships with complementary vendors, local realtors, and some designers. High customer loyalty among repeat and high-dollar purchase customers.

Weaknesses

Cash flow continues to be unpredictable. Owners are still climbing the "Design experience curve." Challenges of the seasonality of the business.

Opportunities Growing market with a significant percentage of our target market still not knowing we exist. Continuing opportunity through strategic alliances for referrals and marketing activities. Benefiting from high levels of new home construction. Changes in design trends can initiate updating and therefore sales. Increasing sales opportunities beyond our "100-mile" target area. Internet potential for selling products to other markets. Establishing a web portal of our services

Threats Competition from a national design firm; or a store with greater financing or product resources could enter the market. Continued price pressure, reducing contribution margins.

Dramatic changes in design, including fabric colors and styles, creates obsolete or less profitable inventory.

Description of Venture

Mission: Our mission comprises establishments primarily engaged in planning, designing and administering projects in interior spaces to meet the physical and aesthetic needs of the

people using them. Our interior designers and interior design consultants will work in areas such as hospitality design, health care design, institutional design, commercial and corporate design and residential design. Moreover, our firm will have interior decorating consultants engaged exclusively in providing aesthetic services associated with interior spaces. Lifestyle Interiors will also be involved in purchasing a range of interior decorating products and incorporating these products directly into a client's living or working area.

Vision: Our firm will have the vision to become an epitome of Innovative Lifestyle in creating a flexible, functional environment that optimizes your space and relates to your clientele, business, image and location. This will involve elevating spaces to new heights, performing magic before eyes of the customers, and making them believe in possibility. This is why we at Lifestyle Interiors, will come to work every day. In the upcoming years we want to be distinguished for creating ideas and producing subjective themes as per the requirements, allocated budget and assigned time, right from the meticulous planning, envisage, conceptualizing, and production and finally turning even the most minor space into a triumph.

Why hire Interior Designing Firms? Interior design is the total creative solution for a programmed interior. It encompasses the conceptual planning, aesthetic and technical solutions applied to achieve the desired result. A "programmed interior" means a specific intended purpose or use of the built environment. Many factors come into play in formulating the design solution. There is the space itself--its dimensions and construction--with its potential and its limitations. There is how the space

will be used--for work or leisure, entertainment or worship, healing or learning. There is the meaning of the space, what it signifies--be it power, authority, security, wisdom, achievement, playfulness or serenity. There are practical considerations, like ease of access, amount of light, acoustics, seating and places to store or set things down. There are health and safety considerations, attention to special needs and more.

The elements of design range from the visual (color, lighting, form) to the tactile (surface, shape, texture) to the auditory (noise, echo). The designer must have an aesthetic, practical and technical appreciation for these elements. He or she must understand how people use and respond to these elements, not just individually but as the elements interact with one another.

Designers must also be knowledgeable about the many types and characteristics of furnishings, accessories and ornaments used in creating interiors. Furniture, lighting, carpeting and floor covering, paint and wall covering, glass, wrought metal, fixtures, art and artifacts are just some of the many items and materials designers select from. In addition, they must be familiar with the various styles and history of styles of design, art and architecture.

Services at Lifestyle Interiors

Interiors can look many different ways, but how they work is more important. Designing environments that satisfy your needs requires understanding your space's current and future uses. Consulting with our interior design firm will not be about imposing ideas and personal taste onto a client. It will be about client and designer coming together to create a unique space. Moreover, Lifestyle Interiors will be all about helping the client develop their vision while analyzing their design requirements. Lifestyle Interiors will provide services in the following manner: Residential Interior Design: Our firm will focus on the planning and/or specifying of interior materials and products used in private residences. In terms of scope and contract amount, residential jobs are often smaller, but offer a higher profit margin particularly if one is marketing the products to be used in designing the rooms.

Commercial Interior Design: For our firm, Commercial jobs, on the other hand, will be much bigger in scope but the bidding that often accompanies the contract can push down an entrepreneurs profit margin. Commercial design will cover a wide variety of specialties, such as entertainment (e.g. movies, theater, videos, theme parks, clubs, dramatic and musical theater); facilities management (e.g. office moves or expansions); government/institutional (e.g. government offices, embassies, museums), health care (e.g. hospitals, nursing homes, long term care facilities); retail or store planning (e.g. boutiques, department stores, malls, food retailing centers); hospitality/restaurant (e.g. country clubs, hotels, cruise ships); and offices.

The design business is multifaceted. Hence, we will provide work as a productdriven designer or as a design consultant. Lifestyle Interiors ill also have designers who will combine the task of conceptualizing the look of the given space with marketing a wide variety of products. The designers may often market various products and even offer free design advice if the client buys all of the products from our firm. Buyers will be allotted a certain

number of hours of free design advice; if more time is needed, the per hour fee is to be charged. A productdriven designer will also charge a per hour rate to customers who seeks advice but buys products from another company.

We at Lifestyle Interiors will not sell or market any product, but instead offer advice about the design of a room or an office. We will be selling our design expertise, and not any product.

Size of business
The size of the business in here is very small. It is a small type of business which is going to be started by six entrepreneurs all together.

Office equipment and personnel


Equipment: Our interior design business requires basic office supplies and equipment such as computers, telephones, and fax. In addition to the standard word processing and spreadsheet software, invest in AutoCAD software to present more professional looking design solutions to clients with threedimensional realism.

We also need to buy books of samples, which are the lifeblood of a design business. Manufacturers of wallpapers, paint and carpets produce samples each representing various products in all sorts of design and colors. We will try negotiating with sales representatives, as they can give some of these sample books for free, particularly if they see the potential that w can sell their product.

When buying samples, we will be very careful of companies that will require us to purchase pre selected samples on a monthly basiseven if we don't need it. We will also be in touch with various wallpaper, paint and large fabric companies in practice such as Azad Products, Berger Paints etc.

Background of entrepreneurs
Syeda Samira Saif, Head of Finance and Accounts MBA, Major in Finance and Accounting. After graduation, she worked at BRAC Bank as a Management Trainee, and later secured an experience of 2 years in Standard Chartered Bank and another 3 years in the sales department of Nestle. After completing her MBA, Major in Marketing, she took an interest at the homebuilders and interior designing and saw the opportunity to start her own business.

Kazi Naim Uddin, Head of Marketing and Selling MBA, Major in Marketing. He has 5 years experience in a multinational telecommunication marketing department. He has obtained training on sales and marketing at home and abroad. His stake in Lifestyle will not be his only entrepreneurial initiative. A dynamic marketing person, he will be our point man in seizing market share from our competitors.

Md. Abrar Hossain, Head of HR MBA specialized in Human Resource Management. He has 4 years experience in a multinational company and 1 year in local corporate house. His interest ran more towards

starting his own business, so when the opportunity presented itself, he started out on a new business with some friends and started Lifestyle Interiors.

Farihan F. Rahman, Head of Customer Care After completing his bachelors from North South University, majoring in Human Resource Management and International business, Farihan went on to do an international internship as a management trainee at Pricewaterhousecoopers in U.S. After finishing there, he went for a MBA in the California State University, Los Angeles. After graduating, he returned to Bangladesh and opened his own event management firm called Cloud 9 entertainment. While working in different events at different venues, he noticed the need for customized interior designing. Thus, he ventured on a new business with some friends and started Lifestyle Interiors.

Faria Fahmin Shihab, Head of Public Relations Faria graduated from North South University with double major in Marketing and International Business. After graduation, she worked at Brac Bank as a Management Trainee, and later secured an experience of 2 years in Standard Chartered Bank and another 3 years in the sales department of Nestle. After completing her MBA, Major in Marketing, she took an interest at the homebuilders and interior designing and saw the opportunity to start her own business.

M. Rafiuzzaman Bokhari, Head of Information Systems MBA, Major in Information Systems and Finance. He has for Young Star Syndicate and Seluloyd, and is also looking after his family business. While working in different events at

different venues, he noticed the importance for customized interior designing. Thus, he ventured on a new business with some friends and started Lifestyle Interiors.

Service Plan

Interior Design Fees Structure

Many fears and misunderstandings are generated by the different way interior designers charge for what appears to be a similar service. An important part of our policy is to offer a noobligation first meeting that is completely free of charge. You can test the water without any risk and if you decline our services we promise not to hound you. For maximum flexibility we incorporate two break points in our fee structure. This allows you to determine precisely the level of involvement our company has in your project. The following fee structure is for residential clients being served by one of our design professionals. Commercial contracts, overseas commissions and large public buildings are subject to detailed quotation.

Design Stage
Initial Meeting - Free of charge. Subsequent Meetings consultancy fee unless project contract has been signed and relevant disbursements made. Design Fee - as quoted from our charge lineup per room, including sample board. The design fee covers sourcing of all fabrics, wall and floor coverings, acquisition of samples and brochures and standard room survey. 3D Drawings - colour rendered 3D drawings of room schemes can be provided if client requires, at a given charge depending on the project involved. Sourcing of furniture, light fittings and accessories - this is recommended to achieve the full implementation of the designed interior.

Progress Stage
Contracts and planning - All design drawings required to detail the project are included in the design fees. Drawing alterations beyond those considered reasonable during the collaborative design process are charged per hour basis. Photocopies are charged at cost. Preparation and submission of appropriate application for consent to local authority. The specifications take the form of a point by point instruction list for the implementation of the design as conceived and drawn by us. They ensure that a contractor quotes on the whole job by eliminating misunderstandings about the scope of the work; this reduces the incidence of chargeable extras at the end of the project. Commissioning of specifications is mandatory if you intend to get a quotation from one of our recommended contractors. Break point - You may choose to implement the designs yourself at this stage. The design materials and drawings supplied will facilitate this. Building and Decorating Specifications - Once the design is approved the client has the option to commission full building and decorating specifications for each room. These are highly desirable documents used to detail the works required to the contractor for quotation purposes and to guide the activities of the contractor during the project itself. We prefer to charge for our professional services and avoid loading our materials pricing. We charge competitive pricing but reserve the right to add a handling charge of 20% to antiques and artwork. VAT is applicable on supply of materials. Break point - From this point you are fully equipped to find, appoint and manage your own contractor. Co-ordination of Contractors - Following client approval of design drawings and the commission of full specifications we can obtain an estimate from one of our recommended contractors. Once the estimate has been approved and the contractor appointed the work is then coordinated by the

staff and involved agents. The commission for this service is 12.5% of the contractor's final account.

Execution of Concept
Execution of project begins after the client in presented with the concept. The execution proceeds in Phases. Phase 1 being Concept Development Phase 2

Finalize all schemes and decorative treatment Prepare design drawings needed for custom furniture and any interior architectural details. Submit final drawings to various contractors necessary to interpret our design concept. Finalize and prepare specification of all approved selection. Prepare budget costs. Design Firm to consult with architect or other professionals in connection with project if necessary.

Phase 3

During Progress of work Review all working drawings, specifications, and finished schedules submitted by contractor to ensure adherence to our design. Approve all materials, finishes, and color samples submitted by contractors. Supervise all decorative work in field. Inspect all installations at job site.

Project Management
Project management includes:

During Progress of work Review all working drawings, specifications, and finished schedules submitted by contractor to ensure adherence to our design. Approve all materials, finishes, and color samples submitted by contractors. Supervise all decorative work in field. Inspect all installations at job site.

Supply Stage
Supply of Materials (Residential) - Fabrics, wallpapers, furniture, accessories, floor coverings etc. supplied at competitive prices. A detailed quotation is supplied for the clients approval prior to the placement of any purchase orders. Supply of Materials (Commercial) - We charge a negotiated handling commission based on a percentage of the total cost price of the supply contract. We reserve the right to decide the commercial status of any potential project and proof of status will be required. Disbursements - Standard postage, telephone, travel within the region of operation and parking are included. Overseas phone calls and faxes charged at cost. Photocopies of design drawings are charged at cost. Special courier charged at cost. Most of our day to day costs are covered by the standard design fee. However extraordinary costs as detailed are chargeable. Travel and parking outside the within the region of operation and unavoidable accommodation fees are chargeable at cost. VAT is applicable on disbursements charged.

Payment of Account - A design fee deposit of 50% is payable upon engagement with the remainder payable upon delivery of sampleboard or design drawings. A deposit of 75% (100% in the case of fabrics, trimmings, wallcoverings and bespoke furniture items) against detailed quotation for materials is required to facilitate ordering. Remainder payable upon terms set out in agreement letter. Design Fees are invoiced upon delivery of the sampleboard or design drawings. The balance payment must be received no later than seven days after the date of the invoice. No materials will be ordered until a deposit of 75% (100% in the case of fabrics, trimmings, wallcoverings and bespoke furniture items) of the full invoice value (including VAT) has been received. Final payment for any one item becomes due prior to delivery of that item. We undertake to supply up-to-date statements of account with our requests for payment or upon demand.

Physical Plant

Marketing Plan

Marketing Plan

Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add alternative to box pushing in a vacuum.

Market Needs Lifestyle Interiors is providing its customers the opportunity to create a home environment to express who they are. They have the choice to select their fabric and go whatever direction they choose -- to fabric it themselves or have it done for them. They have the opportunity to actively participate in the design, look, and feel of their home. They desire their home to be personal, unique, and tasteful as well as communicate a message about what is important to them. We seek to fulfill the following benefits that we know are important to our customers. Selection - A wide choice of current and tasteful decorator materials. Accessibility - The buyer can walk out of the office with the fabric and accessories they need to begin their project. Customer Design Services - Employees have a design background to make them a resource for the customer. This enables customers to benefit from suggestions regarding the selection of their fabric and related products in a manner to complement their design choice. Competitive Pricing - All products will be competitively priced in comparison to other firms and other channels of distribution, such as catalog sales.

Pricing Structure:

Fee structures vary widely, depending on the designer, complexity of the project, geographical location and a host of other factors. Some of the ways interior designer's charges for their services include: Fixed fee (or flat fee)The designers from Lifestyle Interiors will identify a specific sum to cover costs. One total fee applies to the complete range of services, from conceptual development through layouts, specifications and final installation. Hourly feeSome designers may charge based on the actual time spent on a project or specific service based on the required detail and other professionals who may need to be consulted. Percentage feeCompensation is computed as a percentage of construction/project costs. Cost plusA designer purchases materials, furnishings and services (e.g., carpentry, drapery workrooms, picture framing, etc.) at cost and sells to the client at the designer's cost plus a specified percentage agreed to by the client. The service charge is often put at 2030 percent. RetailOthers charge their clients the retail price of furnishings, furniture and all other goods they get wholesale, keeping the difference as designer's fee and services. Retail establishments offering design services commonly use this method. With this method, clients get the designers services at a price no greater than he or she would have paid for the products at retail. Per square footOften used for large commercial properties, the charge is based on the area of the project.

Income Potential:
What is unique about the interior design business is that one never does the same job twice. It will be hard to place a specific price on individual projects. What the firm will earn from a job that requires redecoration of an entire room from the carpet, wallpaper to upholstery will be different from a job that requires oneself to put up drapes to ten windows.

Promotion
Branding: This is one of the most important aspects for us. We want to establish ourselves in the market as the most unique interior design firm. Our name is our brand. "Lifestyle Interiors" represents our mission of celebrating the home through the color and texture of fabric and design. The brand invokes the fact that the home should be a unique and personalized expression of the person living there. The home is a vision of the home's owner In addition to our name, our logo reflects the architectural quality of the work that we do. Our products are more than just decoration; they enhance and reflect the home itself.

Marketing Mix In brief, our marketing mix is comprised of these approaches to pricing, distribution, advertising and promotion, and customer service. Pricing -- A keystone pricing formula will be applied for most works. The goal is to have price points within 5% of the list price. This insures competitive pricing and strong margins. Distribution As this is a service, distribution medium will primarily be advertising and promotion. The firm will receive phone orders from established customers and we will be developing a website. Also, distribution can be done through catalog servicing. Advertising and Promotion -- The most successful advertising will be through the Newspapers and through ads on Interior Designing television shows. The quarterly newsletter will also be proven to be an excellent method to connect with the existing customer base. Customer Service -- Excellent, personalized, fun, one-of-a-kind customer service is essential. This is perhaps the only attribute that cannot be duplicated by any competitor.

Market Penetration:

Our plan is to gradually penetrate the market using all these mix of

marketing and promotional strategies. We want to establish ourselves as a unique interior designing firm that caters to the customers every need. In 3 years, we hope to reach a high stage and offer unique services to our clients which no other firm can.

Public Relations Our public relations plan is to pitch a twice-monthly column in the "Home" section of the local paper, covering our in-store classes, with profiles of our customers and their redecorated rooms. Readers will see how our classes directly relate to individual decorating projects.

Financial objectives: create sales growth of 12%, reduce existing credit line, and increase the average taka amount per transaction Marketing objectives: increase visibility of the company for potential customers, and better retain existing customers Promotional Tools are an important aspect of our business venture. We hope to stand out in the market using our unique selling point (USP): Our primary points of differentiation offer these qualities: The most extensive access to in-stock, first quality decorator fabrics within 100 miles of our primary geographic market and offered at affordable prices. The largest selection of special-order fabrics, with arrangements to have most of those products shipped to the store within 10 days of placing the order. Personal assistance from a design-oriented staff that is qualified and capable of meeting the needs of discerning customers with high expectations.

Complementary product offering, including hard-covering window treatment, hardware, home accessories, made-to-order upholstered furniture, and antiques that are designed, selected, and displayed in a way to emphasize the use of fabric in home design.

Positioning For the person creating a personalized and unique impression of his/her home or office, Lifestyle Interiors is the best local source for selection and price points of the fabric, customeroriented design services, and a variety of other home accessory and furniture products. Customers will be impressed with, and return for, the great in-stock selection, value-oriented pricing, and excellent customer service. Lifestyle Interior is a pleasant and tasteful resource that encourages everyone in the process of decorating their home. Unlike employing an interior decorator, Lifestyle Interior allows the individual to participate in their design choices to the extent they choose, and realize greater value for the money they invest.

Lifestyle Interiors will rely extensively on word of mouth advertising. However it will be important to create awareness of our services to the target market. To attract attention and create awareness, signs and billboards will display our name and describe our services to the many individuals who maybe interested to take our service. Pamphlets will also be distributed along with weekly magazines and local newspapers to residential and official buildings in the target market.

We will also maintain close network with builders, real estate companies and developers. Newspapers and magazines will also display special editorial columns and print ads on weekdays describing Lifestyle Interiors and its services.

Service forecasts
Service In Lifestyle Interiors, our first goal is to recognize everyone as they come into the office. If they are a repeat customer, they are to be referred by name. If they are a new customer, they are asked, "How did you hear about us?" Help is always available and never invasive. The office is staffed to be able to dedicate time and energy to customers that want assistance when they need it. The office is designed so a customer can sit as long as they want to look at design books, fabric samples, and review the resources in the store. Their children are also welcome, with a television, and toys available in the childrens' area in clear view of the resource center. We will provide service in a way that no other competitive interior design firm can touch. It is one of our greatest assets and points of differentiation. Insight, ideas, inspiration, and fun is the goal. A repeated, high value purchase from loyal customers is the desired end product.

We at Lifestyle Interiors understand that virtual makeovers have revolutionized interior design from a customer perspective, making the design process more interactive and exciting, in a relatively technological but labor intensive environment. The low level of industry concentration and the low barriers to entry ensure that competition will remain intense in the future. Lifestyle Interiors is a customized designer office of home decorator accessories and

complementary home items now in its third year. This destination store offers the advantages of providing accessories and fabrics specifically designed for home decorator use. Over 1,000 fabrics and design materials are available on the floor at any time. The goal of this Web plan is to extend the reach of the store to others outside the area and add to the revenue base.

Lifestyle Interiors currently has a website but has not given it the attention or focus needed to assess its marketing potential. The site offers basic functions and we consider it to be a crude version of what we can imagine it will become through a site redesign that will produce revenue and enhance the image of the business. Market research indicates a specific and growing need in the area for the products and services Lifestyle Interiors offers in the market it serves and there are indications that Web sales will play an increasing role in connecting customers with sellers. The most significant challenge is that the core target customer, women between the ages of 35 and 50, are some of the least likely of groups to shop on the Web. Shopping for home designs presents an additional challenge. The online marketing objective is to actively support continued growth and profitability of Lifestyle Interiors through effective implementation of the strategy. The online marketing and sales strategy will be based on a cost effective approach to reach additional customers over the Web to generate attention and revenue for the business. The Web target groups will include the more Web-savvy younger customer base that the firm will like to serve (women between the ages of 25 and 35) and out-of-area potential customers that are already shopping on the Web for the products Lifestyle Interiors offers. The website will focus on its selection, competitive pricing, and customer service to differentiate itself among other Internet options. Lifestyle Interiors website is for the person who wants his/her home to be an individual expression of who he/she is. Lifestyle Interiors will provide these customers with first quality decorator material selections and complementary products to decorate their homes, as well as intelligent and helpful customer service and support for each sale. Lifestyle Interiors is a pleasant and tasteful resource that encourages everyone in the process of decorating their home, allows the individual to participate in their design choices to the extent they choose, and offers greater value for the money they invest.

Product Marketing Our products enable our customers to experience support, gather ideas and options, and accomplish their decorating goals. They will be able to create a look that is truly unique to their home. They will not be able to do this in the same way through any other resource.

Pricing Product pricing is based on offering high value to our customers compared to most price points in the market. Value is determined based on the best quality available, convenience, and timeliness in acquiring the product. We will consistently be below the price points offered through interior designers and consistently above prices offered through the warehouse/seconds firms, but we will offer better quality and selection.

Advertising We plan to advertise heavily in Dhaka and also expand newspaper advertisements to different cities, and buy two half-page ads every month. Continue television ads. Controls The following will enable us to keep on track. If we fail in any of these areas, we will need to reevaluate our business model: Gross margins at or above 45%. Month-to-month annual comparisons indicate an increase of 20% or greater. Do not depend on the credit line to meet cash requirements. Implementation

We will manage implementation by having a weekly milestones meeting with the entire staff to make sure that we are on track with our milestones and re-adjust our goals as we gather new data. Keys to Success Maintain gross margins in excess of 45%. Retain customers to generate repeat purchases and referrals.

Organizational Plan

Organizational Plan:
An organizational plan is a very important part of any business plan. Here, we have tried to create a well informative organizational plan that will give any potential investor a clear understanding of who controls the organization and how other members will interact in performing their management function.

Owners and their Authority:


LIFESTYLE INTERIOR will be a privately owned firm and will be operated by its founder partners, Kazi Naim Uddin, Md. Abrar Hossain, Syeda Samira Saif, Farihan F. Rahman, Faria Fahmin Shihab and M. Rafiuzzaman Bokhari. Each of them will share the profit and all are active participants in management decisions. As they are equally qualified in different areas of business sector, they are currently acting, as the heads of different departments to minimize personnel cost.

Organization Philosophy:
The company's management philosophy is based on responsibility and mutual respect. LIFESTYLE INTERIOR has an environment and structure that encourages productivity and respect for clients and fellow employees. The company's goal is to create an environment where:

Creativity can flourish. Generating new ideas and products is well rewarded. Management structure is relatively flat and communication is encouraged. Mutual respect and sharing of knowledge is encouraged.

Organization Structure:
Our organizational structure will be simple and based on a relatively flat approach. We will have a management team of six people handling the various management aspects of the business, and a design team of seven, including a chief designer with 3 subordinate designers and 3 draftsmen. Aside from the core team, we will also have a peon for small errands and office maintenance, and a guard for security. Our top level strategy formulation will be dealt with by the management team, composed of all the founding members.

Management Team

Syeda Samira Saif, Head of Finance and Accounts - MBA, Major in Finance and Accounting. He has 5 years experience in Standard Chartered Bank Ltd.; and is also looking after his family business.

Kazi Naim Uddin, Head of Marketing and Selling - MBA, Major in Marketing. He has 5 years experience in a multinational telecommunication marketing department. He has obtained training on sales and marketing at home and abroad.

Md. Abrar Hossain, Head of HR, MBA specialized in Human Resource Management. He has 4 years experience in a multinational company and 1 year in local corporate house.

Farihan F. Rahman, Head of Customer Care, with an MBA in management. He will manage the Customer Care service Department. He has worked in the position of General Manager for Grameen Phone Co. for about 2 years.

Faria Fahmin Shihab, Head of Public Relations. An MBA with dual major in HR and Accounting and INB. Moreover, she has a five year experience in HR Department of a foreign company.

M. Rafiuzzaman Bokhari, Head of Information Systems - MBA, Major in Information Systems and Finance. He has for Young Star Syndicate and Seluloyd, and is also looking after his family business.

Roles and Responsibilities of Members of organization

Top level strategy and management: Our top level strategy formulation will be dealt with by the management team, composed of all the founding members.

Management team: Head of Finance and Accounts will be in charge of all accounts and finances of our company, and all matters dealing with it. Head of Marketing and Selling will be our marketing guru and the person who can formulates the selling strategies and watches the market for changes which affect our business. Head of HR will be our people person for our employees, maintaining the pay scales chart and strategies to maintain our employee pool and attract/scout talent (and keep it). Head of Customer Care will be in charge of dealing with our client handling and formulating our service and after service plans for customer care. Head of Public Relations will be in charge of dealing with public relation issues and be our representative for the outside world, and also the person we will rely upon to scout out new opportunities for our business in terms of new clients. Head of Information Systems will be in charge of all technology related issues such as computer information systems, the latest software and hardware, and how they can help us in our business. The constant upgrade to stay in touch with the latest technology while doing a cost benefit to justify it, will also be part of the job.

Design team: Chief Designer will be in charge of coordinating and planning the design effort with the rest of the design team and advising on projects and the dos and donts of our current capabilities.

Designer the subordinate designers will work under the chief and will be the backbone of our design firm. Draftsmen will work for the designers and prepare the necessary materials and finishing for drawings and models.

Workers: Peon miscellaneous office work. Guard in charge of office security.

Assessment of Risk

Assessment of Risk

We have done an assessment of risk and the reason behind that is in every new venture there are some probabilities of potentials hazards in the industrial environment and as well as in the competitive environment. Then we have also given some alternative strategies to meet our business plan goals and objectives. The company recognizes that it is subject to both market and industry risks. The company's view of its risks, as well as how each is being addressed, is as follows:

Regulations: Possible problems caused by a sudden change in regulation by local, State authorities can affect this industry a lot. From the time that care taker government has taken over, the condition of most of the industries is not that good. Though they have not changed any regulations for any event management companies yet, but they have already changed many regulations of other industries so there is no guarantee that they will not change anything from this sector

Legal issues: Event management firms always have to ask for permissions from the city mayor, police officer in charge of that area, nowadays from RAB and sometimes from other authorities too. If these authorities do not allow the event to take place then we the management of Triumph Media just can not do anything to make it possible.

Clients control or Bad Debt: Since the company is new, it will be seen that the clients will ask the company to do an event for them; and pay the company after successfully completing the work. In this sort cases most of the time it has been seen that when the payment time comes usually the clients do not agree to give the full amount, that both the parties fixed before. This may lead to some problems for the company as they are not receiving that the amount they targeted and worked accordingly.

EVALUATE WEAKNESSES OF BUSINESS: Every business is subject to exposure to the chance of injury or loss that is risk, which arises from the weaknesses of the business. In uncertain economic times, most businesses may have to undergo downsizing to curtail the cost associated with the company. In case of manufacturing business as long as the product and it delivery is properly done customers will be happy. But in a service based business the satisfaction of the customer is more often related to one particular person who may be providing the service. Thus in a downsize if we have to lay off a designer then clients who prefer designs of that designer may switch.

There is shortage of skilled carpenters, glaziers and metal workers who can produce good quality work. Suitable materials for good design are not available at all or in large enough quantities to use them in interior design. Consequently, this raises the cost of materials and thereby the end charges of the service which may become sometimes very difficult to communicate and justify to the client.

Latest techniques and machines are not much available for good finishing and high quality work. Thus, even if we have contracts with architects it may not solve our problem as they are also facing similar situation. In interior designing many different softwares are required, all of which may not be available.

The Interior design business is quite dynamic as there is constant need of adapting to the changes in taste and fashion. Thus, we have to be very much open to the environment to

adapt to the changes in fashion and trends. In addition, we should also be able to become trend setters.

One of the major difficulties that we might face is that, we- the management team do not have a specialized designer or architect in our team who has actually taken a degree in this field such as an architect or interior designer or graphic designer. Thus, it may become slightly difficult for us to choose the right designers who will give us the correct information about the market prices and cost of materials and charge us the remuneration that is worth his/her work. Thus, we will consult quite a few designers and then make a decision of whom to hire.

NEW TECHNOLOGIES:
The practice of interior design has become complex, technical and demanding, so a need arises in technical design skills and sales skills to compete. Interior design software packages will be essential for better design solutions. Today's information technology environment has a profound effect upon the interior design profession. Consulting in areas outside our traditional training, we must now assist our clients with decisions on home wiring and cable needs, computer hardware placement and space requirements for accompanying equipment, home theater electronics and more. While we will offer advice, our Information Tech staff will have final say on the placements because we are trained to envision the design of the total space, we must understand how each individual issue affects another and the key importance of advanced planning.

Computeraided design (CAD) or AutoCAD softwares increasingly is used in all areas of design for the virtual design of interior. This helps clients to have an idea of what the design will be without incurring the cost of physical and actual construction. The client can easily recommend changes and make the process cost effective. Interior designers use computers to create numerous versions of interior space designsmaking it possible for a client to see and choose among several designs; images can be inserted, edited, and replaced easily and without added

cost. Modified softwares of CAD are already available in other places of the world such as VRKitchen, 3D, Punch! Interior Design Suite etc. for designing particular areas. When the need arises we may have to purchase better and more advanced softwares for more efficient and faster service to gain client confidence.

Contingency Planning

Slow sales resulting in less-than-projected cash flow. Unexpected and excessive cost increases compared to the forecasted sales. Overly aggressive and debilitating actions by competitors. A parallel entry by a new competitor.

Worst case risks might include: Determining the business cannot support itself on an ongoing basis. Losing the assets of the investors used for collateral. Dealing with the financial, business, and personal devastation of the firms failure.

Contingency Plans for future Our best sales in the future will come from our current customer base. In order to build this customer base, we need to provide exceptional customer service when they visit the store, have regular follow-up correspondence to thank them for their business (as well as to notify

them of special promotions, etc.), and to provide personal shopper support so that each visit to the design office to meets their needs. In order to keep track of these activities, we will need to create a spreadsheet showing follow-up correspondence with customers and what, if any, feedback we have received from them. At least quarterly, we will plan to meet and discuss if we are, in fact, retaining our current customers and whether that base has grown, or what changes may need to be made.

Financial Plan

FINANCIAL PLAN Start-Up Expense Requirements Tk

START UP EXPENSES Legal Stationery etc. Supplies of the Design Team Website development Company's Initial Promotion Interior costing Miscellaneous Computer and the softwares Salaries & Wages Total Requirements 10,000 30,000 150,000 75,000 300,000 750,000 50,000 180,000 162,500 1,707,500

FUNDINGS

Investment Equity Capital* Debt from Bank Total Investment

25,000,000 25,000,000 0 25,000,000

*Each of the five partners contributed equally, 500,000 Tk and the sixth partner will provide us with the floor space that he has inherited, thus he will not pay any money.

LIFESTYLE
Pro Forma Income Statement - 3 Year Summary
For the Year ended 31 December, 2008, 2009, 2010

PARTICULARS

Year 1

Year 2

Year 3

Service

4,000,0 00

5,600,0 00

8,000,0 00

Operating Expenses Selling, General & Administrative Expense Advertising & Promotion Salaries & Wages Use of contractual employees Supplies Utilities Miscellaneous Operating Profit

3,730,0 00 1,000,00 0 400,000 1,974,00 0

3,070,0 00 600,000 200,000 1,994,00 0

3,160,0 00 600,000 200,000 2,014,00 0 50,000

170,000 96,000 90,000 270,00 0

80,000 101,000 95,000 2,530,0 00

90,000 106,000 100,000 4,840,0 00

Depreciation-Equipment Net Profit Before Tax

40,083 229,91 7

40,083 2,489,9 17

40,083 4,799,9 17

LESS: TAX (5%)

11,496

124,496

239,996

Net Profit After Tax ASSUMPTIONS Depreciation Method- Straight Line Method

218,42 1

2,365,4 21

4,559,9 21

FORECASTED CASH FLOW STATEMENT


2008
Cash flow from Operating Activities (Adjustment to reconcile net income to net cash provided by Operating activities)

2009

2010

Net Income Add: Depreciation-Equipment Less: Accounts Receivable


Net Cash Provided by Operating Activities

218,421 40,083 0 258,504

2,365,42 1 40,083 0 2,405,50 4

4,559,92 1 40,083 3,200,000 1,400,00 4

Cash Flows from other activities

Less: Capital Expenditure


Net cash Provided by Other Activities

180,000 180,000

0 0

0 0

Net increase in cash

78,504

2,405,50 4 22,294,41 3 24,699,9 17

1,400,00 4 20,089,91 3 21,489,9 17

Add: Cash at the Beginning of the year Cash at The End of the Year

24,531,41 3
24,609,91 7

LIFESTYLE Pro Forma Balance Sheet For the Year ended 31 December, Years 1,2 & 3

Year 1

Year 2

Year 3

ASSETS Current Assets Cash Available Accounts Receivable Supplies Total Current Assets 24,609,9 17 0 170,000 24,779,9 17 24,699,9 17 0 80,000 24,779,9 17 21,489,91 7 3,200,000 90,000 24,779,91 7

Non-Current Assets

Equipment
Accumulated Depreciation-Equipment Total Fixed Assets

180,000
40,083 220,083

180,000
40,083 220,083

180,000
40,083 220,083

TOTAL ASSETS

25,000,0 00

25,000,0 00

25,000,0 00

OWNERS EQUITY AND LIABILITIES Owners Equity 25,000,0 00 25,000,0 00 25,000,0 00

Current Liabilities and Provisions

TOTAL LIABILITIES AND OWNERS EQUITY

25,000,0 00

25,000,0 00

25,000,0 00

CONCLUSION: After presenting all our relevant data and justifications, we feel that we have constructed a feasible business plan, which, if implemented, will generate the performance forecasted by us. It

is not beyond our means to imagine that if the financing were possible, we could begin at once on our entrepreneurial journey, and with Gods, and our facultys, blessing be successful in our enterprise.

APPENDIX

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