Real Coca-Cola Taste With Zero Calories

Offers New Option For Cola Lovers

ATLANTA, March 21, 2005 – Coca-Cola North America today announced that it will
introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June.“Coca-Cola Zero
is exactly what young adults told us they wanted – real Coca-Cola taste, zero calories and a new
brand they can call their own,” said Dan Dillon, vice president, Diet Portfolio, Coca-Cola North
America . “Young people today do not want to compromise on flavor or calories and we think
Coca-Cola Zero’s taste and personality will appeal to them.”
Coca-Cola Zero will be supported by an extensive marketing campaign including
television, radio, print, and out-of-home advertising, on-line activation, and sampling programs.
“Coca-Cola Zero’s personality will be different than any of our other brands, and our marketing
will reflect that with some fresh ideas we haven’t tried before,” said Christine Holland, director of
marketing, Coca-Cola Zero. Further details on marketing plans will be made available closer to
the introduction.
For the curious who can’t wait until June for their first taste of Coca-Cola Zero, a special
Coca-Cola Zero sample pack will be listed on eBay, the World’s Online Marketplace, in early
April. All proceeds from the listing will be donated to charity. The sample pack will come with
six unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. The
charity auction marks the first time The Coca-Cola Company has offered any new product on
eBay prior to launching it nationally. For further information on the charity auction visit the
Coca-Cola Zero website at www.cocacolazero.com.
Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium
(ace-k), and will be available in a broad range of package sizes. The launch of Coca-Cola Zero
will have no impact on Coca-Cola North America’s ongoing support for Diet Coke, America’s #1
diet soft drink, as the target audiences are different.
The launch of Coca-Cola Zero continues a year of innovation for Coca-Cola North
America, including a range of new product offerings across all beverage categories. Full Throttle
energy drink, Coca-Cola with Lime, and Dasani Lemon and Dasani Raspberry flavored waters
have already been launched, with Diet Coke sweetened with Splenda as well as Coca-Cola Zero
slated for later this year, as well as new packaging for POWERade.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-
Cola, recognized as the world's best-known brand, the Company markets four of the world's top
five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other
beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and
sports drinks. Through the world's largest distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.

Taken from : www.cocacolazero.com

QUESTION.

1. The main idea of the last paragraph is.........

a. The Coca-Cola Company is four of the world's top five soft drink brands,
b. More than 200 countries enjoy the Company's beverages at a rate exceeding 1
billion servings each day.
c. The Coca-Cola Company is the world's largest beverage company.
d. The Coca-Cola, recognized as the world's best-known brand.
e. The Coca-Cola Company launches their new sophisticated product

2. “Young people today do not want to compromise on flavor or calories and we think Coca
Cola Zero’s taste and personality will appeal to them.”
the word them refers to ......................
a. The Coca-Cola Company
b. North America inhabitants
c. The Coca-Cola new product
d. Young people
e. Coca-cola Zero

3. The synonym of the word beverage from the last paragraph is .......
a. main course
b. appetizer
c. a drink
d. energizer
e. brands
4. Coca-Cola Zero is exactly what young adults told us they wanted. Young people today do not
want to compromise on flavor or calories and we think
Coca-Cola Zero’s taste and personality will appeal to them. What we can conclude from the
statement above?
a. We can conclude that coca cola zero is a cola with real cola taste and off course zero
calories.
b. We can conclude that coca cola zero is good for young people.
c. We can conclude that coca cola zero is a cola with real cola taste.
d. We can conclude that coca cola zero is a cola with zero calories.
e. The Coca-Cola Company is the world's largest beverage company.

5. There are some kinds of beverages produced by The Coca-Cola Company like Diet Coke,
Fanta, Sprite, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and
sports drinks. The products mentioned are distributed to 200 countries with 1 billion serving each
day. From the fact how much a country consume the product for each day?
a. 200 @ country
b. 1 billion @ country
c. 1.000 @ country
d. 2.000.000 @ country
e. 5.000.000 @ country.

ILUMINATA HANI PERTIWI (18)

YUSTIA EKARINA MAYANG SARI (20)