Welcome To Our Presentation

Presenters
MD. Wahikullah Rhifat. ID No MD. Abdul Aziz Abir MD. Chand ID No: ID No:

Business Plan
Dhaka School Transportation co. Ltd

Overview:
Executive Summary Organizational Plan Marketing Plan Human Resource Plan Financial Review

Executive Summary
Dhaka School Transportation (DST) is a partnership company with 4 investors; the business aims to provide private school bus service to students. DST will provide a Bus Service, which operates from the first day of term on selected routes in Dhaka city. The Bus service will operate in routes starting from Notre Dame College to Banasree Housing Area passing by selected pick up points using 6 Cng fuel bus. This service will be currently available to students who studies in Banasree Ideal & adjacent Schools. The company hopes to provide a satisfactory service to all its customers.

The Organizational Plan

Summary of the Business Products Industry Analysis SWOT Analysis Location and Time of Operation Management

Summary Of The Business

Vision Mission Objectives Key success factors Future plan

Summary of the Business

Vision
The main idea of the business is to provide a convenient & reliable traveling system for school going students thus providing social wellbeing to the owners, customers, employees and the society at large through this improved service of traveling.

Mission
Our mission is to provide a convenient and disciplined traveling process for students of the Dhaka city with safer and assured journey to school within the least possible expense. This will greatly save traveling cost, time of students and also reduce the extra traffic jam being created in the city, which will be beneficial to the society.

Objective
Our objective is to creating a traveling system which will be safe, effective, reliable and convenient for the school students of the city who faces numerous unavoidable problems while going to school and coming back home on school days.

Key success factors

The key factors for the success of Dhaka School Transportation (DST) are as follows: Uniqueness and innovative concept of the business Reliable and affordable service Highly experienced, trained, motivated employees to serve the needs of its customers. Efficient customer service

Future plan
If this venture of the business is successful, the company hopes to expand its service throughout Dhaka City and within the next 3-4 years this service will reach yet many more students in many cities of the country. Within our first 6 months of operation we hope to provide school bus service to around 400 students.

Products/Service

50 Seats Dongfeng brand CNG bus

DST (Dhaka School Transportation Co. Ltd) will serve school bus service to students currently studying in Banasree Ideal & adjacent Schools of Dhaka City. The Companies owned Buses with provide bus services

to Morning and Day Shift Students. For both Morning and Day Shift students Parents and Guardians will be required to pick up the students from pickup points. The company will charge each student with 2000Tk per month for the service.

Iustrndy Analysis
The School transport services currently provided are not reliable or safe. Mostly 3 wheels rickshaw vans are provided which has uncomfortable seating arrangements. The spaces inside those rickshaw vans are very limited. Moreover since these vans cannot travel on the main roads it has to travel a longer distance to reach the destined schools. There are some schools which give School Transport services to its students but their number is few and most schools that can afford to provide such services.

Rickshaw Vans currently used as School Transport

SWOT Analysis
Strength: The Major strength of DST is its innovative business idea of providing school bus transport as a private organization. There are limited competitors in the industry and DST is charging an affordable amount to middle income groups ensuring safe and reliable bus service. Weakness: The operating cost is high due to rising fuel price, high price of repair and maintenance of bus which leads to fewer profit margins. Opportunities: This service could be provided to more schools and in many different routes of the city thus serving the transportation need of school goers. Threat: As it is new trend in the industry once its gains success, competitors will join the market and grab the unexplored marketed area.

Location and Time of Operation

Dhaka School Transport will have a head office in 10/A Motijheel Dhaka and the bus service starting from Notre Dame College Point to Bansree Housing area via AGP Colony, Toynbee Circular Road, Shantinagar, Khilgaon, Rajarbag, Shahidbag and Mailbag following 3 different routes with 2 buses operating in each route.

The detail of route and pick up point is shown below

Legend Route: Pick Up points:

Time Schedule of Pick up Points for Morning Shift Students

Pick Up Points Pick Point 1 Pick Point 2 Pick Point 3 Pick Point 4 Pick Point 5 Pick Point 6 Pick Point 7

Time 6:00 Bus 1 Bus 3

6:05

Bus 2

Bus 4

6:10

Bus 1

Bus 5

Bus 3

6:15

Bus 2

Bus 6

Bus 4

6:20

Bus 5

Bus 3

Bus 1

6:25

Bus 6

Bus 4

Bus 2

6:30

Bus 5

6:35

Bus 6

Pick Up Points

Pick Point 1

Pick Point 2

Pick Point 3

Pick Point 4

Pick Point 5

Pick Point 6

Pick Point 7

Time 10:30 Bus 1 Bus 3

10:35

Bus 2

Bus 4

10:40

Bus 1

Bus 5

Bus 3

10:45

Bus 2

Bus 6

Bus 4

10:50

Bus 5

Bus 3

Bus 1

10:55

Bus 6

Bus 4

Bus 2

11:00

Bus 5

11:05

Bus 6

The Marketing Plan

The Target Market
Market location & customers Market Trends & the Future

Market location & customers

Dhaka being the capital of the country has many schools & colleges to provide education to the young students residing in the city. Most of these schools & colleges are not able to provide school transport service due to high amount of investment or some other problems, as a result students have to find their own means of traveling to school and face numerous difficulties on the road. Thus as a solution DST plans to provide bus services to school students.

Market Trends & the Future

As number of schools are growing very rapidly so are the number of students as our targeted customers are school schools the future trend of business could be bright and beneficial. DST hope to operate in other areas where this service would be useful. To grow DST will want co operation from schools and governmental bodies

Human Resource Plan Operations

Key Personnel Human Resource Plan

Employee Training & Education Hours of Operation

Key Personnel
Key personnel for the Dhaka School Transportation (DST) are as follows. General Manager Human Resource Manager Financial & Accounting Manager Marketing, Product & Service Manager

Human Resource Plan

The human Resource manager will hire and supervise Administrative Officer The Administrative Officer will be responsible to supervise and controls the following staffs Electric Mechanic Helpers Engine Mechanic Drivers Security Guards Maids

In addition all the department heads will also monitor the duties of employees and look into their welfare so that a good management employee relation prevails in the company.

Employee Training & Education

Employees will be trained not only in their specific operational duties but also in the philosophy and applications of our concept. They will receive extensive information from the Managers and be kept informed of the latest information on operation.

Hours of Operation

Employees of DST will have a working period of 12 hours from 6 a.m. in the morning to 6 p.m. Evening.

Financial Plan
Financial Data
The projected capital of the business is around 14.0 million TK with each partner investing 2.25 million TK and this investment will include purchasing of buses, legal papers of buses, office advance. The company will take a bank loan of 5.0 million TK

Capital Equipments
Investment Quantity Unit Price Amount

6 Buses Purchasing Cost Road Permit +Fitness+ Token Number + Insurance Registration

2000000

12000000

6 6

50000 60000

300000 360000

Office Advance

700000

Office Equipments

100000

Total

13460000

Operating Expenses Per Month

Fuel Cost Tk 400/Day for 1 Bus (400*6*24) 57600

Repair

20000

Employees Salary

1 Electric Mechanic

6000

1 Helper

4000

1 Engine Mechanic

10000

1 Mechanic helper

2000

6 Drivers 7000*6

42000

6 Helper 3600*6

21600

1Night Guard

3000

Total

169200

Projected Monthly Revenue Chart

Income Statement: Projected Income statement of DST for the year ended 31st December 2009

TK Revenue

TK 40,80,000

Expenses Advertising Road Permit+Fitness+Token Number+ Insurance Office Rent Utility Printing, Postage, Stationary 10000 300000 240000 30000 5000

Entertainment Fuel Cost Employees Loan payable Total expenses Net income

147600 380000 990000 600000 2,70,2600 13,77,400

Partnership Agreement
This partnership agreement was entered No 1st JUNE, 2009, among: Tahmad Kamal MD. Raufun Ali MD. Moshihur Rahman Shah Ahesanul Nabin

We agree that:
1. We will become equal general partners in the transportation business. We will use the name DHAKA SCHOOL TRANSPORTATION (DST) for the business. 2. Each general partner will contribute Tk.22,50,000 to the partnership on 4th December, 2008. 3. This agreement will last till 4th December, 2011. Then the agreement will need to be renewed. 4.All the profits earned & losses incurred from DHAKA SCHOOL TRANSPORTATION (DST) will be divided equally among the general partners.

5. Responsibility for each of the partners will be as follows: Shah Ahesanul Nabin - General Manager. MD. Moshiur Rahman - Human Resource Manager Tahmid kamal - Marketing Manager and Product and Service Manager

 MD. Raufun Ali Manager and Finance & Accounting Manager 6. Proper accounting books will be kept by the business. A public accounting audit will be conducted each year by a firm mutually agreed upon. 7. No new partner can be added without the full written consent of all partners. 8. Each partner can take no more than Tk20,000 per month, if earnings permit this amount to be taken out of the business. 9. If grievances between partners cannot be resolved, an arbitrator will be hired that is acceptable by partners. The decision reached by the arbitrator is binding. 10. In the event of death or retirement of a partner, the remaining partners will pay off the retiring partner or the legal heirs of the deceased. The payment will be made within one year of death or retirement of the partner. 11. At the termination of the partnership, a full inventory and balance sheet will be prepared by an accounting firm. All debts will be paid, and remaining property will be divided between the partners The parties have carefully reviewed the contract and have freely signed this document. Nabin Tahmid Raufun Moshiur

Thank You All for being patient and attentive.

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