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Cycle to Work Promotion

Preliminary Results Report November 2012


in association with

Objectives
Promote cycling to work as an activity which positively impacts the performance of companies Feature the experiences of 6 companies in 3 EU Member States in 2011 Write & place 4-6 editorial features in specialist journals read by company managers Establish a feedback mechanism to assess reader response via an online enquiry system

Rationale
Encourage employers to promote cycling to work as an attractive option for their employees Use real life experiences of European companies to developing press features Stress financial & productivity benefits to encourage managers to promote among their employees Placement in specialist journals read by company management

Relevance
The commitment is relevant to the general aims of the Platform
directly addresses one of the causes of obesity in the adult population lack of physical exercise falls within the field of action of physical activity promotion highlights the many benefits
to the employees, whose physical condition improves to the company which gains from a healthier, happier workforce, less absenteeism, higher productivity and improved performance

Results - Belgium
Interviews conducted with S.W.I.F.T, La Hulpe and EEKLO city administration Photography on site Article drafted and agreed
Date 27/06/2012 Medium www.fleetmanagement.be Title Le projet Life Cycle vous encourage vous rendre au boulot vlo Cycling for your life Le projet Life Cycle vous encourage vous rendre au boulot vlo Bike to Work Team UA wint Bike to Work -wedstrijd Solidariteitsprijs 5.000 werknemers doen mee met Bike to Work Bruxelles est-elle cyclable? Un peu, beaucoup Bike to Work beloont fietsen naar het werk Bike to Work Gezonde werknemers, gezonde bedrijven

11/07/2012 13/07/2012

www.flanderstoday.be www.hrmagazine.be

13/07/2012 14/07/2012 25/07/2012 08/08/2012 01/09/2012 12/09/2012 12/09/2012

www.hrmagazine.be Het Nieuwsblad De Standaard www.gva.be Entreprendre Z.O. www.mechelen.be

Next Steps
Germany 2013 UK 2014