Synopsis

On consumer Awareness with special reference to consumer protection act Each consumer aims at maximisation of his satisfaction with his given in come. Wants are unlimited, resources are limited and they have alternative uses. In such a situation each consumer is faced with the problem of choice. Consumer awareness with regard to the availability of goods prices and quality is a must to attain the very basic objective of maximization of satisfaction the sources of awareness are the environment in which a consumer is living, level of education, availability of information through news papers, advertising agencies , T.V. Channels, fellow members in his family, friends and relatives and the legal environment. Curiosity to know all these is limited by the desire of the consumer resources at his disposal and ready to these resources. Consumer awareness is part and parcel of consumer movement which is related with consumer protection and consumerism. Consumer movement emerged on account of the deceptive marketing techniques adopted by the marketers, shortage of consumer goods, adaptation of good and black marketing prices, misleading, advertisement, changing dimension in the society namely increase in Income and education and active campaign by the consumer organization and role of the state in protecting the consumers interest through consumer protection Act. Marketing of goods an services has many diversified social issues comprising of consumerism governed by consumer movement; Marketing ethics relating to fair prices, quality product, promotional activity and distribution channels; social responsibility relating to the consumer protection under the enactment of law. The study will comprise of the following chapters : Chapter 1- Introduction (i) Concept of modern marketing. (ii) Consumerism and consumer movement (iii) Consumer Awareness : Education, environment, advertisement, newspapers, TV Channels, friends, relatives and the Public awareness organizations, consumer protection through legislative measures and the role of the state and social responsibility of business towards consumers, rights sand duties of consumers. Chapter 2- Research Methodology (i) The Research Problem (ii) Objective of the study (iii) Hypothesis Formulation (iv) Sample Design (v) Collection of Data (vi) Tabulation and Editing of Data (vii) Analysis and interpretation of Data

(viii) Definition of Concepts (ix) Testing of Hypothesis (x) Preparation of Research Report (xi) Limitation of the study An exploratory research will be conducted for which some of the important organisations of consumers will be undertaken, the various provisions of consumer protection act will be analysed with reference to protect the consumers interest and awareness. Functioning of three tier system under the consumer protection Act 1986 with reference to the sights and remedies available to consumers. The hypothesis is based on the steps taken by the government are not satisfactory and the level of consumer awareness is very low. A sample of 100consumers will be taken and the questionnaire will be used for the collection of data. In this way primary source of Data will be used. Secondary sources of data from various sources of publication in government, semi- government and private organisations relating to consumer awareness and protection. Chapter 3- Salient Features of the Consumer Protection Act, 1986 (i) Scope of consumer protection Act (ii) Important Provisions of the Act (iii) Rights of consumers way the act (iv) Administrative and organisational structure of the Machinery under the Act. (v) Redressal of consumer grievances and disputes. (vi) Working of the three tier system : a. National commission b. State commission c. District Forums Chapter 4- Consumer Awareness : (i) Problems sof Consumers in India. (ii) Consumer awareness through : a) Education b) Publicity through advertisements and sales promotion. c) TV Channels d) Government Measures e) Friends and relatives f) Consumer Movement NGOS, Consumers day. g) Voluntary Organisations Chapter 5- Consumer Protection in Rajasthan (i) Opinion survey among consumers through questionnaires and personal contacts. (ii) General analysis of responses (iii) Awareness about exploitation by private traders.

(iv) Knowledge of consumer welfare schemes. (v) Consumers rights (vi) Consumer protection Act, 1986 (vii) Procedures of Complaints under the Act (viii) Different Methods of exploitation of consumers by private traders. (ix) Consumer awareness relating to their duties and rights. (x) Achievements and Failures of the Machinery under the Act. Chapter 6- Summary of Findings and conclusions (i) Summary of findings (ii) Problems of consumer awareness (iii) Accommodations for improvement.