SOCIAL MEDIA

DISCUSSION
Waukesha Business Improvement District
January 29, 2009

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Spreenkler, LLC.
 Discussion.

What Is Spreenkler?
What Is Social Media?
What Is The Impact On Business?
How Do I Do Social Media?

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What Is Spreenkler?

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Accelerate business creativity & innovation.
agency | meetup

train, retain talent

provide business with conduit to talent

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What Is Social Media?

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The basic ideas of social media are listening,
conversation and stakeholders creating their
own experience with your organization.

- Beth Kanter, trainer, blogger and consultant

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Main Categories of Social Media.
1. blog/micro blog
wordpress | twitter
2. content share
YouTube | Flickr | Wikis | Mobile
3. network
LinkedIn | Facebook | MySpace |Sohobiztube
4. build community
Meetup | Ning | Enterprise Solutions

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Can social media have a real
impact on a serious issue?

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 567,000 2,444,384

319,000 859,000

4,911 115,623

29,202 117,873

no profile 7,148

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Real Impact.

people
come together | a little vs. a lot

business
take note | learning mode

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Ok, but are real companies
using social media?

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Some of the biggest car manufacturers use
social media to connect with customers,
address misconceptions and get people to give
their products a try.

Provides insight, updates, cool news and exchanging

information and photos with car enthusiasts.

“It’s part of a larger social media strategy to humanize the

Ford brand and put consumers in touch with Ford employees.”

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How are real companies
using social media?

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7 Ways Companies Use Social Media?
1. Customer loyalty, exclusive promotions/events
2. Gain customer insight and feedback
3. Provide better customer service
4. Drive awareness and education
5. Communicate news to media
6. Foster and grow relationships
7. Interact directly with customers

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How can social media
impact my business?

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Strategy
this is where it starts
Policy
let employees what they can do
Technology
web-based unless mobile
Customers
what is their experience?

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Increase growth.
expand by reaching new segments

Increase sales conversations.

messages in new places, more often

Increase message spread.

create/sustain brand advocates

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How do I do social media?

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By understanding people’s social graph—their social
network of connections and how it amplifies as others
contribute to it—and how information spreads in a
social network, marketers can tweak their messages
to make viral spreading quicker/easier/faster.

Debra Aho Williamson, senior analyst at eMarketer

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1. LOCATE the conversations.

2. LISTEN to the conversations.

3. JOIN the conversations.

4. OPEN up and invite people into your

organization.

5. DIRECT ACTION by providing mutually

beneficial interaction and participation.

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 THANK YOU!

Getting Started
workshop at WCTC | we can help

Questions?

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