News Paper

A PROJECT REPORT ON Consumer Attitude & Awareness Toward Newspaper

IN PARTICAL FULFILLMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES : SUBMITTED BY : Bansi A. Moradiya BMS 2 (sem -3) Roll No: 15

:GUIDED BY: Mrs. Shilpa Bhatt (Heads of the BMS department)

Smt N. C. Gandhi Mahila Arts and Commerce College Affiliated with S.N.D.T. Womens University, Bomba y Bhavnagar. : S U B M I S S I O N D AT E : 15/9/2012 : B AT C H : (2011 - 2014)

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DECLARATION

I undersigned Bansi A. Moradi ya a student of BMS 3 r d semester declare that I have prepared this project report on Consumer attitude & aw areness to w here newspaper at Divya Bhaskar. I

am guided by Mrs. Shilpa Bhatt of Smt N. C. Gandhi & B. V. Gandhi Mahila arts & Commerce College. Bhavnagar.

Place :Date :-

(Signature) Students name: - Bansi Moradiya Roll No. : - 15

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Certificate of originality

Certified that the project report submitted here in Consumer attitude & awareness to where newspaper is original in nature and has not been submitted by any of us to Smt. N.C. & B.V.Gandhi Mahila College, Bhavnagar.

_________________ Signature of Student

_________________ Signature of Guide

Date: --------------------

Date: --------------------

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PREFACE
Practical training is tool to develop conceptual & analytical ability in student. According to B.M.S schedule, student s are required to undergo project which use to be research based, as a part of practical study to understand the company, global market, newer industrial developing era, and to achieve basic skills and ability which is helpful in B.M.S. My report includes a Consumer attitude & aw areness tow rad new spaper IN Divya Bhaskar. B.M.S. a professional course which helps the students develop their knowledge in the field of industrial business by means of management of company. To become sharp in the field of management one needs both pratical as well as theoretical knowledge. W e get a clear idea about management and other approach by reading lite rature on

business environment. Any organization can stay in the market for long time only if consumers and customers are well satisfied by the product and services provided by the firm. My report includes a research report on Consumer attitude & awareness toward newspaper in the form known by me.

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ACKNOWLEDGEMENT

Through this acknowledgement, I express my sincere gratitude towards all those who have helped me directly or indirectly in the preparation of this project report, which has been a learning experience. No work can be accomplished alone. It needs the shades of various people to give it a final stage. I would like to take this opportunity to extend our warm thoughts to those who helped me to make this project a wonderful ex perience. First of all, I would like to give my sincere thanks to my co ordinate Mrs. Shilpa mam who guided me, for encouraging us to take training. I also thankful to Mrs. Shri Devi Mem supporting me in my training for my project. I am thankful to the college library staff, as they have been of great help to me in preparation of this report. I am thankful to all the respondents who spared their valuable time for filling my questionnaire a base of my project. Last but not the least I would like to thank God. My parents, my faculties, & my friends who have helped me a lot. I am also grateful to Bombay University as it would not have been possible without their idea of including this paper of industrial visit in the curriculum of B.M.S.

Place :Date :-

-----------------------Bansi Moradiya Roll No. -15 B.M.S. 2 {SEM 3}

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EXECUTIVE SUMMARY

The project work was undertaken in Bhavnagar district area to evaluate brand management strategies, consumer awareness and attitudes towards NEWS PAPER. The main objective to do research project is to find out whether consumer are aware about present group of divya bhaskar and brand management of it and strategy towards Gujarat samachar, sandesh and other. Which media or source affects to create awareness. How consumers are reading newspaper, how much time they spent for reading Newspaper, which types of newspaper contents they prefer. Which type of quality, layout, and writing of newspaper consumers are expecting? Analysis of data shown by column, charts for easy understanding and interpretation of result. Currently, number of newspapers consumer are increasing day by day, because better service. For selecting news paper, consumers see quality of paper, authenticity of news, news contents, and circulation services. Most of consumers satisfied with Divya bhaskar service but to be market leader bhaskar group will have to put more emphasis on quality of newspaper. In Bhavnagar district many consumer are reading newspaper most of them are preferring divyabhaskar.

News Paper INDEX

No.
1 1.1 1.2 1.3 1.4 1.5 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 3 3.1 3.2 3.3 3.4 4 5 6 7 8 9

Detail
INDUSTRY OVERVIEW HISTORY IN BRIEF INDUSTRY PROFILE PRODUCT PROFILE LATEST AT THE COMPANY RMD Department COMPANY OVERVIEW INTRODUCTION:DIVYABHASKAR COST CONVENIENCE COMMUNICATION COMPETITION CUSTOMER SATISFATION MILESTONE OF DIVYA BHASKAR DISTRIBUTION AND MARKETING RESEARCH METHODOLOGY Research Objectives Research Design Research Instrument Limitation of the Study DATA ANALYSIS AND INTERPRETATION Swot analysis SUGGESTIONS CONCLUSIONS & RECOMMENDATIONS BIBLIOGRAPHY QUESTIONNAIRE

Page No.

8 9 12 13 18

3 5 7

19 25 25 26 26 26 26 33

14 21 21 22 22 23

34 35 36 36 39 55 56 57 59 60

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1.1 HISHISTORY IN BRIEF

In the year 2005 Bhaskar group was declared by NRS having 2.26crore readership started before 50 years from Madhyapradesh by late Mr.

Dhwarkaprasad Agrawal family. In 1983 A.D after launching indore edition Bhaskar Group started newspaper in different states. Lets have a look Bhaskar Group development main steps. 1983:- A new thinking started. Launch of indore edition, followed by RAIPUR, GWALIOR, 1992:JABALPUR, BILASPUR and SATANA edition.

Achieved no1 status in MADHYAPRADESH.

1995:- Leadership across MADHYAPRADESH. 1996:- Entered RAJASTAHN by launching JAIPUR edition in December, 1996. Soon established its leadership in the state with launch of AJMER, JODHPUR, BIKANER, UDAIPUR, KOTA, GANGANAGAR, ALWAR,SIKAR, BHILWARA. 2000:- May 2000 launch of CHANDIGARH, edition covering CHANDIGARH, PANCHKULA, MOHALI and HIMACHAL. Launch of PANIPAT and HISSAR edition. 2001:- Launch of FARIDABAD edition. 2003:- Bhaskar group enters Gujarat with launch of its first gujarati daily divya bhaskar AHMEDABAD In June. 2004:- Divya bhaskar SURAT Edition launched in MARCH. Divya bhaskar international edition launched from NEWYORK in MAY. Bhaskar groups new hindi magazine , AHA! ZINDAGI , first of its kind on life style and positive thinking was launched in September & Divya bhaskar BARODA edition also launched in the same month.

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Saurastra Samachar , the leading gujarati news paper of BHAVNAGAR, taken over in the month of October. 2005:- DB aktivation the BTL (below the line) division started in January. Bhaskar group in association with ZEE enters MUMBAI market with its first English daily DNA in July. 2006:- Launch of AHA! ZINDAGI gujarati in AHMEDABAD. Launch of MY FM IN JAIPUR. Launch of DNA MONEY in INDORE, BHOPAL, AHMEDABAD & MUMBAI. Launch of DAINIAK BHASKAR in PUNJAB with two edition, AMRITSAR & JALANDHAR. Launch of Divya bhaskar RAJKOT & JAMNAGAR editions. Launch of sanakar valley school. Acquired majority stake in PRABHAT KIRAN leading daily eveninger from INDORE.

1.2 INDUSTRY PROFILE

The National Readership Survey (NRS) 2009 had raised its share of hue and cry and the Indian Readership Survey (IRS) 2008 Round 2 didnt bring much good news either, with all publications showing a decline. Industry leaders have mixed views on the trends that these surveys are throwing. However, one point that everyone makes is that it is about time readership surveys in India were advanced and adapted to the changing media and consumers. The National Readership Study 2009 (NRS 2009) in India is the largest survey of its kind in the world, with a sample size of 2,84,373 house-to-house interviews to measure the media exposure and consumer product penetration in both urban and rural India and of course the estimated readership of publications. The study covers 535 publications of which 230 are dailies and 305 are magazines

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Bhaskar Group is a 1700 crore business conglomerate with strong presence in Newspapers. Television, Entertainment, Printing, Textiles, Fast Moving Consumer Goods, Oils, Solvents and Internet Services. The group has rocketed to the top of the print media industry in India with its flagship Hindi daily newspaper, Dainik Bhaskar, and the Gujarati newspaper, Divya Bhaskar. Brand 'Bhaskar' is today synonymous with success, quality, dynamism and ethics in millions of households across India and the corporate world alike . The family flagship newspaper Dainik Bhaskar achieved leadership position in the state of Madhya Pradesh in 1992. In 1996, Rajasthan became the focus of the group and Jaipur edition was launched in December 1996 followed by six other editions in the State of Rajasthan and established No.1 position in the state. The Jaipur launch of Dainik Bhaskar has become a "case study" in the leading business schools of India. After achieving leadership position in Rajasthan, the group decided to enter the Chandigarh market and launched its edition in June 2000. The challenge in Chandigarh was unique. It was the only city in India where English had more readership than vernacular dailies. The challenge was that Hindi was just not being read. Dainik Bhaskar changed this pattern and is now the largest read newspaper in Chandigarh. After the success in Chandigarh, the group launched its edition in the state of Haryana to empower the north and now people of Haryana have their "own newspaper" Dainik Bhaskar, which is the No. 1 in all the state of its presence with a circulation of 23 lakhs per day. The Bhaskar Group Launched its Gujarati newspaper "Divya Bhaskar" in June 2003 from Ahmedabad. In just three years of its time Divya Bhaskar covers the entire state of Gujarat with 55 Lac of readers ( NRS 09). Divya Bhaskar is also acclaimed as No. 1 newspaper in Gujarat (NRS 09).

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Daink Bhaskar is published from following centers

Madhya Pradesh Chattisgarh

Bhopal, Indore , Gwalior, Jabalpur, Satna Raipur, Bilaspur Jaipur, Jodhput, Udaipur, Ajmer, Bikaner, Kota, Shriganganagar Panipat, Hisar, Faridabad, gurgaon Chandigarh and Himachal Pradesh Ahmedabad , Baroda , Surat , Bhavnagar , Rajkot, Mumbai Jhansi Nagpur

Rajasthan Haryana Chandigarh Gujarat ( Divya Bhaskar ) Uttar Pradesh Maharashtra

More than 35, 00,000 copies are circulated from the above mentioned editions every day whereas in 1992, Pradesh and Uttar Pradesh. According to the recent NRS Survey 2008, Bhaskar Group of Newspapers has been described as the Number One newspaper (all languages) in the country. It is the largest read news paper group with 2.65 crore readers. 2,28,000 copies were circulated in Madhya

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News Paper 1.3 PRODUCT PROFILE

A broadly diversified, multifunctional unit, bhaskar group takes charge of a range of product lines towards its audience. These products described are included in the following aspects: 1) Print Media Newspapers Magazines Journals

2) Television Media & Others The group has taken one of the noticeable moves in to television media that BHASKAR TV has been reached in the jaipur, indore, Bhopal, ajmare, Jabalpur with the help of optical fiber cable. Bhaskar TV Bhaskar broadband

3) Radio Channel Radio Mirchi, MY FM 94.3 the most hip and happening radio channel waves through cities like JAIPUR, followed by Chandigarh and Bhopal. 4) Textile 5) Oil extraction and refining 6) Bhaskar salt 7) Family entertainment centre 8) Fine arts center 9) The Sanskar Valley School 10) I media corp. ltd 11) Bhaskar mall

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News Paper 1.4 LATEST AT THE COMPANY

The company made the latest foray into the television media through the launch of bhaskar TV targeting the urban youth in JAIPUR, AJMARE, and JALANDHAR. Besides this the company is assessing the options of launching other new channels too. Also that, Zoom has being able to garnish the number one slot amongst all the entertainment and life-style channels within just months of its launch.

The company has also garnished the top slot amongst the private radio stations through its successful venture Radio Mirchi 94.3 in jaipur

It seems, as if the company is becoming omnipresent in all the fields of media with market leadership in majorly all categories. Provide Just-in-time information to any body, any time, any where

on a medium that is always on and handy. And to create a connect between the man and the media. DNA money Divya Bhaskar USA My FM Wireless Aahazindagi

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News Paper 1.5 RMD Department

The department, which works to create the audience, is known as RMD (Result and Market Development Department), as its main aim is to increase the customer base for its various product offerings. The company has a separate department, which is involved in space selling, known as the response department. So here as against to the general approach of many companies to assign the task of marketing, advertising and branding to just one single department, Bhaskar Group has separated this important tasks between two

departments. No doubt that both this department are expected to work in coordination, but for the RMD department the focus remains to sell the product to the customers and create audience, while the response department has to sell the products to the advertisers, which is known as space selling. They have to sell the space available in the newspaper to the advertisers. The rate of space selling is decided on the customer base of the company hence, both the departments are interrelated. Objectives of the RMD department Marketing of various print offerings of Bhaskar Group Ensure co-ordination for smooth functioning of the distribution channel Ensure a dominant market share position through aggressive sales campaign Organize events and seminars for promoting of the product offerings Increase the circulations which should benefit the advertisers Ensure an appreciating service to its readers through timely deliveries, easy product availability in market, etc Functions of the RMD department Sales and market development Dispatch Billing and accounts RMD international sales Promotion and publicity MIS Subscription

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News Paper 2. COMPANY OVERVIEW

2.1 INTRODUCTION: DIVYABHASKAR

Company Offering
The Divyabhaskar Gujarati daily from the Dainik Bhaskar group of publications was launched in 22 June 2003 in Ahmedabad with the mission to become the number one newspaper in the Gujarat. Divya Bhaskar emerges the No.1 publication in Ahmedabad on Day 1 of publication! The paper will not wait to notch up market-share numbers gradually! Instead, it becomes the market-leader from Day 1! For all this years DB has been able to maintain a consistent business growth, which could be largely attributed to its shared values given below,

- To stick to the media - To ensure that news is separate from views - Factual and timely reporting

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- Not to abuse the information available or gathered

The Bhaskar Group launched its Gujarati newspaper 'Divya Bhaskar' in June 2003 from Ahmedabad. In just three years of its time Divya Bhaskar covers the entire state of Gujarat with 55 Lac of readers (NRS 08). Divya Bhaskar is also acclaimed as No. 1 newspaper in Gujarat (NRS 08). Divyabhaskar has also constructed its own 1 lacks square feet building within 189 days near Y.M.C.A club on SARKHEJ GHANDHINAGAR Highway. In to this building 50,000 square feet space is for office purpose. 30,000 square feet space is for printing press, 5 cold set web offset printing machine printing 1, 80,000 copy per hrs, and A.C system with 250 tones.

Table - 1

In Gujarat leading newspapers are showing following figure of copies:

News Paper
Divya bhaskar Gujarat samachar Sandesh

Figures Of Copies
9, 87,000 copies 9, 82,000 copies 6, 87,000 copies

Divya bhaskar is having different district wise local pullout.

Table - 2 In the ahmedabad city edition itself newspaper copies figure is as under:

News Paper
Divyavhaskar Gujarat samachar Sandesh

Figures Of Copies
4, 65,000 1, 82,000 2, 65,000

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Table - 3 National readership survey 2009 Newspaper Divyabhaskar Gujarat samachar Sandesh Ahmedabad 12,92,000 10,90,000 6,36,000 Baroda 5,46,000 3,46,000 3,28,000 Surat 7,57,000 5,44,000 3,36,000

Divya Bhaskar launches its Jamnagar edition today Divya Bhaskar launched its Jamnagar edition today making it Jamnagar's first ever Gujarati morninger.The daily had also launched its Rajkot edition a month back

Divya Bhaskar also launched its international edition in May 2004. Table - 4 Divyabhaskar office section and name of head of section are as under:

Office section
General Manager (state head) Editorial section Marketing section Circulation section Human resource and Admi. section Account section Production section

Name of head
Ashvini Agraval Ajay umat Dharmesh mishra Pradip jha Ravi kaul R.k.Gupta Rakesh Singh

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Currently supplements editors are as under: (change is possible)

Table - 5

Name of the News paper

Dharmdarshan Madhurima

Suppliers
Gaurang pandya Bela Thakar, Sefali pandya, Bhushita Khinchi, Devel mistry Vrunda Manjit, Gauraing Vaidh

Kalash

Navrang

jayant pandya

BAL bhaskar

Mira Trivedi

Rasrang

Dipak patel

Mahefil

Dipak patel

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Rewards system for the Bhaskar staff members
Rewards / Incentives for staff from wage board category are governed by wage board rules. Executives and journalists on contract are rewarded on their performance-based ratings assigned by the department head. In addition to the existing rewards performance system, the staff is periodically motivated by the executive editor, by his positive comments on the days' paper and he also shows his appreciation in the weekly staff meetings held on Fridays. Top rated journalists, are also given opportunities to go abroad on certain 'junkets' with a view to bring back growth-oriented experiences to share with others and which in turn not only benefit the individual but also the organization. High fliers are granted special study leave to go on sabbaticals like the British Chevening scholarships and others. The company authorises senior staff, eligible to air-travel in j class, to travel by y class and motivate the others in the department by offering him/her the differential amount as incentive. Freedom to act & training & development our HRD section is fully equipped to undertake training and development needs of the staff for the specific area of knowledge.

Expected behavior from the Divyabhaskar Journalists

The Divyabhaskar journalists are advised to maintain a balanced view while reporting. They are expected of timely, relevant and unbiased reporting and not to abuse the information available with them. They are not to indulge in activities that May be beneficial to them on a personal level with the information that is officially garnered by them. In fact, in a long and detailed note "(ethical) way highlights each and every area where a journalist may succumb. Useful tips on discipline are also given from time to time.

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Promotion
As aggressive in its marketing strategies as any of the players in its front page, Divyabhaskar dared to price the product at a price that challenged even its big brother. - Dainikbhaskar, and created the market for a business paper in the bargain. Competition copied the "invitation pricing" strategy but none could emulate the success. The advertising for Divyabhaskar is as much known for winning creative awards as it is for influencing a prospect.

Brand values
The reader is central to everything divyabhaskar embodies. ET aims to project a style that is cool, hip and with loads of attitude. It portrays the feel good factor of a growing economy and the aspirations of a young country in all its myriad shapes and colours. The divyabhaskar aims to be ahead of the times, every time. It strives to give a delightful start to everyday.

2.2

Cost

The cost structure of Divyabhskar has two important aspects. Whatever price that has been charged to the actual readers doesnt supplement the actual cost of the newspaper. The company helps supplement the cost by the way of advertising revenues generated. The benefit of this is partially being passed on to the readers while the remaining remains the company profit.

2.3

Conveniency

The Divyabhaskar Ahmadabad Edition witnesses its highest sales by copies which are the newspaper copies delivered throughout the month by the readers newspaper vendor. The copies are delivered at the door-steps of the educational institutes from where these students would be collecting their copies. The company has a definite distribution network in this respect. Newspapers are being routed through distributors appointed by the company in each important geographical location.

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2.4 Communication

Brands need not be advertised always. Divyabhaskar is undoubtedly the most widely recognizable brand of the company. For over these years, the newspaper has developed extremely loyal readers and the readers too feel a strong brand association with divyabhaskar.

2.5
Competitors

Competition

Gujarat samachar
One of the nearest competitors of divyabhaskar, it is being backed by strong group of Mr. Sudhir Mehta investors with one of one of the leading Gujarati newspaper across the Gujarat. The newspaper has been able to garnish a respectable market share and has won readers for its language simplicity and proper contents.

Sandesh
Another competitor of Divyabhaskar is sandesh which is many years old gujarati newspaper. It is having some advance feature in terms of specialty of news.

2.6

Customer Satisfaction
Divya bhaskar has always held its readers head high. The

divyabhaskar has been considered the most reliable Guajarati newspaper. . Also that the customer satisfaction for divya bhaskar can be reflected by the huge market share it enjoys across India, which is much-much ahead of its nearest competitor.

2.7

Milestone of Divya bhaskar:

If asked What are the milestones and achievements of The

Divyabhaskar over the past few years? than what could be the most probable reply from the company. To quote a few of the likely replies are, Divyabhaskar has grown at an exponential rate to become leader in Gujarati News paper.

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When it comes to the print media, Gujarat defies the national pattern. For years Gujarat Samachar and Sandesh had carved up the State, functioning in a manner that only they understood. Understandably, eyebrows were raised when an "outsider," the Dainik Bhaskar group, declared its intention to venture where angels feared to tread. Well, looks like fortune is on the side of the big guns. The Bhaskar group threw a big bash at the Taj Land's End last week to celebrate the success of its Divya Bhaskar in Gujarat, and a very interesting mix of people turned up. Top guns from the advertising and media industry were seen along with politicians and bureaucrats. Jaywantiben Mehta, minister in the NDA government which relinquished power recently, looked predictably at home, sampling the very Gujju undhio. Even an unseasonal shower could not spoil the celebrations. Piyush Pandey was heard exhorting a friendly agency head to come to Cannes for the advertising festival. "It's my year yaar," he said. True, this will really be his year. Attendance at Cannes should touch an all-time high.

Divya bhaskar leadership in Gujarat

The war for Gujarat is really hotting up. Quoting a new survey done by AC Nielsen ORG Marg in Ahmadabad, Divya Bhaskar has claimed leadership in the region with a readership base of 12.1 lakh. The same survey places Gujarat Samachar at the No 2 position with 10.0 lakh readers. A prepared note from Bhaskar states, "AC Nielsen ORG Marg conducted a readership survey in Ahmedabad in the month of August 2003 with a sample size and methodology, which is almost similar to that of IRS and NRS. The report reveals that the Gujarati newspaper reading market in Ahmedabad has expanded by almost 32 per cent if the figures are Compared with NRS 2002. Dainik Bhaskar Group launched Divya Bhaskar on June 22, 2003 and according to the group, it became the highest circulated paper from the day of its launch. Divya Bhaskar did things differently. It preferred a huge market research exercise to a smaller survey. The efforts paid off, with the newspaper becoming the market leader on day one of coming into existence.

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According to a release, the Bhaskar group's Gujarati venture, Divya Bhaskar has seen a spurt in retail advertising following a declaration by research agency Nielsen ORG that the paper is the leader in Ahmedabad with over 12 lakh readers. Bhaskar notched 9894 column centimetre of advertising space to Gujarat Samachar's 6925 cc and Sandesh's 5949 cc in the festive week of October 17 to 25, 2003, claims the release.

The group recently installed a printing unit at Mehsana in Gujarat and has initiated to expand to Surat, Baroda and Rajkot in the near future.

Divya bhaskar success formula

Success calls for ambition and drive." Thus Danik Bhaskar director

Girish Agarwal kickstarted his session on the famous Divya Bhaskar's penetration into Gujrat within 18 months of its inception. Products usually are launched and then are tested in the market in terms of acceptance and product capability. That was what Divya Bhaskar (DB) did differently. Pre-launch strategies this publication used was essentially involving their TG in the product planning process. With 48 focus groups and a survey of a sample size of 12 lakhs ( 8 Ahmedamad, 4 - other districts) and a time frame of 40 days, DB analysed the outcome of this extensive research. Phase two was meeting the same people again and sharing the finding of their survey. Then came along the product which was need based and desired in the Agarwal articulated," Marketing cannot be done in isolation and the CEO, the planning team, the sales team and the marketing team need to work in tandem with one another. DB initial pre launch target was 4.0 lakhs copies daily, although when launched DB hit a subscription of 4.52 lakhs copies daily.

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Divya bhashkar with North American edition

About Divyabhaskar Divya Bhaskar has taken Gujarat by storm, becoming the most read newspaper of Ahmedabad in a short time (AC Nielsen ORG Certified readership of 1.21 million), thus making it a leading brand in news media. Divya Bhaskar North American Edition, a fast growing Gujarati newspaper published from NewYork since May 2004, is a joint venture with Dainik Bhaskar Group, India's #1 print publication group (National Readership Survey, January, 2004) and Cinmaya Media Group, a NewYork based a Public Company. The Divya Bhaskar North American Edition Offers: Strong brand name, value and sentimental attachment with readers. More color than any other Gujarati newspaper in North America. Reader-friendly ad: edit page ratios. Credible, investigative, award winning news from Gujarat. "Chandarvo" section: stories and articles by Kanti Bhatt, Suresh Dalal and Gunvant Shah. Humor Column by Tarak Mehta. Astrology column by Bejan Daruwala. Business News. Sports. Immigration News. Quiz and Crossword.

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2.8 Distribution and Marketing
Divya Bhaskar is nationally distributed through: Mail to subscribers. Newsstands and grocery stores through regional distributors. Direct vendors. Associations. Events (AAHOA, AAPI, Chamber of Commerce, India Day Parade, Concerts, Plays, Religious Congregrations)

Divya Bhaskar is nationally marketed through: Innovative Marketing Tie-ups. Exclusive Hakoba Saree offer for subscribers. Shadi.com - Matrimonial classifieds. Combo Pack The Indian Express and Divya Bhaskar. Lifetime subscription offers. Senior citizen offers. Subscription gift offers from India for friends/relatives in America

Advertising Options Divya Bhaskar leads the competition in consistent advertising through targeted placement, easy-to-read layout and great positioning.

We offer category specific pages to add impact to your Ad Wrap Around. Page 1 Inkjet labels, Post-it Notes, Strip Ads, Box ads. Travel. Shaadi Bhaskar Matrimonial. Immigration page. Small business services. Supplements

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News Paper 3. RESEARCH METHODOLOGY

METHODOLOGY
Market research is very systematic and object oriented approach for the development and implementation of market strategy. Because of its importance, it is necessary that the methodology of this research should be proper and appropriate. Research methodology includes why and how this research carried out. Methodology of our project is under.

3.1 RESEARCH OBJECTIVES

The main purpose of any research is to evaluate the behavior of consumer towards News Paper by asking questions. And also to find out the truth which is yet to discover and each research has its own specific objective and purposes. The main objective of our study is to know the behavior of consumer why they buy News Paper. We have undertaken the research taking into account following other objective. 1. To assess the customer satisfaction. 2. To know which companys newspaper is buying more. 3. To know the quality of content, paper layout, and authenticity of news, newspaper circulation services. 4. To determine the gift scheme impact on newspaper 5. To assess the customer satisfaction. 6. The most commonly used news paper in the market. 7. To identify the customer needs. 8. To identify consumer buying habit. 9. To measure the brand loyalty. 10. To assess the effectiveness of media in Bhavnagar city.

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3.2 RESEARCH DESIGN

In theoretical context,
The study can be termed as descriptive as the major emphasize would be to study the behavioral variable of the people without getting into establishing the association of the data. The survey type is experimental design with field-testing procedures. Communication approaches would be questioning with structured and wellformatted clear questions. Medium of interaction would remain personal i.e. face-to-face interview and the questionnaire would contain self-administered response, i.e. question form is simply handed to respondents. Sample size would be 50, and the basis of selection for samples would be convenience sampling i.e. the researchers select the most accessible population from whom to obtain the information for the survey. The sample testing area is BHAVNAGAR DISTRICT. There would be no criterias for segmentation of the samples into specific categories, demographic segmentation. The questionnaire satisfies the following criterias of good measurement of survey as per Marketing Research

Data source The task of collecting information begins after objective s has been defined. It consists of following sources. Primary data source Primary data can be collected in many ways such as Observation method Interview method Surveys through questionnaires

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I have used survey through questionnaires which is the best suited for the descriptive research. It is beneficial to learn about the knowledge, beliefs, preferences, and attitudes of people in the general population.

Secondary data sources: All the secondary data are found from different magazines, executive diary and with the help of Internet.

Sample size
I have selected the sample size of 50 respondents which are from Bhavnagar city itself and taluka like Vallabhipur. As the size is concern it should not be too big so that it cant give the better outcomes and it should not be too small to get the idea about our objectives.
Table - 6 Area Bhavnagar City Vallbhipur Number respondents 20 10 of

3.3

Research instrument

A formal structure of a questionnaires containing variety of open-ended question was designed and operated on respondents to collect require data. A questionnaire consists of asset of questions presented to respondent for their answer. In preparing questionnaire I have carefully chosen and their form, wording and flow of the question.

3.4

Limitation of research

The time provided for the research is bit short and cannot cover the entire area for research. Research was carried out only in Bhavnagar city & Vallbhipur which can not be proper research result. The research is under the inexperienced researcher.

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In practical context
Problem Find the actual readers brand perception for divyabhaskar , and co-relate them to the companys branding objective, and that how successful it had been.

Research Objectives Gain insights into brand management of a Guajarati newspaper

Designing the questionnaire The questionnaire contained all kind of following question type, Lead-in question Qualifying question Warm-up question Specific question Demographics

Also worth to be mentioned is that we conducted a pilot study for the designed questionnaire with the target size of 5% of the actual sample size, i.e. 12 samples. Based on the feedback received during this period and the problems we faced while filling up this questionnaires we made the adequate changes in the final draft.

Market research and survey

Data analysis and interpretation

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Data collection methods

The data was collected in two different phases, namely,

Unstructured interview This part of the data collection method can be termed as qualitative

survey and the questions were asked in context how did respondents perceive divya bhaskar as a brand based of questions framed on the 4 Cs of marketing. As it was difficult to get a concrete analysis on the data collected for the unstructured questions, the study analysis was confined to only making a descriptive analysis and making the recommendations based on this data to improve and strengthen divya bhaskar brand.

Questionnaire survey

This part of the data collection method can be termed as quantitative survey and the questions were very specific. The data has been analyzed based on the statistical factors and been described through a graphical analysis in the further pages.

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News Paper 6. DATA ANALYSIS

1) Respondent Age Information

No. 1 2 3 4 5 6 Total

Age Group 9 to18 19 to28 29 to 38 39 to 49 50 to 59 60 Above

No. of Respondent 5 15 4 3 2 1 30

Percentage 16.67 50 13.33 10 6.67 3.33 100

120 100 80 Age Group 60 40 20 0 1 2 3 4 5 6 Total No. of Respondent Percentage

This graph and table shows that 50 % of our sample size was highest readers belonging to 19 to 28 age group, 5 % comes from 9 to 18 age group, 4% comes from 29 to 38 age group, 3 % comes from 39 to 49 age group, 2 % comes from 50 to 59 age group, 1 % comes from 60 above

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2) Sex

No. 1 2 Total

Sex Male Female

No. Of Reader 27 3 30

Percentage 90 10 100

120 100 80 1 60 40 20 0 Sex No. Of Reader Percentage 2 Total

This above graph shows that 90 % male is the reader of our sample size and remaining 10 % is female.

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3) Respondent Study Information

No. 1 2 3 4 5 6 Education S.S.C H.S.C Diploma Graduate Master P.H.D Total No. Of Reader 10 4 3 8 4 1 30 Percentage 3.33 13.33 10 26.67 13.33 3.33 100

120 100 80 60 40 20 0 1 2 3 4 5 6 Total Education No. Of Reader Percentage

This graph and table shows based on the study information of respondent that 3.33 % S.S.C student of our sample size is highest readers. 26.67% GRADUTE, 13.33% H.S.C, 13.33% MASTER, 10% DIPLOMA,

3.33 % P.H.D.

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4) Profession

No. 1 2 3 4 Total

Profession Service Buisness Student Other

No. Of Reader 10 2 16 2 30

Percentage 33.33 6.67 53.33 6.67 100

60 50 40 News-paper 30 20 10 0 1 2 3 No. Of Readers Percentage

This graph and table shows based on the the profession information of respondent that 33.33% respondent is doing service, 53.33 % are students, 6.67% are businessman, 6.67% are doing other activity.

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5) How often you read it?

No. Of Respondent Yes No Total 28 2 30

Percentage 93.33 6.67 100

No. Of Respondent

Yes No Total

This graph and table shows based on the the regularity of reading newspaper of respondent that 93.33% are regular reader of newspaper. Only 6.67% is not reading newspaper regularly.

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6) Which language you prefer to read news paper ?

No. 1 2 3 4 Language English Hindi Gujarati Other Total No. of readers 8 3 18 1 30 Percentage 26.67 10 60 3.33 100

120 100 80 60 40 20 0 English 1 Hindi 2 Gujarati 3 Other 4 Total No. of readers Percentage

This graph and table shows based on the newspaper reading of respondents that 60% reader are from gujarati news paper which is showing highest readership among sample size conducted, which shows market leadership in the Guajarati newspaper, while 26.67% reads English news paper 10% reads Hindi news paper and 3.33% reads other news paper.

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7) Which News-Paper Mostly Do You Read?

No. 1 2 3 News-paper Divya Bhaskar Gujarat Samachar Sandesh No. Readers 17 10 3 Of Percentage 56.67 33.33 10

TOTAL

30

100

120 100 80 60 40 20 0 1 2 3 4 5 6

No. News-paper No. Of Readers Percentage

This graph and table shows based on the newspaper reading of respondents that 56.67% reader are from Divyabhaskar, which is showing highest readership among sample size conducted, which shows market leadership in the gujarati newspaper, While Gujarat samachar 33.33 % readers, Sandesh 10% readers.

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8) What Do You Read Mainly In Newspapers?
No.Of Readers 6 3 4 3 2 2 3 3 1 2 1 30

No. 1 2 3 4 5 6 7 8 9 10 11 12

News Content News Headline Whole News Horoscope Appointment Buisness News Advertise Sports Materimonial Shrandhanjali Besnu Court Notice Film Cinema

Pecentage 20 10 13.33 10 6.67 6.67 10 10 3.33 6.67 3.33 100

120 100 80 60 40 20 0 Buisness News Advertise No.Of Readers Pecentage

Sports

Shrandhanjali

Court Notice 11

Whole News

Besnu

News Headline

Materimonial

Appointment

10

12

This graph and table shows based on the

Film Cinema

Horoscope

newspaper contents in

which readers are mostly interested that shows 20% are reading news headline, 10% are reading whole news,10% are reading sports news,59.6% are reading film cinema,13.33% are reading horoscope, 6.67% are reading businessnews,6.67% are reading advertisement, 10% are reading appointment,10% are reading matrimonial, 6.67% are reading besnu,3.33% are reading court notice,3.33% are reading shradhanjali, We can say that readers are mostly interested in news headline, whole news, sports, and film cinema. They are less interested in shradhanjali , court notice.

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9) From Which Type Of published News Do You Read?
No. 1 2 3 Type Of News Local National International Total No. Of Readers 18 7 5 30 Percentage 60 23.33 16.67 100

No. Of Readers

1 Divya Bhaskar 2 Gujarat Samachar 3 Sandesh TOTAL

This graph and table shows based on the newspaper publication that readers are more interested in local news figure shows 60% then national news figure shows 23.33%,and international news figure shows 16.67%. Those prefer to read news from hometown that is local some is interested in the news from national and international.

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10) Which Kind Of News Are You Interested?
No. 1 2 3 4 5 6 7 8 9 10 11
120 100 80 60 40 20 0 Art & Culture Politics Celebrities Crime Science & Technology Buisness & Economic Social Development Health & Guideline Coulumist Coulum Election Result Sports Total

News Content Art & Culture Politics Science & Technology Health & Guideline Crime Celebrities Coulumist Coulum Election Result Buisness & Economic Social Development Sports

No.Of Readers 3 2 1 4 3 1 2 3 3 7 1

Pecentage 10 6.67 3.33 13.33 10 3.33 6.67 10 10 23.33 3.33

Total

30

100

No.Of Readers Pecentage

10

11

This graph and table shows based on the newspaper contents in which readers are mostly interested that shows 23.33% are interested in the news about social development, 13.33% are interested in news about health and guideline,3.33% are interested in news about sports,10% are interested in news about art and culture,6.67% are interested in news about politics,3.33% are interested in news about science and technology,10% are interested in news about business and economic,3.33% are interested in news about celebrities ,10% are interested in news about crime ,10% are interested in news about election result. We can say that readers are more interested in social development, health guideline, sports and art& culture.

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11) Why Do You Prefer to Read News-paper in Early Morning?

No. 1 2 3 4

Reason For new news For Knowledge Time Pass For besna information Total
120 100 80 60 40 20 0 For new news For Knowledge Time Pass

No. Of reader 18 9 2 1 30

Percentage 60 30 6.67 3.33 100

For besna information

Total

No. Of reader Percentage

This graph and table shows based on the readers newspaper reading preference in the early morning that mostly readers prefer to read news paper for knowing new news that is 60%, 30% for knowledge purpose . 6.67% for time pass, 3.33% for besna information.

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12) How Much Time Do You Spent For Reading News-paper?

No. 1 2 3 4 5 Time Spent Less Than 10 Minutes 10 to 15 Minutes 15 to 30 Minutes 30 Minutes to 1 Hour More than 1 Hour Total No.Of Readers 3 15 8 3 1 30 10 50 26.67 10 3.33 100 Pecentage

120 100 80 60 40 20 0 Less 10 to 15 15 to 30 30 More Than 10 Minutes Minutes Minutes than 1 Minutes to 1 Hour Hour 1 2 3 4 5 Total No.Of Readers Pecentage

This graph and table shows based on the readers newspaper spending time that 10% are spending 10 to 15 minute which is highest readership time most of readers are spending. 26.67% are spending for 15 to 30 minute, 10% are spending for 30 minute to 1 hrs . 3.33% are spending for more than 1 hrs. So we can say that generally reader are spending 10 to 15 minute.

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13) Do you send any suggestion of News paper to related office?

No. 1 2 3 4 5 Sender habit Never Seldom Sometimes Often Regularly Total No of sender 12 9 5 3 1 30 Percentage 40 30 16.67 10 3.33 100

120 100 80 60 40 20 0 Seldom Often Sometimes Regularly Never Total No of sender Percentage

This graph and table shows based on the readers sending suggestion, comments related to newspaper to related office. Among conducted sample size 40% are never sending suggestion, 30% are sending seldom, 16.67% are sending sometimes, 10% are sending often, 3.33% is sending regularly. So that we can say that readers dont like to send suggestion and comments regularly.

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14 ) Which Newspapers writings and layout do you like most?

No. 1 2 3

News-paper Divya bhaskar Gujarat samachar Sandesh Total

No. Readers 18 9 3 30

Of Percentage 60 30 10 100

120 100 80 60 No. Of Readers 40 20 0 Divya bhaskar 1 Gujarat samachar 2 Sandesh 3 Total Percentage

This graph and table shows based on the readers preference towards layout of newspaper that Divyavhaskar is no1 newspaper in terms of lay-out which shows in figure as 60% which is highest preference in the Gujarati newspaper Then Gujarat samachar that shows 30% and sandesh shows 10 % lay-out preferences.

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15) Are you satisfied with gift given by newspaper industry?

No. 1 2

Satisfaction YES NO Total

No. Of respondent 29 1 30

Percentage 96.67 3.33 100

No. Of respondent

1 YES 2 NO 2 Total

This graph and table shows based on the readers level of satisfaction after getting gift from news Paper Company. Above chart shows that96.67% are satisfied with gift given in newspaper. 3.33% are not satisfied with the gift scheme of newspaper.

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16) How much satisfaction do you derive after reading newspaper?
No. 1 2 3 4 Satisfaction Very low Low High Very high Total 4 6 18 2 30 No .of reader 20 60 6.67 100 Percentage 13.33

60 50 40 30 20 10 0 Very low 1 Low 2 High 3 Very high 4 Total No .of reader Percentage

This graph and table shows based on the readers level of satisfaction after reading newspaper that 60% are getting high level of satisfaction ,20% are getting low level of satisfaction, 6.67% are getting very high level of satisfaction, 13.33% are getting very low level of satisfaction.So based on above analysis we can say that reader are generally getting high level of satisfaction after reading newspaper.

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News Paper 5. SWOT ANALYSIS

STRENGTH Divyabhaskar has got strong brand image and position in the market, Divyabhaskar is the part of giant bhaskar group which is economically and politically very sound. So company can encase it for magazine segment aha! Zindagi and its supplements.. Divyabhaskar Quality of news in terms of writings, lay-out and authenticity of news is better than any other newspaper, which is proved by comparative analysis and view of readers. Divyabhaskar is having advance technological printing press of

newspaper and publishing from 7 Guajarati centers. Bhaskar group has diversified in other business like textile, job printing, tv media, information technology, FMCG, education etc.

WEAKNESS Very less Advertisement, which is affecting in readership? Readers do not get free gift. Divyabhaskar is having big circulation problem in the some part of Gujarat especially in rural area. Sometimes Divyabhaskar fevers the government of Gujarat so people are alleging bhaskar as newspaper of BJP. OPPORTUNITY Currently company is giving promotional scheme like gift offer to regular readers, which helps the company to expand the market. There is huge population having knowledge of English so company can convert non-readers to readers by advertising or promotional activity. Divyabhaskar has started DNAMONEY to cover the market share but direct marketing and promotional activity is needed.

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THREAT In the news paper industry numbers of competitors are increasing like Gujaratsamachar and sandesh and their attractive marketing strategy. High competition from Gujarat samachar and sandesh which is affected to readership of divyabhaskar.

6. SUGGESTIONS
1. Divyabhaskar should Increase the level of advertisement by hoardings, T.V. advertisement, direct marketing 2. In the era of competition to be the market leader divyabhaskar is required to go for interval marketing research so that what reader are expecting from newspaper can know. 3. Divyabhaskar should put more emphasis on writings, lay-out, authenticity of news, distribution service of newspaper regularly to readers home on a continuous basis. 4. Divyabhaskar should give bhaskar appointment and requirement as a separate supplement on the Sunday so that reader can have fulltime to read appointment news. 5. Company should improve its news favourism towards leading government so reader trust can be maintained.

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7. CONCLUSIONS & RECOMMNENDATIONS

It can be concluded that divyabhaskar has high brand preference of 62% amongst the total sample surveyed. Our survey concluded that respondents brand perception to any Gujarati newspaper was in line to divyabhaskars brand perception. It proves that divyabhaskar has been successful at its brand management strategies. Divyabhaskar as a brand closely resembles Mr. Rameshchandra Agrawal personality attributes and factors like talent, balanced character, sincere, devoted and reliable. The paper writing and lay-out with color photo of divyabhaskar helps identify the brand more easily. For the sections of preference for divyabhaskar, the respondents could conclude that 20% are reading news headline,10% are reading whole news,10% are reading sports news,3.33% are reading film cinema,13.33% are reading are reading horoscope,6.67% advertisement,10% are are reading reading

businessnews,6.67%

appointment,10% are reading matrimonial,6.67% are reading besnu,4.4% are reading court notice,3.33% are reading shradhanjali, We can say that readers are mostly interested in news headline, whole news, sports, and film cinema. They are less interested in shradhanjali, court notice. We can say that readers are mostly interested in news headline, whole news, sports, and film cinema. They are less interested in shradhanjali, court notice. So hence forth divyabhaskar must aim to position itself as a paper of any of these preferred segments. 23.33% are interested in the news about social development, 13.33% are interested in news about health and guideline, 3.33% are interested in news about sports,

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10% are interested in news about art and culture, 6.67% are interested in news about politics 3.33% are interested in news about science and technology 10% are interested in news about business and economic, 3.33% are interested in news about celebrities 10% are interested in news about crime 10% are interested in news about election result. We can say that readers are more interested in social development, health guideline, sports and art& culture.

It could be concluded that readers are finding problem of circulation of paper in the rural area in to that divyabhaskar must work towards more simplification of its circulation and distribution in to rural area so newspaper can reach in the early morning.

The survey proves that most of the respondents are not sending any suggestion, comments and offeringto newspaper office it means never.

Brand equity has been rated as a n excellent supplementary. This would help divyabhaskar for further sub-brand extensions of which brand equity As DNAMONEY already exists.

Far as cost is concerned, respondents are generally getting high level of satisfaction after spending money on divyabhaskar newspaper.

Most of the respondents prefer reading divyabhaskar in morning for knowing new news then for knowledge and less for time pass. This could help us define a more effective marketing and media strategy.

Based on competitive rankings, divyabhaskar stands at a strong threat from Guajarati newspapers, gujaratsamachar and sandesh. But actually this was quite contradictory when the actual sales and market share were compared, as divyabhaskar had lead in the market share as

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compared to its nearest competitor and was an unchallenged market leader too. The respondents are looking towards spending 10 to 15 minute as enough time for reading newspaper some are spending 15 to 30 minutes. Most The respondents are satisfied with gift given in newspaper some are less satisfied with the gift coming in newspaper. A media campaign for the marketing and promotion of

divyabhaskar seems that none of the specific media segments emerges out to be a clear winner and therefore the company must seriously think about promotion mix. Divyabhaskar has launched DNAMONEY North American edition on the net so reader can accessed the e-copy or digital newspaper.

8. BIBLIOGRAPHY
1. Television a. www.news paper.com 2. Ececutive diary of Divyabhaskar 3. Divyabhaskar office literature 4. Research methodology by C.R.kothari 5. 6. 7. 8. 9. Internet www. Googal. Com. Management ideas in action Pramod batra Deepak mahendru

10. Research methodology - C. R. Kothari 11. Philip, Kotler. marketing management,

12. Rajendra Nargundkar, Market research text and cases

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QUESTIONNAIRE
1.Full Name: ________________________________
2. Gender: Male Female

3. Education:

S.S.C P.H.D

H.S.C Diploma

Graduate Master

4. Occupation:

Service Student

Business Other

5. Do you read newspaper regularly? Yes No

6.Which language you prefer to read news paper? English Gujarati Hindi Other

7. Which Gujarati newspaper mostly do you read? Divyabhaskar Gujarat samachar Sandesh

10. What do you read mainly in newspaper? News headline Whole News Horoscope Appointment Business news Advertisement Sports Matrimonial Shradhanjali Besnu Court notice Film cinema

11.

In which news do you have interest? Local National International

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12. In which kind of news do you have interest? Art & culture Politics Science & technology Health guideline Crime Celebrities Business & Economic Social development Sports

Columnist column Election result

13. Why do you prefer to read newspaper in the early morning? For new news For knowledge For Time passes For Besna information

14. How much time do you spent for reading news paper? Less then 10 minute 10 to 15 minutes 15 to 30 minutes 30 minutes to 1 hr More Than 1 hr

15. Do you send any suggestion and any comments of newspaper to related
office?

Never Seldom

Sometimes Often

Regularly

16. Which news paper writings and lay-out do you like most? Divyabhaskar Gujarat samachar Sandesh

17. How much satisfaction do you derive after reading newspaper? Very less Less High Very high

18. Are satisfied with Gift and Gift scheme given by Newspaper Company? Yes No

19. How much satisfaction do you get on the Money spent by you on newspaper? Very less Less High Very high

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