Академический Документы
Профессиональный Документы
Культура Документы
1. Plan
5. Photography
6. Magazine Ad
4. Label Redesign
Table of content
PLAN
Product Name:
Rudys Barbecue Sauce
Big Plan:
Rudys Barbecue Sauce is a well known sauce in parts of Texas, but I feel that they could advertise better with a label that symbolizes where they are from. Their previous label is plain and simple white background with black handwritten font lettering. I feel that with a label that shows that this barbecue sauce is a Texas true and original they will be able to get more people wanting to buy and discover for themselves what true Texas barbecue sauce tastes like. To do this I am going to redesign the label with a proper Texas feel that people will be able to recognize and love.
History:
In the small town of Leon Springs in 1800s there was built a one-stop gas station, garage, and grocery store by Rudolph Aue. In 1989, Rudys Country Store was added to the operation, which has been serving the best and tastiest Bar-B-Q ever since.
Target Audience:
People that love to Barbecue or love the taste of barbecue sauce; I am going to focus on the audience in Texas.
Typography
Headings: Hobo St When used for main page heading, font size 40-45 is acceptable When used for smaller heading, font size 15-16 is acceptable Body Copy: Minion Pro When used for paragraphs, font size 1012 is acceptable Weight can be changed to bring emphasis to the font
Color Scheme
Country Red RGB: 168-16-2 CMYK: 22-100-100-18 Hex: a81002 Pantone: 7626 C Saddle Brown RGB: 162-77-1 CMYK: 26-76-100-19 Hex: 5e3401 Pantone: 1535 C Wood Brown RGB: 94-52-1 CMYK: 42-71-100-51 Hex: a24d01 Pantone: 732 C Country Yellow RGB: 236-180-35 CMYK: 8-30-99-0 Hex: ecb423 Pantone: 143 C SunFlower Yellow RGB: 255-222-23 CMYK: 2-9-97-0 Hex: ffde17 Pantone: 107 C Black RGB: 35-31-32 CMYK: 70-68-64-74 Hex: 231f20 Pantone: Hexachrome Black C Country White RGB: 255-255-255 CMYK: 0-0-0-0 Hex: ffffff Pantone: 663 C
Style Guide
2
Original Logo
As you can see the font was a simple script lettering with a black outline.
Style Guide
Label Redesign
4
Photography
After
Before
Magazine Ad
6