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A SUMMER TRAINING PROJECT REPORT ON COMPARITIVE ANALYSIS OF RELIGARE SECURITIES LIMITED WITH OTHER BROKERAGE HOUSES

SUBMITTED IN PARTIAL FULLFILMENT FOR THE COURSE OF MASTER OF BUSINESS ADMINSTRATION (MBA) SESSION 2010-2012

CHANDIGARH GROUP OF COLLEGES, GHARUAN


SUBMITTED TO: MRS. DIVYA MATHUR ASST. PROF. SUBMITTED BY: VINAY THAKUR MBA (3rd SEM) ROLL NO- 105512277038

TO WHOM IT MAY CONCERN

This is certifying that Mr. VINAY THAKUR the student of Chandigarh Group of colleges MBA has carried out the project work as per the syllabus of Punjab Technical University. He has prepared this report on Religare Securities limited under my guidance. To the best of my knowledge and belief the details presented by him are original. I wish him all the best

Mrs. Divya Mathur (Asst. Prof.)

DECLARATION

I VINAY THAKUR the student of MBA in CHANDIGARH GROUP OF COLLEGES, GHARUAN (MOHALI)Completed my training project on RELIGARE SECURITIES LIMITED as assigned by the company to me as a part of my MBA Summer Training. The information given in this project is true and correct to the best of knowledge. This project has not been submiited to any other institution or college. Vinay Thakur MBA-3rd sem Roll No- 105512277038

ACKNOWLEDGEMENT

I acknowledge with gratitude & my thanks to managing director of the organization for granting me the permission for granting me the permission for undergoing six weeks training in his esteem organization named as Religare securities ltd. Panchkula. I sincerely thanks to Mr. Ramel Thakur Branch Manager Religare securities ltd. for giving me valuable and precious guidance in the field of securities. My special thanks to all the staff members of Religare Securities Ltd. for their kind nature and cooperation. I express my cordial thanks to Dr. Rajiv Khosla H.O.D, of Chandigarh Group Of colleges Gharuan (Mohali) of allowing me to complete my project. I express my special thanks to my Guide Mrs.Divya Mathur for providing me the books, the support and the necessary suggestions whenever I needed. And last but not the least, my heartfelt gratitude goes to my Parents and Family Members for their continuous inspiration and a lot of patience and sacrifice during the period consumed by me for this project work.

Vinay Thakur MBA III- A

CONTENT

Chapter No.

contents

Page No.

1.

Chapter 1-History Of Religare and company profile.

2.

Chapter 2- Basicss of Indian stock markket

3.

Chapter 3-Study And Analysis Of Religare With Other Brokerage Houses

4.

Chapter

4-Data

Collection

And

Research

Methodology

5.

Chapter 5-Analysis And Interpretation

6.
Chapter 6- Bibliography

7.
Conclusion and Recommendations

CHAPTER 1 HISTORY OF RELIGARE

RELIG ARE
RELIGARE is RANBAXY Promoters Company Religare is one of the leading integrated financial services institutions of India. The company offers a large and diverse bouquet of services ranging from equities, commodities, insurance broking, to wealth advisory, portfolio management services, personal finance services, Investment banking and institutional broking services. Religare Enterprises Limited is the holding company for all its businesses, structured and being operated through various subsidiaries. Background Religares businesses, routed through subsidiaries in which it holds 75-100 per cent stakes, span stock broking, loans against shares, commodities broking, personal lending, depository services, wealth management, venture capital, insurance broking, real-estate investing, insurance and arts advisory services. These are offered to retail and institutional clients. Religares retail network spreads across the length and breadth of the country with its presence through more than 1,217 locations across more than 392 cities and towns. Having spread itself fairly well across the country and with the promise of not resting on its laurels, it has also aggressively started eyeing global geographies Religare is a Latin word that translates as 'to bind together'. This name has been chosen to reflect the integrated nature of the financial services the company offers. The name is intended to unite and bring together the phenomenon of money and wealth to co-exist and serve the interest of individuals and institutions, alike.

Religare is among Indias largest financial services house having more than 150 offices and 300 partner locations SYMBOL The Religare name is paired with the symbol of a four-leaf clover. The four-leaf clover is used to define the rare quality of good fortune that is the aim of every financial plan. It has traditionally been considered good fortune to find a single four leaf clover considering that statistically one may need to search through over 10,000 three-leaf clovers to even find one four leaf clover. Each leaf of the four-leaf clover has a special meaning in the sphere of Religare.

The first leaf of the clover represents Hope. The aspirations to succeed. The dream of becoming. Of new possibilities. It is the beginning of every step and the foundations on which a person reaches for the stars.

The second leaf of the clover represents Trust. The ability to place ones own faith in another. To have a relationship as partners in a team. To accomplish a given goal with the balance that brings satisfaction to all not in the binding but in the bond that is built.

The third leaf of the clover represents Care. The secret ingredient that is the cement in every relationship. The truth of feeling that underlines sincerity and the

triumph of diligence in every aspect. From it springs true warmth of service and the ability to adapt to evolving environments with consideration to all.

The fourth and final leaf of the clover represents Good Fortune. Signifying that rare ability to meld opportunity and planning with circumstance to generate those often looked for remunerative moments of success.

Hope. Trust. Care. Good fortune. All elements perfectly combine in the emblematic and rare, four-leaf clover to visually symbolize the values that bind together and form the core of the Religare vision.

Fig 2.2

1.3 Group structure:


Religare Securities Limited

Religare Finvest Limited Lending and Distribution business Proposed Custodial business Religare Insurance Broking Limited

Equity Broking Online Investment Portal Portfolio Management Services Depository Services

Life Insurance General Insurance Reinsurance

Religare Commodities Limited

Commodity Broking

Religare Arts Initiative Limited

Religare Capital Markets Limited


Business of Art Gallery launched - arts-

Investment Banking Proposed Institutional Broking

Religare Venture Capital Limited Private Equity and Investment

Religare Realty Limited In house Real Estate Management Company Religare Hichens Harrison**

Manager Religare Asset Management*

Derivatives Sales Corporate Finance

Corporate Broking Institutional Broking

* Religare Asset Management Company (P) Limited is a wholly owned subsidiary of Religare Securities Limited (RSL), which in turn is a 100% subsidiary of Religare Enterprises Limited. ** Religare Hichens, Harrison plc. (RHH) is a part of Religare Enterprises Limited (REL) a leading integrated financial services group of India. Hichens, Harrison & Co. plc. (HH), established in 1803 is Londons oldest brokerage and investment firm with a global footprint. Post its acquisition through RELs indirect subsidiary - Religare Capital Markets International (UK) Limited, HH has been rechristened as Religare Hichens Harrison plc.

1.4 Our Joint Ventures


AEGON Religare Life Insurance Company Life Insurance business (AEGON as a partner)

www.aegonreligare.com

Religare Macquarie Wealth Management Ltd. Private Wealth business (Macquarie, Australian Financial Services major as a partner) http://www.religaremacquarie.com

Vistaar Religare -The Film Fund India's first SEBI approved Film Fund (Vistaar as a partner) http://www.vistaarreligare.com/

Milestone Religare - Private Equity Fund Milestone, one of India's premier independent fund houses and Religare have come together and through the JV have formed an entity, Milestone Religare Investment Advisors Private Limited. http://www.milestonereligare.com/

S. No. 1

Location Type Registered Office

Address D3, P3B, District Centre, Saket New Delhi, Delhi-India

Pin Code: 110017 Phone: 011-39125000,,, Fax: 011-39126505, A3,4,5, GYS Global, Sec 125 NoidaUttar Pradesh-India 2 Corporate Office Pin Code: 201301 Phone: 0120-3391000,,, Fax: ,

Central Leadership Team

Mr. Sunil Godhwani Chairman and Managing Director, Religare Enterprises Limited

Mr. Shachindra Nath Group CEO, Religare Enterprises Limited

Mr. Anil Saxena Chief Financial Officer, Religare Enterprises Limited

1.6 OUR ORGANIZATIONAL STRUCTURE

1.7 Religare securities ltd services:


The services provided by Religare securities Ltd are E-Broking Religare provides softwares to customers for online trading on BSE, NSE, F&O, MCX & NCDEX different software product are: Religare online portal User-friendly browser for investors Easy online trading platform Works in proxy and firewall system set up Integrated Back office: Access account information anytime, anywhere

Streaming quotes Refresh static rates when required Multiple exchanges on single screen Online fund transfer facility

Religare LG Diet Application based ideal for traders. Multiple exchanges on single screen User friendly & simple navigation BSC, NSC, F&O, MCX & NCDEX

Investment Advisory Services To derive optimum returns from equity requires professional guidance and advice. Professional assistance will always be beneficial in wealth creation. Investment decisions without expert advice would be like treating ailment without the help of a doctor.

Expert Advice: Their expert investment advisors are based at various branches across India to provide assistance in designing and monitoring portfolios. Timely Entry & Exit: Their advisors will regularly monitor customers investments and guide customers to book timely profits. They will also guide them in adopting switching techniques from one stock to another during various market conditions. De-Risking Portfolio: A diversified portfolio of stocks is always better than concentration in a single stock. Based on their research, They diversify the portfolio in growth oriented sectors and stocks to minimize the risk and optimize the returns.

Portfolio Management Services Religare offers Portfolio management service (PMS) to address varying investment preferences. As a focused service, PMS pays attention to details, and portfolios are customized to suit the unique requirements of investors. Religare PMS currently extends six portfolio management schemes, viz Monarque, Panther, Tortoise, Elephant, Caterpillar and Leo. Each scheme is designed keeping in mind the varying tastes, objectives and risk tolerance of our investors. Our Schemes Monarque The portfolio aims at the ultra High net worth income(HNI) category and is structured to provide higher returns by taking aggressive positions across sectors and market capitalizations. Panther The Panther is suitable for the "High Risk High Return" investor with a strategy to invest across sectors.

Tortoise The Tortoise is suitable for the "Medium Risk Medium Return" investor with a strategy to invest in companies which have consistency in earnings, growth and financial performance. The Tortoise portfolio aims to achieve growth in the portfolio value over a period of time by way of careful and judicious investment in fundamentally sound companies having good prospects. Elephant

The Elephant portfolio aims to generate steady returns over a longer period by investing in Securities selected only from BSE 100 and NSE 100 index. This plan is suitable for the Low Risk Low Return investor with a strategy to invest in blue chip companies, as these companies have steady performance and reduce liquidity risk in the market. Caterpillar The Caterpillar portfolio aims to achieve capital appreciation over a long period of time by investing in a diversified portfolio. This scheme is suitable for investors with a high risk appetite. The investment strategy would be to invest in scrips which are poised to get a re-rating either because of change in business, potential fancy for a particular sector in the coming years/months, business diversification leading to a better operating performance, stocks in their early stages of an upturn or for those which are in sectors currently ignored by the market. Leo Leo is aimed at retail customers and structured to provide medium to long-term capital appreciation by investing in stocks across the market capitalization range. This scheme is a mix of moderate and aggressive investment strategies. 1.8 BENEFITS OF RELIGARE We serve you with a diligent, transparent & process driven approach and ensure that your money gets the care it deserves.

No experts, only expertise. PMS brought to you by Religare with its solid reputation of an ethical and scientific approach to financial management. While we offer you the services of a dedicated Relationship Manager who is at your service 24x7, we do not depend on individual expertise alone. For you, this means lower risk, higher

dependability and unhindered continuity. Moreover, you are not limited by a particular individuals investment style. No hidden profits. We ensure that a part of the broking at Religare Portfolio Management Services is through external broking houses. This means that your portfolio is not churned needlessly. Using more broking firms gives us access to a larger number of reports and analysis, enabling us to make better, more informed decisions. Furthermore, your portfolio is customized to suit your investment objectives. Daily disclosures. Religare Portfolio Management Services gives you daily updates on your investment. You can pinpoint where your money is being invested, 24x7, instead of waiting till the end of the month to keep track. No charge till you profit*.So sure are we of our approach to Portfolio Management that we do not charge you for our services, until your investments start showing profit. With customized investment options Religare Portfolio Management Services invites you to invest across five broad portfolios to suit your investment needs. * Except fixed administrative charges.

COMPANY PROFILE

RELIGARE Securities Ltd. (RSL) is a wholly owned subsidiary of RELIGARE Financial Services Ltd. (RFSL), a Company promoted by the late Dr. Parvinder Singh, Ex-CMD of Ranbaxy Laboratories Ltd. The primary focus of Religare Securities Ltd. is to cater to services in Capital Market Operations to Institutional Investors. The Company is a member of the National Stock Exchange (NSE) and OTCEI. The growing list of financial institutions with whom RSL is empanelled as approved Broker is a reflection of the high levels of services maintained by the Company.

As on date the Company is empanelled with UTI, IDBI, IFCI, SBI, BOI-MF, Punjab National Bank, PNB-MF, Oriental Insurance, GIC, UTI-Offshore, ICICI Can bank MF, Punjab & Sind Bank, Pioneer ITI, SUN F&C, IDBI Principal, Prudential ICICI, ING Baring and J M Mutual Fund.

RELIGARE was founded with the vision of providing integrated financial care driven by the relationship of trust. The bouquet of services offered by RELIGARE includes Broking (Stocks and Commodities), Depository Participant Service, Advisory on Mutual Fund Investments and Portfolio Management Services.

RELIGARE is a pioneer in the concept of partnership to reach multiple locations in order to effectively service its large base of individual clients. Besides the reach of RELIGARE, the clients of the company greatly benefit by its strong research capability, which encompasses fundamentals as well as technical knowledge.

RELIGARE SECURITIES LIMITED

1. Member of National Stock Exchange of India and Bombay Stock Exchange of India. 2. Depository Participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL). 3. A SEBI approved Portfolio Manager.

RSL provides platform to all segments of the investor to leverage the immense opportunity offered by equity investing in India either on their own or through managed funds in Portfolio Management. The ARN No. of the Religare Securities Ltd. is 33764. The ARN No. is required by to be available with the broker who deals on behalf of investors or sell the mutual funds of the different companies present in the market. About the company:Religare is a diversified financial services group of India offering a multitude of investment options.The diverse bouquet of financial services which Religare offers can be broadly clubbed across three key verticals - Retail, Institutional and Wealth spectrums. The services extend from asset management, Life Insurance, wealth management to equity broking, commodity broking, investment banking, lending services, private equity and venture capital. Religare has also ventured into the alternative investments sphere through its holistic arts initiative and Film fund. With a view to expand, diversify and introduce offerings benchmarked against global best practices, Religare operates in the life insurance space under 'AEGON Religare Life Insurance Company Limited' and wealth management under the brand name 'Religare Macquarie Private Wealth'

NAME Religare is a Latin word that translates as 'to bind together'. This name has been chosen to reflect the integrated nature of the financial services the company offers. Vision-To builds Religare as a globally trusted brand in the financial services domain and presents it as the Investment Gateway of India Mission- Providing financial care driven by the core values of diligence and transparency. Brand Essence-Religare is driven by ethical and dynamic processes for wealth creation. Services Online access to our Institutional and Technical research. We provide contract note through electronic format as well as in physical form. Online access of your ledger balance, stock, dividends. Dedicated Relationship Managers for assisting multiple investments needs. NSE-BSE cash segment, NSE F&O on a single platform. Trade online and on phone (offline) at branch. Online and offline transfer of funds through multiple banks such as ICICI, HDFC, and Axis bank. Live Broker Terminal.

CLIENT INTERFACE:Retail Spectrum- To cater to a large number of retail clients by offering all products under one roof through the Branch Network and Online mode

Equity and Commodity Trading Personal Finance Services

Mutual Funds Insurance Saving Products Personal Credit Personal Loans Loans against Share Online Investment Portal Spectrum:-To Forge & build strong relationships with

Institutional

Corporate and Institutions


Institutional Equity Broking Investment Banking Merchant Banking Transaction Advisory Corporate Finance

Wealth Spectrum-To provide customized wealth advisory services to High Net worth Individuals

Wealth Advisory Services Portfolio Management Services International Advisory Fund Management Services Priority Equity Client Services Arts Initiative

PRODUCTS:Religare security deals in equities and commodities as well. There are mainly two types of trading which are R-ALLY and R-ACE. R-ALLY is ODIN based platform which is also known as online trading and R-ACE is Asian CERC platform. R-ALLY is mainly divided into three products. Products are as follows.. (1)RALLY BASIC In this product/service, Company offer a DMAT and TRADING Account to our customers. They can trade through Phone or physical presence at office campus. We provide all facility in office campus. There is a trading hall where all dealers buy/sell the share according to orders of clients. Thus, we provide this service to customer with the charge of Rs. 500/- only. After opening account they can buy/sell shares through our company. The all work done by dealer in this service, he will buy/sell share on the behalf of client through his client code. (2)RALLY LITE In this product/service, company offers the all service online through webpage. It is a web based services. Customer can sell/buy shares through net himself. In this service there is no need to call to dealer or physical presence of client. They can do own. This facility is free, the account opening charge is Rs. 500/-, but in this product customer have to pay minimum Rs. 5000/- only for using this service. This is not security money. It is usable money for any buying shares. A client can use this money. (3)RALLY PRO In this product/service, company offers software Odin Diet. Customer can sell/buy shares from this software. There is no need to call or physical presence for trading. This software is downloaded to clients Pc. He can use it at own computer or own place. This software is also free, but there is a brokerage commitment in these service charges. If client cross the brokerage limit across the Rs. 1800/- only then this is refundable money for client. It is credited to clients account. Means the brokerage is adjusted against this amount.

Now the customer analysis is depended their preference or requirement. If a client usually do the business of share trading. He is able to come at office then he prefers Rally Basic. Or a person who is busy with other business then he can use telephonic services, and then he is also prefer of Rally Basic. A person has Personal computer. His working on computer. He has no time to come at office or call again and again then he can prefer Software or online Services. Thus it is depended on customers convenience. The mainly thing is brokerage Rate in competition to other companies. Company offers 3 paisa and 30 paisa on Intra-Day and Delivery to their clients. If client does work more or higher turnover then it is negotiated.

PRODUCTS:
Products Subscription fees R-ALLY NIL Enrolment Deposit NIL

R-ALLY Lite (Browser Based)

NIL

Rs. 5,000

R-ALLY Pro (Application Based)

Rs. 1,800

NIL

BROKERAGE:INTRADAY: DELIVERY: 3 paisa (.3%) 30 paisa (.03%) (NEGOTIABLE) (NEGOTIABLE)

GEOGRAPHICAL DISTRIBUTION

NORTH REGION
Chandigarh

BRANCHES

SOUTH REGION

BRANCHES

4 41 58 75 13 186

Bangalore Chennai Andhra Pradesh Erode Karur Kerala

106 87 184 15 37 64

Haryana Madhya Pradesh Rajasthan Punjab U. P. &Uttaranchal

Kochi Madurai Total North 377 Total South

1 57 551

East Region

Branches

Maharashtra Region (Excluding Mumbai)

Branches

Bihar & Jharkhand

71

Goa

13

Kolkata Orissa & Chhattisgarh and rest of east North East Total East

105 110

Nagpur Pune & rest of Maharashtra

48 211

41 327 Total Maharashtra 272

Gujarat Region Gujarat

Branches 226

Mumbai Region Mumbai

Branches 178

.
Delhi & NCR Region Delhi & NCR Branches 186

SERVICES:-

Equity

Arts Initiative

Commodity

Investment Banking

REL

Mutual Fund

Wealth Advisory Services Personal Credit

Insurance

Competititors of Religare :There are several financial security companies playing their roles in Indian equity market. But Religare faces competitions from these few companies.

ICICI Direct.com Share Khan (SSKI) Kotak Securities.com India Bulls HDFC Securities 5paisa.com Motital Oswal IL&FS Karvy

Chapter-2 Basics of Indian Stock Market

2.1 Indian Stock Market


Share or stock is a document issued by a company, which entitles its holder to be one of the owners of the company. A share is issued by a company or can be purchased from the stock market. Share market where dealing of securities is done is known as share market. There are two ways in which investors gets share from market: Primary market: markets in which new securities are issued are known as primary market. This is part of the financial market where enterprises issue their new shares and bonds. It is characterized by being the only moment when the enterprise received money in exchange for selling its financial assets. Secondary Market: Market in which existing securities are dealt is known as secondary market. The market where securities are traded after, they are initially offered in the primary market. Most trading is done in the secondary market.

The Stock Market is an invisible market that trades in stocks of various companies belonging to both the public and private sectors. The Indian Stock Market is often referred to as the Share Market since it deals primarily with shares of various companies. A Stock Exchange is a place where the stocks are listed and traded. Such exchanges may be a corporation or mutual organization which specializes in the business of introducing the sellers with the buyers of stocks and securities. The Indian Stock Market in India comprises of two main stock exchanges: Bombay Stock Exchange (BSE) National Stock Exchange (NSE)

BSE The Bombay Stock Exchange (BSE) was established in 1875.The BSE India Stock Exchange serves as the most important for companies to raise money. The chief function of the Stock Market of India is to help raise money as capital for the growth and expansion of various private and public sector enterprises. Besides, the Stock Market of India provides able assistance to the individual investors through daily updates on current position of the stocks of the respective companies that are enlisted in the Stock Index in which the movement of prices in a section of the market are captured in price indices. The popular acronym for Stock Index is Sensitive index or Sensex. Moreover, the liquidity provided by the exchange enables the investors to sell securities owned by them easily and quickly. Hence a person, who is subjected to sudden dearth of funds, can immediately sell his shares for cash in India Stock Market. The BSE Sensex, also known as BSE 30 is a widely used market index not only in India but across Asia. In terms of volume of transactions, it is ranked among the top five stock exchanges in the world.

NSE The National Stock Exchange of India Ltd. (NSE), set up in the year 1993, is today the largest stock exchange in India and a preferred exchange for trading in equity, debt and derivatives instruments by investors. NSE has set up a sophisticated electronic trading, clearing and settlement platform and its infrastructure serves as a role model for the securities industry. The standards set by NSE in terms of market practices; products and technology have become industry benchmarks and are being replicated by many other market participants. NSE provides a screen-based automated trading system with a high degree of transparency and equal access to investors irrespective of geographical location. The

high level of information dissemination through the on-line system has helped in integrating retail investors across the nation. The exchange has a network in more than 350 cities and its trading members are connected to the central servers of the exchange in Mumbai through a sophisticated telecommunication network comprising of over 2500 VSATs. NSE has around 850 trading members and provides trading in equity shares and debt securities. Besides this, NSE provides trading in various derivative products such as index futures, index options, stock futures, stock options and interest rate futures. In addition to these organizations there are other organizations highlighting on the share trading in the Indian Stock Market are: Securities and Exchange Board of India (SEBI) NSDL CDSL The Nifty and the Sensex are the indicators which are the parameters denoting the prices of the stocks of the major companies of the NSE and the BSE respectively. Stock Broking Sector in India The Indian broking industry is one of the oldest trading industries that has been around even before the establishment of the BSE in 1875. Despite passing through a number of changes in the post liberalization period, the industry has found its way towards sustainable growth. In this section our purpose will be of gaining a deeper understanding about the role of the Indian stock broking industry in the countrys economy. What is meant by a Stock Exchange? The Securities Contract (Regulation) Act, 1956 [SCRA] defines Stock Exchange as anybody of individuals, whether incorporated or not, constituted for the purpose of assisting, regulating or controlling the business of buying, selling or dealing in securities.

Stock

exchange

could

be

regional

stock

exchange

whose

area

of

operation/jurisdiction is specified at the time of its recognition or national exchanges, which are permitted to have nationwide trading since inception. NSE was incorporated as a national stock exchange Which are the securities one can invest in? Shares Government Securities Derivative products commodity Units of Mutual Funds etc.

2.2 KIND OF BROKERS

There are six kinds of brokers. In other words we can say that the brokers function on the Internet trading are of six types. When brokers works differently then they called by different names. We will discuss these one by one. Commission Broker Near about the entire brokers buy and sell securities for earning a commission, from investors point of view he is the most important person and his responsibility is to buy and sell securities of his customers. It means that he acts as an agent of investor and earns commission for his services rendered. The broker is also an independent dealer in securities. He purchases and sells securities in his own name but he is not allowed to deal with non-member.

Jobber He is a professional speculator who works for a profit called turn he makes a Continuous auction in the market in the stock in which he is specialized. He trades in the market even for small differences in the prices and helps to maintain liquidity in the stock exchange.

Floor Broker The floor broker buys and sells shares for the other broker on the floor of the exchange. He is an individual member owes his set and receives his own commission on the orders he execute.

Odd lot dealer For trading in stock exchange there is a certain number of shares, a fixed to be transacted In a lot, this is known as round lot which is usually, a 100 shares. Anything less than the round lot is add lot. If a person is in a possession of add lot of share i.e. 10,20,30,40 etc. They will have to look for the add lot dealer. The dealer gets his profit on the basis of the difference in the price at which he buys or sells the shares in odd lot, gets the price less than the prices of the round noted.

Budliwala He is the person who finance or provide credit facilities to the market, for this service he charges a fee called contango or backwardation charges. The budliwala gives a fully Secured loan for period of 2 to 3 weeks.

Arbitrageur A person who is specialist in dealing with securities in different stock exchange centres at the same time. He makes a profit by the difference in the price prevailing in different centres of the market activity. For example the rate of certain scrip is higher in some Stock Exchange than other. In this case the broker will buy the scrip from the marked lower price and will sell the scrip in the market at higher price. The profit of the Arbitrageur depends on the ability to get prices from the different centres before trading in other Stock Exchanges.

2.3TRADING The Exchange, which had an open outcry trading system, had switched over to a fully automation computerized mode of trading known as BOLT (BSE online Trading)

System. Through the BO System the members now enter orders from Trader work Stations (T W Ss) installed in their office instead of assembling in the trading ring. Earlier, the members of the exchange were permitted to open trading terminals only in Mumbai. However, in October 1996, the Exchange obtained permission from SEBI for expansion of its BOLT network to locations outside Mumbai. In terms of the

permission granted by SEBI and certain modification announced later, the members of the Exchange are now free to install their trading terminals at any place in the country. ROLLING SETTLEMENT In keeping with international best practice. SEBI introduced compulsory rolling settlement in ten selected scrip on Jan. 10, 2000. All the ten selected feature in the compulsory demat list and had a daily turnover of rate one crore. Though 153 more scrip have been added to the list one of them enjoy care forward trading facility.

The feedback from market participant as well asthe result of the study undertaken by the SEBI indicates the need for facility like continuous net settlement (CNS), carry forward in rolling settlement and the automated lending and borrowing mechanism. As an experiment many scrip in the popularity of rolling settlement. As an experiment many scrip in the present compulsory rolling have been allowed with the facility of CNS, CRFC, and AIBRS. Some stock exchange has commenced these facilities. DELEIVERY TO BE RECEIVED A statement is prepared which includes name of all those brokers and scrips, which are to be received during same clearing.

DELIVERIES TO BE MADE

This statement includes the names of all those brokers and scrips for which a broker is liable to make deliveries. This is simply the abstract form of the delivery orders which a broker receive for his convenience. Those two statements are meant for personal use of the brokers in these, two the standers rate are mentioned. MONDAY Routine work is done and Friday errors are rectified .This day cheque received on Saturday is logged into bank. The errors which we came to know regarding the 1 form are supplied to the brokers. Same day those are rectified and given bank. These corrected errors of 1 form are corrected in the copy of clearing house and then entries are made. TUESDAY This day along with the daily work, the daily sauda statement of 2 nd clearing is prepared after the rectification of Mondays errors. Concerning the 1st clearing two statements is prepared as all the transaction has been cleared of 1st form also so the statements regarding their final payment from the buyers are prepared. In it the computerized settlement amount of 1st form are included. Moreover information regarding the dishonored cheque will be available which we help us in debiting the brokers whose cheques have been dishonored. The statement is called. 1. Cheque to receive. 2. Cheque to be made. Regarding the cheques to be made the amount is transferred to the receivers amount, and cheques to be issued list by an executive of the stock exchange. He asks those entire broker to pay the cheques of amount specified in the statement (Cheque to receive) if a broker does not cheque, the entry into the trading hall is banned. THURSDAY

Routine work will be done, as the errors of Wednesday will be rectified regarding the first clearing, all the broker. Four lists prepare on Wednesday will distribute among the broker. Seller broker on the basis of the basis of this document will deposit in the documents with clearing house i.e. 1. 2. 3. SECURITY CERTIFICATE TRANSFER DEED SELLER TICKET (along with carbon copy)

After receiving the deliveries by Stock Exchange. The deed and seller ticket exchange for being a good delivery and delivery is provide with a number which helps the clearing house in sorting in securities on Saturday the original seller ticket is given back to the seller broker immediately for the deliveries he has made. FRIDAY This day is called seller ticket exchange day, today trading takes place up to 1.30 p.m. after the trading, seller tickets along with three copies of delivery order. Buying seep one copy of delivery order and return the left two copies of delivery order duty stamped to seller broker. Seller broker deposits one copy of those two copies of delivery order to clearing house. All this is done to inform the buyer that scrips have been deposited to the clearing house and he can collect from them. After the completion of the exchange on the basis of the deposited delivery order clearing house would correct their office copy of delivery order. Then with the help of the 100 Shares are bought @ 110/- then difference of rupees 1000 (100*100) will be paid by the seller broker defaulter.

2.4 LISTING of Securities The term listing means admission of securities of a company to dealing on a recognized stock exchange. The term securities and recognized stock exchange have been defined U/s 2 of the securities Contracts (Regulation) Act, 1956 but listing has not been defined.

NECESSITY OF LISTING It is not obligatory for a company to enlist its share or other securities but it becomes mandatory in the following circumstances

When public financial institutions stipulate a condition to the loan for the borrower company to have its securities listed on any recognized stock exchange. When a company declares in the prospectus to enlist its securities and is bound by section 73 of the Companies Act, 1956.

When Central Government may require that corrected entries are made to know the pending position. SATURDAY On Saturday, buyer who have collected or received the seller tickets and delivery order will deposit the cheques (amount calculated by them along with the 1 st and 2nd form) TYPES OF LISTING

LISTING OF SECURITIES CAN BE OF VARIOUS TYPES. These MAY be:1. Initial listing- If the shares or securities are to be listed for the first time on the exchange, it is called initial listing. 2. Listing of shares/debentures of public issue- A company whose shares are listed on stock exchange, if comes out with the public issue of securities has to get its shares listed. 3. Listing of securities issued on right basis Companies whose securities are listed on stock exchange may issue shares/ debentures to its existing shareholders on right basis. The listing of such newly issued securities of an already listed company falls under this category. 4. Listing of bonus shares-Shares issued as a result of capitalization of profits or bonus issue are also require to be listed on a recognized stock exchange.

5.

Listing of shares issued as a result of merger or amalgamation New shares issued by amalgamated company to the shareholders of the amalgamating company are also required to be listed for dealing on the stock exchange.

2.5WHAT IS DEMATERIALIZATION? Dematerialization in short called as demat is the process by which an investor can get physical certificates converted into electronic form maintained in an account with the depository participant .The investor can dematerialize only those share certificates that are already registered in their name and belong to the list of securities admitted for dematerialization at the depositories. Demat account is a safe and convenient means of holding securities just like a bank account is for funds. Today, practically 99.9% settlements (of share) take place on Demat mode only. Thus, it is advisable to have a Beneficiary Owner (BO) account to trade at the exchange. DEPOSITORY The organization responsible to maintain investors securities in the electronic form is called the depository. In other words, a depository can therefore be conceived of as a bank for securities. In India there are two such organization viz. NSDL and CDSL. The depository concept is similar to the banking system with the exception that the banks handle funds whereas a depository handles securities of the investors. An investor wishing to utilize the services offered by a depository has to open an account with the depository through a depository participant. Depository participant

The market intermediary through whom the depository services can be availed by the investor is called the depository participant (DP). As per SEBI regulations, DP could be organizations involved in the business of providing financial services like banks, brokers, custodians and financial institutions. This system of using the existing distribution channel (mainly constituting DPs) helps the depository to reach a wide cross section of investors spread across a large, geographical area at the minimum cost. The admission of the DPs involves detailed evaluation by the depository of their capability to meet with the strict service standards and a further evaluation and approval from SEBI. Realizing the potential, all the custodians in India and a number of banks, financial institutions and major brokers have already jointed as DPs to provide services in a number of cities.

ADVANTAGES OF DEPOSITORY SERVICES: Trading in demat segment completely eliminates the risk of bad deliveries. In case of transfer of electronic shares you save 0.5% in stamp duty. Avoids the cost of Courier/notarization/the need for further follow up with your broker shares returned for company objection no loss of certificates in transit and saves substantial expenses involved in obtaining duplicate certificates, when the original share certificates become misplaced. Increasing liquidity of securities due to immediate transfer and registration. Reduction in brokerage for trading in dematerialized shares, Receive bonuses and rights into the depository account as a direct, thus eliminating risk of loss in transit. Lower interest charges for loans taken against Demat shares as compared to the interest for loans against physical shares. RBI has increased the limit of loans against physical securities. Fill up the account opening form, which is available with DP. Sign the DP client agreement, which defines the rights and duties for the DP and the person wishing to open the account, receive your client account number (client ID). This client id along with you DP id gives you an unique identification in the depository system. Fill up a dematerialization request form, which is available with your DP, submit your share

certificates along with the form, (write surrendered for demat on the face of the certificate before submitting it for demat). Receive credit for the dematerialized shares into your account within 15 days. PROCEDURE OF DEMAT ACCOUNT OPENING Opening a depository account is as simple as opening a bank account. You can open a depository account with any DP convenient to you by following these steps: Fill up the account opening form, which is available with the DP. Sign the DP client agreement, which defines the rights and duties of the DP and the person wishing to open the account. Receive your client account number (client ID).This client ID along with your DP Id gives you a unique identification in the depository system.

There is no restriction on the number of depository accounts you can open. However if your existing physical shares are in names, be sure to open the account in the same order of names before you submit your share certificates for demat. FORMALITIES TO BE FULFILLED WHILE OPENING A DEMATS ACCOUNT AND TRADING ACCOUNT: Application form duly completed and signed by all participants. Agreement, duly signed by all participants. Two photographs of each applicant. One cheque Proof of identity and PAN card Bank paas book

Benefits Of Demat Account

1. A safe and convenient way of holding securities (equity and debt instruments both). 2. Transactions involving physical securities are costlier than those involving dematerialised securities (just like the transactions through a bank teller are costlier than ATM transactions). Therefore, charges applicable to an investor are lesser for each transaction. 3. Securities can be transferred at an instruction immediately. 4. Increased liquidity, as securities can be sold at any time during the trading hours (between 9:55 AM to 3:30 PM on all working days), and payment can be received in a very short period of time. 5. No stamp duty charges. 6. Risks like forgery, thefts, bad delivery, delays in transfer etc, associated with physical certificates, are eliminated. 7. Pledging of securities in a short period of time. 8. Reduced paper work and transaction cost. 9. Odd-lot shares can also be traded (can be even 1 share). 10. Nomination facility available. 11. Any change in address or bank account details can be electronically intimated to all companies in which investor holds any securities, without having to inform each of them separately. 12. Securities are transferred by the DP itself, so no need to correspond with the companies. 13. Shares arising out of bonus, split, consolidation, merger etc. are automatically credited into the demat account of the investor. 14. Shares allotted in public issues are directly credited into demat account of the applicants in quick time. RBI has also reduced the minimum margin to 25% for loans against dematerialized securities as against 50% for loams against physical securities.

S.

Basis Of

No. Differentiation 1. 2. 3. Form of Holdings/Deposits Used for Facilitates

Bank Account

Demat Account

Funds Safekeeping of money Transfer of money (without actually handling money) A bank of choice

Securities Safekeeping of shares Transfer of shares (without actually handling shares) A DP of choice (can be a bank) Mandatory (effective from April 01, 2006) No interest accruals on securities held in demat account

4.

Where to open Requirement of PAN Number Interest accrual on holdings

5.

Not Mandatory

6.

Interest income is subject to the applicable rate of interest AQB* maintainance is specified for certain bank accounts Available

7.

Minimum balance requirement Either or Survivor facility

No such requirement

8.

Not available

*AQB - Average Quarterly Balance

S. No. 1.

BASIS OF SIMILARITY Security and Convenience

PARTICULARS Both are very safe and convenient means of holding deposits/securities

2.

Number of accounts Transfer of deposits (funds or securities) Physical transfer of money/securities Nomination Facility

No legal barrier on the number of bank or demat accounts that can be opened Funds/securities are transferred only at the instruction of the account holder Physical transfer of money/securities is not involved Available

3.

4. 5.

Dematerialisation Process
An investor having securities in physical form must get them dematerialised, if he intends to sell them. This requires the investor to fill a Demat Request Form (DRF) which is available with every DP and submit the same along with the physical certificates. Every security has an ISIN (International Securities Identification Number). If there is more than one security than the equal number of DRFs has to be filled in. The whole process goes on in the following manner:

Fig 2.1

REMATERIALISATION

The process of getting the securities in an electronic form, converted back into the physical form is known as Rematerialisation. An investor can rematerialise his shares by filling in a Remat Request Form (RRF). The whole process goes on as follows:

CHAPTER 3
STUDY AND ANALYSIS OF SERVICES PROVIDED BY RELIGARE AND OTHER BROKERAGE HOUSES

ANGEL BROKING Ltd.


Angel Bookings tryst with excellence in customer relations began more than 20 years ago. Angel Group has emerged as one of the top 3 retail broking houses in India and incorporated in 1987. Today, Angel has emerged as a premium Indian stock-broking and wealth management house, with an absolute focus on retail business and a commitment to provide "Real Value for Money" to all its clients. It has memberships on BSE, NSE and the leading commodity exchanges in India NCDEX & MCX. Angel is also registered as a depository participant with CDSL. Products and services of Angel Broking: Online Trading Commodities DP Services PMS (Portfolio Management Services) Insurance IPO Advisory Mutual Fund Personal loans Quality Assurance

RELIANCE MONEY
Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai Ambani Group is a comprehensive financial services and solution provider. It is a onestop-shop, providing end-to-end financial solutions (including mobile and web-based services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.

Services and product of reliance money


It provides customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio Management Services, Wealth Management Services, Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing services. ICICI DIRECT ICICI Web Trade Limited (IWTL) maintains www.icicidirect.com (herein after referred to as the "Website") whereas IWTL is an affiliate of ICICI Bank Limited and the Website is owned by ICICI Bank Limited. IWTL has launched and established an online trading service on the Website. Products and Services of ICICI DIRECT Investing in Mutual funds Personal Finance Customer Service Features IPOs Margin Trading Margin PLUS Trading

Call Trade Trading on NSE/BSE Trade in derivatives India Infoline Security Private Ltd. India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com Ltd and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply with regulatory guidelines. www.5paisa.com is a focused website for online stock market trading. 5paisa.com is a trade name owned by the India Infoline.com group. IILSPL has applied for trading membership of the BSE under Securities and Exchange Board of India (Stock Brokers and Sub-Brokers) Rules 1992. Product offered by IILSPL Stock market:-IILSPL deals in stock market by trading in equity and derivatives. Personal finance: - It Deals In Mutual Fund and Insurance. Online Trading: - It provides services in stock and commodity trading (through Internet). SMC SECURITIES SMC Group, a leading financial services provider in India is a vertically integrated investment solutions company, with a pan-india presence. Over the Years, SMC has expanded its domestic & international operations. Existing network includes regional offices at Mumbai, Kolkata, Chennai, Bangalore, Cochin, Ahmedabad, Jaipur, Hyderabad and 1500+ offices across 375+ cities in India. SMC has plans to grow its network to 2,000 offices across 500+ cities in the next 3 years. The company has expanded internationally, and has established office in Dubai Gold and Commodities Exchange (DGCX).

SERVICES AND PRODUCT OF SMC Its products and Services include Institutional and retail brokerage of equity, commodity, currency,derivatives,online trading , investment banking, depository services, clearing services, IPOs and mutual funds distribution, Portfolio management, wealth advisory,insurance broking,equity and commodity research. HDFC SECURITY HDFC security is the subsidiary of HDFC (Housing Development Financial Corporation). www.hdfcsec.com would have an exclusive discretion to decide the customers who would be entitled to its online investing services. www.hdfcsec.com also reserves the right to decide on the criteria based on which customers would be chosen to participate in these services .The present web site (www.hdfcsec.com) contains features of services that they offer/propose to offer in due course. The launch of new services is subject to the clearance of the regulators. Product offered by HDFC Security

Online trading for Resident & Non Resident Indians. Day trading on both NSE and BSE. Trade on Futures & Options on the NSE. Online IPO's. Telephone-based Broking (Equity & Derivatives).

INDIABULLS SECURITIES LIMITED Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June 9, 1995. The name of the company was changed to Orbis Securities Private Limited on December 15, 1995 to change the profile of the company and subsequently

due to the conversion of the company into a public limited company; the name was further changed to Orbis Securities Limited on January 5, 2004. The name of the company was again changed to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the brand image of the term Indiabulls in the company name. ISL is a corporate member of capital market & derivative segment of The National Stock Exchange of India Ltd. PRODUCT OFFERED BY INDIA BULLS Equity & Debt Stock Broking Insurance Commodity trading Depository Services Derivatives Broking Services Equity Research Services Mutual Fund Distribution IPO Distribution

SHAREKHAN SECURITIES Sharekhan Securities is one of the leading retail brokerage of Citi Venture which is running successfully since 1922 in the country. Earlier it was the retail broking arm of the Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services, online trading, investment advice etc. Product and services of Sharekhan Equity Trading Platform (Online/Offline). Commodities Trading Platform (Online/Offline). Portfolio Management Service.

Mutual Fund Advisory and Distribution. Insurance

CHAPTER 4
DATA COLLECTION AND RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Research can be defined as systemized effort to gain new knowledge. A research is carried out by different methodologies which have their own pros and cons. Research methodology is a way to solve research in studying and solving research problem along with logic behind them are defined through research methodology. Thus while talking about research methodology we are not only talking of research methods but also considered the logic behind the methods. We are in context of our research studies and explain why it is being used a particular method or technique and why the others are not used. So that research result is capable of being evaluated either by researcher himself or by others Research has its special significance in solving various operational and planning problems of business and industry. Research methodology is the way to systematically solve the research problem. Execution of the project: It is the very important step in the research process accuracy findings depends on how systematically the study has been carried out in time so that it can make some sense when required. I have executed the project after prior discussion with the guide and structured in following steps: a. Preparation of questionnaire. b. Collection of list of some of the broking houses so that more interaction is possible and the variety of responses can be registered to have a good data for analysis. c. Visiting and asking about their feedback on the financial services like share broking, mutual fund, etc.

1. Data requirements --

a. Name, address and phone number of individual broking houses b. Services provided by broking houses 2. Primary data a. Primary data has been collected by conducting Personal interview of the respondents. b. Data collected through the questionnaire. 3. Secondary data a. Data collected official website of Religare securities ltd.. b. Data collected by referring to the database already maintained in the company.

4. Data Collection Instruments:-

1. Questionnaire 2. Telephonic communication. 3. E-mail.


Sample:A finite subset of population, selected from it with the objective of investigating its properties called a sample. A sample is a representative part of the population. A sample of 11 respondents in total has been randomly selected. The response to various elements under each questions were totaled for the purpose of various statistical testing. Presentation of Data. The data are presented through charts and tables.

Tools and Techniques for Analysis. MS EXCEL is used to for analysis and interpretation of data Limitations of study Time and Cost The time and cost play an important role where one goes for a particular study. Both of these factors become constraints especially when a study is conducted at academic level. Sample Size Due to time and cost constraints the large sample was not taken. Since the study conducted was with a small sample hence the exact picture cannot be revealed and the findings cannot be generalized. Choice of Population- The population selected was limited to the places in UT. Hence results would have altered if some other population had been selected. Inherent Discrepancies in the Questionnaire- The questionnaire might be having some undetectable errors and limitations, which could shape the responses into a particular fashion. No pre-test was done before the circulation of the questionnaire. Bias in Response- The data is entirely based on responses given by respondents which may be biased one due to their personal bias in replying the questions. They may not be very serious or interested in replying the questions and make it very lightly, due to which data may not be very accurate.

CHAPTER 5 ANALYSIS AND INTERPRETATION

Major Players in the Region


Religare Securities ICICI Direct India Infoline Security Pvt. Ltd. HDFC Securities India bulls Kotak Securities Reliance Money Share khan Securities SMC securities ltd. Anand Rathi Securities Angel Broking

Back office

M-Connect

Investment

E-Broking

Insurance

Advisory

Funding

Mutual

Religare
Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Securities ICICI Direct India Infoline Security Pvt. Ltd. HDFC


Yes No Yes Yes Yes Yes No Yes Yes Yes Yes No Yes Yes Yes Yes No No Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes

Securities Indiabulls Kotak


Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes No Yes Yes Yes No No Yes Yes

Securities Reliance
Yes Yes No Yes Yes Yes Yes No Yes Yes

Money Sharekhan
No No Yes Yes Yes Yes No No Yes Yes

Securities SMC securities


No Yes No Yes Yes Yes No No Yes Yes

ltd Anand Rathi


No Yes Yes Yes Yes Yes No No No Yes

Securities Angel Broking


No Yes Yes Yes Yes Yes No No Yes Yes

ltd.

Loans

Services

Software

Personal

Fund

PMS

i). Have you heard about Religare?

Yes 90%

No 10%

1st Qtr

2nd Qtr

Interpretation:The graphical representation fig. shows the percentage known about Religare. In above graph maximum number of people know about the Religare i.e. 90%. 10% people dont about religare.

ii). In which profession are you engaged in?

Businessman 60

Services 10

Pensioner 10

Entrepreneur 20

Businessman Services Pensioner Enterpreneur

Interpretation:The above graphical representation shows about the profession of investors.60% of investors are businessman and 10% are services and pensioners and remaining 20% are entrepreneurs.

iii). Do you know about the services provided by Religare? Yes 90 No 10

1st Qtr 2nd Qtr

Interpretation:The above graphical representation shows about the services provided by Religare. The maximum percentage of investors replied in yes i.e. 90%. 10% of investors replies in no.

iv). In which of these financial instruments do you invest in to?

Only share 80%

Mutual funds 17%

Bonds 2%

Derivatives 1%

Only share Mutual funds Bonds derivatives

Interpretation: This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitely be increased.

v). What according to you in your risk level?

60

50

40

30

Series 1

20

10

0 High Low Moderate Risk free

Interpretation:The above graphical representation shows that most investors prefers high risk for high return. And few people invest in risk free securities.

vi). What type of trading do you prefer? Interaday Delivery Both

53%

24%

23%

60% 50% 40% 30% Series1 20% 10% 0% Interaday Delivery Both

Interpretation:
The above diagram shows that the 53% investor makes trading intraday and the delivery is less then intraday.

vii). How much return get after investing? Up to 10% 71% Up to 25% 19% Up to 50% 7% Up to 50% 3%

Up to 10% Up to 25% Up to 50% Up to 50%

Interpretation:
This shows that people invest only up to 10% of their earnings in the stock market, again reiterating the volatile and non-transparent structure of the Indian stock market. Hence, effective and efficient steps should be undertaken to woo the customers to invest more in the lucrative stock market.

viii). Which mode of trading you prefer?

Online 72

Offline 28

1st Qtr 2nd Qtr

Interpretation:The above graphical representation shows the percentage of trading that investors prefer. The maximum number of investors prefer online trading i.e 72% and 28% of investors prefer offline trading.

ix. ) Are you satisfied with the services provided by Religare?

Yes 90%

No 10%

Yes No

Interpretation:
This pie chart accentuates the fact that Strategic marketing, today, has gone beyond only meeting Sales targets and generating profit volumes. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction.

x)You know about trade in Currency Derivatives?

Yes 30%

No 70%

Interpretation:in currency Derivatives. The maximum number of investors replied in No i.e. 70% and few investors replied in Yes i.e. 30%.

xi) With which company do you have your DEMAT account? Religare 19% ICICI direct 31% Kotak Mahindra India bulls 7% 17% Others 26%

35% 30% 25% 20% 15% 10% 5% 0% Religare ICICI direct Kotak Mahindra India bulls Others Series1

Interpretaion: Above table shows that icici direct is mostly preferred it is clear from above table 31% customers prefer icic direct to make demat account. Religare is also not bad and it has also 19% people.

xii) Do you intend to switch to some other services provider in near future?

Yes 6%

No 94%

Yes No

Interpreation: This chart indicates that 94% investors do not want to quit from the religare.

xiii) Do you intend to switch to Religare in near future?

Yes No

76 24

Yes No

Interpretation:
76% of people intend to switch to the religare to invest in securities and financial services. 24% people says no. they will prefer other company.

Findings
1. As per our analysis awareness regarding share trading and online method of trading is increasing among investors day by day. 2. Investor are more in the 1 year period and continuosly the investors are decresing due to market risk in long term investment. 3. More of investors says that they would like to prefer invest money in shares. Only few investors want to invest in mutual funds. 4. Maximum investors prefer intraday trading. 5. Very less investors say that they invest most part of their total Income in securities. 6. 31% investors have demat account with ICICI Direct because ICICI Direct is an established brand. Only 19% people have demat account with Religare but it is increasing day by day. 7. Maximum investors know about the services provided by the Religare. 8. Maximum investors are satisfied with the services provided by religare. 9. Most of investors do not want to switch to other service provider in near future. they want to be with Religare. 10 Mostly investors are aware about service provided by the share trading company. 11. 72% investors are satisfied with the services of their share trading company. 12. 76% people are interested to invest in Religare securities which are not currenly investing their money in Religare security services. Its a good indication for Religare.

Recommendation

Religare should increase the promotional activities to make people aware about the company. Religare should launch various schemes in different areas. Religare should make the customers it should effort to reatin the customers for long time. It should build a storng financial service companies. Religare should obey the rules and regulations as made by the government and other regulatory bodies. They should give concession to those investors who invest more money in securities. Dollar and euro are new segments in trading but most of the investors are not aware about the trading in dollar and euro. Investors are afraid of higher risk in so Religare should try to convince the investors. and good relationship with other market and

Conclusion
We can conclude from the above questionnaire that Religare are best in providing services securities. Their market share is improving day by day. Their closest rival is ICICI, whose market share is more than Religare due to the fact that they are in indian market much earlier than Religare. It is aslo concluded that religare has more opportunity in indian market in share trading as india is growing economy and investors are also interested in making huge investments in securities for higher return. Investors are well known to the services provided by different financial companies and religare should try to penetrate.. and religare is providing good services as compare to other competitors and it is growing day by day.

BIBLOGRAPHY
INTERNET: www.google.co.in www.religare.com www.wikipedia.com BOOKS: Financial investment in securities by prasanna Chandra Financial Management by Sharpe

APPENDINCES

QUESTIONNAIRE

Date _ _ /_ _ /_ _ i). Have you heard about Religare? Yes No

ii). In which profession are you engaged in? Businessman Worker Services Entrepreneur

iii). Do you know about the services provided by Religare? Yes No

iv) In which of these Financial Instruments do you invest into? Shares Mutual Funds Bonds Derivatives

v). What according to you in your risk level? Highly risky Moderate Average Risk free

vi) What type of trading do you prefer? Intraday Delivery Both

vii). How much return get after investing? >5% 10-15% 5-10% 15-20%

viii). Which mode of trading you prefer? Online trading a) All of the above offline

ix). Are you satisfied with the services provided by religare? Yes No

x). How much you trade In stock market? 10000-50000 100000-150000 50000-100000 above 150000

xi).You know about trade in Currency? Yes No

xii). Which mode of trading you prefer? Online trading offline

xiii). With which company do you have your DEMAT account? Religare ICICI Direct Kotak Mahindra India Bulls

xiv). Do you intend to switch to Religare in near future? Yes No