INTRODUCTION

3G is the next generation of mobile communications systems. It enhances the services such as multimedia. High-speed mobile broadband, and internet access to the 3G network you can make video calls, watch live T.V, access with the ability to view video footage on your mobile handset. With a 3Gphone and access to the 3Gnetwork you can make video calls, watch live TV, access the high speed internet, receive E-mails and download music tracks, as well as the usual voice call and messaging services found on a mobile phone, like person to person video, live streaming. Download video for entertainment, news, current affairs and sport content and video messaging.

CONCPTUAL FRAMEWORK
The main topic of the research is what behavior might be expected for the Indian consumer to occur when 3G services will be introduced in Indian market place. The survey research develops a structure of framework to answer how Indian mobile communication users will react to the new 3Gmobile communication services.

REVIEW OF LITERATURE

(Goodrick and srivastava, 2008).The market demand for 3G is a fundamental

part of the overall pictures, the best way to assess that demand is by looking at developments in the 2G space, and at the growth of data services and mobile internet access technologies in particular.

(Cellular- news, 2007) 3Gis the most recently developed mobile technology,
providing the previous technologies in term of bandwidth, packet routing, guaranteed quality of services and location-based services.

(UTMS Forum,2000) The precursor of 3G services is the mobile internet but not
just it. They positioned i-mode as a unique mobile experience. Many 3G services will not be internet based but they will be truly unique mobility services. The mobile internet is a priority for the 3G services providers. Positioning the 3G services as the mobile internet sends the wrong message to the market and points an incomplete picture of 3G services potential.

RATIONALE OF THE STUDY

What are the expectations of consumer from their service providers? As an MBA student get the knowledge of various research pattern and tools. Source of information of customer in respect of mobile services providing by airtel and idea

OBJECTIVE OF THE STUDY

To compare customer satisfaction level among users of Airtel and Idea in Indore City

RESEARCH METHODOLOGY A. RESEARCH TYPE

Our research will be exploratory research.

B. POPULATION
All the customers of 3G mobile service companies in Indore will be the population size of our study.300Q

C. SAMPLE
We will have a sample of 300 respondents

D. DATA COLLECTION
The study undertaken there to be mainly based on the primary data & secondary data. E.g structure questionnaire is designed..

E. SAMPLING METHOD
We will be using Non- Probability convenient sampling technique. Random Sampling

F. TOOLS FOR DATA COLLECTION

1. Primary data: this data will be collected through questionnaires cum schedules. It will be including both open ended and close- ended objective questions for collecting information. 2. Secondary data: will be collected through the use of various library, internet and news paper.

G. TOOLS FOR DATA ANALYSIS

Z test

REFRENCES
(1) Robins, F. 2006 The marketing of 3G, Marketing Intelligence &planning, 21 (6), 370-378. (2) Hammer, J.A. 2006. Mobile multimedia services. BT Technology Journal,21 (3), 169-180. (3) France Telecom R&D. 2007. UTMS: the era of mobile multimedia. http://www.rd.francetelecom.com/en/technologies/ddm200401/dossier.php. (4) http://www.emeraldinsight.com/journals.htm?articleid=87393 Citation: Joanna Goodricke ,Lara Srivastava ,(2008) Licensing of third generation (3G) Mobile, info, Vol. 4 Iss: 1,pp.44-55 (5) www.mobilein.com/3G.html (6) www.bsnl.in/faq/www.mobilein.com/3G.html (7) www.bsnl.in/faq/

S.NO 1. 2. 3. 4. 5. 6. 7. INTRODUCTION

INDEX

PAGE NO.

CONCEPTUAL FRAMEWORK REVIEW OF LITRATURE RATIONALE OF STUDY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY REFRENCES

1 2 3 4 5 6 7