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UCB Nordics A/S Implements Cegedim Relationship Managements Award Winning* Mobile Intelligence for iPad SaaS CRM Solution
Global Biopharmaceutical Leader Leverages the Leading Key Account Management (KAM) and Key Opinion Leader (KOL) CRM Functionality to Optimize Visibility, Efficiency and Collaboration across the Enterprise
Paris December 13th, 2011 Cegedim Relationship Management today announced that UCB Nordics A/S has upgraded to Mobile Intelligence for iPad via Software-as-a-Service (SaaS) as its centralized Customer Relationship Management (CRM) platform for Specialty, Market Access and KAM commercial teams throughout Scandinavia. The agreement includes Mobile Intelligence KAM, KOL and OneKey, the world-leading healthcare professional database. UCB Nordics is an instrumental division of the global biopharmaceutical leader whose research-driven and patient centric approach revolves around helping people with central nervous system (CNS) and immunological disorders lead normal, healthy lives.

Maximize Payer-Led Market Strategy with Best-in-Class CRM Technology

Scandinavian countries enjoy the highest standard of living in the world, which translates to high health expenditures per capita. Many of these countries employ a single-payer healthcare system that has led some to adopt cost containment measures. In combination with a payer-led market structure, pharmaceutical and biotech companies must navigate a multi-channel structure of decision makers to identify and connect with valuable stakeholders. Thus, commercial teams must fully understand stakeholder activities and influence networks while pursuing their companys multitier business goals. UCB Nordics now benefits from Mobile Intelligences 360-degree view of stakeholders that allows its commercial teams to better utilize customer databasesimproving visibility and promoting sales force effectiveness. Additionally, Mobile Intelligences KAM and KOL modules drive stakeholder interaction by generating meaningful dialogue between UCB Nordics and its stakeholders for more dynamic feedback-loop processes. The solution enables UCB Nordics to deploy and manage its multi-country commercial teams from one primary core and improve collaboration across their business structure to maximize overall efficiency. Mobile Intelligence delivers the latest in cloud-based SaaS technology and a flexible system architecture that enables our company to adapt to current and future market changes, said Lars Mark Poulsen, Operational Excellence Director, Northern Europe, UCB Nordics A/S. Cegedim also powers our enterprise by providing the most comprehensive Healthcare Prescriber database. As always, Cegedim demonstrates an in-depth understanding and customer centric approach to our market needs in the Nordics. Companies for years have adopted a relationship and account based approach to the Life Sciences industry throughout Europe. As a result of this market strategy shift, UCB Nordics is using this opportunity to maximize growth with our revolutionary CRM technology, said Stefan Janssens, President, Europe, Middle East & Africa for Cegedim Relationship Management. Providing flexible solutions that quickly integrate into a companys business model is our foremost goal at Cegedim Relationship Management. Mobile Intelligence on iPad is fast, intuitive, and always ready to present.
* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

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About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industrys leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the companys innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the worlds most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,500 people in more than 80 countries and generated revenue of 927 million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com. Drew BUSTOS Cegedim Relationship Management Global Communications Tel.: +1 (908) 443.2451 drew.bustos@cegedim.com Aude BALLEYDIER Cegedim Media Relations Tel.: +33 (0)1 49 09 68 81 aude.balleydier@cegedim.fr

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