Survey Results Vineland Report FINAL

Report on Vineland Downtown Improvement District/ Main Street Vineland Survey Results
By
Heritage Consulting Inc. 422 South Camac Street Philadelphia, PA 19147 215 546 1988 www.heritageconsultinginc.com October 2012
Vineland Survey Results, page 1, Heritage Consulting Inc. 10/31/2012
Overview As part of its Strategic Planning process, the Vineland Downtown Improvement District/Main Street Vineland wished to gain feedback about its operation and consumer comments about the downtown. Main Street New Jersey provided consulting services to the organization to undertake an online survey. The purpose of the survey was to learn about downtown consumer preferences and what stores, restaurants and businesses would make downtown Vineland more appealing for shoppers. Donna Ann Harris of Heritage Consulting Inc. worked with Todd Noon, Executive Director of VDID/MSV to create survey that would be short enough, and yet provide enough detailed insights from consumers to make suggestions about future activities for downtown Vineland. Jef Buehler, State Coordinator for Main Street New Jersey also provided advice and suggestions on survey questions. The Vineland Stakeholder and Customer Survey was open from September 1 to 24, 2012 and used Survey Monkey as the survey instrument. The survey link was sent to VDID/MSV e-mail list twice, posted on its Facebook page several times, sent to the Landis MarketPlace e-mail list and promoted through Mr. Noons weekly newspaper column in The Grapevine. There was also an article in the local newspaper about the survey. All of this timely publicity generated an impressive 462 responses, and 325 people completed all questions (70%). The survey had 27 questions. A prize was offered to encourage survey participation, a gift basket of ten, $10 gift cards from Landis MarketPlace merchants. A random winner was chosen at the end of the survey period. How this report is organized This report is organized in two sections, survey responses and an appendix. The survey had two sections: questions for Stakeholders and Consumers. We supply the survey question, and then the response to each question and a brief analysis. At the end of this report, we provide analysis of the open-ended comments and several pages of actual comments made by respondents about store variety and safety concerns downtown. These are actual comments made by survey participants; they have not been altered in any way. The appendix has two documents. One is the survey responses based on respondent category. Another appendix contains the responses to questions 14, 15 and 16, which asked about types of restaurants, retail shops and arts and entertainment venues that respondents wished to see in the downtown in the future. How to use this report
This report is only useful if its findings are actually used by the organization and local merchants to make changes in current practices. The survey results and this report should be widely circulated to business owners so that they can use the information to revise or expand their current offerings. We suggest making this survey available on the organizations web site, making copies for local merchants (on cd), and hosting small gatherings to explain the results to Landis MarketPlace merchants and others in downtown. VDID/MSV should use the information to make adjustments in its own programming, and take steps to address safety perceptions with the local police captain. The most important use of this report however, is in business recruitment and retention efforts. Current customers have provided their thoughts about the new shops, restaurants and arts & entertainment venues they want to see downtown. This feedback is vitally important for developing new entrepreneurs and helping current businesses expand. Share this report with other economic development agencies and with the City to determine how to align these findings with current economic development efforts for the downtown. Our analysis of the survey responses begins with the Stakeholder questions. Stakeholder questions Question 1. We are seeking feedback from customers, business owners, commercial property owners, and municipal employees and policymakers. Please check at least one answer, and any other that applies to you. Customers who used the downtown were by far the largest group of respondents, at 390 surveys completed. Seventy two (72) respondents said they were city workers, elected or appointed officials, or gave other self-identified responses. Only 16 business or property owners participated, a very modest showing given the otherwise excellent response rate. We believe that the sample size for business owners/merchants is too small to provide any meaningful commentary about their needs based on these responses. Question 2. The Vineland Downtown Improvement District/Main Street Vineland is working on projects and considering others to improve the downtown. Please rate every statement below. Fifty five (55) stakeholders answered this question. They identified the following as critical to the future of the district: Create more job opportunities and recruit new businesses and restaurants (tie 50 %); retain existing businesses (47%) and actively pursue revitalization of storefronts (41%). These four projects were considered critical among stakeholder respondents. Stakeholders considered Green activities and early
evening activities such as outdoor dining (50% tie) as important. Offering more joint merchant networking events and joint promotions (45% tie) was also important. These stakeholders noted that forming a new merchant association was only of modest interest (36%) compared to the other items noted previously. Stakeholders also felt that leaving Downtown the way it was was not sensible (irrelevant in survey parlance) at 31%. Question 3. How would you rate the Vineland Downtown Improvement District/Main Street Vineland's success on the following? Please rate every statement below. Vineland successfully maintains a clean and aesthetically pleasing downtown. Street fairs and entertainment (49%) was the most successful activity. Other successes were planter maintenance (41%), holiday decor (41%), lamppost banners (40%) and cleaning and maintenance (41%) also rated highly. Business maps and guides received a neutral (25%) response. The remaining activities seem to be less important for the organization to concentrate on because they did not receive a high number of responses. These activities included creating retail events, business maps and guides, business-to-business events, work with government, and providing technical support to small business. The organization may wish to spend some, but not an inordinate amount of time addressing these activities in the future. Question 4. If you are a business owner, how long have you had a business in downtown? There were only 11 responses to this question, and the majority of those said they were new business owners with only one to five years of business experience. There is not enough data on business owners to make any suggestions. We suggest using focus groups or one-on-one interviews to learn more about business owner needs. Question 5. Is there something else that the Vineland Downtown Improvement District/Main Street Vineland should be doing? About half of the 55 stakeholders provided comments regarding what else the downtown organization should be doing to improve downtown. About a third made comments about safety, and another third made comments on business mix and recruitment/retention. The last third were miscellaneous suggestions from traffic safety to parking. These comments are largely consistent with customer comments at the very end of this report. Consumer questions The following questions were asked of downtown customers and volunteers.
Question 6. What times of the week are you in the downtown? Check at least one answer, and any others that apply. Seventy one percent (71%) said they are in the downtown during normal business hours, Monday through Friday from 9AM-5PM. The second highest response was Saturday during the day with 51% responses. These responses indicate that the Vinelands downtown seems to shut down after 5pm. Only a few respondents (14%) said they spent time downtown on weekend nights, and eight percent (8%) said they spent time downtown on weeknights. Considerable effort would be needed to encourage nighttime visits to downtown, as there appears to be no critical mass of evening entertainment, dining or shopping in downtown currently. Question 7. Over the last month, about how many times have you gone into downtown Vineland for these reasons? Check at least one answer, and any others that apply. Landis MarketPlace is the primary draw for downtown, with almost all respondents saying they visited once, twice or three times a month (279 out of 329 responses). More than half (57%) of all respondents said they come downtown while just passing through. Other reasons to come downtown varied, and a quarter of the respondents came downtown once a month shop or dine on Landis Avenue, visit the post office, or visit City Hall. Government employees naturally visited downtown to visit City Hall. Least popular reasons to come downtown were to visit court, church, doctor/dentist, service provider and the Landis Theater. Promoting the Landis MarketPlace would be the best way to generate additional trips downtown based on this data from customers. Question 8. When you are planning to visit downtown, which of the following resources are most useful to you? Check at least one answer, and any others that apply to you. The three most popular ways to get information about downtown was through newspaper articles (53%), word-of-mouth recommendations (51%) and newspaper ads (51%.). Direct marketing sent to the home (41%) was another useful way to reach current downtown customers. All of these methods are traditional ways of reaching customers. Reliance on social and new media (Facebook, the Main Street website) reached less than ten percent of respondents in this survey. We did not ask about email marketing in the survey. Given these survey results, the organization should focus its publicity efforts on traditional PR channels to reach its customers. Word of mouth recommendations can be influenced by high quality experiences at local shops, good customer service, and quality products.
Question 9. In which of the following have you seen advertisements for downtown Vineland? Check at least one answer, and any others that apply to you. Customers see advertisements about downtown almost exclusively in The Grapevine (66%) and Daily Journal (65%). Other regional newspapers, radio, cable and TV stations were not viewed as logical advertising venues. Any advertisement or PR effort by the organization, individual merchants or especially Landis MarketPlace, would be most fruitful in The Grapevine and Daily Journal publications. Question 10. How often do you visit the Vineland Downtown Improvement District/Main Street Vineland website? Check at least one answer, and any others that apply to you. Constituents underutilize Main Street Vinelands website. Less than 30% have ever viewed it, almost half (46%) have never visited it at all. Most customers and local government employees never visited Downtown Vineland's website, while the other groups only occasionally visited it. Very few people responded to Question 8 that they use the website when planning a visit downtown. This is a curious set of responses because the survey itself was hosted exclusively online, and the email marketing for the survey drew an impressive response rate. There may be more opportunities for email marketing to drive customers to the Vineland website for further information about downtown events, activities and for downtown maps and business directories in the future. This response does not mean that the organization should abandon its website, online presence or social media efforts. Rather, to reach customers, the two local newspapers are the best advertising methods. Further research is needed about using email marketing such as weekly or monthly e-newsletters to display local businesses and highlight downtown activities. Question 11. What is your impression of the following downtown events? Please rate every event. Customers have strongly positive or positive impressions about some, but not all, downtown events. The most popular events are Cruise Down Memory Lane (33%), Sidewalk Sale (31%), the Annual Holiday Parade (33%), the Seafood Festival (31%) and Chili/BBQ Cook-off (32%). Only a handful of respondents had a negative or strongly negative response to any event produced downtown. While most other responses have been consistent across categories for the other questions, for the impression of downtown events, customers differ from the other groups of people in the percentages of positive and strongly positive impressions of downtown events. Customers are more neutral about their responses. In fact, many offered a response of "no opinion." Positive responses hovered in the 20-33% range. This
might indicate that a small percentage of customers had attended events. The events with the most no opinion were Wedding Weekend (41%) and Soap Box Derby (32%). If the organization is interested in eliminating events, these two should be considered before others. Question 12. [Statements about ease of use of downtown]. Please note how strongly you agree or disagree with the following statements. About 40% of all respondents found it easy to park, and find stores and restaurants in downtown. A third said they do not feel there is a good selection of stores in downtown now. About a third also said that they shop in several stores while visiting downtown. The lack of variety of stores will come up again in the survey and in the comments section at the end of this report. Local government employees, business owners and commercial property owners said they were willing to pay more to support downtown businesses. Question 13. During a typical visit downtown, how much do you spend at eating and drinking places? 329 people answered this question. Respondents identified the amount they spend at eating and drinking places. 49 said $20 dollars 42 said 0 dollars 38 said between $31 and $50 dollars 38 said 40 between $21 and $30 dollars 33 said between $11 and $20 dollars 33 said $10 dollars 20 said from $51 to $200 dollars 10 said under $10 dollars About 30 people noted the amount of time they spent downtown, rather than the monetary amount spent, with an average of less than two hours. The sums here for eating and drinking establishments show that most people are eating lunch rather than dinner based on the dollar amount spent. This is consistent with the times when most visitors are in town during the week during the day and on Saturday during the day. Question 14. During a typical visit downtown, how much do you spend at retail stores and shops?
329 people also answered this question. Respondents noted the typical amount spent in retail stores and shops: 69 said between $51 and $100 60 said $0 47 said between $11 and $20 45 said between $21 and $30 29 said between $31 and $50 24 said between $101 to $200 20 said under $10 This is a larger range of amounts spent at shops and retail stores, and a higher value than sales than in eating and drinking places. Customers are spending relatively modest amounts when coming into Vineland to shop, and the amounts are consistent with the demographics of a middle-income consumer. The 2010 census says that the median income for Vineland City is $54,024, which is less than the state as a whole at $69,811, but clearly in the middle-income category.1 Question 15. We want to know what types of businesses would make you want to shop in downtown Vineland more often. Please name two kinds of restaurants or eateries you would like to see downtown. 270 people offered comments to this question. We included in our lists below the names of the name brand restaurants that were included in the comments. We also noted how many people identified a name brand restaurant for purposes of comparison, which was a relatively small number. This information would be helpful for a restaurant entrepreneur seeking to open a new location. The most highly requested name brand restaurants here are similar to those named in the comments section at the end of this report. We supply all the responses to this question in the appendix. First choice Italian 29 Seafood 12 Sushi 10 Indian 9 Steakhouse 8 Veggie 6 Deli 7 Name brand restaurant 46 Olive Garden 16
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http://www.cubitplanning.com/city/24367-vineland-city-census-2010-population
Salad works 7 Panera 5 Second choice Summary Italian 16 Seafood 16 Deli 6 Greek 6 Healthy 5 Steakhouse 4 Mexican 4 Name brand restaurant 34 Starbucks 6 Olive Garden 5 Salad works 5 Panera 3 The top restaurant choices from these responses were Italian, Seafood, Sushi, Deli, Indian and a Steakhouse. Of the 329 people who responded, there was only a modest interest in name brand restaurants such as national chains. In Vineland, mom and pop restaurants are welcome. All the name brand restaurants noted were of the fast casual variety, and this is consistent with the comments section at the end of the report. Question 16. What kind of new retail stores or types of businesses would you most like to see in downtown? 247 provided responses for the first choice, 205 for the second. There were decidedly fewer common requests for types of shops or name brand stores except for a new or used bookstore. The diversity of requests for new shops was staggering, making it difficult to provide advice for retail recruiters seeking to place new businesses in the downtown. The most requested stores were specialty grocery stores Trader Joes and Whole Foods. This is interesting considering that the most visited retailer in Vineland is Landis MarketPlace, a collection of food vendors and retailers. We supply all the responses to this question in the appendix. First choice Bookstore, used or new 36 Women's clothes 13 Clothes 16 Antiques 11
Hobby, crafts, fabrics 10 Shoes 6 Children 5 Name Brand store 35 Trader Joes 5 Second choice Bookstore, used or new 18 Clothes 9 Antiques 7 Crafts, hobby, yarn, fabric 7 Women's clothes 5 Name Brand store 36 Trader Joes 4 Whole Foods 3
Question 17. What kind of new arts, entertainment or leisure activities would you like to see in downtown? 213 and 151 people responded to this request for arts and entertainment options. There were decidedly fewer common requests for types of leisure time activities. A bookstore was still popular. Again, the diversity of requests makes it difficult to provide advice for recruiters seeking to place new businesses in the downtown. We supply all the responses to this question in the appendix. First choice Movies 15 Craft fair 9 Books 7 Bowling Alley 6 Art gallery 6 Millville like Third Friday 4 Second choice Music all types 8 Art gallery 6 Movies/films 5 Question 18. Would you visit downtown more often if it offered more of the following retail stores, merchandise or service businesses? Check at least one answer,
and any others that appeal to you. People want more options for downtown shopping venues. The most popular choices for attractive downtown businesses include: Bookstores (64%), home goods stores (57%), national chain/brand stores (55%), arts and crafts (50%), and antiques/vintage stores (49%). Other top stores with interest above 40% of respondents were: music venue (47%), museum (45%), womens apparel (41%), womens accessories (41%), and fine gifts and collectibles (41%). These choices are more or less consistent with the write in responses in questions 15, 16 and 17 and the comments section at the end of the survey. Question 19. Would you visit downtown more often if it offered more of the following food or dining options? Check at least one answer, and any others that appeal to you. All kinds of restaurant and eateries (except for takeout) scored over 45%. In order of preference, survey respondents wanted to see a full service restaurant (65%), coffee shop/caf (57%), a bakery (56%), pubs/clubs/taverns (45%), and a fine dining (white table cloth) restaurant (44%). This category should be the first for business recruitment efforts based on these high scores. Question 20. Which one of the following is the main reason you do not visit downtown more often? Check at least one answer, and any others that apply to you. 329 people answered this question, consistent with write in comments later in this report. Twenty four percent (24%) of customers listed personal safety as an issue, while 21.6% of local government employees cited it as an issue (second to selection of quality of stores, which 29.4% of government employees and 21.2% of customers listed an as an issue). Safety concerns were higher in write-in votes (about a third), please see actual comments at the end of this report. Merchandise selection and variety also elicited similar number of concerns. We suggest that the downtown organization review current efforts to address safety in downtown to determine if there is anything more that can be done to address this matter. Later in this report, we supply some actual comments from survey respondents on safety and shop variety. Demographic questions Question 21. Do you work or live in downtown Vineland? Check all that apply. Almost 40% of downtown Vinelands customers live outside of Vineland. Customers differed from the other categories in that 39.2% of them lived somewhere else, while the majority of other categories lived and worked downtown or in Vineland. This may present an opportunity to market to consumers outside of Vineland itself.
Question 22. What is your gender? Almost three quarters of all respondents were women (74%). The 2010 Census lists Vineland city as having 52% female population. Question 23. Which category below includes your age? Half of the survey respondents were between 40 and 59, and roughly evenly split between 40 & 49, and 50 & 59. Another 22% were over 60. Those under 39 were 21 percent. Customers in Vineland are older than the towns 2010 census figures seen below.2
2010 Census % Under 10 Years 13.6% 10 to 19 Years 13.6% 20 to 29 Years 13.2% 30 to 39 Years 12.7% 40 to 49 Years 14.1% 50 to 59 Years 13.4% 60 to 69 Years 9.6% Over 69 Years 9.8% Question 24. How many people currently live in your household? Two and three people households were most common at 41% and 21% respectively. Question 25. What is your approximate average household income? Twenty one percent (21%) answered between $50,000 and $74,999. About 15% answered in the brackets above and below this one. Another 13% answered between $100,000 and $124,999. Twenty-one percent preferred not to answer. The 2010 census says that the median income for Vineland City is $54,024, which reinforces that the downtown customer is similar to the population as a whole.3 Question 26. How many children age 17 or younger live in your household?
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http://www.cubitplanning.com/city/24367-vineland-city-census-2010-population http://www.cubitplanning.com/city/24367-vineland-city-census-2010-population
Sixty three percent (64%) of respondents had no children living at home. This would be consistent with the average age of the respondents between 40 and 60. This is also consistent with question 24. Demographic profile of the Vineland Shopper The demographic questions tell the organization who is the primary shopper in downtown. Based on this data, the most common shopper is a woman in a two-person household, who is between 40 and 60 years old. Her annual household income is between $50,000 and $74,999, and she is likely to live outside of the City of Vineland. Write-in Comments The remaining portion of the survey and this report focuses on write in comments. Question 27. Please share any further comments about Vineland Downtown Improvement District/Main Street Vineland, this survey or any other thoughts about downtown. Fifty-seven percent (57%) of all 142 written comments were positive. The Amish market is well loved, and there were many highly encouraging comments about current efforts to improve the downtown. Many offered ideas about new types of businesses to attract, please see these comments below. Negative comments were directed mainly at safety concerns, especially loitering. Safety comments represented a third of all negative responses, a bit higher than the survey responses itself. Like the survey results, respondents made comments about store quality and variety. Store appearance and convenient hours (weekends) also were mentioned. We were surprised about the number of comments about wanting more upscale merchandise and quality stores. There was less emphasis on specific national chains, except when discussing restaurants. The Olive Garden was the most requested restaurant in the comments section. We further analyzed negative comments based on demographics to determine if there was any specific association between comments on safety and income level. Those earning over $100K made comments that were equally divided between positive and negative comments. The majority of this income categorys concerns focused first on store quality and then on safety. We also looked at lower income households and their predominate comments. Three quarters (74%) of those having family incomes of less than $49K had positive comments
about the downtown, especially the Amish market. Negative comments for these respondents were equally divided between safety, lack of variety of stores and inconvenient store hours but they were all in the 20% range. We also analyzed the negative comments based on age. Respondents over 60 years of age offered positive comments two thirds of the time, citing the Amish Market as the leading reason they go downtown. The negative comments are mostly about store quality and variety with safety following. This further review of the negative comments was useful to determine that safety issues was not related to age or income. Respondent concerns about personal safety downtown cuts across all income and age categories. We offer comments below from survey respondents to the open-ended question seeking additional advice and comments. These remarks have not been edited in any way and represent common concerns. Key comments on store variety and quality Respondents wanted more variety and better quality of both shops and restaurants downtown. Respondents want more upscale dining in all categories, and offered suggestions on the types of stores that would be of interest. Downtown is mostly dead in the evenings and Sunday. More varied shops open more hours would help. You get the impression that there is an abundance of shops geared toward lower income people. Consequently that will be the majority of the people that will come. The town has too many dollar stores. Please don't add another downtown. There is nothing wrong with a mix of merchants that offer products to every income range and dollar stores have their place. Too many though sends the wrong message about what is on offer in Vineland. Too many cheap ghetto places in down town have to clean it up and make it look like places us love to go and walk down the street with your partner and family. A store in the downtown area should stay open later at night. Get rid of the cheap stores. Most shops close at or not long after dark. Stores that I have been in look neglected. Sure, some of the store fronts look OK, but once inside you feel like you're in a flea market the stores are so trashy. Help the merchants update their stores so the inside looks as nice as the outside or at least hold them to a strict code to cleanliness and repairs. I'd rather take the ride to a shopping center, at least I don't have to watch for the hoodlums hanging around. You see police cars
riding by, but I have never seen an officer on foot walking just making their presence known in any other way than in their cruiser. The big issues with downtown are there are too many dollar stores, check cashing places, Crown chicken stores, and low end shops. It also needs a facelift to a lot of the buildings to bring them into the current time frame and look more aesthetically appealing. I would also like to see a 24 hour police substation set up in one of the storefronts with foot and bike patrols to assure people that it's safe to shop downtown at any time. Thank you and good luck. I would love to see our Downtown thrive. Too many ethnic businesses. Could you ever see a Millville type atmosphere in Vineland?
Key comments on safety Safety downtown is a concern, but it is not an overwhelming issue based on survey responses and the comments below. Main Street Vineland would be wise to set up a task force or increase current efforts to work with the police to address loitering issues downtown, which were specifically cited in many of the comments below. I want to be able to shop & stroll downtown, but the truth is, I do not feel safe. The two seedy hotels by the theater are not only an eyesore, but they seem to house the particular element of people who stand out when I drive down Landis. Here's what I see: vagrants, people loitering, police on high alert--which should make me feel safer, but speaks more to the element & need for them. I recently needed to use PNC Bank, and when I parked in the rear, I had to walk in front of the drive through customers holding my child's hand. When I came back, a dog was barking at me from the roof of the adjacent house. I get a vibe from the people on the street that I am not welcome & I am being sized up. I wish I could enjoy the Landis Ave of my mother's youth. I understand it was an elite place and people came from miles around because it was "the place" to shop. Also, since the shade trees were removed, it feels very concrete & cold. Not charming at all. I'm afraid that as long as the current element has the upper hand on the strip, I'll only being going to the Landis Marketplace for the creole food upstairs & the Amish goodies downstairs. As I mentioned in a previous answer, the reason that so few people shop in downtown Vineland is because of the surrounding neighborhood and the people who hang around there. It's becoming another Camden/Newark/Trenton/Detroit. It's not "politically correct" but this city needs to face facts. Unless there is a significant change in the entire center city neighborhood, no one (who has any
money to spend) is going to come there. The place has a terrible reputation (especially outside Vineland). You need to get rid of the welfare motels, the junky stores, the drug dealers and ex-cons, teenage mothers, people shopping in their pajamas and other bums that hang around. Moving the court to Landis was a HUGE mistake - it draws all kinds if low life. Like attracts like, so if you want to create a vibrant, lively town center, you need to make it attractive to the kind of people you want to come. Why not take a look at Haddonfield, West Chester, Westfield, NJ or maybe even Collingswood, to see what works. Vineland has location (too far from everything including employment hubs) and poverty working against it. Trying to create a typical 1950s Main Street isn't going to work. You'll need an extra special draw - perhaps turning it into an outlet village, a center for antiques or a center for organic and high-end artisanal "craft" foods will work. (And not that hokey "faux" farmer's market run by the Stoltzfus syndicate - that's not a REAL farmer's market by any stretch of the imagination.) You need to start be bulldozing some of the slums, making a police presence significantly more visible and doing whatever it takes to make the place less appealing to the types of people that dominate the neighborhood now. Asking if a new shoe store would draw people into town isn't the way to find a solution and create a strategy- you need to find out the REAL reasons the middle class stopped shopping and dining there 30 years ago. Mixed with the ugly looking abandon buildings, and drug addict looking people, its very hard to not get a depressed feeling when walking around, if I feel so brave to do so. Clean it up. Make it safe feeling and looking. Too many junkies and derelicts! Clean it up. Class it up. Eateries on Landis need to be kept cleaner or the store fronts need to be fixed up. Landis needs to be safer. I know I don't want to park and walk alone or even with a friend especially when it's dark. There are always creepy people hanging around on Landis and I feel there is a lot of drug dealing. Downtown and rest of Vineland are increasingly dirty. Citizens not City employees need to see themselves as accountable. Pedestrian safety is a 5 on scale of 1 to 10. Sidewalks not cleared of ice/snow/limbs, particularly hard on those with physical disability. It is a concern being female and not wanting to walk from shop to shop alone. I do go during the daylight hours however; it is still usually with a group. This is not only a concern of the Downtown area, it is any shopping area.
I have tried over and over to go back, to patronize the businesses. I live just outside Vineland and do shop at stores outside the downtown area. Criminals, gangs set the atmosphere and run the streets. Drastic steps are needed such as what Glassboro is doing. Honest Politians and law enforcement is necessary. Downtown (and the rest of Vineland) will never be viable again unless the neighborhoods are made decent and safe. Apartment complexes all over Vineland need to be cleaned up of crime and criminals. This is a difficult subject to discuss but there are by far, too many disreputable people wandering the streets in downtown Vineland to feel safe anymore. We live in East Vineland and many of us say that after dark, we wouldn't want to wander around alone. The areas off of Landis Avenue are not very nice. Try cleaning up these areas and it might make Landis more desirable. I use the bank and post office on Landis mainly and just started shopping the Amish Market, which is great! I have gone to Mori's several times....and the bakery. That is about it. The street is looking better but it needs to be classier, more upscale. Enough with the dollar stores. Perhaps a nice high-end supermarket might do well.
Appendix There are two appendix. One offers the survey responses based on category: volunteer, customer, elected official etc. We pointed out in this report if there was any noticeable difference between categories. Overall, there was little difference between categories, but we supply this data for future use. The second appendix contains the responses for questions 14, 15 and 16, which detail what kinds of businesses all the respondents request. At the end of each column, there is a summary, which identifies the most commonly requested restaurant, store or arts and entertainment venue. This appendix is useful for future business recruitment efforts by the downtown organization. Both documents must be printed in LANDSCAPE format.
Appendix
Question 1: Type of Customer # Responses # Actual responses
Volunteer 32 26 responses to most
Customer 390 288 responses
Local Govt Employee 76 36-51 responses
Local Elected Official 6 2-3 responses
Local Appointed Official 6 2 responses
Business Owner/Mer chant 16 9 responses to most
Commercial Property Owner 6 0-2 responses
Synopsis
Question 2: Needed Projects (% considered critical)
** 6 responses* * Actively pursue revitalizatio n (66.7%); Attract new restaurants (66.7%); Market downtown as place to shop/dine (66.7%); Improve pedestrian safety (66.7%)
no response
**36 responses** Create new job opps (50%); Recruit new retail (50%); Attract new restaurants (50%);
**2 responses** Actively pursue revitalization; Focus on retaining existing businesses; Create joint promotions (50% critical, 50% important)
Create job opportunities ; Actively pursue revitalization; Recruit new retail businesses; Focus on retaining existing businesses; Improve pedestrian safety; Create joint promotions (all 100%)
Create job opportunitie s (54.5%); Recruit new retail businesses (54.5%); Focus on retaining existing businesses (45.5%); Improve pedestrian safety (45.5%)
Actively pursuing revitalization, creating more job opportunities, and recruiting new businesses and restaurants were the projects considered critical among respondents. No customers responded to this question, so the responses came from people who are deeply involved in the community, such as business and property owners, local officials and government employees, and volunteers. Recruit new retail businesses
Question 3: VDID/MSV's success
Holiday dcor (50% GS, 50% SS); Street fairs (50% GS, 50% SS); Lamp post banners (50% GS, 33% SS)
no response
Lamp post banners (38.9% GS, 38.9% SS); Planter maintenance (30.6% GS, 52.8% SS); Street fairs (22.2% GS, 52.8% SS); Cleaning & maintenance (19.4% GS, 55.6% SS)
Street fairs; Planter maintenance; Work with municipality/ govt agencies (50% GS, 50% SS-- 2 responses)
Holiday Dcor (100% GS); Street fairs; Planter maintenance; Events for merchants; (50% GS, 50% SS)
Question 4: Business owner length of time Question 5: Something they should be doing
no response
no response
** One response** 16-20 years
1-5 yrs (one); 20+ yrs (one)
no response
Street Fairs (54.5% GS, 27.3% SS); Holiday Dcor (45.5% GS, 18.2% SS); Cleaning and maintenance (54.5% GS, 0 SS); 1-5 yrs (33.3%); 11-15 yrs (22.2%); 16-20 yrs (22.2%); 20+ yrs (22.2%)
Lamp post banners; Street fairs (GS)
Lamp post banners, planter maintenance, street fairs, and cleaning and maintenance are seen as the greatest successes across the board
16-20 years
3 written responses
no response
17 written responses
1 written response
1 written response
6 written responses
no response Based on the responses, the town seems to shut down after 5pm. Only a few respondents said they spent time downtown on weekend nights, and no respondents said they spent time downtown on weeknights.
Question 6: Times of week visit downtown
Saturday day (69.2%); Weekdays (65.4%)
Weekdays (69.8%); Saturday day (56.9%)
Weekdays (86.3%); Saturday day (43.1%)
Saturday day (3 resp); Weekdays (2 resp); Weekend nights (2 resp)
Weekdays (100%-- 2 resp); Weekend nights (50%- 1 resp)
Weekdays (100%); Saturday day (55.6%); Weekend nights (33.3%)
Weekdays; Saturday day
Question 7: Reasons gone to downtown in last month (choices that were 3+ times)
Passing through (64.0%); Shop at Landis MarketPlace (50.0%)
Question 8: Resources most useful when planning a visit Question 9: Seen advertiseme nts for downtown
Word of Mouth (73.1%) Newspaper article (61.5%); Direct marketing sent home (46.2%) The Grapevine (76.9%); Daily Journal (57.7%) Occasionall y (42.3%); Never (19.2%); A few times/mo (15.4%)
Passing through (55.5%); Shop at Landis MarketPlac e (36.2%) Newspaper article (53.8%); Word of Mouth (52.4%) Newspaper Ads (44.4%); Direct marketing sent home (41.7%) The Grapevine (65.3%); Daily Journal (64.6%)
Passing through (71.4%); Visit City Hall (47.9%); Shop at Landis MarketPlace (34%)
Attend meetings (2 resp); Visit City Hall (2 resp); Visit post office (2 resp)
Shop on Landis Ave (1 twice, 1 3+); Attend meetings (1 resp); Visit professional office (1 resp); Visit City Hall (1 resp);
Word of mouth (66.7%); Newspaper articles (58.8%); Newspaper ads (45.1%)
Word of Mouth (100%-- 3 resp)
Banners; Street Signs; Direct Marketing sent home; Radio Ads; TV ads; Word of mouth (all 1 resp) The Grapevine (1 resp); Comcast (1 resp)
The Grapevine (76.5%); Daily Journal (62.7%)
The Grapevine (100%) Once a month (1 resp); Occasionally (1 resp); Never (1 resp)
Passing through (50%); Shop at Landis MarketPlace (37.5%); Shop on Landis Ave (37.5%) Newspaper articles (66.7%); Word of mouth (55.6%); Newspaper Ads (44.4%); Direct marketing sent home (44.4%) The Grapevine (88.9%); Daily Journal (66.7%); Comcast (44.4%) Occasionally (44.4%); Never (44.4%); Once a month (11.1%)
Passing through; Church; Shop at Landis MarketPlace
Most people come downtown when they are just passing through. The second most popular response was that they come to the Shops at Landis MarketPlace. Government employees naturally visited downtown to visit City Hall.
Newspaper articles; Word of Mouth; Street signs
The Grapevine; Daily Journal
Question 10: Visit website
Never (46.2%); Occasionall y (29.9%)
Never (51%); Occasionally (27.5%)
Occasionally (1 resp); Never (1 resp)
Occasionally; Never
Newspaper articles and word of mouth were the most common resources respondents found useful when planning a visit. The Grapevine is the highest ranked source for advertisements for downtown by all categories of respondents. Most customers and local government employees never visited Downtown Vineland's website, while the other groups occasionally visited it.
Question 11: Impression of downtown events
**Good percentage s of positive and strongly positive** Seafood Festival (61.5% SP);Annual Holiday Parade (57.7% SP); Cruise Down Memory Lane (53.8% SP)
*** Seem pretty neutral about events-many responses were of no opinion, "positive" hovered in 20-33% range
Annual Holiday Parade (43.1% SP, 35.3% P); Seafood Festival (41.2% SP, 29.4% P); Cruise down Memory Lane (39.2% SP, 35.5% P)
Cruise Down Memory Lane (100%-- 3 resp); Soap Box Derby (100%)
** One SP, one No Opinion for all except Wedding Weekend (2 no opinions)
Cruise down Memory Lane (44.4% SP, 44.4% P); Seafood Festival (33.3% SP, 55.6% P); BBQ & Chili Cook Off (33.3% SP, 55.6% P); Annual Holiday Parade (33.3% SP, 55.6% P)
Cruise Down Memory Lane (SP); Seafood Festival (P); BBQ & Chili Cook Off (P); Annual Holiday Party (P); Keep it Local Wednesdays (P)
While most other responses have been consistent across categories for the other questions, for the impression of downtown events, customers differ from the other groups of people in the percentages of positive and strongly positive impressions of downtown events. Customers are more neutral about their responses, many of which were "no opinion," while the positive responses hovered in the 20-33% range. Across the board, the most popular events are Cruise Down Memory Lane, the Annual Holiday Parade, and the Seafood Festival.
Question 12: Statements about downtown Question 13: Spend on eating and drinking Question 14: Spend on retail Question 15: Needed new restaurants Question 16: Needed new retail or businesses Question 17: Needed new arts/enterta inment
Downtown for appt, visit store/resta urant (61.5% A); Easy to find store/resta urant (61.5% A); Combine shopping and dining (57.7% A); Easy to find parking (53.7% A)
** General agreement with statements , but responses pretty average. Highest agree was "It is easy to find stores and restaurant s downtown" (43.4%); Easy to find parking (39.2% A) 288 written responses 288 written responses 240 written responses 221 written responses 192 written responses
Easy to find parking (33.3% A, 11.8% GA); Easy to find stores and restaurants (33.3% A, 9.8% GA); Combine shopping and dining (29.4% A, 15.7% GA); Willing to pay more (25.5% A, 13.7 GA)
Easy to find parking (66.7% A, 33.3% GA)
Combine shopping and dining; Easy to find stores and restaurants (1 GA, 1 A each); Visit several stores; Downtown for appt visit store/restaur ant (2 A each)
Easy to find stores and restaurants (66.7% A); Willing to pay more (44.4% A)
Easy to find parking (**100% D); Willing to pay more (100% A)
Most groups consider it easy to find parking and stores downtown, believe that there is not a good selection of downtown stores, and will combine shopping and dining when visiting downtown. Local government employees, business owners, and commercial property owners also said they were willing to pay more to support downtown businesses.
26 written responses 26 written responses 25 written responses
2 written responses 2 written responses 1 written response
2 written responses
2 written responses
5 written responses
0 written responses
2 written responses
1 written response
4 written responses
0 written responses
Question 18: Visit downtown more if had these businesses (highest Yes answers)
Question 19: Visit more if had these food or dining
Bookstore (92.0%); Music Venue (84%); Antiques/Vi ntage Items (76%); National Chain/Bran d (75%) Coffee Shop (90.9%); Pubs/Clubs/ Tavern (79.2%); Full service restaurant (77.3%)
Question 20: Main reason don't visit more often
Selection or quality of stores (26.9%); Too few stores/shop s (19.2%)
Bookstore (65.9%); Home Goods (58.1%); National Chain/Bran d (55.3%); Arts and Crafts (52.6%) Full service restaurant (65.3%); Coffee Shop (57.8%); Bakery (57.1%) Personal safety (24%); Selection or quality of stores (21.2%); Too far from where I live (14.2%)
National chain/band (69.4%); Bookstore (68%); Home Goods (67.3%); Antiques/Vinta ge Items (52.9%) Full service restaurant (72.3%); Coffee Shop (61.2%); Fine dining (60.4%) Selection or quality of stores (29.4%); Personal safety (21.6%); Too few stores/shops (15.7%)
** One person agreed with most, one disagreed with most-consensus that a dollar store and hair salon would not help** ** One person answered yes to all, 1 maybe to all; 2 yes to Pub/club/tave rn **
Bookstore; Museum; Music Venue; Women's apparel; Women's accessories; Handbags/lea ther goods; Fine gifts; Antiques/Vint age Items; Fine art; Shoes; National Chain/Brand (100% Yes each, 2 resp)
** Generally negative feedback-highest percentages in No category** Plants, nursery, gardening supplies (44.4% Y); Bookstore (37.5%); Home Goods (33.3%) Coffee Shop (55.6%); 44.4% for all except pubs/clubs/t averns (11.1%)) Selection or quality of stores (33.3%); Personal Safety; People loitering (22.2% each)
Arts and Crafts; Antiques/Vint age Items (100% Y) Bookstore; Museum; Music Venue; Handbags, leather goods, luggage; Decorative arts; Fine arts; National Chain/Brand (50% Y, 50% M)
Bookstores, national chain/brand stores, antiques/vintage stores, and home goods stores were the most popular choices for attractive downtown businesses. Coffee shops, pubs/clubs/taverns, and full service restaurants were the most popular choices for all groups of people.
100% (2 resp) yes for all
Pubs/clubs/ta vern; Coffee Shop
Too few stores/shops; Selection or quality of stores; Store hours (1 resp for each)
Personal safety; Store hours
Personal safety; People loitering
Personal safety and selection or quality of stores ranked highest among all groups as the main reason they don't visit downtown more often.
Question 21: Where work or live
Live in Vineland (34.6%); Live in 08361 (30.8%)
Live somewher e else (39.2%); Live in Vineland (32.6%)
Work in downtown (54.9%); Live in Vineland (52.9%)
Live downtown; work downtown; Work within a few blocks of downtown; Live in Vineland; Live in 08361 (1 resp for each)
Work downtown; Work within few blocks of downtown; Live in Vineland; Live in 08361
Work in downtown (44.4%); Live in Vineland (33.3%)
Work downtown; Live within a few blocks of downtown; Work within a few blocks of downtown
Question 22: Gender
Female (73.1%)
Female (76.7%)
Female (52.9%)
2 males; 1 female
1 male; 1 female
Male (66.7%)
1 male; 1 female
Question 23: Age
40-49% (34.6%); 50-59 (30.8%) Two (42.3%); Three (19.2%)
Question 24: # in House
50-59 (27.8%); 40-49 (25.7%); 60+ (24.3%) Two (44.1%); Three (20.1%); Four (12.8%)
40-49 (37.3%); 5059 (19.6%); 30-39 (15.7%) Two (33.3%); Four (25.5%); Three (21.6%)
40-49 (2); 30-39 (1)
30-39
Three (2); Four (1)
Two; Four
30-39 (44.4%); 40-49 (22.2%); 50-59 (22.2%) Three (33.3%); Four (33.3%); Five (22.2%)
40-49; 60+
Customers differed from the other categories in that 39.2% of them lived somewhere else, while the majority of other categories lived and worked downtown or in Vineland. Females made up the majority of respondents, except in the business owner category, of which 2/3s were male. The average age of customers seems higher than that of other categories, particularly business owners, of whom 44.4% were between the ages of 30-39. Most households were composed of two to four people, across the board.
Three; Four
Question 25: Income
$50,00074,999 (26.9%); No answer (23.1%); $100,000124,999 (19.2%)
No answer (22.9%); $50,00074,999 (20.5%); $75,00099,999 (15.3%)
$75,00099,999 (21.6%); $25,00049,999; $50,00074,999; $100,000124,999 (all 15.7%)
$25,00049,999 (1); $50,00074,999; (1) $100,000124,999 (1)
$25,00049,999 (1);$100,000 -124,999 (1)
$25,00049,999 (33.3%); $50,00074,999; (22.2%) $100,000124,999 (22.2%) Two (44.4%); None (33.3%); One (22.2%)
$50,00074,999; (1) $100,000124,999 (1)
Question 26: Kids under 17 Question 27: Comments about downtown
None (76.9%); Three (11.5%)
None (64.9%); One (16.0%) 127 written responses
None (56.9%); One (17.6%)
None; One; Two
None; Two
None; Two
The majority of respondents have a household income of over $50,000/year, and many over $75,000 and $100,000. Most respondents do not have children under 17 living at home, and those who do primarily only had one or two children
1 written response
1 written response
4 written responses
0 written responses
everyone restaurant 1 270 responses All you can eat buffet
everyone restaurant 2 223 responses American favorites fare (but not a bar)
everyone retail 1 250 responses Antique
AMERICAN FOOD American like soup and sandwiches
Irish pub with great food upper scale burrito bar like a Chipotle
anything healthy anything other than what's there Anything that isn't Italian (especially pizza), Chinese or a fast food chain. as long as its safe
antique antique shop
everyone arts everyone retail 2 entertainment 206 responses 220 responses chain discount 3rd Friday event year department store round 5K maybe to raise money for downtown 21 district 24 Hrs. Pharmacy activities for kids
everyone arts entertainment 2 154 responses agricultural history hands-on museum Another bar w/live music/dancing - for adults antique store
antique shops Antique shops,
affordable center city gym Aldo Shoes
Affordable shows at the Landis All of the above! an art gallery like Hammonton has for locals to join Antique shows
anything for kids! Art ART EXHIBITS AT THE LANDIS MARKETPLACE art gallery
any type anything other than what's there now
Atlanta Bread Co. Au Bon Pain
Antique store Antique stores
Ann Taylor Ann Taylor Loft antique or seasonal decorator/gift store, REASONABLY PRICED (not like Millville's glass district!) antique shop antique shop antique stores like Arcadia FL Antiques antiques Antiques
Applebee's Applebee's APPLEBEE'S Asian Fusion Authentic Mexican restaurant Authentic Mexican Restaurant Bagel Shop
bagel store bagels bakery where you can sit and eat Barbecue chicken/ Steakhouse bar-b-que bbq Bistro
ANTIQUE STORES!!!!!!!!!!!! antique states antiques Antiques Any business not taxpayer subsidized. any kind anything other than what's there now
antiques, outdoor activity anything for kids! anything to do with teenagers art classes art gallery Art gallery Art Gallery
art gallery of local artists art gallery that is also a studio Art/craft classes Artist Co-Op Retail Store bands with outdoor areas to eat/drink Bar birding store
Bain's Deli Bakery bakery Bar/Grill like Applebee's, Chilis, T.G.I.Fridays, Uno
Bojangles breakfast Breakfast/Coffee shop
Army and Navy Art/crafts esp. by local artisans artisan jewelry
anything other than army/navy art gallery
art gallery Art gallery Art Gallery Art House cinema specializing in British and Foreign films art movie house that shows films more than 1/month Art shows. Maybe support the college art students at CCC
Blues Club Book store bookstore, coffee shop with open mic
Buffet
Banana Republic
Art Gallery
Bowling Bowling alley, massage parlors
barbeque
BBQ
Buffet Buffet (besides one catering to Hispanic/American)
Barnes and nobles
art stores Art/giftware boutiques arts and crafts for children (looking for ideas to entertain children) as long as its safe Barnes and Noble (not a one off store, a real B&N) bead shop best buy Better quality anything
Bath & Body works
bowling ally
BBQ bbq Beer bar. A bar that specializes in craft beer. BETTER CLAS OF DINING better Mexican better sit down BYOB type
cafes Cajun Can't think of anything else Carabas Casual Dining Casual, cheap, good chain or American. NOT ITALIAN chick fil a CHICK FIL A Chinese Chinese
Bath and Body Works Beading Store like in O.C. and Pitman
art store Arts arts & crafts like a pottery place Arts and craft arts,crafts,music & antiques festival Arts/craft/music/beer festival Bar with live music/dancing - for adults bike paths billiards room book store Book Store BOOK WEEK WITH AUTHORS SPEAKING AT THE LANDIS
Bring back to old cruising lanes Broadway shows, burger/sandwich rest open evenings - music/karaoke Caf w/music venue and BOB ceramic classes ceramics gallery
Beauty products big and tall Big box kohl's, dicks book store
Breakfast Place Buffet buffet buffet Buffett
Book Store book store book store Book Store book store
big and tall Bike Shop Boarders book store book store
Children's event Chuck E. Cheese's Chukie cheese classic movies coffee shop
Burger
Chinese Buffett
Book store
book store
Comedy
THEATER Community ctr. w.table tennis, shuffleboard, etc.
Cafe Can't afford any restaurants. car dealer Caribbean feel restaurant casual Casual American Fare/Buffet style Casual eat-in lunch/dinner Casual Italian (not pizza) casual place to hang/talk with friends cheap luncheonette like the one under the Landis Market but on the main street. Cheese Board type restaurant (Central Square, Linwood) cheesecake factory chick fi la Chickies & Pete's Or sports bar Chinese Chinese Chinese buffet chucky cheese
clean and safe coffee house like a Starbucks Coffee house serving ice cream/gelato coffee shop coffee shop/cafe Continental Cuisine Country buffet Cracker Barrel
Book Store
Book store
book store Book store BOOK STORE book store book store Book store Book store new and used Book store or comic book store
Book store book store Book Store book/card /gifts books BOOKSTORE bookstore
Book/Music store Booking acts conflicts with other local activities. Books/ Bookstore bowling Bowling bowling bowling
Computer lab Concert Venue to replace the ones we lost Concerts Concerts by main stream acts Country Music country music bands craft fair Craft Festival that shuts down Landis (like the Seafood Fest)
crepe place
Bookstore
bowling alley
Cuban
Book store that sells new and used books
Cuban Eatery customer friendly, efficient BBQ place decent, safe diner. Deli Deli Diner Diner ditto
book store!!!!!!! books books bookstore Bookstore bookstore Bookstore Bookstore
Bookstore bookstore or home accessories or a good thrift store candles Candy store casual professional clothing Children's clothes (new clothes only) Children's clothing children's shops children's store
bowling alley Bring back to old cruising lanes Cafe Cat Houses children's shows & activities Christian Choir Concert Cigar lounge coffee house Comedy shop
Craft Shows
dance hall Dance saloon dave and busters Decorative arts decorative arts ditto Don't know don't know
Clean and safe clean, quick, convenient coffee shop/entertainment like Bain's Colombian food Crackle Barrel
Don't know Don't know.
bookstore Bookstore
Chinese food store Christian Book Store
don't really have another drive through capability Dunkin Donuts Ethnic - Indian, Vietnamese, Thai, Ethiopian, etc.
bookstore BOOKSTORE BOOKSTORE - new AND USED bookstore with greeting cards/gifts
clean and safe clothes clothing store
Concerts Concerts concerts on the closed street like the Seafood Festival country line dancing Craft Fair
entertainment for kids ESPN Zone kind of place ethnic food, music & cultural festivals FAMILY ENTERTAINMENT VENUE family night movies at theater--cheap rates
Cracker Barrel
Cracker-barrel crepe maker deli Deli deli Deli Deli deli DELI LIKE BAINS deli/sub shop Depends on what time they would close. Would it be safe?
family dining fancy fast food Fast food places, cafes etc... few places for a nice sit down lunch fine dining Fine Dining French fresh salads Gluten Free good eat in Italian deli which also sells the good Italian meats, cheeses, etc. to go
bookstore, chain Boutique shop like Tah Dah in Ocean City boutiques Boutiques Business Incubator car shop card and gift shop Card Store Chain clothing Retailers children's grandchildren store
Coach Factory Store Come Together, Schwartzmans, Crosby Jewelers, K & O Bar, Newberry's, Robels, Bernie's, they were the days to shop downtown. computer related computer tech Computer/video game (like GameStop) consignment shop consignment shops, cosmetic craft /hobby supplies craft store Craft Store
craft fairs
film festival
craft show craft show Craft show Craft show Craft show on the avenue craft shows crafts or glass artisans cyber cafe daily movies at Landis theater Dancin' in the Street
flea market foods fun zone for kids gallery gospel history, learning museums Home Goods ice cream parlor imax theater Internet cafe
Children's bookstore
Craft store
decent bar/lounge
Irish Festival
dine dinning
good Italian Deli
Children's Clothing Children's Toys/Books/Clothes
craft stroe
Don't know
diner
Good Mexican Food
crafts, jewelry, spices
Diner type restaurant
Don't know drive through capability
good sandwich place like bains GOOD seafood place ( not like red lobster) Fresh, homemade seafood! good sub & pizza shop GOOD traditional bakery specializing in breads (not that awful Sweet Life place) Gourmet Hamburger (like a Red Robin Restaurant) gourmet or specialty eatery and shop Greek Greek
Children's venue i.e. Chucked Cheeses
crafts, plant, gardening
don't know Doo wap festival, name oldies entertainment at Landis Theater.
Irish pub kids "entrepreneur day" to teach kids about owning their own businesses.
kids activities
chocs church store
DEPARTMENT STORE discount book & sports store
Fair type festivities fall festival Family oriented entertainment or activities. Family oriented; like a mini Dave & Busters or Kahunaville
live music Live Music
Ethnic-European
clean and safe
ditto
local artist ~ art gallery
family
clothes clothes, shoes, athletic clothes clothing clothing
dollar stores
Family friendly family oriented steak house fast food
Don't know DOTS, ROSS OR MARSHALLS dress store
family place farmers market Festivals First Run Movies at the theatre - on weeknights - maybe 1 per night? Food & Wine festivals Free concerts on Landis Avenue Gallery
mature sports bar, lounge mini. golf, etc. (regular indoor/outdoor physical activities) More abandoned lots turned into public parking lots More children activities
Fine Dining Fine dining
Greek Greek
clothing clothing
Dress stores Drug Store
fondue fondue
Greek Greek Restaurant
clothing Clothing
DVD and CD store Educational gift/toy shop for kids/teens
More live music at coffee shop, pub locations More movie events and better plays at Landis theater More nightlife in general. Later hours & places open Sundays. More Theaters ( movies or live music venue )
gifts game place for children of all ages like chuck e cheese movie Gaming events movie theater Gastro pub with local talent MOVIE THEATER Movie Theater or Spot for glass making teens movie theatre-or redo the Gym one that is closed Hands on creative outlet--art studio/ceramic shop for customers to learn how to create museum How about a bowling alley Museum Museum/Art Gallery that INDOOR ROCK maybe also offers activities CLIMBING for Children Interesting live entertainment music internet cafe/Starbucks kind of place Music
French Restaurant with wine bar Fridays gastro-pub good diner Good old-fashioned Jewish deli
hardware store health food healthy healthy Healthy -- Chipotle
clothing clothing boutique clothing outlets Clothing stores clothing stores
Electronic Event planner excellent Express Fabric & sewing/craft supplies
Greek Greek food
Healthy Foods high end Italian Home made gelato or ice cream parlor Ice Cream
clothing variety for professionals coffee shop
FedEx/UPS florist
Greek, Thai, Italian Hamburger
coffee and tea shop Country crafts
FYE Gabriel brothers Gaming/Entertainmen t geek culture and place to see more films and media concerts general merchandise store like Richland general store gift shop Gift shop Gift shop Gift Store
Health Food/Salad Healthy Foods or Vegetarian I won't eat downtown....don't feel safe there! Ice Creame Indian Indian Indian
Ice cream pallor
country furniture
Ice Cream Shop ice cream store (like Ice Cream Palace) Indian Indian Indian Italian
Craft Store
Italian festival
Music
craft store Craft supply decent ones not like the ones there now department store discount clothing
Jazz Club Jazz club Jump Zone for Toddlers Kid Activities Kid zone
Music celebration music concerts music related n/a n/a
Indian Indian
Italian Italian
discount clothing store discount store like big lots
gifts good cigar shop
Landis theater should be playing movies, not just plays laser tag like Millville's 3rd frit One night a month have something special Live Music Live music events at businesses & eateries
no opinion none
Indian Indian (sw Asian) food (nice sit-down & take out) Indian food
Italian Italian Italian
Doctor's office Don't know Dress Shop Drug Store - even if a mom and pop operation Dunkin Donuts ELECTRONICS/COMPU TER STORE EVERYTHING IS LOW CLASS DOLLAR STORES
Gourmet Kitchen Wares Hallmark Store Handbags
None none none
Indian Restaurant Irish Pub Irish pub
health food health food store Health food store
live plays Main Stream Plays by notable play writers Make your own pottery
none too dangerous not sure not sure old fashioned open late and "shop Friday night" like the old days
Irish theme
Italian BYOB
high end mall
Irish type Pub
Italian food
Italian
Italian food
exchange used book store. exclusive women's store, no "formal" shop!
martial arts Millville every third Friday niter(?) is wonderful. Festive. See people you know. The eateries are nice Hip/Trendy thrift store and cozy. Music every or children's thrift block. Vineland could store never compete.
hobby
miniature golf More and better movies at the Landis Theater more car shows
Once a month Friday stores stay open late ones that do not cancel shows(Landis theater)a real disgrace open mica type place for poetry readings, acoustic music, a place to express opera
Italian Italian
Italian for myself Italian Restaurant
Fabric & crafts fabric and craft store
Hobby/Game Store Home depot, iPod,
izard . more economical price shows at the theater more historical events, parades more ideas for children
Italian
Italian Italian
Italian restaurant Italian type eatery that offers pizza, subs, salads etc. Japanese
Fabric/Craft store
Home goods HOME OWNERS FLEE MARKET Home goods Housewares and unique foods like a Kitchen Capers or Le Gourmet Chef IKEA or other home decorator shops Jewish type deli / luncheonette Kitchen: Cooking & Gadget store known chain store as an anchor
out door music like a shell
Fine Collectibles fish market
Outdoor outdoor craft shows
Italian Italian
Japanese Jewish Deli
Jewish Deli Jewish Deli Jewish Deli
fishing Flea market kind of shop Forever twenty one, stores that us put in the mall fresh fish market furniture
More interesting music acts more live music More movies at the Landis more old movies at Landis theater More Parks
pet events pet parade or contest
pet store Photography piano playing place for bands and entertainment geared for teens
Italian
Italian Italian Italian Italian Italian Italian "not a pizza place"
Jonnie Rocket Just a good American style restaurant. Not fine dining nothing, just good burgers, salads, breakfast and lunch. Light fare/ coffee shop low price McDonalds Mexican Mexican
Furniture store
Kohl's type of store
More shows at Landis.
Gaming comic book store Gap general store hardware Gift Shop gift shops, seasonal good
Local/NJ-made crafts, jewelry, food products, etc. locally made products Made Men's fashion mid to upscale toy/gift store. Music (CDs) store
movie house. Movie Niter movie theater Movie Theater movie theater movie theater
Playground plays Plays Pottery/Ceramic store that offers classes maybe promote local artist materials Quirky museum
Italian (like Olive Garden or Mozzarella Grill)
Mexican one that is accommodating/inviting for non-Spanish speakers also
Italian deli Italian like Annatto's in Hammonton Italian Restaurant Italian restaurant
Mexican restaurant Mom and Pop type lunch spot Moroccan food my own nice (sit-down/take out) diner sandwich place open at night nice bar or pub Nice sit down restaurant nicer restaurant, similar to Bread Board
good shoe store w/ special sizes & large stock gourmet kitchen accessories with cooking classes Greeting card store grocery H & M Clothing
n/a
movie theater
Reading/computer access room (also can double as cafe)
n/a n/a Name brand women's apparel no opinion
Movie theater Movie Theater movie theatre movies
restaurant week safe-feeling bar with live music scrapbooking/craft class Sculpture Gallery Seasonal events on Landis Avenue to bring people back to the Avenue seasonal fairs singers but not so expensive skating rink skating/video place (something for the kids) Small venue entertainment soap making classes something on Sunday afternoons something related to local history something for kids. i.e...chucky cheese
Italian Restaurant Italian restaurant Italian Restaurant (not pizzeria) Italian restaurant
Hallmark Store Hardware Hardware hardware store.
non dollar store none None Not interested Office supply/hardware store Office, Stationery, Cards Old Navy OTB outlet store (chain, mainly clothing)
movies murder mystery interactive dinners museum MUSEUM
Italian/sit down Japanese Japanese Japanese (with high quality) Jewish deli Johnny Rockets
none none None none Olive Garden Olive Garden
health store Health Store high end clothes consignment shop high quality furniture hobby's crafts
museum museum of local history music Music Music Shop Music venue
kosher
Olive Garden
Home goods outlets home goods store that offers anything for decorating or cooking in the home Outlets
musicals
specialty craft shop with lesson for different crafts
Kosher Restaurant
Organic/Vegetarian/Smo othie Bar Other nationality restaurant
Jewelry craft
local cuisine
Joyce Leslie
pet store Pet stores/craft shops/ hand made crafts
Musicals
sports bar
n/a
May be something like an olive garden etc... McDonald's
Panera bread Panera bread
Kids Clothing large department store Like a Kohl's (Clothing, shoes, housewares, etc. Store) Lingerie
pet supplies pharmacy place like Teaberry Antiques-classy consignment plus size discount clothing Pottery Barn, Williams Sonoma, Crate & Barrel, Country Curtains, Home Goods - again, will never happen real antique stores, not junk shops retail store for plus size women Salon
n/a n/a neiborhood bar. Not upscale Nice affordable health club
Sports bar!!! Stalling singers during shopping hours for holidays and Christmas music on speakers outdoors Thanksgiving parade theater-need more info about current one-who, what ,cost, target audience theatre shows
Mexican Mexican
Pizza Pizza Shop
Mexican Microbrew
Pizzeria Uno's pub
Lord & Taylor, Talbots, Orvis, LL Bean, Ralph Lauren - but it will never happen men's formal
no interest no opinion Non-alcoholic karaoke place that teens could attend as well none
Try not to compete with Millville on booking dates. unknown Venue for PROFESSIONAL Orchestra, Ballet, Opera, Theatre venue to go and hear "spoken word" artists Vineland Olympicscompetitive sports on the avenue - foot races, basketball games, gymnastics etc. For trophies or prizes
more Amish More Amish
Pub q
men's store men warehouse
nice Chinese buffet nice sandwich shop like Panera bread. Subway sucks.
Quality hamburger, steak house
quality sushi
more upscale anchor store Most shops are ethnic. I would not go in them
Same as above
none
sums club
None
wine bar
nice inexpensive sit down restaurant
quick foods
none None none None I can think of
Reasonably priced - diner red lobster Ruby Tuesday Safe Bar with craft beer
music related Music Store (emphasis on non-commercial) that could double as cafe/music venue n/a n/a n/a
Seafood specialty
none
Winter fest like in New Hope/Lambertville
second hand books sewing store that sells material and yarn shoe store Shoe/Accessory Store Something other than Hispanic/African American retail establishments
none None I can think of none people do not want to go there none too dangerous NONE WILL COME BECAUSE OF THE TYPE OF PEOPLE THAT FREQUENT THE AVENUE
Youth activities
none people donor want to eat there Olive Garden olive garden OLIVE GARDEN olive garden Olive Garden Olive Garden Olive Garden Olive Garden
salad and soup restaurant salad place like Salad Works. Salad Works Salad Works Salad works Salad works type of place - healthy lunch food same as above sandwich shop Sandwich Shops
National clothing retailer national name brand stores New & used books nice dept. store along the lines of Target no opinion non-cellphone store non- dollar store none None none people do not want to shop there
something for children not sure Specialty Food Store not sure Sport Shop sporting good store sporting goods sporting goods sports store, activity center, stationary Store like Big Lots or Ross Dress for Less store that has everything store that sells upscale casual clothing for men Oktoberfest old fashioned soda shop Old movie weekends ones that stay open Open air market on weekends Open mica open mike in an outdoor area with good police presence Outdoor Music on the Avenue
Olive Garden olive garden
Sea Food Seafood
Not Ethnic Not ghetto clothing
Olive Garden
seafood
Not interested
photo gallery
Olive Garden
Seafood
NY and company
sunglasses
Olive Garden Olive Garden olive garden
Seafood Seafood Seafood
Ollie's bargain outlet outlet Outlet stores
supermarket tailors tea room
olive garden One featuring salads.
seafood seafood
OUTLETS Pathmark
Teachers Store Thrift Store
one with a little class outback
Seafood seafood
Payless Shoes Payless Shoes PAYLESS, CHAMPS, OR FOOT LOCKER pet store Pet store photography studio, I'm sick of driving to picture people in mays landing. plus size clothing
Toy Store toy store
Outback Panera Panera Bread
seafood seafood seafood fast restaurant
Toy/hobby shop/craft Trader Joes TRADER JOES
place like "the little gym" offers so much! Place where local bands can play, BOOK STOR plays, music pottery Pottery studio like Color Me Mine (children's activities) Programs for seniors Record or bookstore that doubles as cafe/music venue redox regular boardwalk amusement activities (rides, etc.) Rock Concert Roller-skating
Panera bread Panera bread
Seafood or sushi type restaurant Seafood Restaurant
Panera Bread PF Changs Pizza
Similar to Dodge's Market in Elmer sit down Italian SMALL ITALIAN RESTAURANT
q quaint gift shops, stained glass shop Rainbow
Trader Joe's Trader Joe's unique specialty shops, home decor, antiques, candy shop, etc. unknown unknown
show local arts & craft singers
pizza hut
Spanish Tapas restaurant
Rainbow kids
unsure
Skate Park SKATING RINK, ARCADE something for kids to do Something similar to Hammonton's Thursday
place like the old New York Inn Polish Food
sports bar & grille Starbucks
Real clothing store not 2nd hand or cheap record store
pub Pub Quality Italian quality seafood quick service sandwich shop restaurant with a focus on healthy eating
Starbucks Starbucks Starbucks or coffee shop steak steak and seafood steak house
seafood sewing shoe store Shoe store shoe store Shoes
southwest/Americana upper end shoe store native American upscale men's clothing Sporting Sports Bar esp. Used Book Store or showing international Exchange soccer Vintage/antique store sports betting Walgreens sports pub Wawa stained glass classes Strip Clubs...They do Wawa draw money! wellness products Studio Art The people don't support the Landis Theater now-why would you add something else?
restaurants open on Sundays
Steak House
Romano's Macaroni Grill Russian Salad shop salad woks Salad works salad works salad works salad works Salad Works Sandwich Shop
sushi sushi Sushi t.g.i.f TACO BELL Taco Bell Tapas Tapas Thai Thai
shoes (high quality) Shoes with larger sizes--like 12 or 12 wide for ladies Small Department store something to do with teenagers specialty cloths Specialty Specialty gift/card Sports Starbucks Stockton or Rowan college branch store that sells limited edition sneakers.
Wells Fargo Bank whole food/natural foods whole foods whole foods woman's appeal woman's clothing Women's clothing Women's clothing women's clothing/accessories Yoga/Zumba/Exercise Studio hardware
theater - already there top plays touring companies of shows unknown vintage store Walking tours, fitness trail workshops-classesclay college www.BounceAround.c om Yoga studio Youth Facility
Seafood Seafood Seafood seafood Seafood seafood Seafood
Seafood seafood buffet seafood restaurant seafood restaurant seafood restaurant Simple but great breakfast place with no frills, just good eats that opens early! sit down ,variety
Thai Too many Chinese and pizza places Traditional Bakery Upscale Chinese restaurant upscale Chinese/Japanese Upscale Japanese upscale pizzeria. upscale Puerto Rican/Mexican restaurant not a buffet and not like the grab and go places we have Upscale seafood Vegan vegetarian Vietnamese
tea shop teacher's store Teenager spot TJ Maxx toys trader Joe trader Joes
no junk shop
Trader Joes Trader Joe's trader Joes! Travel Agency Unique collectibles/gifts
Vietnamese waffle house
sit down Chinese small casual restaurant Some type of Asian Fusion something similar to Bain's something with outside seating and boy
Wawa We have enough restaurants Whole Foods Market Wine bar or brew pub with locally made offerings
unique gift shop unsure unsure as survival of small stores is difficult due to internet and superstores upper end clothing stores Upscale Bars and Clubs
upscale clothing upscale women's clothing
soul food sports bar Starbucks Starbucks steak house Steak house steak house Steak house Steak house steak house
steakhouse Steakhouse Sushi
sushi Sushi Sushi Sushi Sushi Sushi sushi sushi for my family sushi-Japanese Tavern/pub with craft beers & live music tea room Tea room Tex Mix
Used book store Used books/music Variety store like Big Lots Walgreens/CVS/Rite Aid Whole Foods WHOLE FOODS Whole Foods wine bar and restaurant women's and men's clothing stores women's apparel boutique Women's apparel boutique NOT geared to ALL populations women's boutique women's boutique women's career wear/ plus size quality clothing Women's clothes Women's clothing women's clothing Women's fashion Women's wear yarn, needlework's, etc.
Thai restaurant Thai/upscale Asian cuisine Upscale Upscale Mexican Upscale Mexican Upscale Spanish upscale, modern cuisine Vegan/vegetarian/organic vegetarian Vegetarian vegetarian Vegetarian/Vegan Vineland marketplace Wawa We have enough restaurants . Whole Foods or Weans or Trader Joes Market wine bar with entertainment Summary Italian 29 Deli 7 steakhouse 8 Indian 9 Seafood 12 Veggie 6 Sushi 10 Name brand restaurant 46 Olive garden 16 Summary Italian 16 Deli 6 steakhouse 4 Mexican 4 Seafood 16 Greek 6 Healthy 5 Name brand restaurant 34 Olive garden 5 Summary Antiques 11 Bookstore, used or new 36 Children 5 Clothes 16 women's clothes 13 Shoes 6 Hobby crafts, fabrics 10 Name Brand store 35 Trader Joes 5 Summary Antiques 7 Bookstore, used or new 18 Children 4 Clothes 9 women's clothes 5 Crafts, hobby, yarn, fabric 7 sporting goods 4 Name Brand store 36 Trader Joes 4 Summary Art gallery 6 Summary Art gallery 6
Books 7 Movies/films 5 Bowling Alley 6 Music all types 8 craft fair 9 Millville like 3 Friday 4 Movies 15
Starbucks 2 Appleby's 3 Outback 2 Panera 5 Salad works 7
Starbucks 6 Panera 3 Salad works 5
Whole Foods 3
Credits This report was written by Donna Ann Harris, principal of Heritage Consulting Inc. and Laura DiPasquale, an intern working with Heritage Consulting throughout 2012. Donna Ann Harris is the principal of Heritage Consulting Inc., a Philadelphia based consulting firm that works in three practice areas: downtown and commercial district revitalization, historic preservation and organizational development. Since starting her firm and during her career, Ms. Harris has assisted citizen groups and government agencies to identify appropriate reuses for threatened historic properties that ensure the long term preservation and maintenance of the site. Throughout her twenty five years in the preservation movement, she has led start up and mature statewide preservation organizations as an executive, was first staff member of a land and building conservation organization, and was project manager for a citywide preservation organization. Her book New Solutions for House Museums: Ensuring the Long Term Preservation of Americas Historic Homes was published by AltaMira Press in April 2007. Ms. Harris has published articles about reuse of historic house museums in the American Association for State and Local Historys quarterly magazine History News and the National Trust for Historic Preservations quarterly scholarly journal Forum Journal. Her articles about advocacy, membership development and Business Improvement Districts have been published in the National Trust Main Street Centers monthly newsletter Main Street News. Ms. Harris speaks regularly and consults about historic preservation issues around the country. Laura DiPasquale is recent graduate with an M.S. in Historic Preservation from the University of Pennsylvania. A native of Dover, Delaware, Laura received her B.A. in Art Conservation in 2008 from the University of Delaware, where she developed a firm understanding of museum procedures, collections care, and interpretation through internships with the Newark Historical Society, and as a historical interpreter at Fort Delaware State Park. In addition to her work with Heritage Consulting, Laura currently works as an historic preservation assistant with the above ground reviews division of the New Jersey Historic Preservation Office. Laura has also interned with Downtown Visions, Wilmington, Delaware's business improvement district and Main Street program, streamlining their design guidelines and doing graphics for their Facade Improvement and Upstairs Fund programs. She has also been involved with brick and mortar conservation, having worked with two Philadelphia-based conservation firms, the Fairmount Park Historic Preservation Trust, and Milner + Carr Conservation. Contact information Donna Ann Harris Heritage Consulting Inc. 422 South Camac Street
Philadelphia, PA 19147 215 546 1988 donna@heritageconsultinginc.com www.heritageconsultinginc.com

Survey Results Vineland Report FINAL

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Survey Results Vineland Report FINAL

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Report on Vineland Downtown Improvement District/ Main Street Vineland Survey Results

Vineland Survey Results, page 1, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 2, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 3, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 4, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 5, Heritage Consulting Inc. 10/31/2012

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Vineland Survey Results, page 10, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 11, Heritage Consulting Inc. 10/31/2012

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Vineland Survey Results, page 16, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 17, Heritage Consulting Inc. 10/31/2012

Vineland Survey Results, page 18, Heritage Consulting Inc. 10/31/2012

Question 1: Type of Customer # Responses # Actual responses

Volunteer 32 26 responses to most

Customer 390 288 responses

Local Govt Employee 76 36-51 responses

Local Elected Official 6 2-3 responses

Local Appointed Official 6 2 responses

Business Owner/Mer chant 16 9 responses to most

Commercial Property Owner 6 0-2 responses

Question 2: Needed Projects (% considered critical)

Vineland Survey Results, page 19, Heritage Consulting Inc. 10/31/2012

Question 3: VDID/MSV's success

** One response** 16-20 years

1-5 yrs (one); 20+ yrs (one)

Lamp post banners; Street fairs (GS)

Question 6: Times of week visit downtown

Saturday day (69.2%); Weekdays (65.4%)

Weekdays (69.8%); Saturday day (56.9%)

Weekdays (86.3%); Saturday day (43.1%)

Saturday day (3 resp); Weekdays (2 resp); Weekend nights (2 resp)

Weekdays (100%-- 2 resp); Weekend nights (50%- 1 resp)

Weekdays (100%); Saturday day (55.6%); Weekend nights (33.3%)

Weekdays; Saturday day

Vineland Survey Results, page 20, Heritage Consulting Inc. 10/31/2012

Passing through (64.0%); Shop at Landis MarketPlace (50.0%)

Word of mouth (66.7%); Newspaper articles (58.8%); Newspaper ads (45.1%)

Word of Mouth (100%-- 3 resp)

The Grapevine (76.5%); Daily Journal (62.7%)

Passing through; Church; Shop at Landis MarketPlace

Newspaper articles; Word of Mouth; Street signs

The Grapevine; Daily Journal

Question 10: Visit website

Never (46.2%); Occasionall y (29.9%)

Never (51%); Occasionally (27.5%)

Occasionally (1 resp); Never (1 resp)

Vineland Survey Results, page 21, Heritage Consulting Inc. 10/31/2012

Question 11: Impression of downtown events

Vineland Survey Results, page 22, Heritage Consulting Inc. 10/31/2012

Easy to find parking (66.7% A, 33.3% GA)

Easy to find parking (**100% D); Willing to pay more (100% A)

26 written responses 26 written responses 25 written responses

51 written responses 51 written responses 44 written responses

3 written responses 2 written responses 2 written responses

2 written responses 2 written responses 2 written responses

9 written responses 9 written responses 5 written responses

One response 16-20 years