OVERVIEW Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep

onto Indian roads. Over the years, we've diversified into many new businesses in order to better meet the needs of our c ustomers. We follow a unique business model of creating empowered companies that enjoy the best of entrepreneurial independence and Group-wide synergies. This p rinciple has led our growth into a US $15.9 billion multinational group with 155 ,000 employees in over 100 countries across the globe. Today, our operations span 17 key industries that form the foundation of every m odern economy: aerospace, aftermarket, agribusiness, automotive, components, con sulting services, defense, energy, farm equipment, finance and insurance, indust rial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. Our federated structure enables each business to chart its own future and simult aneously leverage synergies across the entire Group's competencies. In this way, the diversity of our expertise allows us to bring our customers the best in man y fields.

LAUNCH Mumbai, July 30, 2008: Acquisition of KMCL, Mahindra & Mahindra Ltd. (M&M), Indi a's leading automotive companies, announced that its Board of Directors approved the acquisition of business assets of Pune-based Kinetic Motor Company Ltd. (KM CL). The acquisition was done through a New Company to be formed. (New Co.). The consideration for the acquisition is a sum of Rs.110 crores (subject to closing due diligence) plus 20 percent stake to KMCL in the New Co. M&M holds the balan ce 80 per cent of the equity. The deal enabled Mahindra to design and market a range of scooters, value engine ered motorcycles and high-end motorcycles for the Indian and global markets, hel ping it establish a robust, end-to-end two-wheeler business in every segment of the industry. The acquisition of business assets of KMCL is a defining moment in the history o f Mahindra as it gives us an opportunity to emerge as a full range player with a presence in almost every segment of the automobile industry. LATEST FORAY September 30, 2010: Mahindra 2 Wheelers Stallio and Mojo motorcycles, with world class Italian design, raw power, adrenaline and speed for the Indian bikers, ma de their debut at a high voltage launch in Mumbai. Mahindra 2 Wheelers has achieved a milestone by registering a sale of 2 lac unit s a clear validation of the success of their niche PowerScooters strategy. Mahin dra 2 Wheelers is now all geared up to redefine the biking experience in India w ith the Stallio and the Mojo which are a potent blend of global technology and i nnovation and will take the category to the next level. These world class bikes are worthy additions to the Mahindra 2 Wheelers product portfolio and are part of their commitment to establish a robust, end-to-end two wheeler business in every segment of the industry. Both bikes incorporate world class R&D and design elements from Mahindra's Bologna, Italy based design house

, Engines Engineering and are best suited for Indian biking conditions. While the Stallio offers a host of features unheard of in its segment and is ide al for the avant-garde young executive or businessman who desires a rugged and r eliable yet stylish bike, the Mojo is a performance oriented, power packed bike and is the ultimate machine for motorcycle enthusiasts who are passionate about biking.

EXPANSION Mahindra and an independent India began their rise together. In 1945, two enterp rising brothers named J.C. Mahindra and K.C. Mahindra joined forces with Ghulam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years later, India won its independence, Ghulam Mohammed left the company to become P akistan's first finance minister, and the Mahindra brothers ignited the company' s enduring growth with their decision to manufacture Willys jeeps in Mumbai. The company's new name? Mahindra & Mahindra, of course. The Mahindra brothers believed that new modes of transportation could be a key t o India's prosperity, so one of their first goals was to build rugged, simple ve hicles capable of tackling the Indian terrain. Early pioneers of globalization, the brothers collaborated with a wide range of international companies and befor e long, Mahindra's reach extended to steel, tractors, telecom, and more. Now, after 65 years, Mahindra has grown from a humble local outfit to a US $15.9 billion corporation employing 155,000 people around the world. It's been quite an adventure so far, and we're proud of our global leadership in utility vehicle s, tractors, and information technology, as well as our significant presence in financial services, leisure and hospitality, engineering, trade, and logistics. As we accelerate into the 21st century, we'll continue to pursue innovative idea s that enable people to rise. The Mahindra Group's foray into the two-wheeler segment began with the acquisiti on of business assets of Kinetic Motor Company Ltd. (KMCL) in 2008 extending Mah indra's pedigree into the two wheeler space. We've come a long way, but the jour ney has just begun.

THE VISION Mahindra & Mahindra took birth when K.C. Mahindra visited USA as Chairman of the India Supply Mission. There, he met Barney Roos, inventor of the rugged 'genera l purpose vehicle' or Jeep and had a flash of inspiration: wouldn't a vehicle th at had proved its invincibility on the battlefields of World War II be ideal for India's rugged terrain and its kutcha rural roads?

FACTORY Mahindra & Mahindra has state of art manufacturing facility at Pithampur, near I ndore in Madhya Pradesh. The plant, products and processes are ISO 9001 certifie d from DNV.

Mahindra Two Wheelers Ltd. has an R&D unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to protot ype manufacture and testing. Mahindra Two Wheelers has team of R&D experts with vast industry experience and rich academic background.

GROWTH Mahindra & Mahindra (M&M) two-wheelers today said it is looking to achieve doubl e-digit growth in the next five years and will explore acquisition opportunities to reach the target. "The group philosophy is to grow faster by grabbing opportunities. We are part o f the group and not exempted from that. We are looking for opportunities that wo uld help us grow faster," M&M two-wheeler segment President Anoop Mathur said in an interview. As part of the $6.3-billion M&M Group, we always look for opportunities to grow, Mathur said. The senior executive was here to participate in a two-day brain storming session of top executives of the Mahindra group. However, Mathur, declined to comment i f the company was holding discussions with any group for acquisition. On future plans, he said, the industry has been growing at 22-23 per cent annual ly and the company has an excellent opportunity to become one of the top players in the industry. Mahindra brand value coupled with marketing opportunities and our hardwork would sure help us achieve our goals, Mathur said. "The two-wheeler arm of M&M group started retailing gearless scooters from Septe mber last year and crossed 10,000- mark last month, averaging sales of around 7, 000 units a month." "The company targets sales of 15,000 units per month by April. The figure (10,00 0 units sales) is indeed a landmark for us. It is just four months of launch of our scooter portfolio. But it is not end of the road," Mathur said, adding that the company will always look to perform better when compared to previous month o r year. He said the plant capacity is five lakh vehicles a year and will soon reach 100 per cent capacity utilisation. The present dealer strength across the country is 320 and would be expanded to other areas soon.