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CH AS FOCUS GROUPS
The stereo typical audience profile Who mainly listens to that music? The genre is stereotyped to be associated with females. Gender Female Age 16-19 Social class Working/middle class Ethnicity White/British Interests Going out, fashion, music, reality TV, celebrities. Dress sense Dresses, miniskirts, skinny jeans, leather jackets, boots, pumps. Why they listen to pop They listen to it as it reflects the happy mood and the lyrics are catchy with hooks that can stay in your head. Also they can sometimes relate to the audience too. How often They listen to the music very often, as it can be away to relax them. What they would like in magazines They would the magazines to contain current pop artists who are well known, interviews, latest news of the stars, gigs and current trends.
General background Age - 17 Ethnicity White/British Lives in Solihull, West Midlands Currently is a student at SSF
Feelings about music magazines Finds that the magazines she likes are hard to get hold of as they are American. She wishes that there are magazines like Billboard made in the UK, she doesnt know much about them and thinks they only seem to target males unless youre under teenage years. She likes artists such as Rihanna as she enjoys her music and her style.
How she uses music Goes to festivals if there are artists she likes, attends concert of artists she enjoys. Uses iTunes to download music if there are select songs she likes or alternatively gets the CD if she likes every song from the album Listens to music all the time especially when walking just for enjoyment, and relaxation. Her music magazine preferences Favorite music magazine would have to be Billboard or SPIN although these are American and hard to get hold of as they are more expensive. She likes listening to the pop music yet likes the sophisticated style of this magazine rather than top of the pops. She enjoys hearing about the current artists and gossip about what theyre up to
Loves music, especially pop music in the charts but does not like the stereotype that pop music is not talent and is for young children.
She likes to know the latest gossip on celebrities and know what is happening with them.
My Focus Group
For this task, I asked 5 females with an interest within the genre, what they would like in a hip hop magazine. I then summarized there results to see what would be best suited for my target audience in the magazine. The 5 girls I asked were all pop fans with a similar interest to me for a music magazine. Lizzie Zara Rebeccah Rihanna Hannah
There should be a variety of little images around the page to give an insight into what articles are to come but only a taster, with one slightly bigger image that will dominate the page of the artist who is on the front.
In the contents you would expect little text, including a variety of images to entice them further into the magazine. The copy in the contents should be in columns making it easier to read. MY target audience also expects a flasher of some sort to interest them further.
Included in the double page would have to have images that reflect the artists persona. As pop genre shows artist as happy and fashionable this is what the images should replicate. Using an image of a girl would have to be smiling and portrayed as self-confident and sophisticated with a bubbly personality. A range of different shot types should be used.
10) What would you prefer the article to be about?
My target audience would prefer the article to be a life story of a famous artist with interesting facts that are un-known at the moment giving the reader an insight into their lives and their background.
11) How would you expect the language to be?
The language would tend to be informal with an interview of a pop artist, because the interviewer and artist will have a chatty style, the language would be normal replicating the target audience speech. The language should also be direct and allow for readers to follow it easily.
12) Would you prefer more image or text based articles?
My target audience wishes for the image and text to be balanced; after research I have seen majority of billboard magazine double page spread are 50/50 with a main image taking up a whole page and text on the other. The main image must be exciting yet classy; also I will include other little images on the text page so the text isnt too block. Actual text must be straight to the point and easy to understand.