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The project measures five stories, in essence stacking the retailers on top of each other. In a suburban environment, such a development would require at least 40 acres to accommodate the stores and parking. The project objective is to create an environment for the box user and national retailer.
The project measures five stories, in essence stacking the retailers on top of each other. In a suburban environment, such a development would require at least 40 acres to accommodate the stores and parking. The project objective is to create an environment for the box user and national retailer.
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The project measures five stories, in essence stacking the retailers on top of each other. In a suburban environment, such a development would require at least 40 acres to accommodate the stores and parking. The project objective is to create an environment for the box user and national retailer.
Авторское право:
Attribution Non-Commercial (BY-NC)
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Скачайте в формате PDF или читайте онлайн в Scribd
conditions of New York City. The compa- ny says that when it purchased the proper- ty in the East Harlem section of the city, the idea of bringing big-box retailers into an urban setting was largely untested. There were significant doubts as to whether retailers such as Target and Best Buy, known for their expansive, all-encom- passing store layouts, would translate into a relatively small footprint. To get a sense of the kind of space lim- itations East River Plaza was up against, the project totals 485,000 square feet of retail space, and includes retailers such as Home Depot, Best Buy and Target. In a suburban environment, such a develop- ment would require at least 40 acres to accommodate the stores and parking, BDG says. The East River Plaza site is approximately six acres total. To help develop the project, BDG turned to Atlanta firm GreenbergFarrow, which has designed more than 1,800 stores for Home Depot since 1979. In order to fit all of that retail space on such a small site, the project went vertical. The project measures Outdoor lifestyle shopping centers have started to outpace indoor malls in popularity, and BDG has five stories, in essence stacking the retailers been one of the developers on the forefront of bringing that trend to life. The company has developed on top of each other. The company says several such facilities over the years, emphasizing the architecture and outdoor space. this approach has been a new one for many of the large national retailers involved in the project, but they have adjusted to the idea. “The project objective is to create an environment for the box user and nation- al retailer, utilizing the site’s large floor area, thereby allowing box users to have a single-floor ‘suburban style’ location in Manhattan,” the company says. The suburban style extends to the park- ing garage layout, which has been designed to avoid having shoppers roll their carts up and down ramps. Retailers were worried about carts loaded with heavy items such as lumber or appliances rolling out of con- trol on sloped surfaces, the company says. In East River Plaza’s parking garage, shoppers enter and exit by using circular ramps, but the parking surfaces them- selves are flat. The parking decks are con- nected directly to the retailers on each floor by bridges, providing direct access to parking. All of this was essential to make the big-box concept work in an urban set- ting, according to BDG. The company says making the project as close to the