The 2009

OnMedia 100
Top Private Companies
Market pressure generates opportunity for online advertising.

W
e are pleased to announce our third OnMedia petitors stumble, and their customers realize their value. We
100 list of the top private companies in online believe we've identified many of these diamonds-in-the-making
marketing. The 2009 list presented a new in the 2009 OnMedia 100 list.
challenge for the editorial team, namely spot- Our overall winner, The Rubicon Project, is the right solution
ting the companies that embrace the current at the right time for the current market environment. Its service
market pressures and crystallize into diamonds—amongst the increases the efficiency of the advertising market by optimizing
many more that will be turned to dust. the matching of remnant ads (which often make
The winners from this year's list will likely look up 80% or even 90% of a publisher's ad inventory)
back on this time as their formative—albeit chal- 09 to available placement opportunities. With more
lenging—adolescence; a time when even though than 1,300 publishers and 350 ad networks, Rubicon
they had to sharpen their game to win deals, they can dynamically put the right ad in the right place
were also met with a market hungry for their effi- in front of the right person at the right time—
ciencies and insights. which in the end, is better for the publisher, the
Given the worst economic environment in his- advertiser, and ultimately the consumer.
tory of the list, the context of our 2009 selection OnMedia 100 Adap.tv, another of our category winners, is
— W INNER —
process was a variation of past efforts. The context bringing the same kind of innovation and effi-
of our first list in 2007 was "New Tools for the New ciency to online video. Its service is enabling the
Marketer" and comprised a survey of new platforms and services creative display of advertising in online video, moving beyond
from those looking to supercharge their online marketing pro- simple (and often annoying) pre- and post-roll video ads.
grams. Our analytics category winner, Quantcast, is rapidly estab-
Given the newness of the market (and companies) and the lishing itself as the new benchmark in Web analytics through
degree of similarity between many of the offerings, choosing its sophisticated audience measurement tools and self-reporting
our 2007 and 2008 lists was like finding needles in haystacks. We based approach. Newcomers like NuConomy are stretching
spotted some all-star performers, such as Blue Lithium (acquired beyond simple statistical analysis and seeking to provide insight
by Yahoo), Quigo (acquired by AOL), and Adify (acquired by into deeper questions of engagement and contribution.
Cox). Over the course of just two prior OnMedia 100 lists, we Companies like Zynga and Ensequence are giving advertisers
identified numerous companies prior to their exits, transactions engaging new channels for reaching their audiences by adding
that, in aggregate, have returned value to their investors mea- dimensions to existing platforms, like social networks (Zynga)
sured in the billions. and television (Ensequence) to create highly interactive experi-
While the online advertising numerator is still expanding ences.
(modestly), the denominator has expanded much more quickly. 2009 is undoubtedly going to be a pivotal year for many of the
Even though Citi forecasts U.S. online advertising to grow by companies on this year's OnMedia 100, but we're confident that
4% in 2009 to $25 billion (compared with a 7% drop in total U.S. for many, the current pressure will shape their ideas and focus
advertising), the number of companies and amount of inventory their strategies. Keep an eye out for a shower of diamonds.
over which this money can be spread is large. As things stand,
there are too many mouths for too little bread. Ezra Roizen is an AlwaysOn contributing editor and partner with
The truly great ideas being executed by great teams should Ackrell Capital, where he advises emerging digital media and
find these turbulent times a blessing in disguise as their com- e-commerce companies on financing, M&A, and strategy.

30 | A LWAYSON | ONM E DI A N Y C 2 0 0 9
 Category

Community
OnMedia 100 Platforms

Overall Winner
myYearbook 2009
OnMedia
www.myyearbook.com 100
Category
HQ: New Hope, PA Winner

CEO: Geoff Cook

Founded: 2005 Employees: < 25

The Rubicon Project Investors Include: Norwest Venture

www.rubiconproject.com Partners, US Venture Partners, First Round
HQ: Los Angeles, CA CEO: Frank Addante Founded: 2007 Employees: > 25 Capital

Investors Include: Clearstone Venture Partners, Mayfield
Fund, Stanford University, University of California Berkeley, IDG
Ventures Vietnam, Square 1 Bank
AO Take: For many web publishers, the sheer number of ad
networks—more than 400, both large and small—is proving
more of a liability than a benefit, leaving frustrated advertisers
and lots of unsold ad space. The Rubicon Project offers a
simple, efficient way for publishers to organize and optimize
online advertising initiatives. Its technology is designed to
help publishers make more money from unsold ad inventory,
eliminate the headache of ad network management, and
protect their brands.
Rubicon's core product takes the form of a dashboard that
manages companies’ ad campaigns and optimizes them
across ad networks such as Google, Yahoo, Tacoda, AdBrite,
and so on. The dashboard breaks down inventory into micro-
segments by geography, demographics, and context. Then,
Rubicon dynamically places the ads in the right place at the
right time in front of the right person.
According to the company, it serves around 1,300
customers (including big publishers such as the Washington
Post, Newsweek, American Greetings, USA Today, and Live Gamer
Babycenter) and is optimizing more than 15 billion ads each www.livegamer.com
month across 300 ad networks. These ads, in turn, reach HQ: New York, NY
more than 240 million unique Internet users, and Rubicon is President: Andrew Schneider
reporting revenue increases ranging from 30% to 300% for its Founded: 2007 Employees: ca. 35
customers.
Investors Include: Charles River Ventures,
The company has strong backing—$21 million in two
Kodiak Venture Partners, Pequot Ventures,
rounds—including heavyweights Clearstone Venture
FirstMark Capital
Partners, IDG Ventures Asia, and Mayfield Fund, among
others. While the Rubicon Project is essentially a middleman
Mall Networks
(standing between publishers on one side and ad networks
www.mallnetworks.com
and advertisers on the other), its existence is indicative of the
fragmentation and inefficiency of the entire online advertising HQ: Burlingame, CA CEO: Dave Andre
market. While online advertising exchanges, such as Founded: 2005 Employees: > 10
ContextWeb's ADSDAQ and Microsoft’s AdECN, may emerge
more strongly in the future, it's clear that useful, tight Investors Include: Flybridge Capital,
solutions such as the Rubicon Project's are what publishers Venture Capital Fund of New England, Dace
and advertisers want right now. Ventures

2009 meebo
OnMedia www.meebo.com
100 HQ: Mountain View, CA
CEO: Seth Sternberg
Overall Founded: 2005 Employees: ca. 40
Winner
Investors Include: Sequoia Capital,
Draper Fisher Jurvetson, Jafco Ventures,
KTB Ventures, Time Warner Investments

Outside.in
www.outside.in
HQ: Brooklyn, NY CEO: Mark Josephson
Founded: 2006 Employees: 15

Investors Include: Union Square Ventures,

Milestone Venture Partners, Betaworks,
New York City Investment Fund

OwnerIQ
www.owneriq.net
HQ: Boston, MA CEO: Jay Habegger
Founded: 2006 Employees: > 50

Investors Include: Atlas Venture,

Massachusetts Technology Development
Corporation, Common Angels, Egan-
Managed Capital

Reframe It
www.reframeit.com
Frank Addante,
HQ: San Francisco, CA CEO: Bobby Fishkin
CEO of The Rubicon Project
Founded: 2007 Employees: 10

Investors Include: Angels

ONM E DIA NY C 2 0 0 9 | ALWAY SO N | 31

 The 2009 OnMedia 100

SaysMe Buzznet IMImobile branchnext

www.saysme.tv
HQ: Venice, CA CEO: Lisa Eisenpresser
Founded: 2008 Employees: 10
Investors Include: Intel Capital, Prime
Capital, Katalyst Media
Shopflick
www.shopflick.com
HQ: Los Angeles, CA CEO: David Grant
Founded: 2007 Employees: > 15
Investors Include: Panorama Capital,
Venrock
www.buzznet.com www.imimobile.com www.branchnext.com
HQ: Hollywood, CA CEO: Tyler Goldman HQ: Hyderabad, India HQ: San Francisco, CA
Founded: 2003 Employees: ca. 80 CEO: Vishwanath Alluri CEO: Ron Bouganim
Founded: 1999 Employees: 400 Founded: 2007 Employees: < 10
Investors Include: Anthem Venture
Partners, Redpoint Ventures, Universal Investors Include: Spark Ventures, Investors Include: Novel TMT Investment
Music Group FirstMark Capital Group, angels
Ensequence Kadoink Cooliris
www.ensequence.com www.kadoink.com www.cooliris.com
HQ: San Francisco, CA CEO: Scott Cahill HQ: Menlo Park, CA
HQ: Portland, OR CEO: Dalen Harrison
Founded: 2006 Employees: ca. 15 CEO: Soujanya Bhumkar
Founded: 2000 Employees: > 100
Founded: 2006 Employees: < 10
Investors Include: Sutter Hill Ventures
Investors Include: Westbury Partners
Investors Include: Kleiner Perkins

ShopIt Gigya Limbo Caufield & Byers

www.shopit.com
HQ: Los Angeles, CA CEO: Matt Hill
Founded: 2006 Employees: > 50
Investors Include: Propulsion Ventures,
Emerson Ventures
Spiceworks
www.spiceworks.com
HQ: Austin, TX CEO: Scott Abel
Founded: 2006 Employees: ca. 35
Investors Include: Austin Ventures,
Shasta Ventures
TurnTo Network
www.turnto.com
HQ: New York, NY CEO: George Eberstadt
Founded: 2007 Employees: < 10
www.gigya.com
HQ: Palo Alto, CA CEO: David Yovanno
Founded: 2006 Employees: < 50
Investors Include: Benchmark Capital,
First Round Capital, Mayfield Fund, DAG
Ventures
NeoEdge Networks
www.neoedge.com
HQ: Mountain View, CA CEO: Alex Terry
Founded: 2002 Employees: ca. 50
Investors Include: Jefferson Partners,
Vimac Ventures
Category
Mobile
www.limbo.com
HQ: Burlingame, CA CEO: Jonathon Linner
Founded: 2005 Employees: ca. 40
Investors Include: Azure Capital Partners,
Draper Fisher Jurvetson, New Enterprise
Associates
Medialets
www.medialets.com
HQ: New York, NY CEO: Eric Litman
Founded: 2008 Employees: ca. 15
MoVoxx
www.movoxx.com
HQ: Santa Monica, CA
CEO: Alec Andronikov
Founded: 2006 Employees: > 10
Investors Include: Greycroft Partners,
Khosla Ventures, First Round Capital, BV
Capital
Kosmix
www.kosmix.com
HQ: Mountain View, CA
CEO: Venky Harinarayan
Founded: 2004 Employees: > 10
Investors Include: Lightspeed Venture
Partners, Accel Partners, DAG Ventures,
Time Warner Investments
Searchandise
www.searchandise.net
HQ: Beverly, MA CEO: John Federman
Founded: 2000 Employees: ca. 20
Investors Include: Cloquet Capital
Partners, DFJ Gotham Ventures, Wheatley
Partners, Milestone Venture Partners,
Inflection Point Ventures

Investors Include: Self-funded

Marketing and Smaato
Sense Networks
www.sensenetworks.com
Watercooler
www.watercooler-inc.com
Advertising www.smaato.com HQ: New York, NY
Founded: 2003
CEO: Greg Skibiski
Employees: > 10
HQ: Redwood Shores, CA
HQ: Mountain View, CA CEO: Kevin Chou 2009 CEO: Ragnar Kruse Investors Include: Drobny Global, The
Founded: 2006 Employees: ca. 20 Apptera OnMedia Founded: 2005 Employees: 26 Challenge Funds, Passport Capital
www.apptera.com 100
Category
Investors Include: Canaan Partners HQ: San Bruno, CA Winner Investors Include: Aeris Capital, Wilson
CEO: Henry Vogel Sonsini Goodrich & Rosati Wize
www.wize.com
WePlay Founded: 2001 Employees: > 25
www.weplay.com
Investors Include: Lightspeed Venture
Vibes Media HQ: San Mateo, CA CEO: Tom Patterson
www.vibes.com Founded: 2006 Employees: > 10
HQ: New York, NY CEO: Steve Hansen Partners, Alloy Ventures, Walden
Founded: 2008 Employees: > 10 Interantional HQ: Chicago, IL CEO: Alex Campbell Investors Include: Bessemer Venture
Founded: 1998 Employees: > 50 Partners, Mayfield Fund
Investors Include: FirstMark Capital, Deep
Fork Advisors Admob Investors Include: Fidelity Ventures
www.admob.com Category

Category HQ: Menlo Park, CA

Founded: 2006
CEO: Omar Hamoui
Employees: > 80 Online
Category

Next-Generation Advertising
Digital Publishers
Investors Include: Sequoia Capital, Accel
Partners
Search Service Providers
Zynga 2009 Blyk 2009
www.zynga.com OnMedia www.blyk.com Like.com OnMedia 2009
100 www.like.com 100 Adap.tv OnMedia
Category HQ: London, U.K. CEO: Pekka Ala-Pietilä www.adap.tv
HQ: San Francisco, CA Winner Category 100
HQ: San Mateo, CA Winner
CEO: Mark Pincus Founded: 2006 Employees: > 50 HQ: San Mateo, CA
Category
CEO: Munjal Shah Winner
Founded: 2007 Employees: > 100 CEO: Amir Ashkenazi
Investors Include: Sofinnova Partners, Founded: 2007 Employees: ca. 40
Goldman Sachs, Industrial and Financial Founded: 2006 Employees: ca. 35
Investors Include: Avalon Ventures, Investors Include: BlueRun Ventures,
Clarium Capital, Foundry Group, Pilot Group, Investments Leapfrog Ventures, Bay Partners, Menlo Investors Include: Redpoint Ventures,
Union Square Ventures, Kleiner Perkins Ventures, Crosslink Capital Gemini Israel Funds, Spark Capital
Caufield & Byers Greystripe
www.greystripe.com Become.com Access 360 Media
5min HQ: San Francisco, CA www.become.com www.access360media.com
www.5min.com CEO: Michael Chang HQ: Venice, CA CEO: Lon Otremba
HQ: Mountain View, CA CEO: Michael Yang
HQ: Or Yehuda, Israel CEO: Ran Harnevo Founded: 2003 Employees: > 10 Founded: 2004 Employees: < 50 Founded: 2003 Employees: > 20
Founded: 2007 Employees: 25
Investors Include: Incubic Venture Fund, Investors Include: TPG Growth, European Investors Include: Bessemer Venture
Investors Include: Spark Capital Monitor Ventures, Steamboat Ventures Founders Fund Partners, Mission Ventures

32 | A LWAYSON | ONM E DI A N Y C 2 0 0 9
© 2009 KPMG LLP, a U.S. limited liability partnership aand a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. 090109

You lead with spirit

and vision.
We support you
with experience.
Entrepreneurial vision is critical in getting any bu
venture up and moving. But going it alone can im
your climb to success. That’s where KPMG’s Ve
Capital practice can lend a hand.
Our partners and professionals combine years o
industry experience with in-depth understanding
today’s regulatory environment. As a result, we c
provide the support needed to fulfill your vision
And achieve peak performance. For more inform
contact Brian Hughes at bfhughes@kpmg.com
Packy Kelly at pkelly@kpmg.com.

us.kpmg.com
 The 2009 OnMedia 100

ADISN Brand.net Jivox Investors Include: IDG Ventures India

www.adisn.com
HQ: Long Beach, CA CEO: Andy Moeck
Founded: 2007 Employees: > 10
Investors Include: Battery Ventures
AdMeld
www.admeld.com
HQ: New York, NY CEO: Michael Barrett
Founded: 2007 Employees: ca. 25
Investors Include: Foundry Group, Spark
Capital
AdNectar
www.adnectar.com
HQ: Palo Alto, CA CEO: Nir Eyal
Founded: 2008 Employees: < 10
Investors Include: Battery Ventures
AdReady
www.adready.com
HQ: Seattle, WA CEO: Aaron Finn
Founded: 2006 Employees: 33
Investors Include: Madrona Venture
Group, Bain Capital, Khosla Ventures
Aggregate Knowledge
www.aggregateknowledge.com
HQ: San Mateo, CA CEO: Paul Martino
Founded: 2006 Employees: < 50
Investors Include: First Round Capital,
NetService Ventures, Kleiner Perkins
Caufield & Byers, DAG Ventures
appssavvy
www.appssavvy.com
HQ: New York, NY CEO: Chris Cunningham
Founded: 2008 Employees: > 20
Investors Include: True Ventures, The New
York Times Company
www.brand.net
HQ: San Mateo, CA CEO: Elizabeth Blair
Founded: 2007 Employees: 30
Investors Include: Norwest Venture
Partners, Interwest Partners
BrightRoll
www.brightroll.com
HQ: San Francisco, CA
CEO: Tod M. Sacerdoti
Founded: 2006 Employees: < 10
Investors Include: True Ventures, Adams
Street Partners
Buddy Media
www.buddymedia.com
HQ: New York, NY CEO: Michael Lazerow
Founded: 2007 Employees: 30
Investors Include: Softbank, European
Founders Fund, Greycroft
Clickable
www.clickable.com
HQ: New York, NY CEO: David S. Kidder
Founded: 2007 Employees: ca. 70
Investors Include: Monster Venture
Partners, FirstMark Capital, Schoffstall
Ventures, Union Square Ventures, The
Founders Fund
Glam Media
www.glam.com
HQ: Brisbane, CA CEO: Samir Arora
Founded: 2003 Employees: > 50
Investors Include: Information Capital,
Accel Partners, Draper Fisher Jurvetson,
WaldenVC, DAG Ventures, Hubert Burda
Media, GLG Partners, Hercules Technology
Growth Capital, Duff Ackerman Goodrich
www.jivox.com
HQ: San Mateo, CA
CEO: Diaz Nesamoney
Founded: 2007 Employees: > 10
Investors Include: Opus Capital, Helion
Venture Partners
Kontera
www.kontera.com
HQ: San Francisco, CA CEO: Yoav Shaham
Founded: 2003 Employees: > 40
Investors Include: Lehman Brothers,
Sequoia Capital, Carmel Ventures
MediaBank
www.mbxg.com
HQ: Chicago, IL CEO: Brad Keywell
Founded: 2006 Employees: > 230
Investors Include: New Enterprise
Associates
Mixpo
www.mixpo.com
HQ: Seattle, WA CEO: Anupam Gupta
Founded: 2006 Employees: ca. 20
Investors Include: Madrona Venture
Group, GrowthWorks Capital, Yaletown
Venture Partners
OpenX
www.openx.org
HQ: Pasadena, CA CEO: Tim Cadogan
Founded: 2006 Employees: ca. 35
Investors Include: First Round Capital,
Index Ventures, Mangrove Capital Partners,
O'Reilly AlphaTech Ventures, Accel Partners
Ozone Media Solutions
www.ozonemedia.co.in
HQ: Mumbai, India CEO: Kiran Gopinath
Founded: 2006 Employees: > 15
Peer39
www.peer39.com
HQ: New York, NY CEO: Amiad Solomon
Founded: 2006 Employees: ca. 50
Investors Include: Dawntreader Ventures,
Canaan Partners, JPMorgan
PlaySpan
www.playspan.com
HQ: Santa Clara, CA CEO: Karl Mehta
Founded: 2006 Employees: < 50
Investors Include: Easton Capital, Menlo
Ventures, Novel TMT Ventures, STIC
International
Pontiflex
www.pontiflex.com
HQ: Brooklyn, NY CEO: Zephrin Lasker
Founded: 2008 Employees: ca. 20
Investors Include: New Atlantic Ventures,
Greenhill SAVP
PubMatic
www.pubmatic.com
HQ: Menlo Park, CA CEO: Amar Goel
Founded: 2006 Employees: ca. 35
Investors Include: Draper Fisher
Jurvetson, Helion Ventures Partners, Nexus
India Capital
SocialMedia
www.socialmedia.com
HQ: Palo Alto, CA CEO: Seth Goldstein
Founded: 2007 Employees: ca. 15
Investors Include: Charles River Ventures,
Sojern
www.sojern.com
HQ: Omaha, NE CEO: Gordon Whitten
Founded: 2007 Employees: ca. 50

2009 2009 OnMedia 100

OnMedia
100
Newcomer of
the year
Newcomer of the Year
Widgetbucks
www.widgebucks.com
HQ: Seattle, WA CEO: Matt Hulett Founded: 2005 Employees: ca. 20

Investors Include: Ignition Partners, Draper Fisher Jurvetson
AO Take: Turning widgets into ads is a proven way to make money. WidgetBucks is a
widget ad network that reaches out to the niche market. Bloggers and website
publishers can create their widgets by customizing the items they want to appear,
such as books, movies, consumer electronics, and so on. Then, they take the code
that WidgetBucks generates and drop in on their pages. Nuff said.
WidgetBucks uses its own performance-driven ad technology, called YieldSense,
to produce optimum revenue by automatically testing and displaying the highest-
earning WidgetBucks ads for publishers. The company uses YieldSense to optimize
publishers' rates of return on their ad space by evaluating the best performing
shopping products, channels, feeds, and ad models on their site or blog.
WidgetBucks' network comprises four main channels: shopping, followed by
text, local, and travel. The shopping ad widgets display products based on the buying
trends of 100 million U.S. shoppers and reaches out to products from 30,000
retailers, including Amazon, Shopping.com, Target, Best Buy, Wal-Mart, and the
Gap. WidgetBucks then shares the cost-per-click revenue with the publisher.
Since launching in October 2007, WidgetBucks has grown quickly and claims to
be delivering more than 700 million impressions per month, which it projects to
grow to 2 billion. It has served more than 3.5 billion impressions from 20,000
publishers. The network has shot into the comScore top 10 for niche ad networks
and doesn't appear to be slowing. The company is backed by Ignition Partners, and
a recent series B in June 2008 added Draper Fisher Jurvetson as an investor,
bringing total investment to around $20 million.
Making ad networks work is crucial, and successful applications must appeal
not only to advertisers but to notoriously fickle consumers. WidgetBucks strikes a
balance between advertiser and consumer without locking itself into a niche that's
too tight to evolve.

34 | A LWAYSON | ONM E DI A N Y C 2 0 0 9

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 The 2009 OnMedia 100

Investors Include: Trident Capital, Norwest Category Kaltura Wildfire Interactive

Venture Partners corp.kaltura.com URL: wildfireinteractive.com
Technology HQ: Brooklyn, NY CEO: Ron Yekutiel HQ: Menlo Park, CA CEO: Victoria Ransom
Founded: 2008 Employees: < 10
Sportgenic
www.sportgenic.com Enablers Founded: 2006 Employees: ca. 20

Investors Include: Avalon Ventures, .406 Investors Include:Self-funded

HQ: San Francisco, CA Ventures
CEO: Robert Tas Offerpal Media 2009 YouMail
OnMedia www.youmail.com
Founded: 2005 Employees: ca. 15 www.offerpalmedia.com 100
Category Loomia HQ: Aliso Viejo, CA CEO: Alex Quilici
HQ: Fremont, CA Winner www.loomia.com
Investors Include: Adams Street Partners, Founded: 2005 Employees: > 10
CEO: Anu Shukla
Alsop-Louie Partners, KPG Ventures, HQ: San Francisco, CA
Founded: 2007 Employees: ca. 40 Investors Include: VantagePoint Venture
Greycroft Partners CEO: David McMurty Partners, Tech Coast Angels
Investors Include: InterWest Partners, Founded: 2005 Employees: > 20
North Bridge Venture Partners
Tumri Investors Include: Peacock Equity, Asset Category
www.tumri.com
HQ: Mountain View, CA
AvVenta
www.avventa.com
Management Partners, Telefonica
Web and Media
CEO: Calvin Lui
Founded: 2004 Employees: ca. 30 HQ: Charleston, SC CEO: Jay Noce
LucidMedia
www.lucidmedia.com
Analytics
and Research
Founded: 2005 Employees: > 400
Investors Include: Accel Partners, Lehman HQ: Reston, VA CEO: Ajay Sravanapudi
Investors Include: TZP Group Founded: 1999 Employees: > 10
Brothers, Shasta Ventures
Investors Include: Lake Street Capital, RLI Quantcast 2009
Turn BlackArrow Partners www.quantcast.com
OnMedia
100
www.blackarrow.tv Category
www.turn.com HQ: San Francisco, CA Winner
HQ: San Mateo, CA CEO: Dean Denhart CEO: Konrad Feldman
HQ: San Mateo, CA CEO: Jim Barnett
Founded: 2005 Employees: ca. 35 Mercent
Founded: 2005 Employees: < 50 Founded: 2005 Employees: > 25
www.mercent.com
Investors Include: Intel Capital, Mayfield Investors Include: Revolution Ventures,
Investors Include: Norwest Venture HQ: Seattle, WA CEO: Eric Best
Fund, Polaris Venture Partners, Cisco, The Founders Fund, Polaris Venture
Partners, Trident Capital, Shasta Ventures, Founded: 2005 Employees: ca. 50
Comcast Interactive Capital Partners
Focus Ventures Investors Include: Madrona Venture
CTS Media Group, The Hillman Company, TVC Capital Aster Data Systems
Vibrant Media www.clicktosee.com www.asterdata.com
www.vibrantmedia.com HQ: Shanghai, China CEO: Edward Young Perfect Market HQ: Redwood City, CA CEO: Mayank Bawa
HQ: New York, NY Founded: 2005 Employees: > 70 www.perfectmarket.com Founded: 2005 Employees: ca. 50
CEO: Doug Stevenson HQ: Pasadena, CA CEO: Julie Schoenfeld Investors Include: First Round Capital,
Investors Include: Sequoia Capital,
Founded: 2000 Employees: > 150 Draper Fisher Jurvetson, Steamboat Founded: 2007 Employees: > 10 Sequoia Capital, Cambrian Ventures, Jafco
Ventures Ventures
Investors Include: Fortis, ABS Ventures Investors Include: Trinity Ventures, Rustic
Canyon Partners, Square 1 Bank, Idealab
Delivery Agent BlueKai
Vitrue www.bluekai.com
www.deliveryagent.com
www.vitrue.com Responsys HQ: Bellevue, WA CEO: Omar Tawakol
HQ: San Francisco, CA www.responsys.com
HQ: Atlanta, GA Founded: 2007 Employees: < 10
CEO: Mike Fitzsimmons
CEO: Reggie Bradford HQ: San Bruno, CA CEO: Dan Springer
Founded: 2001 Employees: > 60 Investors Include: Redpoint Ventures,
Founded: 2006 Employees: ca. 40 Founded: 1998 Employees: > 150
Battery Ventures
Investors Include: Worldview Technology
Investors Include: General Catalyst Investors Include: Redpoint Ventures,
Partners, Cardinal Venture Capital,
Partners, Comcast Interactive Capital, Dace Accel Partners, Foundation Capital, RSA
Bessemer Venture Partners
Ventures, Sigma Partners, Lighthouse
Conductor
Ventures www.conductor.com
Capital Partners, R.B. Webber & Co.
Demandbase HQ: New York, NY CEO: Seth Besmertnik
WebVisible www.demandbase.com Founded: 2005 Employees: ca. 45
www.webvisible.com ShareThis
HQ: San Francisco, CA CEO: Chris Golec www.sharethis.com Investors Include: Pequot Ventures,
HQ: Irvine, CA CEO: Kirsten Mangers Founded: 2006 Employees: ca. 25 FirstMark Capital
Founded: 2001 Employees: ca. 100 HQ: Mountain View, CA CEO: Tim Schigel
Investors Include: Sigma Partners, Altos Founded: 2005 Employees: ca. 20
Investors Include: Redpoint Ventures, Ventures, Adobe Systems Media6°
Investors Include: Draper Fisher www.media6degrees.com
Sutter Hill Ventures
Jurvetson, Blue Chip Venture Company, HQ: New York, NY CEO: Joe Doran
Elemental Technologies Illinois Ventures, DFJ Mercury, Reservoir Founded: 2001 Employees: > 25
YieldBuild www.elementaltechnologies.com Partners, Queen City Angels, RPM Ventures
yieldbuild.com HQ: Portland, OR Investors Include: US Venture Partners,
CEO: Samuel S. Blackman
Contour Ventures, Coriolis Ventures
HQ: San Francisco, CA TubeMogul
CEO: Paul Edmondson Founded: 2006 Employees: > 10 www.tubemogul.com
Founded: 2006 Employees: < 10
MILABRA
Investors Include: Oregon Angel Fund, HQ: Emeryville, CA CEO: Brett Wilson www.sobayli.com
Bend Venture Conference, Seattle Alliance Founded: 2006 Employees: ca. 15
Investors Include: Storm Ventures, HQ: New York, NY CEO: Sam Cox
of Angels, General Catalyst Partners,
Hummer Winblad Venture Voyager Capital Investors Include: NetService Ventures, Founded: 2008 Employees: ca. 10
Knight's Bridge Capital Partners Investors Include: Nexus Holdings Group
YuMe FatTail
www.yumenetworks.com www.fattail.com Vobile NuConomy
HQ: Redwood City, CA HQ: Woodland Hills, CA
www.vobileinc.com www.nuconomy.com
CEO: Michael Mathieu CEO: Stephen Pelletier HQ: Santa Clara, CA CEO: Yangbin Wang HQ: San Francisco, CA
Founded: 2004 Employees: ca. 40 Founded: 2001 Employees: > 10 Founded: 2005 Employees: > 120 CEO: Shahar Nechmad
Founded: 2006 Employees: > 12
Investors Include: Accel Partners, BV Investors Include: Velocity Interactive Investors Include: AT&T, Steamboat
Capital, Khosla Ventures, DAG Ventures Group Ventures Investors Include: WPP

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