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MAGAZINE
business
GEN-Y
workforce
page 12
Issue 01 / Sept12
Growth
10 powerful
social media monitoring tools
page 41
Contents
Contents
Features
by Kevin McCann
08 3 Smart Steps To Capturing New Customers 12 How To Transform Your Business By Creating Your Own Linked-In Group
An Interview With Ken Lubin - Founder, Executive Athletes Group by Ken Lubin
ARTICLES
06 Editors Note 16 Keys To Managing a Successful Generation-Y Team
by Jenny Rhoten
Social Media
Social Media
I believe that athletics, the quest for optimal health and high performance are highly synergistic in order to be the best that you can be in life, as well as in the business world. - Ken Lubin
e recently caught up with Ken Lubin, Founder of the Executive Athletes LinkedIn Group and asked him a few questions about the success he has achieved
with his Linked-In group that now has more than 8000 members.
Social Media
http://usskiteam.com
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Social Media
For example, in the near future I will be holding a few Excellence Events. These are still under development, but will likely be 2 day events with Keynote Speakers on relevant topics to the group, and then for fun, the attendees will be able to meet with skiers like Tommy Moe, ex-head coach of US Olympic Ski Team, Doug Lewis, Phil McNichol, etc.
Bottomline, you have to dierentiate yourself no matter what group you create. You have to be thoughtful about it, you cant be moronic - otherwise people will have no interest in the group. Start by asking yourself what are you passionate about, and then build from there. Before you know it, people will start following it and contributing!
{SBG Mag}: Any closing tips to share? {Ken}: Again, I highly recommend Hootsuite as a great tool to use for quickly and easily posting to multiple social media accounts like Linked-In, FaceBook and Twitter.
I used to compete for the thrill of victor but now I have shifted to the satisfaction of the journey.The fulllment of the training, discipline and getting to the start line is just as rewarding. - Ken Lubin
Ken Lubin is the Managing Director of ZRG and Founder of the Executive Athletes and Boston Banking & Financial Services Professionals Groups on Linked-In. Currently Ken is a Managing Director/ Executive Recruiter with ZRG Partners www.zrgpartners.com and is responsible for leading the global Search initiative while executing on critical roles in sales, sales management, operations, and senior leadership professionals nationally as well as globally.
http://www.linkedin.com/in/klubin
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