10A.

SECTION C STARTING PLANNING by SUMMARISING RESEARCH FINDINGS Summary of all Research Findings- preparing for the formal proposal A. Summary of Research done into general information about music magazines

Music magazines often reflect the times that they are written in, when the musical world changes, magazines must change with it, in order to survive and be successful. You must give the audience what they want, in order for magazines to sell; this can be done by asking your target audience what they want, also by doing background research.

There must be good articles which reflect the tone of the magazine, other magazines which contain a similar genre, can help to understand the basic conventions. Your own magazine must contain its own individual style, which most importantly makes it stand out from others. They need to deliver a story, which could contain gossip which might interest the reader and entertain them.

Most significantly the magazines market must be aware of AIDA A Attract audience, use of bright colors, image and text I Interest, articles and sell lines should entice the audience. D Desire, lure the reader by adding competitions, posters or give freebies A Act people to buy your product, motivate them into purchasing, for example, creating a sense of urgency with a limited-time offer or limited supply. B. Research into real music magazines (summary of findings) generic conventions of music magazines Front covers must have; masthead at top barcode/price/date striking image (consistent with genre) Contents pages have word contents at top date/issue number range of images al anchored with text and page number use columns for text with subheadings such as features/gossip/gig guides etc tile of magazine is to be found somewhere on page contents clearly links with cover in terms of style and genre

The Double Page Spread Article very image dominated with image anchored with text Written article has dramatic main heading (short and snappy) with subheading (summarizing what article is going to be about) The copy/text is written in paragraphs (generally between 2-3) All 3 parts of the magazine are clearly connected using a range of elements including: same font choices throughout (generally around 3 types) same color scheme/themes magazine title/slogan is on all 3 pages Info on front is carried through into contents and then onto article Contents are consistent with the chosen genre i.e. Rock magazines would feature Rock bands/music/scene/gigs etc Same style of language/attitude throughout i.e. Rock breaking the rules/rebellious attitude Summary of Research into genre: My chosen genre is Pop music and I found that: Most people like this genre because its easy to dance to. The most command audience for this genre is 16-24 year olds.

 The most common artist the target audiences listen to are Lady GaGa,LMFAO and Kate Perry etc. Below are images of my chosen magazine on which I would like to base my magazine: Covers

CONTENTS PAGES I WOULD LIKE TO EMULATE (USE AS EXAMPLES FOR MY MAGAZINE)

ARTICLES I WOULD LIKE TO USE AS STYLE MODELS

C. Target audience research Overall conclusion of my target audience research using questionnaires. I can conclude the following and will summarize how this will affect the making of my magazine:
1.

THE COVER SHOULD BE: bright but moody feature images of top indie bands (the most popular artists were muse and the killers so I will base my fictional band on them offer freebies such as posters/band merchandise (will look at billboard and see how it incorporates freebies have gossipy sell-lines as well as pop related coverlines have a header summarizing main contents attractive with unusual images/shots etc. THE CONTENTS SHOULD INCLUDE:

2.

Gossip such as band info lots of variety of pop images and info be rebellious/with attitude minimum of 50 pages gig guides Interviews with bands such as LMFAO

THE ARTICLE SHOULD BE: informal and chatty include questions and answers have lots of images use sub-headings to break up writing be about the music but interesting-possibly with fashion and/or politics 4. GENERAL INFO Only a few of my potential target audience buy music mag.The majority thought around 1.00-2.00 was ok. I also have to work on attracting the audience in the first place as there is a real gap in the market for my magazine which targets females (aged 16-24) and interested in pop/chart music. I will analyse my target audience questionnaires and focus groups in more detail so I can work hard on giving the audience what they want and therefore attract them to buy the magazine.
3.

Having summarized these results I am now ready to complete my formal proposal and start planning my own music magazine.