EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 3: GLUTTON CLUB

THE BRIEF This was a live brief to brand and promote the opening of a new pop up restaurant in Shrewsbury. BACKGROUND Charles Darwin founded the Glutton Club in his university years. He would have weekly dinner parties in different dorms where he and his friends would try a variety of exotic foods. The founder is a young and professionally trained chef who took Darwins concept, created his own menu or smaller portioned dishes, and set up a restaurant in Shrewsbury, calling it the Glutton Club. The idea is that customers have the freedom to taste a variety of dishes instead of just one. DELIVERABLES Logo, A5 double sided flyer, A1 poster.

01/05

EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 3: GLUTTON CLUB

THE LOGO The client asked me to represent the traditional nature of this restaurant, and to use warm colours, preferably that reflect those in Darwins study. I chose to use a burgundy red and cream colour, keeping the logo warm, tradition and the colour of Darwins curtains in his study. This logo has been used on the promotional material and printed on a board for above the restaurant door.

02/05 LOGO

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EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 3: GLUTTON CLUB

03/05 IDENDITY

IDENDITY The client asked me to represent that traditional nature of this restaurant and use warm colours, preferably that reflect those in Darwins study. I chose to use a burgundy red and cream colour; reflecting warmth, tradition and in keeping with the colours in Darwins study. I used the same stock for the business cards and the letterhead, a matte, cream stock, 150gsm. I used the lighter red in the gradient logo, for the text on letterhead and the background of the business card

EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 3: GLUTTON CLUB

04/05 PROMOTION

PRINTED PROMOTION I designed a double-sided A5 flyer promoting the opening night with the menu on the back. The client printed this out on a glossy stock that was given out to people in the streets of Shrewsbury. I used the front of the flyer to create an A1 poster that has been placed in the restaurant window.

EMILY FAIRBANK / GRAPHIC DESIGN / OUGD301

BRIEF 3: GLUTTON CLUB

05/05 RESTAURANT PRODUCTS

MENUS Using the menus I was given to put on the back of the flyer, I designed menu that represented the high quality of food that the Glutton Club is producing. I chose to keep the colours simple and rely on the stock and print processes to represent high-class nature of the restaurant. I used thick card stock for the cover, with gold foiling on the front and back. The front of the menu shows the logo, and the back has a small logo and the address of the restaurant. I used two stocks for the inside menu, a darker, slightly heavier stock for the white menu, and a lighter, whiter stock for the black, to create a contrast. CLOTHING I propose for the Glutton Club logo to be sewn onto the chef and the waitresss uniform in a cream cotton thread.