MG220 Marketing Management Group Term Project Case Study on Marketing BBA2011 / Fall 2012 GUIDELINES (Page 1 of 2) Dated:

: Oct 5, 2012 Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012 Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, La hore Total Marks: 10.0% Selecting the Organization - Pakistani (preferably Lahore-based) - Having a formal marketing function - You may select the organization where you have any personal or professional re ferences - If you need any help, please email your instructor Details of Deliverables Deliverable 1 2.0% INTRODUCTION Give details about organizations history, its key operations INDUSTRY REVIEW: Industry in which the company operates, Competitors, Evolution of industry, Challenges to industry etc. PRODUCTS/SERVICES BY THE ORGANIZATION Products/services/brands by the organizati on, details MARKETING DEPARTMENT/FUNCTION How is the Marketing department managed organized in the organization? Who handles what responsibilities etc. These are guiding points. You can choose your own style and structure but ensure that at the minimum these points are covered clearly. Min. 2000 words report | Reference formally using Harvard style Due: Mon/Tue, Oct 29/30, 2012 (as per your sections class) Deliverable 2 2.0% PROBLEM AREA/BEST PRACTICE You should identify a particular problem OR Best Prac tice which organization went through. It should be related to any area of Market ing. Briefly explain it. BACKGROUND TO THE PROBLEM/BEST PRACTICE How it developed and all information rel ated to the current situation in this issue is to be presented TACKLING How it was tackled? What were the challenges? Give OWN opinion on where there was a better alternative with rationality. These are guiding points. You can choose your own style and structure but ensure that at the minimum these points are covered clearly. Min. 500 words report | Reference formally using Harvard style Due: Thu/Fri, Nov 15/16, 2012 (as per your sections class) MG220 Marketing Management Group Term Project Case Study on Marketing BBA2011 / Fall 2012 GUIDELINES (Page 2 of 2) Dated: Oct 5, 2012 Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012 Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, La hore Presentation & Consolidated Report (3 + 3) 6.0% Formally consolidated report to be submitted with Presentation - rectify earlier observations by instructor Presentation - all members to present Presentation should give an overview of the project Time: 15-20 mins Min. 2500 words report | Formally referenced using Harvard style of referencing Presentations: In both sessions during week starting Nov 19, 2012 Report to be s ubmitted alongside presentation Editing Guidelines for all submittals (follow these strictly) All report in Time s New Roman | Justified Title Page: o Font: 12 | Bold | Justified o Title of report (a reasonably size logo can be placed below title, if needed)

o Submittal date o Submitted by: Group name / section / batch / Fall 2012 o Submitted to: Mr Muhammad Talha Salam (dont write sir) Main content o Headings Font: 12 | Justified | 1.5 line spacing | spacing before: 6 pt o Body Font: 11 | Justified | 1.5 line spacing | spacing before: 0 pt o Header: Title italicized | font: 10 right aligned | Line below header o Footer: Page X of Y | Font: 10 | center | Line above footer Referencing o At the end of report, give a bibliography page quoting all sources used for ga thering data, preparing report - Harvard Style of Referencing to be used Plagiarism No compromise on Plagiarism Equates to cheating in Exam Plagiarism is : o Copying - pasting from other source without or EVEN with referencing o Writing in own words the text from other sources and not referencing it