COMSATS

INSTITUTE OF INFORMATIONTECHNOLOGY, SAHIWAL

Research Proposal on the Topic: GOURMET MARKET GROWTH Course Details:
Course Title: Business Communication
Section: A

Submitted to:
Rana Faqeer M. Aslam
Assistant Professor

Submitted by:
MBASP09-A-B4 Name
MUHAMMAD MUSTAFA MUHAMMAD ARBAB JEHANGIR MUHAMMAD IJAZ YOUSAF MUHAMMAD ZUBAIR RAFIQUE

ID 001 003 005 007

October 10, 2009

Mr. Ahmad Ali, Regional Manager, Gourmet Head Office, Lahore.

Dear Ali,

As you know that many soft and cold drink companies have been entered in the market already. And every company is now trying to compete each other by giving the different packages and services.

In this situation we are offering you to conduct a research through which market growth can happen. We suggest you to launch your gourmet cola in Sahiwal.in this way your sales will increase and company will get more revenue.Sahiwal has great potential for new business.

Sincerely,

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Background
Gourmet has various different brands in many cities. Gourmet Company consists of bakers, soft drinks and food products. According to previous research on Gourmet in many cities expand closed doors for Gourmet to offer their best practices, and to capture the market share. The past research has reveals the following facts which can be use in proposal Recorded revenues. Gourmet starts its beverages in Lahore and it has got positive response. In this way they increased their revenues Gourmet is ranked as strong competitor against leading soft drinks companies.

Proposal
The company has now want to increased its market share and now its market share is about 21% Now the company has 150000 retailers through out the country Company has increased its EBIT to 24% the now revenue is 35 million

Strategies it should adopt: According to the previous research and the customers wants the following things are observed through this Gourmet can earn the more revenues and there will be increase in the market share

A customer complains that the supply chain is good but not to that level that have by other companies like PEPSI and Coke. Gourmet has to advanced supply chain system in Sahiwal as well as other cities. As the prices are low other competitors are charging high prices so Gourmet can easily establish its strong standing in the market.

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A trend is also observed in the customers that they prefer to use coke and Pepsi because these companies capture customers by more advertisement. So Gourmet has to give more and more ads in Newspaper, Cable and other Media. According to the previous research and the customers wants the following things are observed through this GOURMET can earn the more revenues and there will be increase in the market share

Methodology
In order to complete the order effectively we have used the following methods Internet while conducting the research we will be focusing on two data collection methods i.e. qualitative research and the quantitative research. Further in the qualitative research we will just be carried out in the depth interviews. Appropriate duration for interview will be 35-45 minutes individually. Our survey includes in depth interviews with the shopkeepers of Sahiwal, investors and shopkeepers and owners of other shopping malls in Sahiwal. We will have to identify these influencers. Focus groups also come under the category of the qualitative study but we will not be doing it because of the reason that the people connected with our research include the general public, shopkeepers, investors and owners and competitors etc. cannot be brought at one place together for a focus group because of some difference in their knowledge and standard. The second method which is the quantitative research will include the questionnaires. We will get the questionnaires filled from above mentioned influencers.

Budget
In our research the expenses we would be incurring are the fuel expenses, printing of documentations, transportation. We do not have the mobility facility. We will divided the group into four members. In order to carry out the research each member would be going in to the market and would conduct the research as planned. We would be using

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three motor bikes in total, one car being used by each as per requirement. Keeping these facts in mind, the total expenses would be:

BUDGET ITEMS

COST (Rs)

Formal and informal interviews Publication expenses Traveling expenses Telecommunication expenses Petty expenses Research assistance Proposal fees Total

1000 800 1000 1000 700 300 200 ---------5000 _______

Staffing

In this research the following persons have contributed a lot. They contribute their physical, mental and experience efforts, all researchers are students of MBA (2nd Semester) and belong to different areas;

Muhammad Mustafa Muhammad Arbab Jehangir Muhammad Zubair Rafique Muhammad Ijaz Yousaf

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Schedule
We will divide our time schedule into following phases:

TIME REQUIRED
Final research proposal Exploratory interviews Questionnaire revision Field interviews Editing and coding Data analysis Report generation

CONTENTS
2 Week 1 Week 1 Week 2 Week 4 days 3 days 1 Week

COMSATS specially supervise its research department and educate its researchers time by time for innovation.

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