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1: Computing Products:

For Example: Microsoft Corporation is an American multinational corporation headquartered in Redmond, Washington that develops, manufactures, licenses and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4, 1975. Microsoft is the world's largest software maker measured by revenues. It is also one of the world's most valuable companies. Microsoft was established to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by the Microsoft Windows line of operating systems. The company's 1986 initial public offering, and subsequent rise in its share price, created an estimated three billionaires and 12,000 millionaires from Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date. As of 2012, Microsoft is market dominant in both the PC operating system and office suite markets (the latter with Microsoft Office). The company also produces a wide range of other software for desktops and servers, and is active in areas including internet search(with Bing), the video game industry (with the Xbox and Xbox 360 consoles), the digital services market (through MSN), and mobile phones (via the Windows Phone OS). In June 2012, Microsoft announced that it would be entering the PC vendor market for the first time, with the launch of the Microsoft Surface tablet computer. Paul Allen and Bill Gates, childhood friends with a passion in computer programming, were seeking to make a successful business utilizing their shared skills. The January 1975 issue of Popular Electronics featured Systems (MITS) Altair 8800 microcomputer. Allen noticed that they could program a BASIC interpreter for the device; after a call from Gates claiming to have a working interpreter, MITS requested a demonstration. Since they didn't actually have one, Allen worked on a simulator for the Altair while Gates developed the interpreter. Although they developed the interpreter on a simulator and not the actual device, the interpreter worked flawlessly when they demonstrated the interpreter to MITS in Albuquerque, New Mexico in March 1975; MITS agreed to distribute it, marketing it as Altair BASIC they officially established Microsoft on April 4, 1975, with Gates as the CEO. Allen came up with the original name of "Micro-Soft," as recounted in a 1995 Fortune magazine article. In August 1977 the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office, "Microsoft The Company moved to a new home in Bellevue, Washington in January 1979.

For the 2011-12 fiscal years, Microsoft had five product divisions: Windows Division, Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division. Business Division The Microsoft Business Division produces Microsoft Office including Microsoft Office 2010, the company's line of office software. The software product includes Word (a word processor), Access (a relational database program), Excel (a spreadsheet program), Outlook(Groupware, frequently used with Exchange Server), PowerPoint (presentation software),Publisher (desktop publishing software) and SharePoint, number of other products were added later with the release of Office 2003 including Visio, Project, MapPoint, InfoPath and OneNote.

2: Big Stores:
Wal-Mart Stores, Inc. Branded as Walmart, is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012. It is also the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family who own a 48 percent stake in Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51 percent of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. Walmart has 8,500 stores in 15 countries, under 55 different names. The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, whereas ventures in Germany and South Korea were unsuccessful.

3: Pharmaceutical:
Pfizer, Inc. Is an American multinational pharmaceutical corporation headquartered in New York City, and with its research headquarters in Groton, Connecticut, United States. It is the world's largest pharmaceutical company by revenues.

Pfizer develops and produces medicines and vaccines for a wide range of conditions including in the areas of immunology and inflammation, oncology, cardiovascular and metabolic diseases, neuroscience and pain. Pfizer's products include Lipitor (atorvastatin, used to lower blood cholesterol); the neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole), the antibiotic Zithromax (azithromycin), Viagra (sildenafil, for erectile dysfunction), and the anti-inflammatory Celebrex (celecoxib) (also known as Celebra in some countries). Pfizer was founded by cousins Charles Pfizer and Charles Erhart in New York City in 1849 as a manufacturer of fine chemicals. Pfizer's discovery of Terramycin (oxytetracycline) in 1950 put it on a path towards becoming a research-based pharmaceutical company. Pfizer has made numerous acquisitions, including of WarnerLambert in 2000, Pharmacia in 2003 and Wyeth in 2009, the latter acquired for US$68 billion. Pfizer is listed on theNew York Stock Exchange and its shares have been a component of the Dow Jones Industrial Average since April 8, 2004. In September 2009, Pfizer pleaded guilty to the illegal marketing of the arthritis drug Bextra for uses unapproved by the FDA, and agreed to a $2.3 billion settlement, the largest health care fraud settlement at that time. Pfizer also paid the U.S. government $1.3 billion in criminal fines related to the "off-label" marketing of Bextra, the largest penalty ever rendered for any crime. Called a repeat offender, this was Pfizer's fourth such settlement with the U.S. Department of Justice in the previous ten years. History: Pfizer is named after German-American cousins Charles Pfizer and Charles Erhart (originally from Ludwigsburg, Germany) who launched a fine chemicals business, Charles Pfizer and Company, from a building at the intersection of Harrison Avenue and Bartlett Stree in Williamsburg, Brooklyn in 1849. There, they produced an antiparasitic called santonin. This was an immediate success, although it was the production of citric acid that really kickstarted Pfizer's growth in the 1880s. Pfizer continued to buy property to expand its lab and factory on the block bounded by Bartlett Street; Harrison Avenue; Gerry Street; and Flushing Avenue. That facility was used by Pfizer until 2005, when Pfizer closed its original plant along with several others. Pfizer established its original administrative headquarters at 81 Maiden Lane in Manhattan. By 1906, sales totaled nearly $3 million. World War I caused a shortage of calcium citrate that Pfizer imported from Italy for the manufacture of citric acid, and the company began a search for an alternative supply. Pfizer chemists learned of a fungus that ferments sugar to citric acid and were able to commercialize production of citric acid from this source in 1919. As a result Pfizer developed expertise in fermentation technology. These skills were applied to the mass production of penicillin during World War II, in response to a need from the U.S. government. The antibiotic was needed to treat injured Allied soldiers. In fact, most of the penicillin that went ashore with the troops on D-Day was made by Pfizer.

Following the success of penicillin production in the 1940s, penicillin became very inexpensive and Pfizer made very little profit for its efforts. As a result, in the late 1940s Pfizer decided to search for new antibiotics with greater profit potential. The discovery and commercialization of Terramycin (oxytetracycline) by Pfizer in 1950 moved the company on the path of change from a manufacturer of fine chemicals to a research-based pharmaceutical company. To augment its research in fermentation technology, Pfizer began a program to discover drugs through chemical synthesis. Pfizer also established an animal health division in 1959 with an 700-acre (2.8 km2) farm and research facility in Terre Haute, Indiana. By the 1950s, Pfizer was established in Belgium, Brazil, Canada, Cuba, Iran, Mexico, Panama, Puerto Rico, Turkey and the United Kingdom. In 1960, the Company moved its medical research laboratory operations to a new facility in Groton, Connecticut. In 1980 Pfizer launched Feldene (piroxicam), a prescription anti-inflammatory medication that became Pfizer's first product to reach a total of a billion United States dollars in sales. During the 1980s and 1990s Pfizer underwent a period of growth sustained by the discovery and marketing of Zoloft, Lipitor, Norvasc,Zithromax, Aricept, Diflucan, and Viagra. 2000 to 2011 Pfizer has recently grown by mergers, including those with WarnerLambert (2000), with Pharmacia (2003), and with Wyeth (2009). Development of torcetrapib, a drug that increases production of HDL, or "good cholesterol", which reduces LDL thought to be correlated to heart disease, was cancelled in December 2006. During a Phase III clinical trial involving 15,000 patients there were more deaths than expected in the group that took the medicine, and a 60% increase in deaths was seen among patients taking torcetrapib plus Lipitor versus Lipitor alone. There was no suggestion these results called into question the safety of Lipitor. Pfizer lost nearly $1 billion invested developing the failed drug, and the market value of the company plummeted in the aftermath. A July 2010 article in BusinessWeek reported that Pfizer was seeing more success in its battle against makers of counterfeitprescription drugs by pursuing civil lawsuits rather than criminal prosecution. Pfizer has hired customs and narcotics experts from all over the globe to track down fakes and assemble evidence that can be used to pursue civil suits for trademark infringement. Since 2007, Pfizer has spent $3.3 million on investigations and legal fees and recovered about $5.1 million, with another $5 million tied up in ongoing cases. 2011 to present In February 2011 it was announced that it was to close its research and development facility in Kent, which employs 2,400 people. In April 2011 Pfizer agreed to sell its Capsugel unit, the world's largest maker of hard capsules, for about $2.38 billion to the private equity firm KKR & Co. The cash will be used for a part of share buyback about $5 billion planned for 2011.

In 2012 Pfizer announced its plan to spin-off its Animal Health group, to be called Zoetis. On September 4, 2012, the FDA approved a Pfizer pill for a rare type of leukemia. The medicine, called Bosulif, treats chronic myelogenous leukemia (CML), a blood and bone marrow disease that usually affect older adults. Operations Pfizer has four divisions: Human Health ($44.28B in 2005 sales), Consumer Healthcare ($3.87B in 2005 sales), Animal Health ($2.2B in 2005 sales), and Corporate Groups (which includes legal, finance, and HR). On June 26, 2006, Pfizer announced that it would sell its Consumer Healthcare unit (manufacturer of Listerine, Nicorette, Visine,Sudafed and Neosporin) to Johnson & Johnson for $16.6 billion.

4: Carbonated Soft Drinks:


Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single CocaCola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food distributors.The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Cherry, Coca, Coca-Cola Vanilla, and special versions with lemon, lime or coffee.Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand.

5: Hoteling:
The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata. In 1902 the group incorporated the Indian Hotels Company to commission the Taj Mahal Palace & Tower, the first luxury hotel in India, which opened the following year. After Jamsetjis death in 1904, his son Sir Dorab Tata took over as

chair of the Tata Group. Under Dorabs leadership the group quickly diversified, venturing into a vast array of new industries, including steel (1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932) Tata Group is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It encompasses seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Tata Group has operations in more than 80 countries across six continents and its companies export products and services to 80 nations. It has over 100 operating companies each of them operates independently out of them 31 are publicly listed. The major Tata companies are Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan Industries, Tata Communications and Taj Hotels. The combined market capitalisation of all the 31 listed Tata companies was $89.88 billion as of March 2012. Tata receives more than 58% of its revenue from outside India. The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group isRatan Tata, who took over from J. R. D. Tata in 1991. The company is currently in its fifth generation of family stewardship. Tata Sons is the promoter of all key Tata companies and holds the bulk of shareholding in these companies. The chairman of Tata Sons has traditionally been the chairman of the Tata group. About 66% of the equity capital of Tata Sons is held by philanthropic trusts endowed by members of the Tata family. The 2009, annual survey by the Reputation Institute ranked Tata Group as the 11th most reputable company in the world. The survey included 600 global companies. The Tata Group has helped establish and finance numerous quality research, educational and cultural institutes in India. The group was awarded the Carnegie Medal of Philanthropyin 2007 in recognition of its long history of philanthropic activities.

6: Telecomm Sector:
Pakistan Mobile Communications (Pvt) Limited, better known as Mobilink GSM, is a telecommunication service provider in Pakistan. The company is Pakistan's leading cellular operator with a subscriber base of 31.5m and market share of 31% in October 2010. Mobilink's Head office is located in Islamabad. Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by Motorola Inc. later it was sold to Orascom Telecom, an Egypt-based multi-national company. In addition to cellular service, the Orascom group is diversifying its service portfolio by setting up new businesses and also expanding through acquisitions. Recently, they started offering DSL broadband through a wholly owned subsidiary, Link.Net. Additionally, the company has also launched its wireless broadband service through WiMax based technology under the label of 'Mobilink Infinity'. Technology is backed by Alcatel, and company is using a ZYXEL Customer Premises equipment.

In addition to Mobilink, the Orascom group also owns TWA (Trans World Associates) which operates an undersea fiber optic cable from Karachi to Fujairah, UAE. Till June'10 the company had issued two listed bonds to the tune of Rs. 3.2 billion and Rs. 6 billion.

7: Mobile Phones:
Nokia Corporation a Finnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging through its Ovi platform, and free-of-charge digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provides telecommunications network equipment and services. Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around 38 billion. As of 2012 it is the world's second-largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500. Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered declining market share as a result of the growing use of smart phones from other vendors, principally the Apple iPhone and devices running on Google's Android operating system. As a result, its share price has fallen from a high of US$40 in 2007 to under US$3 in 2012. Since February 2011, Nokia has had a strategic partnership with Microsoft, as part of which all Nokia smart phones will incorporate Microsoft's Windows Phone operating system (replacing Symbian). Nokia unveiled its first Windows Phone handsets, the Lumia 710 and 800, in October 2011.

8: Automobiles:
Suzuki Motor Corporation is a Japanese multinational corporation headquartered in Minamiku, Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal combustion engines. Suzuki is Japan's 4th largest automobile manufacturer after Toyota, Nissan and Honda, the 9th largest automobile manufacturer in the world by production volume, employs over 45,000, has 35 main production facilities in 23 countries and 133 distributors in 192 countries according to statistics from the Japan Automobile Manufacturers Association (JAMA), Suzuki is Japan's second-largest manufacturer of small cars and trucks. In 1909, Michio Suzuki (18871982) founded the Suzuki Loom Works in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki

built weaving looms for Japan's giant silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was exported overseas. Suzuki filed as many as 120 patents and utility model rights. The company's first 30 years focused on the development and production of these exceptionally complex machines. Despite the success of his looms, Suzuki realized his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It featured a cast aluminum crankcase and gearbox and generated 13 horsepower (9.7 kW) from a displacement of less than 800cc. With the onset of World War II, production plans for Suzuki's new vehicles were halted when the government declared civilian passenger cars a "non-essential commodity." At the conclusion of the war, Suzuki went back to producing looms. Loom production was given a boost when the U.S. government approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market collapsed in 1951. Faced with this colossal challenge, Suzuki's thoughts went back to motor vehicles. After the war, the Japanese had a great need for affordable, reliable personal transportation. A number of firms began offering "clip-on" gas-powered engines that could be attached to the typical bicycle. Suzuki's first two-wheel ingenuity came in the form of a motorized bicycle called, the "Power Free." Designed to be inexpensive and simple to build and maintain, the 1952 Power Free featured a 36 cc, one horsepower, two-stroke engine. An unprecedented feature was the double-sprocket gear system, enabling the rider to either pedal with the engine assisting, pedal without engine assist, or simply disconnect the pedals and run on engine power alone. The system was so ingenious that the patent office of the new democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering, and so was born Suzuki Motor Corporation. In 1953, Suzuki scored the first of many racing victories when the tiny 60 cc "Diamond Free" won its class in the Mount Fuji Hill Climb. By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight. Suzuki showcased its penchant for innovation from the beginning. The Suzulight included front-wheel drive, four-wheel independent suspension and rack-and-pinion steering features not common on cars until three decades later. Volkswagen AG completed the purchase of 19.9% of Suzuki Motor Corporation's issued shares on 15 January 2010; Volkswagen AG is the biggest shareholder in Suzuki.

9: Consumer Goods:

Unilever is an AngloDutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestl) and the world's largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V., based in Rotterdam, Netherlands, and Unilever PLC, based in London, United Kingdom. Both companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands, amongst the largest selling of which are Aviance,Axe/Lynx, Ben & Jerry's, Dove, Flora/ Becel, Heartbrand, Hellmann's, Knorr, Lipton ,Lux/Radox, Omo/Surf, Rexona/Sure, Sunsilk, Toni & Guy, TRESemm, VO5 and Wish-Bone. Unilever PLC has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalization of 27.3 billion as of 23 December 2011, the 18th-largest of any company with a primary listing on the London Stock Exchange.[6] Unilever N.V. has a primary listing on Euronext Amsterdam and is a constituent of the AEX index. Both Unilever PLC and Unilever N.V. have secondary listings on the New York Stock Exchange. Unilever has two holding companies: Unilever PLC, which has its registered office at Port Sunlight in Merseyside, United Kingdom and its head office at Unilever House in London, United Kingdom; and Unilever N.V., which has its registered and head office in Rotterdam, The Netherlands. Unilever PLC and Unilever N.V. and their subsidiary companies operate as nearly as practicable as a single economic entity, whilst remaining separate legal entities with different shareholders and separate stock exchange listings. Unilever is one of the largest media buyers in the world, and invested around 6 billion (US$8 billion) in advertising and promotion in 201112.

10: Shoes
Bata Shoes is a large, family-owned shoe company established in Zln, modern-day Czech Republic and currently headquartered in Lausanne, Switzerland. Bata operates three business units worldwide Bata Metro Markets, Bata Emerging Markets and Bata Branded Business. It has a retail presence in over 70 countries and production facilities in 27 countries. In its history the company has sold more than 14 billion pairs of shoes. Foundation by Tomas Bata The company was founded in 1894 in Zln (then in the Austro-Hungarian Empire, today in the Czech Republic) by Tom Baa whose family had been cobblers for generations. A large order from the army for military footwear, and rising demand for them during World War I, started the company's rapid growth and a small manufacturing company grew into a modern industrial concern, one of the first mass producers of shoes.

Tom Baa was recognized for his social consciousness: he established housing, cinemas and advancement programmes for his employees. The phrase "work collectively, live individually" is one of his sayings. Baa recognized the potential of large-scale production, and was often called the "Henry Ford of Eastern Europe". He saw technology as a means of progress, and wanted to make the shoes as cheaply as possible so that the greatest number of people could buy them. In 1932, at the age of 56, Tom died in a plane crash at Zln Airport (attempting to take off under bad weather conditions) and his half-brother Jan Antonn Baa became head of the company. At the time of Tom's death, the Baa company employed 16,560 people, maintained 1,645 shops and 25 enterprises. Most of what Tom had built was centralized in Bohemia and Moravia (15,770 employees, 1,500 shops, 25 enterprises) and Slovakia (250 employees and 2 enterprises). The total international contribution to the Baa organization at the time of Tomas's death consisted of 20 international enterprises, 132 shops and 790 employees. Jan Antonn Baa Under Jan Antonn Baa the company grew quickly and continued its expansion throughout Europe, North America, Asia and North Africa. Zln accommodated the largest part of the company, with manufacturing and headquarters, Apart from shoes, Baa also diversified into other areas (tyres, toys, plastic fibres, etc.). 1930s and 1940s Jan Baa expanded the Bohemian and Moravian part of the business, more than doubling its size to 38,000 employees, 2,200 shops and 70 enterprises. In Slovakia, the business grew from 250 employees to 12,340 and 8 enterprises. In the face of a worldwide depression, Jan Baa, following the plans laid down by Tomas Baa before his death, expanded the company to more than six times its previous size throughout Czechoslovakia and the world. From his brother's death in 1932, to 1942, he grew the Baa organization to 105,770 employees. During the 1930s, imports from Czechoslovakia ultimately became too expensive, due to the economic crisis in Europe at the time. Jan Antonn also established subsidiaries in several foreign countries (for example in Brazil and Britain). Following the overseas expansion, Bata owned executive aircraft to transport managers between the various company locations.

Bata-villes Company policy initiated under Tomas Baa was to set up villages around the factories for the workers and to supply schools and welfare. These villages include Batadorp in the Netherlands, Baovany (present-day Partiznske) and Svit in Slovakia, Baov (now Bahk, part of Otrokovice) in the Czech Republic, Borovo-

Bata (now Borovo Naselje, part of Vukovar in Croatia then in the Kingdom of Yugoslavia),Bataville in Lorraine, France, Batawa in Canada, East Tilbury in Essex, England, Batapur in Pakistan and Batanagar and Bataganj in India. There was also a Bata shoe factory in Maryland, USA, northeast of Baltimore on U.S. Route 40 in Harford County between Edgewood and Aberdeen. This place was named Belcamp. http://www.kilduffs.com/BATA.html. The company, which established itself in India in 1931, started manufacturing shoes in Batanagar in 1936. In 1922, the first Bata shop abroad opened in the Netherlands; in 1933, construction began of the Bata shoe factory in Best, in the Dutch province of Brabant, at the railway junction for Eindhoven and the Wilhelmina Canal located nearby. There was an abundance of inexpensive and hard-working labourers in the Brabant countryside. The British "Bata-ville" in East Tilbury inspired the documentary

During World War II The Bata shoe factory was connected to the concentration camp Auschwitz-Birkenau during World War II. The first slave labor efforts in Auschwitz involved the Bata shoe factory. In 1942 a small camp was established to support the Bata shoe factory at Chelmek with Jewish slave laborers. Germany occupied the remaining part of pre-war Czechoslovakia on 15 March 1939. Jan Antonn Baa then spent a short time in jail, but was then able to leave the country with his family. He tried to save as much as possible of the business, submitting to the plans of Germany as well as financially supporting the Czechoslovak Government-in-Exile led by Edvard Bene. Foreign factories were separated from the mother company, and ownership of plants in Bohemia and Moravia was transferred to another member of the family. Jan Antonn Baa stayed in the Americas from 19391940, but when America entered the war, he felt it would be safer for his co-workers and their families back in occupied Czechoslovakia if he left the United States. After the war Canada - Thomas J. Bata Anticipating the Second World War, Thomas J. Bata, the founder's son, together with over 100 families from Czechoslovakia, moved to Canada in 1939 to develop the Bata Shoe Company of Canada, including a shoe factory and engineering plant, centered in a town that still bears his name, Batawa, Ontario. Thomas J. Bata successfully established and ran the new Canadian operations and, during the war years, he sought to maintain the necessary coordination with as many of the overseas Bata operations as was possible. During this period, the Canadian engineering plant manufactured strategic components for the Allies' war effort and Thomas J. Bata worked together with the Czechoslovak government-in-exile of President Bene and with

other democratic powers. The Second World War saw many Bata businesses in Europe and the Far East destroyed. After the Second World War, the core business enterprise in Czechoslovakia and other major enterprises in Central and Eastern Europe were nationalized by the Communist governments. Thomas devoted himself to the rebuilding and growth of the Bata Shoe Organization, together with his wife and partner, Sonja. He successfully spearheaded ethical and innovative expansion into new markets throughout Asia, the Middle East, Africa and Latin America. Under his leadership, the Bata Shoe Organization experienced unprecedented growth and became the world's largest manufacturer and marketer of footwear, selling over 300 million pairs of shoes each year and employing over 80,000 people. In 1964, the Bata Shoe Organization moved their headquarters to Toronto, Canadaand in 1965 moved again, into an ultra-modern building, the Bata International Centre. The Bata Shoes' former headquarters in York, Ontario was designed in the 1960s by architect John B. Parkin. The building was later sold and replaced by a cultural centre, museum, and park.Other Bata family contributions to Canadian life include: Mrs. Sonja I. Bata founding the Bata Shoe Museum in Toronto in 1998, Mr. and Mrs. Bata being supporters of Trent University, where the Thomas J. Bata Library bears Bata's name and supporters of York University in Toronto. After the Second World War, Thomas J. Bata (Tom Baa Junior), son of Tom Baa led the Bata Shoe Organisation and the company grew significantly. In 2002, the headquarters moved to Lausanne, Switzerland, under the leadership of Thomas G. Bata, grandson of Tom Baa.

Present After the global economic changes of the 1990s, the company closed a number of its manufacturing factories in developed countries and focused on expanding retail business. It still has a number of factories in developing countries and still produces a significant number of shoes each year. The company is currently headquartered in Lausanne, Switzerland, with 3 business units

Bata Metro Markets, Lausanne Bata Emerging Markets, Singapore Bata Branded Business, Best, Netherlands

Current shoe brands are:


Bata (Baa in former Czechoslovakia) Bata Premium (handcrafted dress shoes) Bata Industrials (safety footwear) Bubblegummers (children) Power (athletic shoes)

Marie Claire (women) Hush Puppies (Premium) [Hush Puppies is owned by Wolverine Worldwide and not Bata] North Star (youth) Weinbrenner (Premium Outdoor Shoes) Scholl (Popular Comfort category)[Scholl belongs to Reckitt Benkiser & earlier SSL International plc. UK] Naturalizer (Premium women category)[Naturalizer belongs to Brown Shoe Co., US ] Verlon (Elementary and High School's Students category)[Colombia] Sunshine (Elementary and Slipper)[India]

Czechoslovakia after 1989 After the "Velvet Revolution" in November 1989, Thomas J. Baa arrived as soon as December 1989. The Czechoslovak government offered him the opportunity to invest in the ailing Svit. Since companies nationalized before 1948 were not returned to their original owners, the state continued to own Svit and privatized it during voucher privatization in Czechoslovakia. Its inability to compete in the free market led to a decline, and in 2000 Svit went bankrupt. In 2012, according to Bata, the company served one million customers per day, employed over 80,000 people, operated 7,600 retail stores, managed a retail presence in over 73 countries, and had 40 production facilities in 26 countries. In Pakistan

Since 1942 Bata Pakistan has been rendering its services to its valued customers by offering quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979.Since its inception, the company has not only maintained a good reputation of manufacturing high quality footwear for all segments but has also been designing shoes in accordance with the changing fashions and trends. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than 400 retail outlets, 467 registered wholesale dealers, 13 wholesale depots, 28 wholesale distributors and 41 DSP wholesale franchises across the country. Besides catering local market, Bata Pakistan also shows its presence in an international footwear market through its export department which is constantly exploring new potential market in order to earn foreign exchange. Being a multinational company Bata Pakistan has played a vital role in the economic progress of Pakistan. It has introduced sophisticated technology and business skills to the country and provided direct and indirect employment to about 10,000 people. Along with its own manufacturing capacity Bata Pakistan is also outsourcing its products nationally and internationally to meet the demands of its valued customers. As the Corporate social responsibility is an integral part of every business and Bata Pakistan fulfills its CSR by

patronizing various charitable organizations and also takes part in rehabilitation of society during the natural disasters. Moreover Bata Pakistan is also operating an international program under the name of Bata Children program, which aims to create a brighter future for the children of the community in which we operate. Under this program Bata Pakistan encourages and supports under privileged children by providing shoes, donations and also arranging different healthy activities for them which add values in their lives. Bata has always been the market leader and in order to maintain its leadership it has invested millions of rupees in updating its systems and equipment during the last few years. This will enable the company to expand, modernize and develop its operations and in the process provide additional employment opportunities. Bata the market leader is well equipped to cater the customers demands and to meet future challenges.

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